Scribd
Upload
282 views6 pages

Gainbc Special Banana Crackers: Misamis University

The document proposes a product called GAINBC Special Banana Crackers. The crackers are made from locally grown bananas and are a healthier snack alternative to potato chips. They contain nutrients like potassium, calcium and vitamins. The crackers will target college students and young people looking for affordable, organic snacks. Compared to international brands, the crackers will have a lower price. The proposal outlines the product, production process, target market, promotion strategy, competitors and includes a prototype image of the packaging. An advertisement is proposed to highlight the crackers' benefits.

Uploaded by

Jed Enricuso
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
282 views6 pages

Gainbc Special Banana Crackers: Misamis University

The document proposes a product called GAINBC Special Banana Crackers. The crackers are made from locally grown bananas and are a healthier snack alternative to potato chips. They contain nutrients like potassium, calcium and vitamins. The crackers will target college students and young people looking for affordable, organic snacks. Compared to international brands, the crackers will have a lower price. The proposal outlines the product, production process, target market, promotion strategy, competitors and includes a prototype image of the packaging. An advertisement is proposed to highlight the crackers' benefits.

Uploaded by

Jed Enricuso
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

MISAMIS UNIVERSITY

Ozamiz City

Senior High School Department


1st SY 2021-2022

GAINBC SPECIAL BANANA


CRACKERS
Love at First Bite

____________________________________________________

Partnership

Food Manufacturing Business

GROUP 8

Team Leader

MS. JEDEDIAH ENRICUSO

Members

KRISTINE MAE BELOY

PAUL NIÑO LARA

KENJIE SECHICO
PRODUCT PROPOSAL

I. PRODUCT/SERVICE
i. <What is my product/ service?>
Banana chips is becoming a forerunning product in the snacking industry.
The GAINBC Special Banana Crackers are delicious, crispy, and healthy snacks.
This special banana crackers have a sweet taste that mostly people will have the
feeling of love at their first bite. These are made from the Filipino banana of the
Saba and Cardava variety. Smooth delicious bananas are picked in their mature
green stage, peeled, thinly sliced, sugar sweetened and then fried in vegetable
oil.

ii. <What does my product/ service?>


The GAINBC Special Banana Crackers are a nutritious snack that’s very
good for the health because of its plain sugar content. They do not contain
artificial additives. They are a nutrient-dense food, contributing to a healthy diet
by providing not only potassium but also calcium, carotene, vitamin C, and
vitamin B6. Each chip has an average size of 25-30 millimeters in diameter and
thickness of 3-4 millimeters. The thin chips are deep-fried, and naturally cooled
before packaging restoring the product’s crispiness.The banana chips are
packed by 110 grams in plastics and will be sold for only P25.00. The label
indicates the business and product name, ingredients, weight, and business
address and number. Each pack is well-sealed to maintain the product’s
crispiness.

II. OPPORTUNITY
i. <How did you come up this idea?>
The Philippines has been recognized as one of the Top 4 producers of
bananas globally. Over 41 provinces all over the Philippines venture into banana
production both for export and local consumption.
Grand Asia International Banana Company (GAINBC) saw the promise
brought about by the banana industry. With the many health benefits and
nutritional content of this tropical fruit that can also satisfy one’s sweet cravings,
bananas have evolved to become a solution and healthy alternative for traditional
potato chips. GAIBC produces various products that are banana-based such as
chips, strings, etc.

1
The promotion of consuming banana chips instead of potato chips has
addressed the rising health concern and consciousness for healthier snack
foods. To date, the Philippines has been known to be one of the main exporters
of banana chips. The export value for banana chips has been rising significantly
over the years. Therefore, demand for fruit based and organic products such as
our Special Banana Crackers are prevalent across the length and breadth of the
country throughout the year.

ii. <How is it different or better than other products/ services?>


For the GAINBC Special Banana Crackers, we have a great opportunity in
the national and international market because our product will be as affordable
as it is knowing that it is also organic. Other international brand such as
“Pringles” is present who provide canned banana chips at the limited level with a
very high price and that is the main difference of our product to other
competitors.

III. TARGET MARKET


i. <Who will buy the product/ service?>
If we offer this product in the market then our basic target market will be
youngsters of colleges & universities who enjoy these kinds of product. When we
will get a successful response then we launch this product of specific city where
college or university exists. In our first attempt, we will target the whole city within
the 1 months to the first launching.

ii. <Why will they buy the product/ service?>


In general sense, we have comprehensive market because every
aged person has a reasonable demand of the chips. If we will target maximum
colleges & universities of the Ozamis within our first year of launching then we
will achieve a reasonable & stable place in the Snacks Market.

2
IV. PROMOTION
i. <How will the product/service be promoted and sold/offered?>
Special Banana Crackers are available nationwide and offers free one
pack for every dozen. You can also be part of special banana forces by inviting
friends to buy the product. The more you invite, the higher the chance of
becoming a special banana crackers reseller. For every reseller, we offer less
price. Build your own forces, Be a banana fighters!

V. COMPETIROR
i. <Who are our competitors?>
The following list are considered as the GAINBC Special Banana Crackers direct
competitors;

  Price
Place of
Competitors Business Distribution (of 50g
Location pack)
1. KuKuh’s Banana Chips Sta. Maria, Canteens of P 7.00
Zamboanga City schools and
offices;
Convenience
stores
2. Member Food Dealer Banana Canelar, Canteens of 6.00
Chips Zamboanga City schools and
offices;
Convenience
stores in ZC
3. Ecoco Banana Chips Manila City Grocery 10.00
Stores
Nationwide
4. Guiwan Special Banana Chips Guiwan, Retail 6.00
Zamboanga City Stores;
Bakeries
5. Food Trade Center Banana Chips Isabela City Canteens of 6.50
schools and

3
offices;
Convenience
stores in
Isabela City
and ZC

Currently, there are a lot of banana chips manufacturer nationwide such


as Celebes Agricultural Corporation that manufactured organic and conventional
banana chips, the Unex LLC (Universal Export Trading) that offers not just
banana chips but also agricultural fruits, premium banana Cavendish, dried
mango etc. This is known as the Limited Liability company based in Davao, in
which they are also one of the major importer high grade.

4
VI. PRODUCT PROTOTYPE

II. ADVERTISEMENT
i. 2-3 minutes of advertisement showing the benefits and features of
the product.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy