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AAAJ
24,7 “Breaking up the sky”
The characterisation of accounting and
accountants in popular music
904 David Smith
Department of Accounting and Finance, Monash University, Melbourne,
Received 1 July 2009 Australia, and
Revised 17 March 2010
Accepted 17 May 2010 Kerry Jacobs
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Abstract
Purpose – This paper aims to present an examination of the characterisation of accounting and
accountants in popular music. Some authors have considered the place of accounting in popular
culture and the social perceptions of accounting and accountants. This research aims to advance this
work by suggesting that music both offers a powerful insight into social perceptions of accounting,
and serves both to reflect and reinforce these perceptions.
Design/methodology/approach – Songs featuring accountants were identified, which was verified
by a search of song lyric databases using the search terms “accountant/s”, “accounting” and
“accounts” and accounting terms. The lyrics were analysed on the basis of how the accountants or
accounting activity were presented, and a taxonomy was established.
Findings – Some songs reflect the image of the accountant as both the facilitator and accoutrement of
positions of wealth and privilege. The dark side of the image is the assertion that the accountant will
abuse their position of trust. The final, and perhaps most sinister image, is that of accountants as the
perpetrators of fraud and deception. It is concluded that these images of accountants and accounting
illustrate that the accounting profession is facing a significant challenge in terms of its image and
relationship to the public.
Originality/value – This study is the first to consider the characterisation of accountants/accounting
in popular music. Recent representations have tended to characterise accounting and accountants in a
particularly negative light. Accountants are presented as agents in the destruction of the environment,
exploiters of the poor, accessories and agents of the wealthy and constructors of a “truth” that benefits
the rich. Overall, the representation of accounting in music tends to fit the position adopted by many of
the most critical accounting authors. A particular aspect of the oppressive role exercised by accountants
and accounting in society is as the embodiment of, and advocate for, or even a metaphor for, a particular
form of economic reason that progressively suppresses and destroys relationships, the environment and
artistic creativity in the interest of financial gain.
Keywords Accounting, Popular music, Narratives, Characterisation, Accountants, Perception,
National cultures, Australia
Paper type Research paper
serve to create and sustain social distinction. Bourdieu (1984) showed that preferences
for particular kinds of music and for particular singers reflected both educational levels
and class standings. The more an artist is preferred by the less cultivated, the more he
or she is rejected by the more cultivated. In addition, according to Bourdieu, the
performance of music is also a marker of, and tool for, maintaining social status.
Leming (1987, pp. 377-378) argued that the lyrics of contemporary popular music plays
a critical role in socialisation of core values and attitudes among young people with
over half of the individuals he studied reporting that song lyrics influenced their
attitudes and thoughts on a particular subject. The relationship between music lyrics,
social attitudes and behaviour is also recognised by the marketers who pay musicians
and songwriters to mention their products in song lyrics (Herd, 2005).
Hopwood (1994) noted the manner in which accounting practices and terminology
have entered everyday life. However, at the time of his writing, accounting research
had under-emphasised the importance of the wider cultural and interpretative context
of accounting. Hopwood (1994, p. 300) argued that:
[. . .] accounting is not automatically imbued with a public significance. That significance has
to be created, shaped, sustained and managed, and this involves a vast array of other cultural
and social practices. Architectural, artistic, culinary, ceremonial and many other everyday
practices of the world in which we live are involved in creating the conception of accounting
as we know it.
Further, Hopwood (1994, p. 301) noted that:
[. . .] as accounting becomes more influential in everyday affairs, it is important for us to have
a greater insight into the processes through which that influence is created and sustained.
The tethering of accounting to the realm of the everyday becomes a significant area for study.
More recently, Jeacle (2009a) has echoed this call.
Several accounting studies have built on Hopwood’s initiative and examined the
association between accounting and aspects of everyday life. Beard (1994) examined
depictions of accountants in films and argued that, given the size of film audiences,
what occurs on film, including the depiction of accountants, is culturally significant.
The same could be said to be true for popular music. Bougen (1994) examined the use
of the “accountant” stereotype in the discourse of humour while Czarniawska (2008)
examined the roles of accountants in novels, as did Maltby (1997). The influences of
accounting on art (Gallhofer and Haslam, 1996), architecture (Jeacle, 2003) and on
Georgian furniture design ( Jeacle, 2005) have also been considered. More recently,
AAAJ Jeacle (2009b) considered how examining the box office ledger of a UK cinema furthers
24,7 our understanding of the relationship between accounting and popular culture.
In discussing fictional works, Guillet de Monthoux and Czarniawska-Joerges (1994,
p. 9), argue that:
[. . .] fiction accomplishes the feat which organisation theory often misses: it combines the
subjective with the objective, the fate of the individuals with that of institutions, the micro
906 events with the macro systems.
Czarniawska (2008) argues that fiction can be a rich source of field material; material
based on fact can literally be a source of field material while material that is
“completely” fictional is useful because it transmits an image of an occupation at a
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fourth section outlines the implications of the analysis and concludes the paper.
plots stem back to the work of Aristotle, who focused on the idea of a traditional or
recurrent theme or narrative (mythos). More contemporary authors such as Todorov
(1975) and White (1987) draw a distinction between “story” and “narrative” with White
(1987) in particular seeing “narrative” (or trope) as a broader theme or idea in which
individual historical stories can be enacted. However, other authors such as Boje (2001)
and Barthes (1977) do not make this clear distinction between narrative and story. The
approach taken in this paper is to treat story and narrative as interchangeable.
