creative

SEARCH ENGINE OPTIMIZATION

PROPOSAL
www.zeracreative.com
OVERVIEW
Dear Sir,

Thank you for considering Zera Creative for your search engine optimiza-
tion needs. We are glad that we had the opportunity to connect so that
we could get a clear understanding of what exactly you want.

We can provide the level of quality and experience you deserve with the
individualized attention that you would not receive from larger digital
firms. We will work one-on-one with you to optimize your website.

We appreciate the opportunity to work with you. If you have any ques-
tions, please don’t hesitate to get in touch.

Thank you.
OBJECTIVE & SCOPE OF WORK
Zera Creative will be doing followng below stuff specifically.

Our SEO Program

Our SEO Program is designed to address search engine algorithms of all
main search engines. The scope of the SEO Program is customized ac-
cording to the needs of the website, the target audience it addresses and
the online competition associated with it.

GOALS:
Rank in Organic Search Increase Website Traffic
Your website is currently low in We want to help potential cus-
ranks in Google searches for key- tomers find your website when
words. Our top goal will be to searching for motivational
push those rankings up to the first speaker services. Our goal is to
page. drive as much qualified traffic to
your website as possible
GOALS:
Increase Website Engagement
In addition to overall traffic, it’s important to increase time on site, pages
per visit and decrease bounce rate. These are simple metrics that show
quality user interactions.

Build Domain Equity

Over time great SEO will improve the overall authority of your website with
search engines. Increased authority = increased rankings.

Increase Brand Awareness

We will create value added content and publish them on various online
platforms and rank them in Google. This will help build your brand as an
authority in the market.

Our SEO process is divided into the following 6 Stages:

Stage I - Evaluation & Planning

Stage II - Execution

Stage III - SEO Implementation

Stage IV – Completion

Stage V – Off-page optimization

Stage VI – Monitoring
STAGE I - EVALUATION & PLANNING PHASE
Current site stats recording (Link Popularity, PR etc.)

Search Engine Friendliness Analysis (In-depth)

Keyword Research (draft)

Keyword selection (based on your feedback)

Keyword finalization (based on your selection)

Pre-optimization Search Engine rank recording

Content writing recommendations

Selection of Webpages for optimization

STAGE II - EXECUTION PHASE

Optimization data creation (to be used later in SEO imple-
mentation)

SEO rule recommendation

STAGE III SEO IMPLEMENTATION PHASE

Page Title - The page title plays an important role in on-page
SEO. Search engines use page title information as the headline
snippet for an organic result.

Page Description - Page description is also used in a web

page’s search engine result. It’s shown as the gray text lines that
give more insight into what your page is about.
Canonical URL - Now we’re getting a bit more technical. The canonical URL tag
directs traffic to a preferred web page.
Open Graph Tags - Open Graph tags provide data for your web pages on social
media platforms. When sharing your page on a social platform, OG tags will es-
sentially turn that link into a rich object.

Headers - A page header introduces content to a user and is the most prominent
text on a web page. Because headers typically encompass an entire page’s con-
tent, optimizing for a target keyword isn’t too difficult.
Sub-headers - Subheaders breaks your content down into digestible sections.
It’s also a good idea to drop your target keyword in your sub-headers when pos-
sible.

Alt Image Tags - Images do a lot for your web page. They explain key ideas of
your page, convey a tone or message and act as a visual break in content. And
yes, optimizing images plays a big role on-page SEO.

Internal Links - Internal links are links that go from one page on a domain to a
different page on the same domain. These types of links are useful for users to
navigate a website and help spread link juice (ranking power) around web-

Site Speed Optimization - Recent research found that 47% of your target audi-
ence expects your website to load in under two seconds. What’s more, slightly
more than half of all U.S. online shoppers won’t buy from a site if it loads slowly.

URL Structure: The URL – Universal Resource Locator – is the address of the web
page on your site. It’s an important SEO best practice.

