Body Language Secrets
Body Language Secrets
SONIA NIKZAD
8 JULY 2020
How mastering the art of reading
body language can make you a
more effective negotiator
Coordinators: are calm and fun loving. They are very organized,
creative and highly motivated
Scarcity encourages
customers to “buy now.”
Where urgency is like “The offer
expires at midnight.”
Takeaways
• Effective negotiators interpret their opponents’ body language, which provides clues to their thoughts and
emotions.
• When words and body language conflict, trust body language.
• “Microexpressions” are brief glimpses of emotion lasting no more than one second.
• Learn to read “seven universal microexpressions”: “fear, anger, disgust, surprise, contempt, sadness and
happiness.”
• Preparing for a negotiation is “priming.” Prime yourself, your adversary, those involved but not present, and the
physical environment.
• Negotiators work from a basis of four different personality types: “coordinator, investigator, trendsetter and
relater.”
• They operate in four different negotiation styles: “hard, easy, closed and open.”
• Negotiation tactics include the use of “persuasion, influence, social proof, optics, scarcity and urgency.”
• Great negotiators manipulate “triggers” and “hot buttons.”
• Use statistics to clear a roadblock or to wrap up toward the end of a negotiation.
Thank You