Table of Contents

Does the huge growth in ‘online shopping’ really mean the extinction of the
traditional ‘high street’ store or can Alibaba’s ‘New Retail’ help them to
successfully coexist?.................................................................................................2
Discussion about 5 New Technologies and the Explanation of Pros and Cons of
each Technology........................................................................................................4
Illustration of the ways Supermarket of the future would look like..........................6
The Ethical Considerations around Businesses Knowing Every ‘Place’ We Visit...7
Reference...................................................................................................................8

1
Does the huge growth in ‘online shopping’ really mean the extinction of the
traditional ‘high street’ store or can Alibaba’s ‘New Retail’ help them to
successfully coexist?
There has been a dynamic change in shopping era like establishing retail stores into online.
Trends of shopping have an uprising change in the market. From the past time till now, physical
shopping has been thrilling as well time consuming. When there were no online shopping
systems, people faced several issues as bad weather (cloudiness, storminess), less parking
facilities, traffic-jam issues etc. Before contriving online shopping, there had no other options
without shopping physically. Becoming ever more digitalized globally, shopping is being no
distinct moving from reality to virtual world. Along with e-commerce and online wholesaling
shops such as Amazon, Alibaba and others providing logistical facilities expeditiously as well
financial aid, where leaving the house to purchase has been less needed. In the above case study
of “Alibaba’s new retail”, it has shown that there can be two modes for shopping. Huge
acceleration in online e-commerce has become the reason to closure of many retail stores. This
platform has been comfort arena of purchasing for 20-30 years age group. Day by day, they are
becoming habituated buying from online and the fact that, they have been growing up in the era
of social media, Instagram influencing, direct messaging or e-mail. The online retailing strategy
made it quicker for consumers to adopt it. To put the consumer’s experience at ease, the online
retailers have been investing in websites, designing files, graphics and digital assets. Nowadays,
the retail store owners are facing issues as the consumers are being online centric. They are
closing their stores due to not being able to afford to pay the rent and high rent has been the
biggest issue for store owners. How the market growth is rising rapidly, retail stores are passing
hard time promoting the products or service to buyers. Online shopping is a digitization of
shopping behavior but leaving an extinction option for retail stores as the threat is coming from
digitization. At present, the way Amazon is inventing new products and options innovatively and
constantly, it’s leading to an evolution where high streets shops are leaving behind (JunNgan,
2019).
While introducing online shopping at the beginning, people have been dealing lots of stuff like
sharing personal info, bank details. But, with the time, the things have changed tremendously and
people have adopted the systems buying almost everything needed.
In the case study of attached video, it’s clearly visible that people are trying to collage the two
platforms together. The internet and physical purchasing industries have an evident synergy. This
approach is no different that high percentage of retail stores are doing amazing while establishing
their business through online and inaugurating it effectively using the “click and collect” option
and returns in the store. This is a brilliant action to sell to the younger generation. Some
companies like Curry’s PC World, John Lewis, Lush and other have installed this method
(Duarte, 2018).
Product availability and assortment have an ethereal power to attract customers as there is no
hassle for delivery and more time-savior. E-commerce has domination over the market as it is
profoundly changing each and every day. Alibaba’s retail store has made it more convenient for

2
retail store owners as well as for online buyers who rely on shopping online (Alam, 2021). The
forecast of e-commerce growth is expecting to have its sales doubled within next 5 years, which
is leading traditional brands to close their doors. Although customers have power to change the
attitude of buying trends, but high street stores will never be out of the zone. The video has
showed that something we want buy from online that never can be exactly as physical store.
Alibaba’s retail store has made it clearer that the need of retail store can never be less because of
online shopping. Hema, a grocery shop from Alibaba inspires other retailing stores to help
customer choose as per their needs and open customization systems (Xiong, 2019). Either the
customers can purchase physically choosing them physically and deliver it to door by delivery
team. The groceries and cooked food are available as well to choose and click on what they want
and that will reach to the customer’s door. People have domination over customizing the design
of cars. The mobile app invention will be brining great change in shopping as well retaining the
retail and street shops. In the threat of online shopping, it seems many malls are in decline but
the new challenges of Alibaba is amazing where people will be able to click on their product size
and availability (Fan, 2020).
Here are the reasons for why customer will come to buy in the stores physically
Trying new products would never give fascinating experience in online shopping. It always has
been a fun trying new products and customers discover new product items entering into store
what they usually don’t want to buy through online watching any samples. Customization is
another major concern for customers where online products are often personalized and not right
fit. Watching product in person gives more satisfaction rather watching in pictures and to get
in touch. Modern comforts of technology help customers to choose and see items virtually but
still they desire to touch and feel the texture of the product in the visible store. After choosing the
things can be delivered to the door step for eliminating painful process of buying. These creative
invention of Alibaba can absolutely help them to coexist. In Hema store, people can use mobile
app and scan the barcode provided to know about the product. The store in rapidly enlarging in
China with huge customer reach. The virtual shelf of the stores is creating easy options for
customers to choose products which are not available in that time (Alibaba, 2018).
Therefore, it’s clearly shown by Alibaba that online and “high street store” shopping can coexist.

