Pharmaceutical Industry: Drugs Licensed Medications Generic Brand Variety of Laws Patenting Marketing of Drugs
Pharmaceutical Industry: Drugs Licensed Medications Generic Brand Variety of Laws Patenting Marketing of Drugs
subject to a variety of laws and regulations regarding the patenting, testing and ensuring safety and efficacy
and marketing of drugs.
Contents
[hide]
1 History
o 2.2 "Me-too" drugs
o 3.1 Orphan drugs
o 3.2 Legal issues
5 Industry revenues
o 5.4 Medicare Part D
o 5.6 Prescriptions
o 5.7 Publications
6 Marketing
7 Developing world
o 7.1 Patents
o 7.2 Nigerian clinical trial
o 7.3 Charitable programmes
9 Industry associations
10 Regulatory authorities
11 See also
12 Notes
13 Further reading
profession
(general public)
o 13.4 Industry trends
[edit]History
The earliest drugstores date back to the Middle Ages. The first known drugstore was opened by Arabian
pharmacists in Baghdad in 754,[2] and many more soon began operating throughout the medieval Islamic world and
eventually medieval Europe. By the 19th century, many of the drugstores in Europe and North America had
Most of today's major pharmaceutical companies were founded in the late 19th and early 20th centuries. Key
discoveries of the 1920s and 1930s, such as insulin and penicillin, became mass-manufactured and distributed.
Switzerland, Germany and Italy had particularly strong industries, with the UK, US, Belgium and the Netherlands
following suit.
Legislation was enacted to test and approve drugs and to require appropriate labelling. Prescription and non-
prescription drugs became legally distinguished from one another as the pharmaceutical industry matured. The
industry got underway in earnest from the 1950s, due to the development of systematic scientific approaches,
Numerous new drugs were developed during the 1950s and mass-produced and marketed through the 1960s. These
included the first oral contraceptive, "The Pill", Cortisone, blood-pressure drugs and other heart medications. MAO
medication. Valium(diazepam), discovered in 1960, was marketed from 1963 and rapidly became the most
including by the relatively new U.S. Food and Drug Administration(FDA). Such calls increased in the 1960s after
the thalidomide tragedy came to light, in which the use of a new tranquilizer in pregnant women caused severe birth
defects. In 1964, the World Medical Association issued its Declaration of Helsinki, which set standards for clinical
research and demanded that subjects give their informed consent before enrolling in an experiment. Phamaceutical
Cancer drugs were a feature of the 1970s. From 1978, India took over as the primary center of pharmaceutical
The industry remained relatively small scale until the 1970s when it began to expand at a greater rate.[citation
needed]
Legislation allowing for strong patents, to cover both the process of manufacture and the specific products,
came in to force in most countries. By the mid-1980s, small biotechnology firms were struggling for survival, which led
to the formation of mutually beneficial partnerships with large pharmaceutical companies and a host of corporate
buyouts of the smaller firms. Pharmaceutical manufacturing became concentrated, with a few large companies
holding a dominant position throughout the world and with a few companies producing medicines within each country.
The pharmaceutical industry entered the 1980s pressured by economics and a host of new regulations, both safety
and environmental, but also transformed by new DNA chemistries and new technologies for analysis and
computation.[citation needed] Drugs for heart disease and for AIDS were a feature of the 1980s, involving challenges to
Managed care and Health maintenance organizations (HMOs) spread during the 1980s as part of an effort to contain
rising medical costs, and the development of preventative and maintenance medications became more important. A
new business atmosphere became institutionalized in the 1990s, characterized by mergers and takeovers, and by a
dramatic increase in the use of contract research organizations for clinical development and even for basic R&D. The
pharmaceutical industry confronted a new business climate and new regulations, born in part from dealing with world
market forces and protests by activists in developing countries. Animal Rights activism was also a challenge.
Marketing changed dramatically in the 1990s, partly because of a new consumerism.[citation needed] The Internet made
possible the direct purchase of medicines by drug consumers and of raw materials by drug producers, transforming
the nature of business. In the US, Direct-to-consumer advertising proliferated on radio and TV because of new FDA
regulations in 1997 that liberalized requirements for the presentation of risks. The new antidepressants, the SSRIs,
Drug development progressed from a hit-and-miss approach to rational drug discovery in both laboratory design and
natural-product surveys. Demand for nutritional supplements and so-called alternative medicines created new
opportunities and increased competition in the industry. Controversies emerged around adverse effects, notably
regarding Vioxx in the US, and marketing tactics. Pharmaceutical companies became increasingly accused
Drug discovery is the process by which potential drugs are discovered or designed. In the past most drugs have
been discovered either by isolating the active ingredient from traditional remedies or by serendipitous discovery.
or pathogen, and manipulating these pathways using molecular biology or biochemistry. A great deal of early-stage
drug discovery has traditionally been carried out by universities and research institutions.