Czarniawska (1997) explicitly draws on Barthes (1977) and Czarniawska (1998, p. 2)
reflects the same influence of narrative when she argues that:
[. . .] a narrative, in its most basic form, requires at least three elements: an original state of
affairs, an action or an event, and the consequent state of affairs.
These elements are bound together by a plot. It is in the reconstruction of events and
the development of a plot when the writer or, indeed, the reader is able to establish
between the events some notion of causality that links such events (Nattiez, 1990). In
analysing a narrative we may do so using a different device to that adopted by the
initial author/s, but in doing so we are constructing a new text in which the source
material and the device become material for subsequent analysis (Czarniawska, 1997).
Kaplan’s parody of the folk-blues ballad about a railway-man John Henry, titled
“Henry the Accountant”[3]. Versions of the original John Henry song have been around
since the early 1900s and were based on the “hammer songs” sung by construction
crews and prison chain-gangs. The story goes that John Henry was a construction
worker known as a “steel-driver” for the C&O railway. When a salesman came to the
camp boasting that his steam-powered machine could out-drill any man John Henry
took him on and beat the steam drill in a race, driving 14 feet to the drill’s nine.
However, he died shortly after from exhaustion or stroke (Hempel, 1998). One
interpretation of the original is as a protest song against the poor conditions, the unjust
dismissal and the advent of the steam drill. Paul Kaplan’s folk-blues version of the
song appropriates the tune and the narrative structure from the original; however it
tells the story of Henry the accountant whose great ability was in mental arithmetic. He
was challenged by a man with a calculator. Henry the accountant outpaced the
calculator when the batteries died. However, “the terrible strain had been too much for
his brain, so he laid down his glasses and he died”. Paul Kaplan concludes that after
burying Henry that “when their checks don’t clear, they always shed a tear for the last
human being who could add”. Kaplan’s version has a clear element of irony in that his
hero is the small and insignificant accountant (in contrast to the physical giant
represented by John Henry (Hempel, 1998)) and therefore “much of the humour of his
parody comes from contrasting the physicality of John Henry the construction worker
with the desk-bound mental work of Henry the accountant” (Kaplan, 2010).
These songs present a narrative of the accountant (and those who choose to live
with them) as dull, boring, and unimaginative. As Bougen (1994) noted in his paper
about accounting and humour, this stereotyping can be taken in two ways. First, the
depiction of accountants as dull, boring, and lifeless can be considered offensive,
inappropriate, and damaging to the profession. Briggs et al. (2007) argue that the
prevailing public image of accountants as dull and boring needs to be challenged.
Recent publicity and advertising from the professional accounting bodies would seem
to indicate that some effort and expense is being devoted to challenging the boring
image of accountants in the context of the shortage of skilled accounting professionals
in Western economies ( Jeacle, 2008). The second view about this stereotype espoused
by Bougen (1994) is that to be regarded as dull and boring is an asset. Concern for
detail and impartiality, characteristics that could be seen to go hand-in-hand with
dullness, might enhance the trustworthiness, credibility, and effectiveness of the
accountant, and therefore be considered an important part of securing the legitimacy
the profession holds. Therefore, a tension exists between efforts to ensure the social
legitimacy of the profession and the recruitment of future members (Briggs et al., 2007). “Breaking up
As Jeacle (2008) notes, a difficulty associated with the “dull and boring” the sky”
characterisation of the accountant is “self-perpetuating recruitment”, whereby those
who have the attributes required to challenge the traditional stereotype are dissuaded
from joining the profession because of the stereotype.
proclaiming truth in a manner that ensured those responsible were less likely to be
punished by the authorities for their views ( Jacobs, 2005; Roberts, 2003).
The narrative of this song was based on the fact that in the feudal period of the
Middle Ages, farmers were required to give one-third of their income (wool) to their
local lord (the “master” in the song lyrics), who would in turn pass one-third of it to the
king and another third to the church (the “dame”) while keeping one-third themselves
(“the little boy”). While public complaint about the injustice of the situation could result
in the death or imprisonment of the complainant, who could object to a children’s song?
From a narrative perspective, the original state was the little boy (and his sheep)
having the wool and the event was the loss of the wool. Any action of accounting (if it
could be termed such in this case) was in removing the wool from the little boy and
passing it to the master and to the dame; assisting excessive taxation and exploitation.
In more recent times, the song Taxman, written by George Harrison, appeared on
the 1966 Beatles album Revolver. The song represented Harrison’s complaint about the
excessive amount of tax he and his fellow Beatles were paying at the time as residents
of the United Kingdom. Harrison’s anger at the oppressive tax regime is evident in
these lyrics “Should five per cent appear too small, Be thankful I don’t take it all, Cause
I’m the taxman”. Harrison concludes by listing all the activities that could be taxed
including driving, sitting, walking and even feeling the cold.
Explaining his motivation for writing the song, Harrison was quoted as saying:
I had discovered I was paying a huge amount of money to the taxman . . . In those days we
paid 19 shillings and six pence out of every pound (there were 20 shillings in the pound), and
with supertax and surtax and tax-tax it was ridiculous – a heavy penalty to pay for making
money (The Beatles, 2000, p. 206).
Towards the end of the song lyrics, Harrison noted that even in death, one cannot
escape the taxman, due to the existence of death duties. As is the case for Baa Baa
Black Sheep, Taxman appears to have been a means by which the songwriter could
voice his disapproval of the UK tax regime in a fashion that allowed his band to avoid
negative publicity associated with making statements about their taxation situation.