Google Search Console - This service offered by Google that helps you monitors
and maintains your site's presence in Search results. You don't have to sign up for
Search Console for your site to be included in search results but doing so can
help you understand how BOT views your site and optimize its performance in
search results.
Crawl Error Resolution - In the process of doing on-page user optimization to
attract the attention of search engine spiders, there may be a crawl error en-
countered.

Structured Data Markup - Structured data clarifies for the search engine what
content on your page is about. Specifically, it helps the search engines under-
stand what type of information you’re presenting.
Creating Content That Drives Search Traffic - Content is the backbone of a thriv-
ing business. You’ve probably heard the saying, “content is king.” But, there is way
more to successful content marketing than just “content.” You have to publish the
kind of content that will drive traffic and grow your business.

Other On-page Activities

STAGE IV – ON PAGE SEO COMPLETION
Final site re-submissions to free search engines

Completion report

We only build “tier 1” links on high quality domains. When we say

“quality”, we look at a number of metrics:
Relevance: While there is some Page Authority: Unlike Domain Au-
debate as to the weight relevance thority, Page authority is a Moz metric
carries when calculating the value of that applies only to an individual
a link, our link targets should still be page rather than an entire domain.
other websites that are related to your Measured on a scale of 1 to 100, Page
own expertise. Google’s algorithm is Authority also uses MozRank, Trus-
now particularly efficient at matching tRank, and several other factors to
link relevance. determine the likelihood of how well
an individual page might rank.

Anchor Text: Anchor text helps Google Domain Authority: Developed by

determine the core subject matter of MOZ, one of the leading authorities on
the page establishing a link with and Search Engines, domain authority de-
should be relevant to that page. Google termines the overall strength of a
then uses this information as part of its domain. Measured on a scale of
ranking algorithm, potentially ranking 0-100, domain authority is considered
your site higher for that particular key- by many SEO Experts as the most
comprehensive measure to estimate
word/s. However, excessive use of
how a domain will rank in search
anchor text, especially, with money key-
results. Domain authority involves two
words, can have a negative impact on key metrics: MozTrust and MozRank.
organic SEO rankings.
STAGE V - OFF PAGE OPTIMIZATION (MONTHLY)
Classifieds/Craigslist Writing & Submission - Classifieds submission
can get us direct leads related to our businesses.
Social Bookmarks - Use to give a little boost to website pages on search
engines.
Slideshare Creation & Submissions - Will use slideshare to get some
backlinks from high authority websites.
PDF Submissions - Will convert the slideshare into the PDF and get back-
links from PDF submissions websites.
Articles Writing & Submission - Article submission play an important
part of any search engine marketing campaign. SEO friendly articles
have tremendous benefit in driving themed or relevant traffic to your site.
Image Sharing - Image sharing is used to get image base backlinks from
authority sites like Pinterest & flickr.
Other Link Building Activities
STAGE VI - SEO MONITORING (MONTHLY)

Rank monitoring – Ranking report includes the current ranking positions

of contracted keywords on major search engines.
Analytics report– You should know the value of a single visitor to your
site. That knowledge drives every aspect of our campaign.
This report includes:
Sessions - A session is defined as a group of interactions one user takes within a given
time frame on your website.

Page Views - An instance of a page being loaded (or reloaded) in a browser.

Pageviews is a metric defined as the total number of pages viewed.

Avg. Session Duration - Average session duration is: total duration of all sessions (in
seconds) / number of sessions.

Traffic Sources - The search engines, social networks, ad campaigns, and other sourc-
es that send users to your property are collectively known as campaigns and traffic
sources.

Organic Searches - Traffic that arrives at your site through a search engine result from
traffic that arrives through other referring channels, like paid advertisement or another
site that links to yours. In your reports, this traffic segment is called organic search traf-
fic.

Referral Sources - Referral traffic is Google's method of reporting visits that came to
your site from sources outside of its search engine.