3
Discussion about 5 New Technologies and the Explanation of Pros and Cons
of each Technology
Evolving of technology these days is happening at a breakneck pace. The faster technology is
enhancing, the life is getting easier. The way technology is inventing new things, the world is
being a global village. The role of IT has been enlarged and it’s emerging with extensive
conceptions (Ricker, 2017).
The new 5 technologies in the video have showed the innovative application and results. These
are the future technologies for us which will help us with information within short time.
Beacon is a newly introduced technology in this age that conveys signals to many devices using
low-energy Bluetooth. It has been one of the latest advancement technology which is a wireless
transmitter and been popular in geographical position (location-aware) and propinquity
marketing. In every Beacon device, there are radio, batteries and a CPU that functions by
broadcasting out an identifier frequently. It allows every smartphones to detect the Unique ID
number of customers. If it connects once to the device, it does everything according to how it
was commanded and designed (Shende, 2017).
There are some advantages of Beacon that it gives the customers a lot of practical and convenient
data. They keep providing the offers and discounts of brands. Alongside of these advantages, the
disadvantages of Beacon cannot be avoided (Scholar, 2021). This process is rigidly tough and
difficult to handle. Sometimes, people may face issues while connecting with phones or other
devices and it’s a major issues that it relies on other applications (Adkar, 2018)
Facial recognition is the process of detecting human face using technology. The biometric
technology is used to formulate the whole process for identifying the facial features of human.
The process of modern cybersecurity focusses on eliminating the risks of being fooled. The data
is already put to make proper database and then the information of that person is compared to the
database to find the exact match. Retail stores are getting a scope to bring it for applying in
practical way. Supermarkets will use this technology to know the needs and desires of
consumers. Facial recognition will enable the consumers to gather data about consumers
especially what their preferences are and their mood. The specific advantages of facial detector
are that it is less time consuming and can charge the products to the accounts. It helps with
payment information and the customer can purchase easily with validity. The disadvantages are
demonstrated like people may not like having their records in the database and for future use,
threats of privacy, violation of personal freedom and rights, imperfection of technology and
charging innocent people (Grewal, 2021).
Robot assistant has been introduced as the newest technology in the shopping industry. The
robot assistant are used to help customers with solving the problems. They are able to keep the
storage inventory and observe the products while checking in details. The positive sides of
having robot assistant in supermarkets are that it eases the tasks of people and lessen the
pressure. Robot assistant has the ability to complete several tasks simultaneously. As they’re

4
programmed robot, so they can’t handle any kind of situations which are executed previously
and can’t improve their job except the specified place (Santos, 2018).
Smart Mirrors are combined with mirror and video camera which takes the video first and then
shows in a way to put different combinations. This mirror is able to put the customer in different
outfits without changing and which is totally virtual. The best thing of this technology is that the
customer doesn’t have to take the hassle of changing dresses. But, this may affect the retina and
few other sensors (Thandekkattu, 2017).
The oak-fitting room is mirror fitting room which can provide information to customers and
show the available sizes for the particular products. The advantage is that customer can get the
desired information while in the room. But it may conflict with other customers.

5
Illustration of the ways Supermarket of the future would look like
With the uprising of online shopping and innovative technology, supermarkets will be more
convenient and flexible in the future. These supermarket will be more customer-oriented, have
an innovative and dynamic shopping experience.
The retail stores are established in a way that they will have drive-through click and collect
facilities. The drug-store will be next to the clock and collect arena. The plan is sketched as there
will be a largest and trendy market. There will be navigator to ease and it will lead to the core
mall. The grab and go section will help customer in rationalizing their purchases in diverse way.
The supermarket future diagram shows a portrayal that they will have all the leading-edge
gadgets and robots to greet and attend the customers. Pre-packaged meals as well as eat-in
options will be available. Customers will be able to search for deals and promotions using tabs.
Finally, there will be a drive-through for minor products and loading docks for larger things at
the store (Symphony, 2018).

6
The Ethical Considerations around Businesses Knowing Every ‘Place’ We
Visit
Choice is the major concern of customers and every purchase they make depends on choice. The
marketers should ensure about the ability of making choices over information types and time
alerts and concatenation. The consent of customers is important to keep in mind and make sure
that they agree to consent what was sent to them. Consumers who have looked for apps related to
expected retailer might be more amenable. GPS tracker signal appeared on the mobile phone
may indicate the nearest location of merchant but it is not appropriate or acceptable either.
Customization means creating and making something which was preferred by customers.
Marketers should make certain that the material they send to customers is targeted to their
individual demands and geographic area. Passerby consumers are often in need of quicker
messages to slower messages and the location-personalized feature from Adobe Target helps to
understand the customer’s location and tailor relevant experiences and offers for them. The
details provided by consumers are used in combining with other data to offer them various
discounts on the general location. Use Target to give a location-based experience based on how
close clients are to your location (Marinkovic, 2017)
Constraints are the spam messages and popped-up ads on display. Consumers on the go may be
impulsive buyers and prefer quick process to lessen complexity. Search ads should be succinct to
get the information with one-click (Hung, 2017).
Privacy should be protected for the customers to avoid the attacks on customers. There is a
crucial difference between applying location data to enhance experience and emerging customer
attacks. Attacks on cyber protection of consumer may reach harm to business and also customer
are concern that their information may get revealed to others (Isaak, 2018).
Location-based marketing drives a company to target the customers at premium level using texts
online or offline. The target is based on their actual location. It helps to retain customers and
make them prospective knowing their lifecycle from purchase and discovery. This method of
marketing is very effective to spread the offers among targeted customers while adding value
instant indulgence. This outstretches the information to the potential buyers about products
stockings in the nearby store and so that they can pick it up. There are many type of location-
based marketing such as Beaconing, Mobile Targeting, and Geo-Targeting (Van DE Sanden,
2019).