The narrative indicates the power that the accountant (in this case, the “taxman”) holds
through the mechanism of the state. While accountants as individuals are stereotyped
as boring and dull, as part of the state institution of tax collection (or even private
institutions, in the case of Baa Baa Black Sheep), they acquire a more powerful,
threatening and potentially unjust disposition. If the accountant is the “boring”
guardian of financial resources, s/he is also the agent of the state and the state taxation
system. This is consistent with the work of Boden (1999), who implies that the
AAAJ accountant may be both the explicit and implicit agent of the state taxation system
24,7 because it is the institutional requirements for taxation collection that motivate most
small businesses to seek the services of an accountant.
Colonial Sugar Refining Company (CSR) (“the sugar refining company” in the song
lyrics) that began operations in the 1940s (Hills, 1989). According to Haigh (2006, p. 61):
[. . .] thus it was that CSR . . . plunged alone into one of Australia’s greatest industrial and
occupational health disasters . . . and [became] a byword for the horrors of asbestos
poisoning.
Haigh (2006) argues that the engineering challenges of the Wittenoom mine had been
underestimated to the detriment of the miners’ safety. Hills (1989, pp. 22-23) made these
comments about the conditions in the mines:
Down the mine the dust from drilling and blasting the asbestos was bad enough, but in the
mill it was blinding. 100-watt light bulbs hanging from the ceiling of the tin shed looked like
candles, one worker recalls. When you walked in, you had to get within a couple of feet of a
man to recognise him, because their faces were coated with [asbestos] dust like pancake
make-up. In later years the management did provide little masks for the workers, but the men
couldn’t wear them because within minutes the filters would choke up with dust and
breathing would become impossible. They didn’t know, of course, that the dust they were
breathing could kill them. So ignorant were they of the dangers that one worker recalls his
mates using strands as dental floss after they had eaten their lunch on a table so coated with
dust that you could write your name in it. CSR never told its workers what it knew of the
dangers of eating and breathing those lethal fibres.
The song’s narrative is presented from the viewpoint of a worker at the mine with an
important dilemma. The worker is being sent into an unsafe situation (the asbestos
mine) and has become ill as a result, but he has to continue to work in order to feed his
family. The song’s second verse is significant to this paper – “The candy store paupers
lie to the share holders, they’re crossing their fingers, they pay the truth makers, the
balance sheet is breaking up the sky”. The meaning of the term “candy store paupers”
is ambiguous. However, from the context of the song, it could reasonably be inferred
that it refers to CSR’s directors or senior management[4]. The second and third lines
refer to the role of accounting in these events. The CSR directors pay the truth-makers
and “the balance sheet is breaking up the sky”. Taking the second and third lines
together, it appears that the term “truth makers” refers to either CSR’s accountants or
external auditors. The narrative action is that the asbestos mining operations were
given “legitimacy” because of their perceived financial value as articulated by
accounting. The result of this, according to the song lyrics, is catastrophic because “the
balance sheet is breaking up the sky”. It is through the use of accounting numbers,
according to the lyrics at least, that the Blue Sky Mining Company and its parent
company, the sugar refining company, were able to justify the continued operation of “Breaking up
the mine, the result of which was the “breaking up” of the sky in the form of social and the sky”
environmental disaster. Wittenoom became a ghost town following the mine’s closure
in 1966 and negative publicity concerning the levels of airborne asbestos fibres
recorded in the town in subsequent years. In the 1980s, the National Health and
Medical Research Council of Australia estimated that by the year 2020 as many as
2,000 people would have died from asbestos-related illnesses resulting from blue 913
asbestos mining at Wittenoom (Hills, 1989).
It is in the next section of the lyrics that the reason for the behaviour of the Blue Sky
Mining Company and, by extension, the sugar refining company is revealed, when the
lyrics make clear the primary objective of the Blue Sky Mining Company (at least in the
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possible here is that of Beard (1994), who suggests that the satire in the scene in which
this song features does not target accountants themselves. The accountants are
portrayed in generally positive terms, and a sense of fun is ascribed to being a member of
the profession. Beard (1994, p. 309) claims that in this scene the “. . .old bookkeepers are
portrayed as real people acting out their stereotypic fantasies in character. In other
words, their dreams of empowerment, expressed in the only terms they are familiar with,
accounting, are nothing less than a reflection of their profound humanity”.
However, it could be argued that Beard (1994) misses the central point of this
humour, as the power of satire generally and of this scene is particular is the inversion
of the expected; a practice which was central to the Monty Python style. The
juxtaposition or contrast of the expected exists because accountants are not a group an
audience would expect to be pirates and adventurers, and even then the scope of the
adventure does not extend beyond the Accountant-sea. In this way, the work of the
Monty Python team can be seen as reinforcing the existing stereotype of the boring
accountant while satirising it. To this end, this song could be considered for inclusion
in the “accountants as stereotype/object of satire” category.
However, a third interpretation of this lyric is possible. The idea of being able to
“charter an accountant” to “explore the funds off-shore”, could lend itself to an
interpretation of this lyric as the accountants themselves being pirates/robbers for hire.
On this basis, it could be argued that the lyric portrays accountants as “hired guns”
who can be brought in to exploit loopholes and derive sources of funds for corporations
and indeed themselves. An obvious inference that can be drawn from a group
describing themselves as “fairly incorruptible” is that the group is presumably, by
definition, also partly “corruptible”[5].
