BUILD A

CONFERENCE 2022

BUILDING GREAT FUTURES,

ONE TEAM AT A TIME
20 JANUARY 2022 | 9.00 AM - 6.00 PM | THURSDAY
TH

CCEC, NEXUS BANGSAR SOUTH

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CONFERENCE 2022

CONTENT

ABOUT US 1

CONFERENCE OVERVIEW 2

DIVERSE JOB TITLE 3

(PREDOMINANTLY DECISION MAKERS)

CONTENT PREVIEW 4

CONFERENCE AGENDA 5

MEET OUR SPEAKERS 6 - 16

PAST EVENTS 17
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ABOUT US

Build A Future Team a brand of PEOPLElogy, brings together high-performing

industry leaders, CHROs, HR Practitioner, CEOs, CMOs, SME Business owners’,
expertise in digital transformation, technology & people development. We embrace
adopting change in business performance through our phenomenon 3D journey.

Discover, Develop and Digitize, a desired workforce.Unveil the Market

Dynamics with a Vision that transpire Cultural Change and Cultivate the driving
force of organization to thrive digitally.

Discover Develop Digitize

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CONFERENCE OVERVIEW

CONNECT WITH US AND EMBRACE

THE CHANGE TO THE DIGITAL
WORLD!

HR Practitioner CHRO HOD Sr. Hr Manager C- Level

Top Notch Keynote Speakers from various established

industries.

Guest Speaker, A well renowned persona known globally.

Subject Matter Expert Panelists with essential elements.

Exclusive Networking Insights from

Lucky Draws
with CHRO HR Practitioner

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DIVERSE JOB TITLE

(PREDOMINANTLY DECISION MAKERS)

KEY DECISION MAKERS

60% (C-SUITE, FOUNDER, MANAGING DIRECTORS)

DECISION MAKERS

Assistant Director
Product Owner
4 (1.38%)
1 (0.34%)

Associate Director
1 (0.34%)
Managing Director
39 (13.45%)

CEOs & CHROs

57 (19.66%)

Executive Director
2 (0.69%)

Business Owner
1 (0.34%)
Business Director
Director 3 (1.03%)
130 (44.83%)

Financial Institute Manufacturing Automobiles

INDUSTRIES FMCG Insurance Hotels Information Technology
Pharmaceutical

Telecommunications Airlines Consumer Services

SECTORS /
SEGMENTS Retails Consumer Goods Banks Education LLCs
Oil & Gas Travel & Tourism MNCs GLCs PLCs

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CONTENT PREVIEW

The Future Culture-Embracing

and Immerse in Hybrid Working.

Rediscovering HR, The Future of

the Workplace.

Addressing Gen Z talents-Future

Proofing your Business.

Developing a Purpose-Driven
Inspired Organization to reinvent
the Future Workforce.

Data Driven HR to promote

Diversification & Inclusion
to Build Your Future Team.

Discovery Track: Hiring external

talents VS moulding inner talents.

HR Goes Digital- Can you

Manage what you can’t measure?

Placing Human back in Human

Resources.

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CONFERENCE AGENDA

9.00 AM - 9.05 AM Officiating Speech by Vip.

YBhg.Dato' Suriani from Medac

9.05 AM - 9.15 AM PEOPLElogy CEO speech.

Allen Lee

9.15 AM - 9.20 AM Emcee activity (Morning Zest).

Opening Keynote: Fong Tuan Chen - Berjaya
9.20 AM - 10.00 AM Rediscovering HR, The Future of the Workplace.

Keynote Session.
10.00 AM - 10.40 AM Discovery Track:
Hiring external talents VS moulding inner talents.
10.40 AM - 11.00 AM Networking break.

Panel Session: Sarah - Lazada | Zuzana - Air Asia | Anjali - Nestle

11.00 AM - 11.45 AM Addressing Gen Z talents - Future Proofing your Business.

Panel Session: Siti Suryati - HRD Corp | Zenas Kok - Mamme

11.45 AM - 12.30 PM Developing a Purpose-Driven Inspired Organization to
reinvent the Future Workforce.

12.30 PM - 2.00 PM Lunch and Networking Session.

Keynote
2.00 PM - 2.40 PM The Future Culture - Embracing and Immerse in Hybrid
Working.