Drug development refers to activities undertaken after a compound is identified as a potential drug in order to
combination of in vitro studies, in vivo studies, andclinical trials. The amount of capital required for late stage
development has made it a historical strength of the larger pharmaceutical companies. Suggested citation: Tufts
Center for the Study of Drug Development, Annual Impact Report, http://csdd.tufts.edu/[citation needed]
Often, large multinational corporations exhibit vertical integration, participating in a broad range of drug discovery and
development, manufacturing and quality control, marketing, sales, and distribution. Smaller organizations, on the
other hand, often focus on a specific aspect such as discovering drug candidates or developing formulations. Often,
collaborative agreements between research organizations and large pharmaceutical companies are formed to
Drug companies are like other companies in that they manufacture products that must be sold for a profit in order for
the company to survive and grow. They are different from some companies because the drug business is very risky.
For instance, only one out of every ten thousand discovered compounds actually becomes an approved drug for sale.
Much expense is incurred in the early phases of development of compounds that will not become approved drugs.
[4]
In addition, it takes about 7 to 10 years and only 3 out of every 20 approved drugsbring in sufficient revenue to
cover their developmental costs, and only 1 out of every 3 approved drugs generates enough money to cover the
development costs of previous failures. This means that for a drug company to survive, it needs to discover a
Drug discovery and development is very expensive; of all compounds investigated for use in humans only a small
fraction are eventually approved in most nations by government appointed medical institutions or boards, who have to
approve new drugs before they can be marketed in those countries. In 2010 18 NMEs (New Molecular Entities)were
approved and three biologics by the FDA, or 21 in total, which is down from 26 in 2009 and 24 in 2008. On the other
hand, there were only 18 approvals in total in 2007 and 22 back in 2006. Since 2001, the Center for Drug Evaluation
and Research has averaged 22.9 approvals a year.[5] This approval comes only after heavy investment in pre-clinical
development and clinical trials, as well as a commitment to ongoing safety monitoring. Drugs which fail part-way
through this process often incur large costs, while generating no revenue in return. If the cost of these failed drugs is
taken into account, the cost of developing a successful new drug (New chemical entity or NCE), has been estimated
A study by the consulting firm Bain & Company reported that the cost for discovering, developing and launching
(which factored in marketing and other business expenses) a new drug (along with the prospective drugs that fail)
These estimates also take into account the opportunity cost of investing capital many years before revenues are
realized (see Time-value of money). Because of the very long time needed for discovery, development, and approval
of pharmaceuticals, these costs can accumulate to nearly half the total expense. Some approved drugs, such as
those based on re-formulation of an existing active ingredient (also referred to as Line-extensions) are much less
expensive to develop.
Calculations and claims in this area are controversial because of the implications for regulation and subsidization of
the industry through tax credits and federally funded research grants.[8]
[edit]"Me-too" drugs
Competition between pharmaceutical companies has resulted in “me-too” drugs, which are defined as chemically-
similar compounds or compounds with the same mechanism of action as an existing, approved chemical entity.
[9]
According to an FDA report in 2004, there were 941 new drug and biologics license application approvals between
1995 and 2004, of which only 311 were “new” biologics or New Molecular Entities, defined by the FDA as “containing
an active substance that has never before been approved for marketing in any form in the United States”.[10]
Critics of the pharma industry point out that “me-too” drugs are only brought to market because their development is
cheaper and less risky.[11] However proponents point to the cost benefits of market competition between similar drugs.