Our findings are consistent with prior research positioning accounting as a device
that can be used to provide a “truth” to legitimise capitalist activity. Hooper and Pratt
(1995, p. 10) argue that accounting is part of a discourse, the power of which resides in
creating a “regime of truth” that legitimises as true that which could not previously be
said to be either true or false. “Discourse” in this context can be defined as “. . .a set of
linked and historically confined ideas, embedded in texts, utterances, and practices,
that concern procedures for finding, producing, and demonstrating ’truth’” (Hooper
and Pratt, 1995, p. 10). Foucault (1980, p. 93) argued that “relations of power cannot
themselves be established, consolidated, nor implemented without the production,
accumulation, circulation and functioning of a discourse”.
Hines (1988) provided a beautiful illustration of how accountants do not merely
reflect an underlying reality but also play an active role in constructing and
maintaining that reality. Potter (2005) noted that accounting could be used as a “Breaking up
legitimating device and a linguistic device. With respect to the former, Potter (2005, the sky”
pp. 269-270) notes that many accounting theorists “. . .have concerned themselves with
the legitimating capabilities of accounting. These authors typically depict the
accounting craft as influential in the development of rationalised societies, identifying
accounting as an important means by which organisations respond to environmental
pressures to enhance their legitimacy”. With respect to the latter, Potter (2005) notes 915
that many researchers have portrayed accounting reports and practices as an objective
and unbiased means of measuring economic reality (see, for example, Churchman,
1971; Hines, 1988, 1992; McSweeney, 1997). Similarly, Skaerbaek (2005) argues that
accounting annual reports are primarily used to legitimise a company’s actions and
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strategies.
rationality as embodied by accountants is also provided in Tim Rice’s lyrics in the 1982
Elton John song Legal Boys from the album Jump Up. The song documents the
breakdown of a relationship between two lovers. The blame for the acrimonious nature
of the breakdown is attributed to the accountant of one of the lovers. The song’s lyrics
commence with the lines: “Your accountant called this morning, there was springtime
in his heart, he couldn’t wait to tell me, how he’d pulled our lives apart”. In this
narrative, considerable power is ascribed to the accountant. Rather than merely
representing one of the lovers in the management of their joint financial affairs, the
accountant is seen as having acted to reduce the relationship to a financial value. What
is more dismaying, perhaps, from the point of view of the accounting profession, is the
manner in which the accountant in the song exercises his power. Rather than the
stereotypical view of the accountant as dull and boring, as presented in songs such as
I Wanna Be a Producer and 1985, the accountant is depicted as a cruel tyrant who
appears to finds joy in exacting misery on others through the use (misuse?) of his
power. The accountant, in reducing the social relationship to its economic base, brings
about its destruction. Accountants become a metaphor for the end of relationships and
the reduction of all relationships to their economic value.
Sandi Thom’s 2006 hit song (Number 1 in the UK and Australia) I Wish I was a Punk
Rocker has some similar elements. Her song features a protagonist reflecting on an
earlier, simpler time, one not so dominated by economic rationality. While she laments
a number of issues such as the growth of computers, motor vehicles and the decline of
the radio, she is also critical of the growing control of financial interests as embodied
by the accounting profession. She sings “When music really mattered and when radio
was king, when accountants didn’t have control, and the media couldn’t buy your
soul”. The role of the accountant in these lyrics can be interpreted in two ways,
depending on what it is that accountants are seen to control. If the lyric intends that the
accountant has control over society in general, this could refer, like the other songs in
this section, to accounting as an instrument of progressive economic rationalisation.
There is also a longing expressed for a simpler society and the same concern reflected
by Rice in Legal Boys about the reduction of all aspects of life to their economic value.
The line “when accountants didn’t have control” can also be read in conjunction with
the previous line to refer to accounting’s effect on the music industry. This issue is
explored more fully in the next section.
The songs in this section reflect a broad theme of accounting being used as a device
to favour some groups within society over others. This point is consistent with prior
research that has considered this issue. Reflected in the literature of the professional
accounting bodies and in the taken-for-granted reality of most accountants is the belief “Breaking up
that accounting assists people’s decision-making and generally contributes to the the sky”
betterment of society. However, critical researchers have challenged this assumption
(see, for example, Tinker, 1980). They assert that accounting often functions to benefit
certain groups in society and disadvantage others. Authors such as Gallhofer and
Haslam (1996) have argued that accounting has the emancipatory potential to reverse
these disadvantages, but critical authors have tended to present accounting as a tool 917
for oppression and even genocide (Neu, 2000a, b; Funnell, 1998, 2001).
industry) are unclear how to judge the creative abilities of the staff they have appointed; when
corporations need to assess their portfolio of artistic assets . . . or when a company involved in
cultural production is assessing their attempts to construct or imagine the public as a market
. . . They are involved in the construction of what it is to be “commercial” at any one time,
often retrospectively, and they are engaged in mediating many of the values through which
aesthetic work is realised (Negus, 1995, 1998).
In the context of the Dead Kennedys song, it is the accountant who is clearly acting as
the “cultural intermediary” of Negus’s definition, determining what is “commercial”
and effectively acting as a barrier/blocker between the production of alternative, less
safe musical choices and their consumption by the mass market.
It is useful in this context to consider the role of this song and the context potentially
leading to its creation. The Dead Kennedys, while being a popular band with an
international following, were, as a punk band, not part of the musical mainstream. The
Dead Kennedys were not seeking mainstream appeal, and thus not making their
records for a mainstream audience. The stereotype of the accountant as being staid and
part of the establishment was in keeping with the band’s anti-establishment ethos, and
arguably could be considered to have been targeted to reach a fan base with
anti-establishment tendencies. In this sense accountants were both being criticised
directly and were also being utilised as an archetype or “mythic shorthand” for the
establishment.
