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Advanced Social Media Marketing Project 8: Social Selling

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SAURABH BHANDARI
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43 views5 pages

Advanced Social Media Marketing Project 8: Social Selling

Uploaded by

SAURABH BHANDARI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Advanced Social Media Marketing

Project 8: Social Selling

Page |0
Project 8: Social Selling

(Expected completion time –15-20 minutes)

I. Project Goal/Objectives/Problem Statement:


 To establish a clear and relevant consumer journey for your brand and to identify
the ways in which you can best serve potential customers on each step of that
journey.
II. Skills that you will acquire after completing the project:
 The ability to outline the steps involved in the consumer journey for your brand or
product.
 The ability to identify what moves a prospect from one step in the consumer
journey to the next.
 The ability to identify content holes and marketing holes that sales teams need filled
in-order to better equip their customer base.
III. Learning outcome of the project:
 Individuals who complete this project will learn how to either use existing sales
funnels, or developed consumer sales journeys to identify key pieces of content that
will serve as strong assets for the sales teams and to generate development plans
for this content.
IV. Project Description
 In this section, you learned about how sales and marketing function as a team in
social selling. In this mini project, apply these concepts and answer the questions.
V. Project Tasks
 New studies confirm that buyers have touch points with sales at all stages of the
buying cycle. However, there are different needs for support at each stage. It is
important to provide entry points at each stage of the buying cycle. If marketing and
sales don’t communicate, you will miss opportunities.
 For each topic, answer the questions keeping in mind your current organization.
Download the questions from the Learning Tool to your local drive, answer them,
and submit the project.

© Copyright 2016, Simplilearn. All rights reserved. Page |1


Topic 1: Social Sales Funnel

Your social sales funnel is not just your established customer journey; it also looks at how
people first come into contact with your brand and what motivates them to move through the
process with YOUR brand as opposed to another. Consider these questions during broader
planning sessions.

1. What are the most common stumbling blocks you encounter when moving prospects
through the funnel?

1. They don’t know how to use them because they don’t know marketing
2. They don’t know how to use them because they believe it is a
purely mechanical  system. It’s not, the content, choice of media, targeting, and
messaging are essential elements.
3. They don’t understand how a funnel works- they assume it is a vacuum, not a
funnel. A funnel puts people in the top, it doesn’t suck them in- a big philosophical
difference.
4. They don’t understand their ideal prospect so create a funnel that doesn’t
attract.
5. They don’t understand how to write copy, and their funnel is confusing, boring,
or unbelievable.
6. They don’t understand messaging, so they talk to every different demographic
exactly the same- and the funnel doesn’t work.
7. They don’t understand segmentation, so their funnel doesn’t work.
8. They don’t understand how to test, so their funnel doesn’t work.
9. They don’t understand how to analyze  a funnel that isn’t working.
10. They copy other people’s funnel- and it doesn’t work for them.

2. What types of content would help us more effectively move customers through the
conversion funnel?

 Discovery – when a lead first discovers your brand or the product you’re selling
 Consideration – when a qualified lead (or prospect) decides to find out whether your product or
service is the right fit or not, often comparing it against others in the market
 Purchase – when the prospect gathers the last bit of information they need before deciding to
buy and finally becomes a customer

3. Do all marketing teams have access to created content? What would help marketing teams
gain access to created content?

© Copyright 2016, Simplilearn. All rights reserved. Page |2


Meet regularly with sales counterparts

Understand the metric for success

Deploy sales analytics tools to see what’s working and what’s not

4. What type of information do you need to make these decisions? Who has access to the
information?

Identify the problem.

Brainstorm all possible alternatives.

Enact a plan.

Topic 2: Building a Social Sales Funnel

Many brands have not taken the time to understand the sales and interaction cycle that takes
place when customers are exposed to research and ultimately decide to get into business with a
brand. If your company has a defined social sales funnel, outline it below. If not, consider the
example given and think about what your brand’s funnel might look like.

Outline your own consumer journey below:

Step One: Passive

Step Two: Ignite & Inspire

Step Three: Plan

Step Four: Purchase

© Copyright 2016, Simplilearn. All rights reserved. Page |3


Step Five: Progress

© Copyright 2016, Simplilearn. All rights reserved. Page |4

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