Keynote: Lim Chee Gay - TDCX

2.40 PM - 3.20 PM Data Driven HR to promote Diversification and Inclusion
to Build Your Future Team.

3.20 PM - 3.40 PM Networking break.

Panel Session: Simon - Voyse | Dr. Ester - MAS | Sukhveer - Food panda
3.40 PM - 4.30 PM HR Goes Digital- Can you Manage what you can’t measure?

Closing Keynote: Datuk Nora - Maybank

4.30 PM - 5.10 PM
Placing Human back in Human Resources.

5.10 PM - 5.20 PM Closing Speech: Dato' Sri Dr. Mohammed Azman from Perkeso.

5.20 PM - 5.45 PM Closing Ceremony and Lucky Draw.

5.45 PM Session Ends and Networking.

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MEET OUR
SPEAKER
DATUK NORA A MANAF
Group Chief Human Capital Officer
Datuk Nora a qualified Char tered Accountant
& re g i s te re d w i t h t h e M a l a y s i a n I n s t i t u te o f
Acco u n t a n t s ( M I A ) . D a t u k h o l d s a p o s t- g ra d
certification in Human Resource Development
f rom Cornell University & is a Cer tified Gallup
S t re n g t h s Fi n d e r Co a c h L eve l I I . A g r a d u a te
of the Advance Management Programme
A l u m n i f ro m H a r va rd B u s i n e s s S ch o o l .
A s t h e G r o u p C h i e f H u m a n C a p i t a l O f fi c e r & m e m b e r o f t h e G r o u p E XC O o f
Maybank, she chairs & holds the level committees & Board memberships
which includes the Board of Etiqa General Insurace Berhad, Etiqa LifeInsurance
B e r h a d a n d M B B L a b s Pr i v a t e L i m i t e d , B a n g a l o r e . A m e n t o r a n d E x e c u t i v e
S p o n s o r f o r t h e Wo m e n C o u n c i l o f M a y b a n k a n d a M e n t o r i n t h e I C A E W -
TalentCorp’s WIL (Women in Leadership) programme and is ac tively engaged
in thecountr y ’s FI, Employers’ and Education. Chairman of the Banking Sector
HR Networking Group (HRNG), Advisor y Committee for UUM Master of Science
( F i n a n c e ) & A d v i s o r y C o u n c i l M e m b e r o f Ya y a s a n P e n e r a j u P e n d i d i k a n
B u m i p u te ra .

A Chairman of the Malayan Commercial Banks’ Association.

Adjunct Professor by College of Business, University Utara Msia (UUM)
Award of The Chartered Banker by Chartered Banker Institute
(CBI) HQ Scotland.
Council Member of the Malaysian Employers Federation (MEF),
A member of the National Labour Advisory Committee (NLAC)
Advisory Committee University-Industry Advisory Council
Universiti Utara Malaysia
Member of the Board of Examiners for the Asia Institute of Chartered
Bankers (AICB).
Member of the Asia Pacific Industry Advisory Panel for the Chartered
Institute of Management Accountants (CIMA).
Qualified Person for Training (QPRT) for the Institute of Chartered
Accountants in England and Wales (ICAEW).
Recognized as a Global Top50 Human Resource Professional. 6
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MEET OUR
SPEAKER
CHEE GAY LIM
Group Chief Human Resources Officer

Chee Gay is a businessperson in the HR world, a seasoned

‘C’ Level HR Professional. He has more than 20 years of
experience in HR, manufacturing, IT and supply chain,
and this varied experience has enabled him to reinvent
and transform HR outside-in during his career. He has
managed teams in the US, EU and Asia. He has held
management and board positions at a country and
and regional level over the years and is also a well-known global speaker. His key areas of focus includes
group level HR transformation, building best employer brand, digitized HR processes and strengthen
operation excellence in HR for sustainable growth.Before joining TDCX, he was with AIA, Samsung,
T-Systems, Astro and Intel, where one of his greatest achievements was to drive Samsung’s HR team
to win the Best HR Team award across 82 Samsung subsidiaries. He has been awarded National HR
Leader of the Year and HR Professional of the Year.He obtained his honours Degree of Bachelor of
Applied Science (Hons) and completed his MBA with University Science Malaysia. He is a qualified
6 Sigma Black Belt, Lean, Design Thinking, Customer Operations Performance Centre (COPC) and
Associate, Life Management Institute (ALMI).