However, despite the fact that they did not seek to be part of the mainstream, the
Dead Kennedys were a popular punk band of the 1980s. Accordingly, their records
(and the messages contained within), were still able to reach a broad audience,
regardless of whether some of those buying the records (or listening to records owned
by others) would have been the band’s intended audience. As noted earlier, such is the
pervasive nature of music, relative to film or novels. Like film and novels, the artist
cannot control who consumes the product; however, unlike film and novels, often the
consumer of music has limited control over their own consumption. When a song is
played in a supermarket, or a taxi, or at a sporting event, or in an elevator, or at a party,
the listener has little choice but to consume the product, serving both to undermine the
status of accountants and to reinforce the stereotype.
artists in these songs present themselves as being “above” the ordinary members of
society, who take responsibility for their purchases and pay their own bills. Like
royalty, these artists don’t have to carry money or worry about such issues. Their
financial wealth allows them to hire someone else – the accountant – to do this on their
behalf. In this context the accountant is relegated to the role of the “advocate” or
“spender”. Lightbody (2000, p. 156) defines this as being “. . . generally responsible for
delivering services which directly support the objectives of the entity”. In this case, the
entity is the artist. Clearly, the accountant is subordinate.
In lyrical form, this theme emerges in the song Juicy from the 1994 album of late rap
artist Notorious B.I.G. entitled Ready to Die where he says “Phone bill about two G’s
flat, No need to worry, my accountant handles that”. The song contrasts the earlier
poverty of the musician with his newfound riches, which has allowed him to
accumulate a wealth of material possessions (including electronic games systems,
large screen televisions, a new leather sofa, and a limousine with a chauffeur) and an
accountant. The lyrics reflect the idea that the accountant assumes financial
responsibility for the artist; providing a financial safety net that will protect the artist
regardless of his personal spending habits. The artist has run up a $2,000 telephone bill
but has no cause for alarm because his accountant is in control of the situation. A
similar sentiment is expressed in the song Hollywood, where the US band The Clarks
note, “I’m living in the hills, my accountant pays my bills”.
The theme is taken to extremes in songs such as Joe Walsh’s 1978 song Life’s Been
Good (which was a top 20 single in both the US and the UK) and Accept’s 2002 song
Rich and Famous. Walsh’s song expresses this sentiment where, “I live in hotels, tear
out the walls, I have accountants pay for it all”, while the German heavy metal group
Accept sang “I got myself accountants to handle my affairs, managers – lawyers –
insurance on my hair”. The 1983 Frank Zappa song Cocaine Decisions also notes the
ability of the movie producer to attain a level of status that transcends the status of the
accountant. He sang “You are a movie business guy, you got accountants who supply”.
In this case what the accountant supplied was the money for trips to Acapulco. These
songs satirically reflect on the obscene wealth of artists that allows them to dissociate
themselves completely from the ramifications of their own financial decisions. The
consequences are left to the accountant regardless of the ridiculous nature of the
spending – houses bought sight unseen, hotel rooms destroyed, expensive music
videos rarely seen. Gorz (1989) describes the disintegration of the working class and
the rise of a professional élite of information workers on the one hand and the
unemployed on the other. In these songs, the artists portray themselves as moving to a
AAAJ status beyond the professional elite. In the sense presented by Bourdieu (1984), the
24,7 consumption of “accountants” by these musicians served to establish their social status
as being above the accountants that they “own”.
song, providing the basis for a new and potentially most destructive metaphor from the
perspective of the accounting profession.
Although it is different from the other songs discussed in this paper, the song written
by James Hecker, a Houston-based auditor for Arthur Andersen, was still very influential.
His song (which, it must be noted, he insisted had no basis in reality) was revealed in the
2002 court testimony and it describing the relationship between Arthur Andersen and
Enron. It was set to the tune of the 1970s hit song Hotel California by US band the Eagles
(Schepp, 2002). The song was considered compelling evidence by US Justice Department
attorney James Buell in the Government’s obstruction case against Arthur Andersen. Mr
Buell argued that it foreshadowed future problems at Andersen, of which the firm was
aware when the song was written in 1995 (Schepp, 2002). The song describes Enron as an
aggressive client that manipulated Arthur Andersen’s accountants in order to maximise
Enron’s reported performance (Landsman, 2003). Schepp (2002) noted that Mr Hecker’s
version of the song included a verse that suggests that the Arthur Andersen employees,
who were at the beck and call of Enron, realised that their work might be breaking the
law – “I’ll bust my butt and then I’ll bust rocks”. Schepp also noted Mr Hecker’s version of
the chorus “They livin’ it up at the Hotel Cram It Down Ya, When the [law]suits arrive,
bring your alibis”. Rogers (2002) reported Mr Hecker’s song ending with the line “I had to
find the entries back, to the GAAP we had before... You can audit anytime you like but we
will never bleed”. As Landsman (2003) noted, the song portrays Enron as a client that
exerted heavy pressure on its auditors to issue favourable audit reports regardless of the
“reality” of the situation. Although Mr Hecker indicated that his song had no basis in
reality, the song lyrics seem to reflect the nature of the relationship between Arthur
Andersen and Enron, as evidenced by subsequent testimony at the Arthur Andersen trial.
