“ A STUDY OF CUSTOMER EXPECTATIONS,EXPERIENCE &

SATISFACTION LEVEL TOWARDS STREET FOOD ”( WITH SPECIAL

REFERENCE TO NAGPUR REGION )

A PROJECT REPORT

Submitted to

RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY

Submitted in partial fulfillment of

The Requirements for the award of the degree of

BACHELOUR OF BUSINESS

ADMINISTRATION

SUBMITTED BY

MOHAMMED.TAUQEER

Under the guidance of

DR.JASWINDER KAUR

G.H. Raisoni College of Commerce, Science and Technology

(NAGPUR MAHARASHTRA)

( 2020 -2021 )
 DECLARATION

I, MOHAMMED.TAUQEER hereby declare that the project entitled ““ A STUDY OF

CUSTOMER EXPECTATIONS,EXPERIENCE & SATISFACTION LEVEL
TOWARDS STREET FOOD ”( WITH SPECIAL REFERENCE TO NAGPUR
REGION )” is a record of independent research work carried out by me under the
supervision and guidance of DR. JASVINDER KAUR This has not been previously
submitted for the award of any Diploma/ Degree of this or any other university.

Place:Nagpur Signature

Date: ( MOHAMMED TAUQEER )

 ACKNOWLEDGEMENT

It is my pleasure to place on record my sincere gratitude towards my guide

DR. AARTI DESHPANDE, who spent her precious time providing innovative ideas and
expert guidance to my project work. It was her direction and encouragement at every
moment and step that motivated me to steer the research work confidently and successfully.
I am grateful to DR. AARTI DESHPANDE Officiating Principal, Prof. MRS. JYOTI
PILLAY SAMSERIYA HOD BBA Department, for their encouragement, moral support
and the valuable guidance and also thankful to Teaching and Non-teaching staff for their
continuous help to complete this project.
I am also grateful to the DR. JASVINDER KAUR and MRS. KANCHAN TIWARI without
their constant support and timely help my project would never been completed.
I am indebted to my respected parents because of whose blessings, I have been able to carry
out this work successfully. I am also thankful to all those who have directly or indirectly
helped me for this project work.

Place: Nagpur Signature

Date: (MOHAMMED TAUQEER)

 TABLE CONTENTS

CHAPTER PARTICULARS PAGE NO.

NO.

Chapter -1 INTRODUCTION

Chapter -2 INDUSTRY PROFILE

Chapter- 3 STREET FOOD JOINT NAGPUR

Chapter- 4 AIMS & OBJECTIVES

Chapter- 5 RESEARCH METHODOLOGY

Chapter- 8 DATA ANALYSIS AND

INTERPRETATIONS

Chapter- 6 CONCLUSION

Chapter- 7 SUGGESTION

BIBLIOGRAPHY

ANNEXURE
 INTRODUCTION

The  food industry is a complex, global network of diverse businesses that supplies most of

the food consumed by the world's population .The term food industries covers a series of
industrial activities directed at the production, distribution, processing, conversion,
preparation, preservation, transport, certification and packaging of foodstuffs. The food
industry today has become highly diversified, with manufacturing ranging from small,
traditional, family-run activities that are highly labour-intensive, to large, capital-intensive
and highly mechanized industrial processes. Many food industries depend almost entirely on
local agriculture produce or fishing.

It is challenging to find and SATISFY the needs of an inclusive way to cover all aspects of
food production and sale. The UK Food Standards Agency describes it as "the whole food
industry – from farming and food production, packaging and distribution, to retail and
catering .The Economic Research Service of the USDA uses the term food system to describe
the same thing, stating: "The U.S. food system is a complex network of farmers and the
industries that link to them. Those links include makers of farm equipment and chemicals as
well as firms that provide services to agribusinesses, such as providers of transportation and
financial services. The system also includes the food marketing industries that link farms to
consumers, and which include food processors, wholesalers, retailers, and foodservice
establishments.

Most food produced for the food industry comes from commodity crops using conventional
agricultural practices. Agriculture is the process of producing food, feeding products and
other desired products by the cultivation of certain plants and the raising of domesticated
animals (livestock). On average, 83% of the food consumed by humans is produced using
terrestrial agriculture .Other food sources include aquaculture and fishing. ACCORDING TO
A 2007 STUDY FROM THE FOOD AND AGRICULTURE ORGANIZATION , 2.5
BILLION PEOPLE EAT STREET FOOD EVERY STREET FOOD  consists of ready-to-eat
foods or drinks sold by a hawker , or vendor, in a street or other public place, such as at a
market or fair. It is often sold from a portable FOOD BOOTH , FOOD CART , or FOOD
TRUCK and meant for immediate consumption. Some street foods are regional, but many
have spread beyond their region of origin. Most street foods are classified as both finger
food and  fast food , and are typically cheaper than restaurant meals. The types of street
food varies among regions and cultures in different countries around the world. According to
a 2007 study from the food and agriculture organisation , 2.5 billion people eat street food
every day.] A majority of middle-income consumers. on the quick access and cheap service of
street food for daily nutrition and job opportunities, especially in developing countries.

