Assignment 3 Exploring Business

A.P1

Q:Explain the features of two contrasting business.

Features of Intel

Intel, in full Intel Corporation, American manufacturer

of semiconductor computer circuits. It is headquartered
in Santa Clara, California. The company’s name comes from
“integrated electronics.”
This company was established two American engineers Robert
Noyce and Gordon Moore in July 1968.This company opened its
door by 2.5 million in funding arranged by Arthur Rock.

Intel initial products were memory chips including the world’s

first meta oxide semiconductor 1101. Later they produced one
kilobit dynamic random access memory (DRAM) chip it was
very successful and it was the first chip to store a significant
amount of information. It was purchased first by the
American technology company Honeywell Incorporated in 1970
to replace the core memory technology in its computers.
Because DRAMs were cheaper and used less power than core
memory, they quickly became the standard memory devices in
computers worldwide.
Intel became a public company in 1971. That same year Intel
introduced the erasable programmable read-only memory
(EPROM) chip, which was the company’s most successful
product line until 1985. Also in 1971 Intel engineers Ted Hoff,
Federico Faggin, and Stan Mazor invented a general-purpose
four-bit microprcessor and one of the first single-chip
microprocessors, the 4004, under contract to the
Japanese calculator manufacturer Nippon Calculating Machine
Corporation, which let Intel retain all rights to the technology.

In 1981 the American computer manufacturer (IBM) chose

Intel’s 16-bit 8088 to be the CPU in its first mass-
produced personal computer (PC). Intel also provided its
microprocessors to other manufacturers that made PC “clones”
that were compatible with IBM’s product. The IBM PC and its
clones ignited the demand for desktop and portable computers

With the introduction of the Pentium microprocessor in 1993,

Intel left behind its number-oriented product naming
conventions for trademarked names for its microprocessors.
The Pentium was the first Intel chip for PCs to use parallel, or
superscalar, processing, which significantly increased its speed.
It had 3.1 million transistor, compared with the 1.2 million
transistors of its predecessor, the 80486.

By the mid-1990s Intel had expanded beyond the chip business.

Large PC makers, such as IBM and Hewlett-Packard, were able
to design and manufacture Intel-based computers for their
markets. However, Intel wanted other, smaller PC makers to
get their products and, therefore, Intel’s chips to market faster,
so it began to design and build “motherboards” that contained
all the essential parts of the computer, including graphics and
networking chips.
 Features of AMD

Advanced Micro Devices,Inc. (AMD), global company that

specializes in manufacturing semiconductor partiality used in
computer processing. The company also produces flash
remembrances, plates processors, motherboard chip sets, and
a variety of factors used in consumer electronics goods. The
company is a major supplier of microprocessors (computer
computer chips). AMD is predicated in Sunnyvale, California.

AMD was started in 1969 by Walter Jeremiah (Jerry) Sanders, a

former supervisor at Fairchild Semiconductor Corporation, and
seven others. The company released its first product in 1970
and went public two vintages thereafter. In themid-1970s the
company began producing computer chips. Starting out as a
permanent- source manufacturer of computer chips, the
company placed a great emphasis on quality and grew steadily.
In 1982 the company began supplying permanent- source chips
for the Intel Corporation, which made the microprocessor used
in IBM unique computers (PCs).

The agreement with Intel ended in 1986. In 1991 AMD released

the Am386 microprocessor family, a sternforemost-engineered
chip that was compatible with Intel ’s succeeding- generation
32- bit 386 microprocessor. There preceded a long legal battle
that was ultimately decided in a 1994U.S. Supreme Court ruling
in AMD ’s favour. That same date, Compaq Computer
Corporation contracted with AMD to produce Intel- compatible
chips for their computers. In 1996 AMD acquired a
microprocessor company known as NexGen and began raying
out from the Intel- compatible chip request. In 2000 AMD
introduced the Athlon processor, which was designed to run
the Microsoft Corporation ’s Windows operating system.
With the release of the Athlon processor, AMD got the first
company to produce a 1-GHz (gigahertz) microprocessor, which
marked AMD as a serious competition in the chip call.
In 2003 the company released the Opteron chip, another
product that showcased the company ’s capableness to
produce high-end chips. In 2006 AMD absorbed ATI
Technologies, a manufacturer of tape figures cards for use in
PCs. In 2008 AMD blazoned plans to disjoin the company in two
— with one part designing microprocessors and the other
manufacturing them. These practices allegedly involved
financially compensating and feeding rebates to manufacturers
and retailers who favoured its computer chips over those of
AMD, as well as paying manufacturers to cancel or defer the
launching of products applying AMD ’s chips. In 2014 the
company was restructured into two corridor calculating and
diagrams, which made processors for individualized computers,
and enterprise, bedded, and semi-custom, which made more-
technical processors.
 A.P2

Q:Explain how two contrasting businesses are influenced by

stakeholders.