O’Connell (2004, p. 734) described Enron’s corporate culture as “destructive” and
commented on “. . .the apparent acquiescence to it [Enron’s culture] by its auditors,
bankers, lawyers, regulators, and advisers”.
There is some overlap in our analytical categories between the narrative of the
accountant as a servant of capitalism and the accountant as scandal-maker. In the case
of Mr Hecker’s song (and subsequent testimony in the trial), it appears that pressure
was placed on Arthur Andersen to endorse a false “legitimacy”, or a false perception of
the “truth” of Enron and its financial performance. More recently, Clark (2006) reported
that a musical about Enron had been written by award-winning writer Mark Fraser
featuring “. . .a series of off-colour versions of hits from Broadway shows”. It sets to
music a memo from Enron vice-president Sherron Watkins to Enron’s Board, which
read “I am incredibly nervous that we will implode in a wave of accounting scandals”.
The implication of this is that with the post-Enron emphasis on the accountant as the “Breaking up
scandal-maker, the image of the accountant as a constructor of economic “reality” may the sky”
have been undermined.
Another song portraying accountants as scandal-makers is Martha Stewart, written
about the US celebrity homemaker and media personality of the same name. The song
appeared on the 2004 album Reagan Baby by US band Ross Golan & Molehead. Martha
Stewart was found guilty in 2004 of charges relating to the obstruction of a federal 921
investigation of Stewart’s sale of shares in biotechnology firm ImClone, just prior to the
public release of news of a regulatory setback that caused the company’s share price to
decrease. The song’s lyrics put the blame for this obstruction of justice squarely at the feet
of the accountants: “Found secret files of bad accounting in shredded piles, as pressure
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mounted, so did denials, evidence will drag those criminals to face the man in trial”.
As in the case of Hecker’s song, the complicity of accountants in enabling others to
break the law is strongly emphasised. The idea of “accounting as a servant of capitalism”
is also present here. It is through non-disclosure (the shredding of financial records that
prevents their being used as evidence) that the accountant is able to construct a false
“truth” or legitimacy that enables those who wish their activities to escape closer scrutiny
to do so. It is the growing public awareness of accounting’s power to create and convey a
false “truth” which is so detrimental to the public acceptance of accounting.
Discussion
The aim of this paper was to analyse the characterisation of accountants and
accounting in popular music. This was an extension of existing literature, which
explored how the public significance of accounting is sustained. While work has been
done on accounting in humour, movies, comedy, and literature, little attention has been
paid to the pervasive and psychologically significant field of music. Popular music is
important because of the profound influence that it has had in both reflecting and
shaping culture throughout history. Popular music teaches, influences, and persuades
people through narrative discourse. This study used narrative analysis to examine the
lyrical content of popular music about accountants and accounting.
This paper explores the idea of metaphor and the symbolic role of accountants. It is
interesting to understand how accounting is perceived by the public, and music lyrics
provide some measure of insight into that question. However, the role of accounting as
a metaphor in music is evident when the question of what accounting is used to portray
or reflect is raised. Therefore, the use of accounting in music lyrics both portrays and
further reinforces existing stereotypes. While we acknowledge that popular musicians
are probably more likely to write a song to criticise rather than to praise accountants,
the representations of accountants in music lyrics does appear to go beyond the
satisfaction of personal vendettas.
Based on both the existing literature and new themes which emerged from the
lyrics, this study developed a number of categories into which the characterisation of
accounting and accountants could be classified: the accountant as stereotype/object of
satire; accounting as a servant of capitalism; accounting as a tool of oppression;
accounting as a “cultural intermediary”; accounting as a status symbol; and the
accountant as scandal-maker. Several of these categories represent an original
contribution to our understanding of the cultural and symbolic significance of
accounting.
AAAJ From our analysis it became evident that the image of the accountant had shifted over
24,7 time. It has changed from the humorous, almost benign stereotype of The Producers
(although, I Wanna Be a Producer was written recently, the original story was written in
the 1960s) and the satire of Monty Python, to a view of the accountant as the embodiment
of economic rationalism – someone who provides economic or financial “legitimacy” to
questionable individual and corporate activities. Gorz (1989, p. 122) states that
922 “. . .economic rationality itself is formalised into calculation procedures and formulae
inaccessible either to debate or reflection”. In this way, economic (or accounting)
calculation is a substitute for value judgment (Power, 1992).
In some settings, the accountant is portrayed in a slightly more positive light. The
accountant is portrayed as a commodity, a status symbol that can be bought to act as a
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personal banker to a star client. This is evident in songs such as Ready to Die, Life’s
Been Good, Hollywood and Rich and Famous. The artists in these settings transcend
the professional elite described by Gorz (1989) and occupy (according to their own
lyrics) a level of status typically afforded to royalty, where carrying money and taking
care of financial obligations is not required.
The song Politics is perhaps the most insightful in this category. The artist, Royce
Da 5’9”, indicates that despite his wealth and the power this appears to bring, it is the
accountant who still holds the real power. Despite having sufficient wealth to
seemingly be above caring about his finances, Royce Da 5’9” is aware of a class system
in which the accountant retains the ability to act against the artist’s best interests.
In other songs, (e.g. Legal Boys, Blue Sky Mine and I Wish I was a Punk Rocker), the
connotations are even more negative. Again, the power of the accountant is made
evident, although in this case neither the artist nor society in general is a beneficiary of
this power. The lyric “the balance sheet is breaking up the sky” is perhaps the most
succinct illustration of this. Instead, the accountant is portrayed as an agent of evil who
wields his/her power to the detriment of society (I Wish I Was A Punk Rocker); causes
relationship breakdowns (Legal Boys); or, worst of all, causes social and environmental
collapse (Blue Sky Mine). From this perspective, accountants have both a functional
and metaphorical role. Accountants both act to reduce and metaphorically represent
the reduction of relationships, art, music, and the environment to an economic value.