Area of Expertise:
Transformational, Agile and digital Leader.
Wellness Advocate.
Digital and Data Analytics Exper.t
Human Resource , IT, Supply Chain, Strategy Planning, Manufacturing, Lean,
Project Management, Change Management.
Specialties: Manufacturing , Lean and 6 Sigma.
PMI Project Management.
Human Resource - Peopleosft, SAP. Workday.
Human Resource - Performance Management System.
Human Resource - Talent Acquisition, Retention and Development.
Insurance - ALMI.
Contact Center - COPC Implementer Leader.
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MEET OUR
SPEAKER
CHEN FONG TUAN
Chief People Officer

Fong Tuan aims to make a difference, one life, one career

at a time, a technologist at heart. Growing up in a family
of teachers, he learned early in his career, what motivates
him is to nurture, grow and realize people's potential.
Though trained as an engineer, his passion is seeing people
and organizations succeed. With his engineering training
and exposure has help him see things differently from
FT. Chen which is better know as, is an expertise in innovating dynamic people programs, initiatives
and interventions to optimize employee experience and boost retention and engagement while
providing ongoing consultation and feedback as part of the executive team. The stellar outcomes
from his directing of effective and efficient people strategies have enabled all his organizations to
achieve targeted business objectives. All these are made possible by establishing solid and trusting
partnerships with stakeholder through exceptional relationship-building skills; utilizing positive
energy and interpersonal abilities to secure employee and management trust.
His experience lies in successfully directing organizational planning and development through
strategic people initiatives and programs, in multiple industries from utility to FMCG, financial
services, consulting, medical tech, property/real estate and global technology. Throughout his career
journey with large locals, regional outfits and global MNCs, he has managed the entire spectrum
of HR in a multitude of portfolios from talent management practices to process improvements,
talent development to performance management, from organizational design to rewards. He
established success in leading and guiding organizations positions to make significant contribution.
Fong Tuan started his career with Tenaga Nasional, Malaysia’s power utility company, where he
was a scholar. Discovering his passion to bridge the gap between data, influence and people, he
moved into the HR space holding senior HR leadership roles with global MNCs and blue-chip
corporations: Coca Cola, OCBC, Watson Wyatt, British American Tobacco, Maybank Group,
B. Braun Asia Pacific and most recently Samsung. He then joined to head HR for one of Malaysia’s
largest and most diverse consumer group – Berjaya Corporation. At Berjaya, Fong Tuan leads
the people strategy and execution, driving change and business transformation. He has been
recognized with multiple accolades including Southeast Asia HRM Watchlist, HR Excellence
Awards Grand Winner, HR Asia Best Company To Work For and Asia Recruitment Awards
amongst others.He is a qualified professional engineer, a first-class honours in Electrical &
Electronic Engineering degree, an MBA in Organizational Behavior and a Chartered Financial
Analyst (CFA).

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MEET OUR
PANELLIST
DR ESTHER LOO
Head of Organisational Design and Effectiveness

Over 10 years of technical experience on Optoelectronic,

Quality Control (QC), Failure Analysis (FA) and High-Volume
Engineering Data Analysis, people analytics and AI.
Dr Esther has been actively driving technology innovation
and adoption by introducing initiatives to encourage
talent development in the digital age. Today, she heads
the unit Organisation Design and Effectiveness at
Malaysia Airlines Berhad and leads the Human Capital Digital Transformation roadmap. Global
data architectures projects for government and MNC companies is also her lead. A no stranger to
public talks in views on Digital Transformation, People Analytics, Learnings and HR Innovations. .
Leadership Expertise in:
Managing Lean Manufacturing, departments
Establishing new departments and test laboratories.
Selecting and deploying data mining & analysis, visualization, modeling and reporting tools.
Rapid decision-making in quality, throughput and efficiency issues.
Coordinating product-related and process-related Improvement Plans.
Conforming to OSHA requirements.
Digital HR Strategy and technology adoption.

Expert Knowledge About:

Semiconductor fabrication techniques, for both III-V and silicon processes.
Process optimization.
Statistical Analysis Methods (DOE, SPC, Regression, Principal Component Analysis, Forecasting,
Capability Analysis).
Six sigma methodologies and certification.
Root cause identification and quality control implementations.
Software (MATLAB, JMP, Excel, Access, Project, SQL Server, Sharepoint, PowerBI, SQL,
PowerApps).

Certifications in:
HRDF certified as a SAS trainer [ Cert No. TTT/8233 ].
Situational Leadership.
INTAN certification on Intellectual Property and Trademark.