7
Reference
Fan, Y., Kou, J. and Liu, J., 2020, January. Research on the Influencing Factors of Customer
Loyalty in Offline Supermarket under New Retail Model. In Proceedings of the 2020 4th
International Conference on Management Engineering, Software Engineering and Service
Sciences (pp. 216-220).
JunNgan, N.T.K., 2019. The effect of perceived relative advantages of online shopping on
customers' purchasing intention-A case study of customers in Ho Chi Minh city (Doctoral
dissertation, International University-HCMC).g, J.C., Chen, Y. and any innovations come from
China, C., Analyzing Alibaba’s Magic.
Duarte, P., e Silva, S.C. and Ferreira, M.B., 2018. How convenient is it? Delivering online
shopping convenience to enhance customer satisfaction and encourage e-WOM. Journal of
Retailing and Consumer Services, 44, pp.161-169.
Jiang, L.A., Yang, Z. and Jun, M., 2013. Measuring consumer perceptions of online shopping
convenience. Journal of Service management.
Alam, S.S., Ali, M.H., Omar, N.A. and Hussain, W.M.H.W., 2021. Customer satisfaction in
online shopping in growing markets: An empirical study. In Research Anthology on E-
Commerce Adoption, Models, and Applications for Modern Business (pp. 1878-1892). IGI
Global.
Shende, P., Mehendarge, S., Chougule, S., Kulkarni, P. and Hatwar, U., 2017, April. Innovative
ideas to improve shopping mall experience over E-commerce websites using beacon technology
and data mining algorithms. In 2017 International Conference on Circuit, Power and Computing
Technologies (ICCPCT) (pp. 1-5). IEEE.
Adkar, N., Talele, A., Mundhe, C. and Gunjal, A., 2018, February. Bluetooth Beacon
Applications in Retail Market. In 2018 International Conference On Advances in
Communication and Computing Technology (ICACCT) (pp. 225-229). IEEE.
Scholar, A., 2021. Beacon Technology on Retail Business Model, Roles, Merit and Demerits
Ofualagba Mamuyovwi Helen.
Grewal, D., Noble, S.M., Roggeveen, A.L. and Nordfalt, J., 2020. The future of in-store
technology. Journal of the Academy of Marketing Science, 48(1), pp.96-113.
Poushneh, A., 2018. Augmented reality in retail: A trade-off between user's control of access to
personal information and augmentation quality. Journal of Retailing and Consumer Services, 41,
pp.169-176.
Symphony RetailAI 2018. Retail Stores of the Future: Supermarket 2020. Available at:
https://www.youtube.com/watch?v=z6Ezl-_jhzU [Accessed on 04.11.2020] Zhang, Y., Trusov,
M., Stephen, A.T. and Jamal, Z., 2017. Online shopping and social media: friends or foes?
Journal of Marketing, 81(6), pp.24-41. ?

8
Alibaba.com 2018. Alibaba’s “New Retail” Explained. Available at:
https://www.youtube.com/watch?v=336YkwayCD4 [Accessed on 04.11.2020]
Van De Sanden, S., Willems, K. and Brengman, M., 2019. In-store location-based marketing
with beacons: from inflated expectations to smart use in retailing. Journal of Marketing
Management, 35(15-16), pp.1514-1541.
Hung, I.H. and Chou, S.W., 2017. Understanding the formation of e-loyalty based on a
dedication-constraint perspective. Journal of Organizational Computing and Electronic
Commerce, 27(1), pp.48-65.
Marinkovic, V. and Kalinic, Z., 2017. Antecedents of customer satisfaction in mobile commerce:
Exploring the moderating effect of customization. Online Information Review.
Santos, J., Campos, D., Duarte, F., Pereira, F., Domingues, I., Leão, J., Xavier, J., de Matos, L.,
Camarneiro, M., Penas, M. and Miranda, M., 2018. A Personal Robot as an Improvement to the
Customers’ In-Store Experience. Service Robots, p.1.
Thandekkattu, S.G. and Vajjhala, N.R., 2017. Smart mirror-network architecture based on IOT
and cloud computing technology. In Management challenges in a network economy: Proceedings
of the MakeLearn and TIIM international conference, Lublin, Poland.
Ricker, B. and Thatcher, J., 2017. Evolving technology, shifting expectations: Cultivating
pedagogy for a rapidly changing GIS landscape. Journal of Geography in Higher Education,
41(3), pp.368-382.