However, accountants also work to manage risk, and to mediate the transfer between
the production of cultural artifacts by creative artists and their consumption in the
market. They metaphorically represent risk management and a rejection of the
creative, original and therefore uncertain, in favour of the tried, the safe, and the
populist. Importantly, accountants are not only characterised by these ideas but have
also become a metaphor for them. This duality to metaphor may prove to be a
significant problem for the accounting profession and also be particularly difficult to
change. Indeed, it could be an explanation of why some images of accountants have
been so resistant to change (Jeacle, 2008).
Another shift in the perception of accountants reflects the corporate scandals of the
early twenty-first century. The song Martha Stewart, the Enron musical, and the
parody of Hotel California, all illustrate a swing toward an even more negative
portrayal of accountants. In this context, the accountant is portrayed as a highly
corruptible individual who can be used by corporations to provide a false legitimacy to
corrupt activities. This paper illustrates that the image of the accountant as reflected in
popular music is more multi-faceted and ambiguous that that described in earlier
literature. Accountants are boring and mundane objects of humour, exploiters of the “Breaking up
weak, servants of capitalism, accessories of the wealthy, shorthand for the the sky”
establishment, destroyers of artistic creativity and purveyors of corruption. While
few of these images are particularly positive they are not necessarily consistent and are
constantly changing. Therefore it will be interesting to see how/whether the more
recent global financial crisis will impact on characterisations of the accountant in
popular music, and indeed, popular culture more generally. 923
Conclusions and implications
The narratives analysed in this paper reveal a very negative characterisation of
accountants and accounting. It is reasonable to acknowledge that public art in general
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and popular music in particular is more commonly used for approbation rather than
commendation[7]. The appearance of business managers in song lyrics almost entirely
reflect cases where a particular musician has been “robbed”. In fact it might be rather
unrealistic to expect songs in praise of accountants beyond the efforts of professional
accounting associations. However, the representation of accountants in popular music
was not unitary but multi-faceted, and popular music together with other forms of
popular media such as film and TV both create and sustain particular stereotypes. The
implications of this study’s findings for the accounting profession are that their public
image is not good. As noted previously, Briggs et al. (2007) argue that accounting is
suffering from a legitimacy crisis in the wake of the recent accounting scandals. The
results of this study appear to support this notion. In her study of accounting and
gender in fiction, Czarniawska (2008) concluded that society needs to change its
outmoded views on gender and that accounting would adjust accordingly. This context
is different. There is arguably no reason why society should change its perceptions of
accountants. In the Enron, Worldcom, and Parmalat cases, the negative publicity
afforded to the profession was, at least in part, deserved. While it is still not clear
exactly what impact these social perceptions will have on the legitimacy of the
accounting profession, it must be some cause for concern given the difficulties of
recruitment and the challenges to the profession’s standing. Given this negative turn,
accounting cannot afford to simply adjust to society’s perceptions as a loss of
legitimacy may result in a loss of membership. Perhaps the most disturbing aspect is
not just the metaphors used to describe accounting but the fact that accounting is no
longer a metaphor for being boring and reliable, but increasingly being used as a
metaphor for being evil and exploitative. In particular, accounting has come to indicate
the reduction of the social, relational and creative aspects of life to a dollar value and
thereby the destruction and devaluation of these very aspects of life. The images of
accounting as portrayed in these lyrics are predominantly negative and therefore it
seems that some artists within the music industry are cynical about the profession’s
claims to act in the public interest. If these views represent a more widely held view it is
likely that many of the privileges and benefits historically held by the accounting
profession will be eroded. In addition, the narratives contained within these artists’
songs retain their ability to influence and persuade listeners.
There is some evidence that professional associations and firms are attempting to
counter the negative images of the accounting profession outlined in this paper. Careful
marketing is being used in an attempt to rebuild trust in the profession. While few of
the firms use songs with lyrics, they often use classical music and artistic imagery in
AAAJ their advertising. One example was the 2007 PricewaterhouseCoopers advertising TV
24,7 advertising campaign which with a combination of modern-art style photographic
shots and dramatic operatic style background music states that “together we can
change the way the world builds, thinks, moves, works, grows, plays, heals and learns.
Join us – together we can change the world”. Clearly, there has been some effort on the
part of the firms to enhance their image and alter the public perception, not only
924 through music, but through means, such as recruitment literature and advertising
( Jeacle, 2008).
The attempt by accounting firms to reinforce an association with high culture and
artistic imagery is consistent with Bourdieu’s (1984) notions of the consumption of
cultural items to build social distinction. However, in an attempt to build that status
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and distinction the accounting profession might be alienating broader society. The
ubiquitous and pervasive nature of popular music means that no element of society is
immune to its influence.
