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Cover Letter 2

Matthew Lanning is applying for a Marketing Assistant position at Global Brand Marketing Inc. He learned of the opening through newspress.com. Lanning was impressed by GBMI's strategic growth in the footwear industry over recent years. He believes his organizational skills developed through scheduling classes as a student advisor, his time management from involvement in athletics and campus groups, and his marketing experience from interning at IBM qualify him for this detail-oriented position requiring communication skills. Lanning's theatre background has improved his communication abilities and his GPA demonstrates writing proficiency. He is excited for the growth opportunities at GBMI and welcomes the chance to discuss his qualifications in person.

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100% found this document useful (3 votes)
2K views1 page

Cover Letter 2

Matthew Lanning is applying for a Marketing Assistant position at Global Brand Marketing Inc. He learned of the opening through newspress.com. Lanning was impressed by GBMI's strategic growth in the footwear industry over recent years. He believes his organizational skills developed through scheduling classes as a student advisor, his time management from involvement in athletics and campus groups, and his marketing experience from interning at IBM qualify him for this detail-oriented position requiring communication skills. Lanning's theatre background has improved his communication abilities and his GPA demonstrates writing proficiency. He is excited for the growth opportunities at GBMI and welcomes the chance to discuss his qualifications in person.

Uploaded by

iPakistan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Susquehanna University

514 University Avenue


Selinsgrove, PA 17870

April 7, 2002

Andrea Smelser, Recruiter


Global Brand Marketing, Inc.
12 E. Figueroa Street
Santa Barbara, CA 93101

Dear Ms. Smelser:

Please accept this letter as my application for the position of Marketing Assistant at
GBMI. I learned of this position through newspress.com and I am relocating to the Santa
Barbara area. When looking at GBMI, I was impressed with their strategic worldwide
growth in the footwear industry over the past few years. It is indeed a unique and
intriguing success story, and I would undoubtedly contribute to this winning team.

This position calls for a detail-oriented, computer literate person with solid
communication skills, and I posses all of these talents. As a student advisor, assisting in
scheduling sophomores’ classes, I have further developed my organizational skills. Being
involved in collegiate athletics and multiple campus organizations has vastly
strengthened my time management skills. I was also fortunate to be a part of IBM’s team
in Burlington, Vermont for two summers. As an intern with their marketing team, I was
able to learn and use a variety of computer and web applications within the wireless
product-marketing department.

My experiences as a Theatre Arts minor here at Susquehanna, both on stage and in the
classroom, have greatly improved my skills in self-expression and communication, while
my solid GPA illustrates my writing proficiency. I am well prepared for the challenges of
a position at GBMI and I look forward with excitement to the growth and opportunities
that await me upon graduation.

Thank you for taking the time to consider my application. Please refer to my resume for
the full extent of my career history and educational experience. I welcome the
opportunity to discuss with you in person my qualifications for the position at GBMI. I
can be contacted at (570) 374-6029 or by e-mail at lanning@susqu.edu. I look forward to
hearing from you.

Sincerely,

(written signature)

Matthew W. Lanning

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