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Marketing Mix of Patanjali

Thank you for the presentation on Patanjali's marketing mix. Please let me know if you have any other questions.

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Devendra Gehlot
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317 views10 pages

Marketing Mix of Patanjali

Thank you for the presentation on Patanjali's marketing mix. Please let me know if you have any other questions.

Uploaded by

Devendra Gehlot
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Lachoo Memorial College of Science

and Technology, Jodhpur


(Autonomous)
Faculty of Commerce and Management

Topic: Marketing Mix


of Patanjali
Presented by:
Devendra Gehlot Presented To:
BBA 3rd semester Dr. Aarti Khanchandani
Roll No: 204501013 Assistant professor
Meaning of Marketing Mix
◦ The marketing mix is a business tool used in marketing and by marketers.
◦ The marketing mix is often crucial when determining a product or brand's offer, and is
often associated with the four P's: price, product, promotion, and place.
◦ In service marketing, however, the four Ps are expanded to the seven P's or Seven P's to
address the different nature of services.

Definition
◦ According to N.H.Borden,” marketing mix is the combination of fair inputs which
constitute The core of a company’s marketing system.”
Marketing Mix of Patanjali
◦ Marketing Mix of Patanjali analyses the brand with the marketing mix framework
which covers the 4Ps (Product, Price, Place, Promotion). There are Service
marketing Mix: like People, Process, Physical evidence etc.
◦ These business strategies, based on Patanjali marketing mix, help the brand succeed.
◦ Patanjali marketing Mix helps the brand/company to position itself competitively in
the market and achieve its business goals & objectives.
Product
◦ The product range of Patanjali had more than 400+ types of FMCG goods like :
cosmetic products, food items, haircare, skincare, toothcare etc.
◦ The company also has products which focus on baby segment, healthcare and beauty
products for men and women.
◦ Patanjali also produces medicines and as per its sources, all its products are ayurvedic
and free of harmful chemicals.
◦ Patanjali food product range includes biscuits, noodles, cornflakes etc.
◦ Patanjali has 300+ medicines for treating many ailments and body conditions, from
Common cold to paralysis.
Price
◦ In India, Patanjali products are quite cheaper and affordable as compare to other brands
product on same specifications.
◦ The main players in India in this category are the likes of HUL, P&G, Marico, ITC etc.
◦ Patanjali products are priced as per competition so that it becomes easier for the
customers to switch from their existing brand and adopt their products.
◦ Patanjali noodles competes with Maggi, toothpaste competes with Colgate,
chywanprash competes with Dabur, cornflakes compete with Kelloggs and hence forth.
Place
◦ Patanjali claims that they have 5000+ retail outlets across the world, which provides
products to customers near about their living areas.
◦ Patanjali products are also available in modern trade stores and online stores like,
Reliance Retail, Hyper city, Big Bazaar, Amazon, Flipkart etc.
◦ Almost every product has a price drop of 25-30 percent compared with the foreign
brands that help Patanjali penetrate every household in a country like India.
◦ Patanjali products are widely available in other countries like Nepal, Saudi Arabia,
UAE, Middle East, Bangladesh, SriLanka etc.
Promotion
◦ The promotion and branding in Patanjali marketing mix utilises all media channels
like print, TV, online ads, billboards etc.
◦ The company is also using Youtube as a platform for promoting their products. Baba
Ramdev and Balkrishna have created a good brand image of Ayurveda and Ayurvedic
products in the mind of Indians and people around the world.
◦ Patanjali have their BHARAT SWABHIMAN TRUST, PATANJALI YOG MANDIR
TRUST, and other that brand ambassador of Patanjali is Ramdev who is yoga guru
and world wide known public figure.
The services marketing mix of Patanjali
People
◦ Yog guru Baba RamDev is a public figure who is
associated with the Patanjali More than 200000 people
are working as an unorganized worker through this
organisation.
Process
◦ Patanjali overcome with modern machinery and processing
technology like: modern tetra pack packaging, automatic
juice purifying, packaging machine and lab check with 200
lab scientists.
◦ Patanjali products are focused to hygiene and purity
centralized as well.
Physical evidence
◦ Patanjali is situated in Haridwar as well as Nepal.
◦ Patanjali yogpeeth of Nepal is situated near about the Himalayas mountains and
Patanjali yogpeeth in haridwar is situated near to the rajaji national park means that
these place are full of greenery and herbs.
Conclusion
Patanjali is a great initiative towards Indian self dependency. It is a great booster for the
economic growth of countries like India . After the pandemic of COVID the whole
world is suffering. It is the right time to adopt and accept the initiatives like Patanjali
which will results into the drastic change in the world economy. All the nations should
make stringent rules for self manufacturing and nature related activities .

“Prakriti Ka Ashirwad”

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