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MEET OUR
PANELLIST
SARAH HIDAYAH MUBARAK
VP, Organisation, Talent & Development

Sarah Hidayah Mubarak holds 21 years of

experience in Human Resources specializing
in Talent Management, Leadership Development,
Culture Change & grooming young talent for
the future. She is an experimental HR enthusiast,
challenging the old norm, whilst remaining
consistent with what works.Having exposure
professional services, shipping & currently in the eCommerce space, gives her
an advantage to truly experience change, adapt where necessary and continue
to be agile where we must.
P o r t f o l i o c ove r s : H R B u s i n e s s Pa r t n e r ; Wo r k f o rc e P l a n n i n g ; Pe r f o r m a n c e
Management; Employee Engagement, Coaching, Implementation of leadership
competencies.

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MEET OUR
PANELLIST
ZUZANA
Global Head Of Recruiting
Zuzana has over 15 years of recruitment
ex p e ri e n ce a n d i s p a s s i o n a te a b o u t t a l e n t ,
recruitment automation, Artificial Intelligence
(AI) and Machine Learning (ML) in recruitment,
o p t i m i z a t i o n o f re c r u i t m e n t p ro ce s s e s a n d
candidate/hiring manager experiences. She has
spent the last 15 years in Southeast Asia,
bringing the best local and global talents to
the organizations. E- commerce, travel tech
and aviation is her passion. Scaling up, resolving new challenges and driving
innovation excites Zuzana, she also loves HR tech, automation, AI and ML in
talent acquisition and talent management
Before venturing into Air Asia Zuzana has been leading global recruitment team
u n d e r C E G ( Cu s to m e r s Ex p e ri e n ce G ro u p ) fo r A g o d a a s t h e G l o b a l H ea d o f
Recruitment. Recruiting talents for Malaysia, Thailand, Singapore, China, Japan,
Korea, Hungary, Brazil and the US in the Customer service area. She was also
leading the multinational recruitment deliver y team for Malaysia, Singapore,
Indonesia, Thailand, Vietnam, Korea and Japan for IBM ASEAN.
Obtained her Master’s in International Business and International Marketing in
2002 with awards recognitions such as:

Award f rom the Dean of Faculty of Economics and Management.

Award for representing of Faculty and for voluntary work in AIESEC,
excellent results.
Award f rom Faculty of Economics and Management for the excellent
Thesis, Theme of thesis: Internet as a new marketing tool.
Know How Fund award - Award for voluntary work in non profit
organisation AIESEC and excellent results.
Acknowledgement f rom Faculty of Economics and Management.
Acknowledgement for representation of Faculty and excellent results.

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MEET OUR
PANELLIST
SITI SURYATI
Chief Human Resource Officer

The Chief Human Resources Officer of HRDCorp,

has a strong professional background in human
resources.
She holds a degree in Business Management
in Human Resources f rom Universiti Teknologi
MARA and is a certified Senior Professional in
Human Resources International (SPHRi) f rom
HRCI, a World leading certification body for HR
practitioners from the United Stated.Throughout her extensive 16 years of professional
career, she has spearheaded HR from various local and multinational industries such as
the fast moving consumer goods, property, retail, conglomerate and government-linked
companies. A human resources specialist and enthusiast with substantial knowledge and
insights.
She has built her expertise in managing the various and wide spectrum of the Center Of
Excellence in human resources and has assumed various key positions throughout
her career. Prominence in championing HR transformation in process re-engineering,
HR digital and digitization as well as HR analytics to help the organization to unleash a
better Employee experience. A strong believer in advocates leadership excellence and
coaching initiatives for the younger generation of workforce to excel in their Career.

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MEET OUR
PANELLIST
SIMON ANTROBUS
Co-Founder & Managing Director, Asia

Simon has been in Asia for more than 10 years.He

has extensive strategic TA/HR experience across
Europe and Southeast Asia in digital & cultural
transformation as well as helping organizations
establish a servant leadership mindset. Before
venturing into corporate HR, he developed his
entrepreneurial qualities by building, coaching
and mentoring highly capable teams and growing successful start-up companies,
inside and out of the digital domain.He has deep knowledge in developing TA/HR
frameworks to drive digital transformation through candidate and employee experience,
breaking group-think and changing leadership mindsets to create inclusive and diverse
cultures.
Simon has various career exposure f rom Music Tribe, Axiata Digital and Allegis Global
Solutions. His ability to identify problems quickly, then provide and implement data driven,
innovative solutions to resolve them with a unique balance of strategic thinking and agile
execution, have enabled him to consistently deliver results of a high standard within
contracted deadlines.
Achievements such as Multiple Full Lifecycle Human Resource Information System
(HRIS) / Applicant Tracking System (ATS) Implementations.