It may take 10 or more years for a drug to go from discovery to FDA Approval, and if a new clinical pathway is
discovered, multiple companies often will research a compound to treat within this pathway leading to several similar
or "me-too" drugs to arrive in what seems to be nearly at the same time.[12] This is why some suggest that much of the
Due to accusations and findings that some clinical trials conducted or funded by pharmaceutical companies may
report only positive results for the preferred medication, the industry has been looked at much more closely by
published, the Pharmaceutical Research and Manufacturers of America have published new guidelines urging
companies to report all findings and limit the financial involvement in drug companies of researchers.[16] US congress
signed into law a bill which requires phase II and phase III clinical trials to be registered by the sponsor on the clinical
Drug researchers not directly employed by pharmaceutical companies often look to companies for grants, and
companies often look to researchers for studies that will make their products look favorable. Sponsored researchers
are rewarded by drug companies, for example with support for their conference/symposium costs. Lecture scripts and
even journal articles presented by academic researchers may actually be 'ghost-written' by pharmaceutical
companies.[18] Some researchers who have tried to reveal ethical issues with clinical trials or who tried to publish
papers that show harmful effects of new drugs or cheaper alternatives have been threatened by drug companies with
lawsuits.[19][20]
In the United States, new pharmaceutical products must be approved by the Food and Drug Administration (FDA) as
being both safe and effective. This process generally involves submission of an Investigational new drug filing with
sufficient pre-clinical data to support proceeding with human trials. Following IND approval, three phases of
progressively larger human clinical trials may be conducted. Phase I generally studies toxicity using healthy
volunteers. Phase II can include Pharmacokinetics and Dosing in patients, and Phase III is a very large study of
A fourth phase of post-approval surveillance is also often required due to the fact that even the largest clinical trials
cannot effectively predict the prevalence of rare side-effects. Post-marketing surveillance ensures that after marketing
the safety of a drug is monitored closely. In certain instances, its indication may need to be limited to particular patient
groups, and in others the substance is withdrawn from the market completely. Questions continue to be raised
regarding the standard of both the initial approval process, and subsequent changes to product labeling (it may take
many months for a change identified in post-approval surveillance to be reflected in product labeling) and this is an
The FDA provides information about approved drugs at the Orange Book site.[22]
[edit]Orphan drugs
There are special rules for certain rare diseases ("orphan diseases") involving fewer than 200,000 patients in the
United States, or larger populations in certain circumstances. [23]Because medical research and development of drugs
to treat such diseases is financially disadvantageous, companies that do so are rewarded with tax reductions, fee
waivers, andmarket exclusivity on that drug for a limited time (seven years), regardless of whether the drug is
protected by patents.
[edit]Legal issues
Where pharmaceutics have been shown to cause side-effects, civil action has occurred, especially in countries
where tort payouts are likely to be large. Due to high-profile cases leading to large compensations, most
In many non-US western countries a 'fourth hurdle' of cost effectiveness analysis has developed before new
technologies can be provided. This focuses on the efficiency (in terms of the cost per QALY) of the technologies in
question rather than their efficacy. In England NICE approval requires technologies be made available by the NHS,
whilst similar arrangements exist with the Scottish Medical Consortium in Scotland and the Pharmaceutical Benefits
Advisory Committee in Australia. A product must pass the threshold for cost-effectiveness if it is to be approved.
Treatments must represent 'value for money' and a net benefit to society. There is much speculation[24] that a NICE
style framework may be implemented in the USA to ensure Medicare and Medicaid spending is focused to maximize
benefit to patients and not excessive profits for the pharmaceutical industry.
In the UK, the British National Formulary is the core guide for pharmacists and clinicians.
[edit]Industry revenues
For the first time ever, in 2006, global spending on prescription drugs topped $643 billion, even as growth slowed
somewhat in Europe and North America. The United States accounts for almost half of the global pharmaceutical
market, with $289 billion in annual sales followed by the EU and Japan.(pdf) Emerging markets such as China,
Russia, South Korea and Mexico outpaced that market, growing a huge 81 percent.[25]
US profit growth was maintained even whilst other top industries saw little or no growth.[26] Despite this, "..the
pharmaceutical industry is — and has been for years — the most profitable of all businesses in the U.S. In the annual
Fortune 500 survey, the pharmaceutical industry topped the list of the most profitable industries, with a return of 17%
on revenue."[27]
Pfizer's cholesterol pill Lipitor remains a best-selling drug world wide. Its annual sales were $12.9 billion, more than
twice as much as its closest competitors: Plavix, the blood thinner from Bristol-Myers Squibb and Sanofi-
Aventis; Nexium, the heartburn pill from AstraZeneca; and Advair, the asthma inhaler from GlaxoSmithKline.[25]
IMS Health publishes an analysis of trends expected in the pharmaceutical industry in 2007, including increasing
profits in most sectors despite loss of some patents, and new 'blockbuster' drugs on the horizon.[28]
Teradata Magazine predicted that by 2007, $40 billion in U.S. sales could be lost at the top 10 pharmaceutical
companies as a result of slowdown in R&D innovation and the expiry of patents on major products, with 19
companies (e.g., Bayer, Johnson and Johnson and Procter & Gamble) have additional revenue not included here.