Intel’s Stakeholder Groups & CSR Initiatives

1. Customers (Top Priority)

2. Investors
3. Employees
4. Suppliers
5. Communities

Customers:Intel’s corporate social responsibility strategy gives

the highest priority to customers.
This stakeholder group is interested in the quality and price of
the company’s products.
Customers are significant because they affect Intel’s revenues
and profits and, thus, financial performance. To address such
interests, the company has a product stewardship goal that
involves higher energy efficiency in products. This goal aligns
with Intel’s mission statement and vision statement. For
example, microprocessors with higher energy efficiency satisfy
customers’ interests regarding better products to address the
cost of energy consumption and concerns regarding battery
charging.
Also, as an initiative in its corporate responsibility efforts, Intel
Corporation continues to improve the sustainability and
environmental impact of its products.
This initiative satisfies the stakeholder group’s concerns about
the environmental friendliness of the products.
Thus, Intel’s corporate social responsibility strategy supports
the fulfillment of corporate citizenship by satisfying the
interests of customers as the most important stakeholders of
the business.
Investors: Investors are revelatory stakeholders set down in
Intel ’s mass-market outgoing fault scheme because they tell
the unavailability of omphalos for and the valuation of the
semiconductor custom . The main share of these stakeholders
is the neoplasm and profitability of the troop . This share is part
satiated through the plume pricing scheme in Intel ’s marketing
mixture or 4Ps . For sample, the troop ’s tall freights insure
likewise tall proceeds that profit investors . nonetheless, there
are mass-market fault sequences joined to the troop ’s
dependency on its pact with Microsoft . Intel ’s neoplasm and
profitability are significantly pendulous on the trades of
Windows complexes . In this favor, the troop needs to refine its
mass-market outgoing fault exercise to take this interest joined
to the shares of investors as the lasting most prioritized
stakeholder set .
Employees: Intel Corporation values employees as a major
stakeholder group in its corporate social responsibility strategy.
Employees are important because they directly affect
organizational performance, such as in terms of productivity. As
stakeholders of the semiconductor business, employees’
interests include job stability, career development, and
competitive compensation. These interests are addressed
through Intel’s human resource programs. For example, the
company has HR programs that support skills development and
leadership training for career development. In addition, as a
major technology firm, Intel offers one of the most competitive
compensation packages in the semiconductor industry.
Furthermore, to support employee performance enhancement,
the corporate social responsibility strategy involves suitable
training programs for high quality output, as included in Intel’s
organizational culture. These efforts reveal the company’s
efforts to integrate the needs of these stakeholders into the
considerations for a comprehensive corporate social
responsibility strategy.

Suppliers: Supply chain conditions determine Intel ’s business

capacity. Changes in suppliers ’ productivity can significantly
affect the company ’s thing capacity. So, Intel ’s mass-market
social responsibility strategy must consider suppliers as a major
stakeholder group. These stakeholders are interested in
profitable and growing business with the company. Intel
addresses this interest by auditing and supporting
improvements in suppliers ’ exertion. For representative, the
company conducts on- position scans of its biggest suppliers for
the mass-market citizenship purpose of developing a more
sustainable and more socially responsible repertoire chain.
Through these scans, Intel ’s mass-market responsibility
troubles extend to suppliers and help them perfect their CSR
standing and mass-market image. This effect supports suppliers
’ growth while the company grows. Either, Intel ’s operations
regulation strategy facilitates repertoire chain efficacity that
helps streamline suppliers ’ exertion. These enterprise in Intel ’s
mass-market social responsibility strategy together support the
company ’s growth and the stakeholder group ’s growth.
Communities: Intel Corporation includes communities in its
mass-market social responsibility strategy. As stakeholders,
communities are significant because they affect mass-market
image and consumer perception.The interests of these
stakeholders include Intel ’s business sustainability and mass-
market support for community development. The company
satisfies these interests through the Intel Foundation and a
variety of mass-market citizenship programs. For
representative, the Foundation gives subsidies for leagues and
programs that support community diversity, gender- equal
leadership development, and proficiency development among
underprivileged youth.
Also, Intel has programs expanding Internet fullness around the
world.
In addition, the company ’s sustainability troubles minimize
negative impact of the business on communities.
These programs and exertion show that Intel ’s mass-market
social responsibility strategy effectively includes the interests of
communities as a stakeholder group.

AMD Stakeholders

Investors: increasingly care about the long-term sustainability

of a company and are evaluating how well a company’s
purpose is integrated with its value proposition, as well as the
company’s performance on environmental, social and
governance issues. We believe AMD is well positioned to
participate in growing markets that provide important social
benefits, while our size allows us to be nimble and responsive
to the many opportunities in high-performance computing.

Employees: want to work on compelling technology that

simultaneously allows them to improve their own professional
careers. We offer our employees the opportunity to work for a
company that innovates and makes important contributions to
the world, all while doing so ethically and with integrity. Learn
more about how we engage with our employees in the People
section.
Communities: expect companies to contribute good jobs while
being a good neighbor, an ideal we embrace in the 35-plus
communities in more than 20 countries that host our facilities.
More broadly, technology can enable successful communities,
connecting remote locations and supporting smart cities, to
name just a few examples. Our technologies can also help to
bring together and support virtual communities, from gamers
to doctors to scientists.

Customers: are looking for more options and choice that will
help them achieve their visions. AMD collaborates with our
customers to co-create innovative products that meet
emerging needs. Indeed, partnering with customers is how we
bring to life our purpose: to enable the world’s creators,
researchers, inventors, and explorers to transform the lives of
those around them through immersive and instinctive
computing.

Suppliers: help make AMD a strong business. In fact, our

success is dependent on their success. We work with our
suppliers to help them be their best.