a) A Leading fast food retail called Annapurna group of hotels in Coimbatore wants to

improve the cross selling and up selling of products through their POS data analytics.
Business Challenge:
1. Develop product recommendation platform for customers
2. Improvement in supply chain operations
3. To Improve the online booking of foods through net through online food vendor

Situation

1l Lack of accuracy in current model

The current model was not proving effective when it came to accuracy of predictions
at an individual product level. The client wanted to implement a much more robust
mechanism.

2)Improvement in supply chain operations

The client wanted to make significant improvement to its supply chain in order to
tackle the challenges arising with increase in the global supply chain complexity issues
with managing increasing demand The client was facing issues with procurement of
materials from several global suppliers and meeting the

increasing customer demands on time

Questions

1. Write the approach, solution and impact of the challenge that had been
incorporated on sales

2. Draw a data flow diagram for the analysis.

B) Draw a retail analytics frame work for a leading retail giant Big Bazaar in india

For their following categories

1. Plan and market

2. Make buy and move
3. Sell and service

Draw the analytic insights project approach for the same .

Case study : Retail’s adoption of Analytics effects a 217% increase in
conversions

CromaRetail.com, a subsidiary of Tata Sons, has tied up with MIT – backed

Infinite Analytics, Inc. (IA) to provide personalized recommendations to its
online users. IA’s personalization platform has allowed consumers to discover
related and new products serendipitously, based on an understanding of the
user, the product catalog and the contextual data.

THE CHALLENGE

“We were dealing with the problem of plenty. Because of our varied product
offering, customers weren’t able to find what they needed and conversions
suffered as a result.” With that broad range of products and categories, the
key challenge for Cromaretail.com was to help site users effectively and
seamlessly navigate the store and discover what is most relevant to them. “We
were dealing with the problem of plenty. Because of our varied product
offering, customers weren’t able to find what they needed and conversions
suffered as a result.” Croma explored many of the traditional recommendation
companies in the space, but found them to be based on a history of customer
clicks and purchase history. Another challenge was the large amount of new
products that the store brought online. “New products weren’t getting the
proper attention unless we manually promoted them.” Traditional product
recommendation relies on purchase history, which wasn’t available for a large
portion of their product catalog. “We didn’t have 3 months to wait for a
solution to begin working.”

Questions :

1. Write the approach and the Solutions for the challenge using Customer
analytics

2 Write the various customer analytics frame work to understand KYC(Know

your Customer ) for the case to understand the customer Experience

3.What type of predictive Analytics technique will you adopt to understand

better customer behaviour and segmentation
Retail Customer Data Accelerates Decision-Making

A new modern data, multi-cloud architecture and updated analytics give global
convenience store retailer vital intelligence at the transaction level. Imagine
having to collect transaction data from thousands of company-owned and
franchised stores across North America that operate largely independently.
Imagine doing so with an aging IT infrastructure and outdated database
systems. Then consider how important it is for today’s retailers to understand
sales at the transaction level, so they can adapt to evolving trends, adjust
supplies and restocking as well as implement new promotions and strategies to
suit customer preferences—based on geography, time of year, events and
product profitability. All this data is vital, but the existing system is costly and
unreliable. September 2019 At a glance We helped a global convenience store
retailer modernize its analytical systems by moving its data to a native cloud
based architecture, lowering costs. This was the situation facing a global
convenience store retailer that asked Cognizant to completely reengineer its
data analytics platform for almost 10,000 sales outlets across North America.
We were asked to manage the company’s data infrastructure after a vendor
consolidation. We learned that our client faced significant instability in its
legacy IT infrastructure and high operating costs for a disparate set of
technologies. Its internal IT group was challenged to provide reporting quickly
enough to be useful to their C-suite and to storefront operators and
franchisees. Due to persistent failures in its legacy database software, which
relied on outdated code, the company also experienced long system down-
times, often up to 24 hours. Accompanying these challenges were a lack of
data governance, inconsistent data standards and business rules across the
organization and low user confidence in IT systems, along with a corresponding
impact on relations between corporate and its operators and franchisees.
Cognizant exhaustively reviewed the company’s IT systems architecture,
technologies and software applications. We identified two options: to upgrade
to a newer version of our client’s Oracle database software and continue with
its same set of IT operating models, or to re-architect the IT infrastructure,
reengineer the data analytics and position the company for the future. Our
client chose the latter, with the fundamental goal of being a robust, flexible
and scalable cloud based data management architecture to support both their
current and future analytics needs.
An eye to the future—with AI in mind Giving management the ability to
aggregate and analyze up-to-the-minute store transaction data was critical.
Based on our proposed list of use cases, our client selected ten for proof-of-
concept, after which we demonstrated the feasibility of an enterprise-wide
modern data foundation based architecture on Microsoft Azure for enterprise
analytics with in-store data aggregation and analysis at the “retail edge.” Our
team then migrated three years of historical data —more than 16 terabytes of
data—to a cloud-based infrastructure on Azure. The new cloud platform
improves data ingestion from the company’s thousands of stores and allows
management to customize sales at various locations based on specific
customer needs while lowering infrastructure costs and licensing fees for on
premise applications. The new, streamlined AI-based data model gives the
company intelligent analytics to address prevailing challenges and support new
initiatives, including a project to allow customer carry-out self-service. Their
new cloud-based data ecosystem significantly improves query and reporting
capability, delivering current and historical intelligence to the business more
quickly, taking new KPIs into account. Tracked data includes active-store daily
sales, gross profits, merchandise inventory counts, write-offs, invoicing and
order data. The company benefits from a more transparent, easily
documented audit trail, with streamlined and consistent business rules across
the organization. Being able to quickly and effortlessly analyze this wealth of
data helps management rationalize a path for other cloud projects. With
historical data available and with access to accurate current sales, the
company can perform advanced comparative analysis of trends in data while
using new, rich data visualization tools for IT users and store owner/operators.
The platform speeds decision-making while providing a foundation for
advanced prescriptive and predictive capabilities.

Questions

1 Write the approach, solution and impact of the challenge that had been
incorporated in this case

2. Draw a data flow diagram for the process

3. How Can AI augment this process and make better insights?

4. What is AI adoption ? How can it give a better Cloud solution to the
company?