Further on page recommendations (If, needed)

TIMEFRAME AND INVESTMENT
Please find our project fees detailed below. If you have any questions about our
pricing or timeframe, please let us know.

S.NO Description Timeframe Amount

Search Engine Optimization -

1 services as described in scope Monthly Rs. 40,000
area above.

NOTES:
All prices are mentioned in Pakistani Rupees and included of all taxes.
Minimum 6 months contract is required.
The payment will be paid 100% upfront every month.
Free limited design services are included.
Content writing will be charged separately at 6 rupees per word if required.

TERMS AND CONDITIONS

The agency reserves the right to assign subcontractors to this project to
insure the right fit for the job as well as on-time completion.
Client may be charged additional fees if it decides to make changes to
the agreed upon project scope and objectives.
The Agency will maintain as confidential information obtained under or in
connection with this agreement and will not divulge such information to
any person (except their own employees or subcontractors and then only
to those employees or subcontractors who need to know) without Client’s
prior written consent.
Invoice Payments must be paid within 7 business days of the date the
invoice is raised. Late payment will result in delaying the completion of
this agreement.
The Client may cancel the agreement anytime, by providing one month’s
written notice, provided that payment is up to date.
The Agency will respond to all requests from the Client within 8 working
hours on weekdays via email or phone, with a confirmation that the
request was received.
WHY CHOOSE US?
Zera Creative has created compelling designs for a wide variety of proj-
ect types. As a full service web development, video and content creation
agency, we have grown from a small team, to a collaborative design,
multimedia, and marketing studio. We are strong advocates for develop-
ing a clean and functional user experience, on top of beautiful designs
that bring out the best in our clients and deliver effective results.

Our clients’ satisfaction is what keeps us moving, and helping you

stand out is the best way to make sure you’re completely satisfied.
We’re committed to helping your brand stand out against a busy
field of competitors.
Oh, and if you’re wondering, why would you choose us so there are so many ways
that we set ourselves different than others.

Strategy-first Agency! We start with WHY not HOW.

Updated with current industry trends for design, tech and marketing.

Best client support and communication in the market.

Professional team of 4+ years’ experience.

Over 300+ clients all around the world.

Strong testimonials.

Expertise in 360’ brand solutions.

Best process and reports in the market.

Well documented and organized.

Capable of initiating the project on the same day.

OUR CLIENTS & REVIEWS

We have
Completed dozens
of projects & achieved
clients’ satisfaction.
 “ We have engaged Zera Creative for more than 6 months in many areas from Company
Branding to Website Development, Company Profile, Brochures, Flyers & Tech Support for our
Websites. Zera Creative is a reliable, honest & trusted agency that delivers, what they promise.
It has been a real pleasure working with them and I am hoping for a long-term relationship.”

AKIF M. SHAIKH
CEO, WAIIZ & TECHARABIYA

“ Very professional in their work. Noushad and his team were very responsive to my ideas
and focused towards creating a product that met my expectations and vision. I would highly
recommend their services.”

OWAIS TAHIR
CEO, REGALIEN GOLD MARQUEE

“ I am very impressed with the core knowledge and dedication of the team head Noushad
Ranani. Team Zera Creative is simply the best solution provider for a beginner in the digital
world as well as totally professional for those who already have digital footprints.”

MUHAMMAD JUNAID
CEO, ESSENTIAL ELEMENT LEATHER
 creative

We look forward to work with you and supporting your efforts for SEO of your web-
site. We have partnered with dozens of businesses before and we are confident
that we can meet the challenges ahead and stand ready to partner with you in de-
livering an effective solution.

If you have questions on this proposal, feel free to contact us.

Thank You!

+92 309 2156445 / +92 342 2400918

hello@zeracreative.com www.zeracreative.com

Office# 503, Marine Faisal, Nursery Shahrah-e-Faisal P.E.C.H.S Block-6, Karachi 75400