The phrase Big Pharma is often used to refer to companies with revenue in excess of $3 billion,
and/or R&D expenditure in excess of $500 million. (Note the chart below uses millions as its base, hence a figure of
Source: Top 50 Pharmaceutical Companies Charts & Lists, Med Ad News, September 2007[30]
[31]
Depending on a number of considerations, a company may apply for and be granted a patent for the drug, or the
process of producing the drug, granting exclusivity rights typically for about 20 years.[32] However, only after rigorous
study and testing, which takes 10 to 15 years on average, will governmental authorities grant permission for the
company to market and sell the drug.[33] Patent protection enables the owner of the patent to recover the costs of
research and development through high profit margins for the branded drug. When the patent protection for the drug
expires, a generic drug is usually developed and sold by a competing company. The development and approval of
generics is less expensive, allowing them to be sold at a lower price. Often the owner of the branded drug will
introduce a generic version before the patent expires in order to get a head start in the generic market.
[34]
Restructuring has therefore become routine, driven by the patent expiration of products launched during the
industry's 'golden era' in the 1990s and companies' failure to develop sufficient new blockbuster products to replace
lost revenues.[35]
[edit]Medicare Part D
In 2003 the United States enacted the Medicare Prescription Drug, Improvement, and Modernization Act (MMA), a
program to provide prescription drug benefits to the elderly anddisabled. This program is a component of Medicare
(United States) and is known as Medicare Part D. This program, set to begin in January 2006, will significantly alter
the revenue models for pharmaceutical companies. Revenues from the program are expected to be $724 billion
be delivered in the form of a capsule taken orally. Medicare payments for these drugs are usually made through
Medicare Part B (physician office) rather than Part D (prescription drug plan).
complementary capabilities between them. A small biotechnology company might have a new drug but no sales or
marketing capability. Conversely, a large pharmaceutical company might have unused capacity in a large sales force
due to a gap in the company pipeline of new products. It may be in both companies' interest to enter into a deal to
[edit]Prescriptions
In the U.S., prescriptions have increased over the past decade to 3.4 billion annually, a 61 percent increase. Retail
sales of prescription drugs jumped 250 percent from $72 billion to $250 billion, while the average price of
[edit]Publications
The drug company Merck & Co. publishes the Merck Manual of Diagnosis and Therapy, the world's best-selling
medical textbook, and the Merck Index, a collection of information about chemical compounds.
[edit]Marketing
Pharmaceutical companies commonly spend a large amount on advertising, marketing and lobbying. In the US, drug
companies spend $19 billion a year on promotions.[16] Advertising is common in healthcare journals as well as
through more mainstream media routes. In some countries, notably the US, they are allowed to advertise direct to the
general public. Pharmaceutical companies generally employ sales people (often called 'drug reps' or, an older term,
'detail men') to market directly and personally to physicians and other healthcare providers. In some countries,
notably the US, pharmaceutical companies also employ lobbyists to influence politicians. Marketing of prescription
Currently, there are approximately 81,000 pharmaceutical sales reps in the United States[37] pursuing some 830,000
pharmaceutical prescribers. A pharmaceutical representative will often try to see a given physician every few weeks.
Representatives often have a call list of about 200-300 physicians with 120-180 targets that should be visited in 1-2
or 3 week cycle. The number of pharmaceutical sales reps has been shrinking between 2008 and 2010, an estimated
30% industry wide reduction has occurred and current estimates are there may only be 60,000 pharmaceutical sales
Private insurance or public health bodies (e.g. the NHS in the UK) decide which drugs to pay for, and restrict the
drugs that can be prescribed through the use of formularies. Public and private insurers restrict the brands, types and
number of drugs that they will cover. Not only can the insurer affect drug sales by including or excluding a particular
drug from a formulary, they can affect sales by tiering or placing bureaucratic hurdles to prescribing certain drugs as
well. In January 2006, the U.S. instituted a new public prescription drug plan through its Medicare program known
as Medicare Part D. This program engages private insurers to negotiate with pharmaceutical companies for the
Commercial stores and pharmacies are a major target of non-prescription sales and marketing for pharmaceutical
companies.
Since the 1980s new methods of marketing for prescription drugs to consumers have become important. Direct-to-
consumer media advertising was legalised in the FDA Guidance for Industry on Consumer-Directed Broadcast
Advertisements.
Internationally, many pharmaceutical companies market directly to the consumer rather than going through a
conventional retail sales channel. For example, Japan-based Kenricomarkets largely though its company website.