Some professional bodies have attempted to use popular music to remake their
image. CPA Australia has run an advertising campaign with the tag line “imagine
what a CPA could do for your business”. Many of these advertisements utilise modern
music, young people and exciting international destinations. The clear message is that
the accounting profession is dynamic and exciting and offers exciting travel
opportunities. The advertisements could also represent an attempt by the profession
and firms to attract a different “type” of person to profession, by appealing to more
creative, innovative individuals. Advertisements by the Institute of Chartered
Accountants in Australia reflect similar themes. While these advertisements would
seem to directly challenge the negative images and metaphors reflected by the lyrics
described in this paper, it is clear that the some efforts can also be subverted or could
open the profession to ridicule. Ernst & Young used a version of O Happy Day as the
basis for one of their recruitment videos, substituting the traditional lyrics with “When
Ernst & Young, showed me a better way”. There are several examples of video clips,
which can be found on YouTube, which have altered the lyrics to provide a less
complimentary critique of Ernst & Young. Perhaps even more unusual is the KPMG
corporate song with a chorus of “KPMG, we are as strong as can be, the team of power
and energy, we go for the Gold, together we hold, to our vision of global strategy”.
Although there are spoof documentaries on-line based on this song, there is arguably
little need to satirise this as the song is amusing enough in its own right. Additionally,
the somewhat dubious venture into rap music by the Hong Kong Institute of CPAs
with the song “Tute in the House and its chorus “I wear a suit, I belong to the ’tute’
serves to illustrate that attempts to manage the public image of accounting are fraught
with challenge. These observations are consistent with those of Jeacle (2008, p. 1296),
who found that the recruitment literature of the Big 4 accounting firms and
professional bodies has, in recent times, been used to “camouflage the spectre of the
[traditional] accounting stereotype” and in its place “. . .construct an image of the
trendy and fun loving accountant”.
It is interesting to compare the rebranding exercise conducted by the accounting
profession with the experience of other professions. There is no evidence of similar
activities on the part of the medical profession and advertising by the legal profession
is generally limited to self-promotion by personal injury litigators. The presentation of
the medical profession in music lyrics are generally positive with the doctor being the
one you go to if you have difficulties and need to “get better”. The number of songs “Breaking up
which are focused on, or directly reference, doctors and lawyers substantially exceed the sky”
the few focused on accountants[8]. Most songs did not present lawyers in a positive
light. In rap lyrics, the incompetence of the lawyer is blamed for the “imprisonment” of
the rapper and lawyers are often mentioned in songs about divorce and separation.
Clearly, accountants are not the only professional group to be criticised in music
lyrics and there are far more songs about both the medical and legal professions. 925
However, the lyrics that do address the profession or practice of accounting provide an
important insight into how accounting is perceived by the public, and the processes or
mechanisms by which that myth is sustained. Clearly, efforts have been made by the
professional accounting bodies to alter this public perception. Perhaps with a growing
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emphasis on product placement in songs, the next stage will be to pay professional
musicians to write more positively about accountants and to wear the CPA, CA or
professional firm branding (Herd, 2005). The tension here is between maintaining a
conservative but high-status association with classical music and art and embracing a
lower-status but more popular and innovative image associated with modern music
and culture.
In this paper we note that popular music can influence social and political attitudes
and behaviours (see, for example, Van Sickel, 2005). Therefore, popular music has the
ability, through accounting-related lyrics, to both reflect and shape societal
conceptualisations and expectations of accounting and the accountant. This is of
particular importance given the shortage of experienced public accountants in many
Western labour markets (see, for example, Vigilante, 2004; Gray, 2005), issues related
to attracting and retaining quality accounting staff (Briggs et al., 2007) and research
into accountants’ commitment to their profession (see, for example, Hall et al., 2005).
Briggs et al. (2007) argue that accounting is suffering from an ethical crisis in the face
of the numerous accounting scandals of recent years. Such comments suggest that
accounting may have a credibility or legitimacy problem and that the significance of
how accountants are viewed within society extends beyond recruitment and retention
effects.
Various authors, including Carnegie and Napier (2007), Deegan and Rankin (1996),
and Deegan (2002) refer to legitimacy theory, and particularly social contract theory, in
explaining the relationship between the accounting profession and society.
Specifically, Carnegie and Napier (2007) and Deegan and Rankin (1996) argue that
when there is a severe breach of an implicit social contract by members of the
profession, not only do other members of the profession suffer as a result, but such a
breach could be met with the “termination” of the social contract. Carnegie and Napier
(2007) argue that the behaviour of Arthur Andersen staff in the Enron case may have
been a sufficiently serious breach of the implicit social contract that this contract was
“terminated”. In light of such comments, it is important to address the issue of how
accounting and the accountant are perceived in society as this provides a marker for
the social perception and legitimacy of the accounting profession.
Popular culture – in this case, popular music – provides a valuable lens through
which issues of social perception and legitimacy can be examined. However, we
acknowledge that our analysis, given the small number of songs available to review, is
somewhat exploratory in nature. We believe that the examination of popular culture
and its relationship to accounting remains a fruitful area for future research. One such
AAAJ area that would be worthy of investigation, given this study of popular music, and
24,7 Beard’s (1994) and Dimnik and Felton’s (2006) studies of cinema, would be to consider
the portrayal of accountants on television[9]. Like popular music, the images provided
by television are pervasive in nature and consumed by a mass audience, meaning that
such an analysis could provide an interesting comparison to prior research.
926 Notes
1. We acknowledge that the instrumental sounds contained in music (i.e. the elements of the
song beyond the mere lyrics) will also play an important part in the influence and
assimilation of the message associated with the lyrics. However, we are not in a position
within the scope of this study to evaluate that influence. For this reason, we restrict our
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Corresponding author
David Smith can be contacted at: david.smith@buseco.monash.edu.au
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categorised
Lyrics reviewed and
Table I.
the sky”
“Breaking up
931
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