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MEET OUR
PANELLIST
ZENAS KOK
Head of Human Capital

Mr. Zenas, experienced senior Human Resources practitioner

with a demonstrated score-card in advancing People as
a Capital for various organization such as Fast-moving
Consumer Goods, ICT and Consulting industries by
partnering with the business and understanding their
people agenda.With his 23 years in practice, Zenas has
covered regional roles on establishing HR best practices,
practices, shifting unionized production plants in Thailand and Malaysia. He too manages
cultural and mind-set change through Core Values adoption, implementing HR systems
such as Peoplesoft and SAP Success Factor, deriving higher value-creation for the Company
through competencies, talent development and performance. He is also vital in management
frameworks and leading organization-design/job evaluation projects which led to headcount
rationalization and restructuring.
Previously with Fraser & Neave Holdings Berhad, leading the Group HC-team to formulate
strategy for the various operating companies, lead change management initiatives and
support new business growth and ensure long-term sustainability in our people
competency, performance and future development.
A Certified internal Trainer for ‘The 7 Habits of Highly Effective People’, and Maxwell’s
Leadership Coaching with a Masters focused on International Relations and a Bachelors
Degree in Psychology.
Zenas Achievements includes;
Designing Core Values Relocating Factory in Thailand Relocating Factory in Malaysia
Build Technical Competency for Production Organisation Merger & Consolidation
Build Sales Cycle Headcount Rationalisation project

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MEET OUR
PANELLIST
ANJALI MENON
Regional Head of Talent Center of Competence
Regional Head of Talent Center of Competence for Asia
Pacific and Sub-Saharan Africa at Nestle Malaysia. Anjali
Menon is responsible for talent acquisition, talent
management, organizational development, leadership
and team effectiveness interventions, diversity and inclusion,
coaching and mentoring, along with learning and capability
development. As a progressive HR professional and curious
learner, she has gained extensive experience of working with global teams in physical and distributed
work environment, in past 15 over years of her career journey. Currently, she has set-up and leading
diverse, semi-virtual team of professionals as Talent Regional Center of Competence, for Asia Pacific
and Sub-Saharan Africa Region. The team provides value added Talent Solutions to Nestlé
employees, across the three continents covering 13 clusters and 60 over countries.
Anjali is passionate about enabling and working in diverse, purpose driven, collaborative work
environment, which maximizes individual and collective potential, focusing on generating value
for business and society and driving cultural transformations across different geographies and
functions.
A Key professional expertise includes Organization and Culture Transformation, Strategic
People Planning, Remote Team Management, Diversity & Inclusion, Rewards & Recognition,
HR Business Partnering, Organization Design & Development, Talent & Performance
Management, Leadership Development, Learning & Capability Building, Change Management,
Employee Engagement and Communication.

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MEET OUR
PANELLIST
SUKHVEER SINGH AJAY
Head of People & Culture

Sukhveer Singh Ajay is a professional equipped with a

thorough understanding of APAC Employment Laws &
policies with over 12 years experience working across
different industries in SEA. He is well experienced in
Human Resource managementwith strong and
effective communication skills through which he
has established strong partnerships with stakeholders
across various teams and countries. Being highly driven and accustomed to fast paced
growing international organisations and industries where an ability to quickly build expertise
of employment legislation, policies, HRculture and practices coupled with solid influencing
skills and a 'can-do' attitude have helped him make a difference and shape positive work
environments.
He currently heads the People & Culture division of foodpanda MY. Before joining foodpanda,
he spent 5 years heading the Employee & Labor Relations division of Lazada, LEL & LEX Malaysia
under the Alibaba group focusing on creating a well-designed, cohesive and fair workplace.

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 PAST EVENTS

In today’s world of the twenty first century, Build A Future Team a

brand of PEOPLElogy, successfully organized FREE SME Growth Webinar
Series throughout the pandemic plague. The series objective is an
initiative that aims to build a community of like minded leaders with
the current trend of IR 4.0 and the journey into digital transformation. We
successfully produced twelve (12) series as off to date, from the minds
of industry experts and compatible business owners that have
successfully transformed their business digitally.

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