There has been increasing controversy surrounding pharmaceutical marketing and influence. There have been
accusations and findings of influence on doctors and other health professionals through drug reps, including the
constant provision of marketing 'gifts' and biased information to health professionals;[38][39] highly prevalent advertising
in journals and conferences; funding independent healthcare organizations and health promotion campaigns;
lobbying physicians and politicians (more than any other industry in the US[40]); sponsorship of medical schools or
nurse training; sponsorship of continuing educational events, with influence on the curriculum;[41] and hiring
To help ensure the status quo on U.S. drug regulation and pricing, the pharmaceutical industry has thousands of
lobbyists in Washington, DC that lobby Congress and protect their interests. The pharmaceutical industry spent $855
million, more than any other industry, on lobbying activities from 1998 to 2006, according to the non-partisan Center
Some advocacy groups, such as No Free Lunch, have criticized the effect of drug marketing to physicians because
they say it biases physicians to prescribe the marketed drugs even when others might be cheaper or better for the
patient.[43]
There have been related accusations of disease mongering[3] (over-medicalising) to expand the market for
medications. An inaugural conference on that subject took place in Australia in 2006.[44] In 2009, the Government-
A 2005 review by a special committee of the UK government came to all the above conclusions in a European Union
There is also huge concern about the influence of the pharmaceutical industry on the scientific process. Meta-
analyses have shown that studies sponsored by pharmaceutical companies are several times more likely to report
positive results, and if a drug company employee is involved (as is often the case, often multiple employees as co-
authors and helped by contracted marketing companies) the effect is even larger.[46][47][48] Influence has also extended
to the training of doctors and nurses in medical schools, which is being fought.[49]
It has been argued that the design of the Diagnostic and Statistical Manual of Mental Disorders and the expansion of
the criteria represents an increasing medicalization of human nature, or "disease mongering", driven by drug
company influence on psychiatry.[50] The potential for direct conflict of interest has been raised, partly because
roughly half the authors who selected and defined the DSM-IV psychiatric disorders had or previously had financial
relationships with the pharmaceutical industry.[51] The president of the organization that designs and publishes the
DSM, the American Psychiatric Association, recently acknowledged that in general American psychiatry has "allowed
the biopsychosocial model to become the bio-bio-bio model" and routinely accepted "kickbacks and bribes" from
pharmaceutical companies.[52]
[edit]Developing world
The role of pharmaceutical companies in the developing world is a matter of some debate, ranging from those
highlighting the aid provided to the developing world, to those critical of the use of the poorest in human clinical trials,
often without adequate protections, particularly in states lacking a strong rule of law. Other criticisms include an
alleged reluctance of the industry to invest in treatments of diseases in less economically advanced countries, such
as malaria; Criticism for the price of patented AIDS medication, which could limit therapeutic options for patients in
the Third World, where most of the AIDS infected people are living.
In September 2008 the Open Source Drug Discovery Network was launched in India to combat infectious diseases
[edit]Patents
Under World Trade Organization rules, a developing country has options for obtaining needed medications
Press Release). Pharmaceutical companies often offer much needed medication at no or reduced cost to the
developing countries. In March 2001,South Africa was sued by 41 pharmaceutical companies for their Medicines Act,
which allowed the import and generic production of cheap AIDS drugs. The case was later dropped after protest
In 1996, a pediatric clinical trial conducted on behalf of Pfizer tested the antibiotic Trovan allegedly without first
[edit]Charitable programmes
Charitable programs and drug discovery & development efforts are routinely undertaken by pharmaceutical
GSK's commitment to give free albendazole tablets to the WHO for, and until, the elimination of lymphatic
filariasis worldwide.
In 2006, Novartis committed USD 755 million in corporate citizenship initiatives around the world, particularly
focusing on improved access to medicines in the developing world through its Access to Medicine projects,
assistance programmes; and relief to support major humanitarian organisations with emergency medical needs.
[59]
However, some NGOs such as Médecins Sans Frontières do not routinely accept corporate donations of medicines.
More precisely, they do not become reliant on such supplies of medicines because the supply is dependent upon the
fluid, profit-driven charities of said pharmaceutical companies, and thus may dry up during a critical or otherwise
important time. The book An Imperfect Offering: Humanitarian Action for the 21st Century by ex-MSF
As for many other major industries since the middle of the twentieth century, the pharmaceutical industry has been
portrayed as a global shadowy force in numerous western fiction works. Notorious films such as The Fugitive (1993)
[edit]Industry associations
[edit]Regulatory authorities
[edit]See also
100,000,000 Guinea Pigs: Dangers in Everyday Foods, Drugs, and Cosmetics (book) History of pharmacy