Street foods are inexpensive and available foods that in many countries form an integral part
of the diet because they are consumed with regularity and consistency across all income
groups, but particularly among the urban poor and, in some countries, children. International
organizations have paid particular attention to the safety of street foods and much less to the
composition and preservation of their nutritional quality. The street food trade is large and
complex, providing an important means of generating income, particularly for women, and it
is an affordable source of food for many millions of people. Street foods have therefore been
considered as a way of reducing problems of urban food insecurity and as a possible vehicle
for micronutrient supplementation.

Reasons for the growth of the food industry

 Increased urbanization in the country has given a boost to the food industry in India.
 Majority of the women in the country are working as a result of which families have extra
income which they are spending in buying food.
 The standard of living in the country has improved as a result of which there has been an
increased demand for food.
 INDUSTRY PROFILE

Street food sector

The word ‘street’, as its etymology suggests, denotes a delimited surface or part of an urban
texture, characterized an extended area lined with houses or building on either side There are
two social functions of streets: the instrumental function which enables movement of goods,
people, etc.,
Street food is one of the world’s largest growing food types which are growing with an
increasing rate. FAO (2006) defined, street food is refers to the foods and beverages ready
and sold by vendors in streets and other public places for immediate consumption or
consumption at a later time without further processing or preparation example, Meat   &
Fish Food, Fruits & Vegetables, Cool drinks & Snacks.

Street food – importance

The Food and Agricultural Organization (FAO) of the United Nations defines street foods as
ready-to-eat foods and beverages prepared and/or sold by vendors and hawkers, especially in
streets and other similar public places. Street-vended foods are appreciated for their unique
flavors and are also often essential for maintaining the food and nutritional security of the
low-income urban populations.The World health organization (WHO) report had indicated
that in about 74% of countries, the street foods constituted a significant part of the urban food
supply system.
Street food consumers mainly belong to middle-income groups (MIGs) and low-income
groups (LIGs). Apart from them commuters and children are also important consumers of
street foods. A large group of students and white collar workers from social strata other than
MIG and LIG also consume street food. This shows that the street food vending activity had
customers from all walks of life and from all age groups
The street vendors also called as hawkers, street food vending play an important role in the
economy by acting as a bridge between the buyers and producers. They street food hawk
wide range of commodities – Millets, Pulses, Fruits and Vegetable, Non-vegetarian foods,
value added products and numerous necessary food items – used mainly by the middle class
and low income people of urban centers. The street food vendors buy produce in small
quantity, from small farmer at a minimum price and sell the same to a buyer who has a
limited purchasing power.

Profile of street food consumers

The consumption patterns of street foods and their contribution to dietary intake are scanty.
The customer surveys undertaken by FAO 2006 and other investigators revealed that the
main consumers of street foods in most countries were other members of the informal sector,
such as fellow hawkers and hustlers and casual wage laborers. Other important categories of
customer were children and students, office workers, and housewives . The studies also found
that street foods were consumed across all income groups and the proportion of the daily
household food budget spent on street foods was high, ranging from 25 percent in Bogor to
47 percent in Chonburi, Thailand . The frequency and regularity of consumption were
variable: in some countries, street foods were bought daily and formed an integral part of the
diet; in others, notably in Bangladesh, they appeared supplementary and few customers
bought them daily . Some categories of consumer (students, itinerant unskilled laborers, and
the homeless) were found to buy almost all their food from vendors . The cost of street foods
is usually competitive compared with that of foods purchased from larger food
establishments, such as restaurants and fast food outlets. Also, due to the sometimes high
costs of fuel and ingredients in urban contexts, economies of scale can create a street food
cheaper than the same food prepared at home.

Findings of this study in Madurai district about 86.70 per cent of the consumers of street food
were male; women consuming street food were comparatively low 13.30 per cent only. A
vast majority of the women were found taking either street food or snacks and cool drinks
unlike men who preferred street food eateries for non vegetarian food, breakfast and lunch
apart from regular coffee, tea and snacks. It was learned that the “shy away” nature of women
had prevented them from approaching the road side eateries.  

Consumer perceptions towards street food.

Consumer’s satisfaction for the services offered by vendors is largely a function of perception
and expectations of the services provided. If consumer expects a certain level of service and
service provided by the street food vendor fails to match the consumer’s expectations, the
service would be perceived as poor. Dissatisfaction with services provided was largely
observed from the difference between expectations and perception about what was actually
provided. This is the basic premise for understanding the gaps that arises in consumer service.
13 statements about service quality had been used to analyze the satisfaction of the
consumers. 

 
Customer Preferences

People pick street foods because it’s easy. They can just go to street eateries area and buying
a street food such as vegetarian and non- vegetarian foods, fruits and vegetables, fresh juice,
burger or sandwich and soft drink, rather than spending food preparation hours in the kitchen
for cooking food. Another reason would be if they work for long hours, while they come back
to home, they could just stop at the drive through and order something to eat. Through this
they can save their time to get rest. When an individual is rushing for next appointment after
lunch or work, it is more convenient to pack street food.  

Safety of Street Foods

The hygienic aspects of street food vending are a major concern for food control officers.
Vending stands are often crude structures, and running water, washing facilities, and toilettes
may not be available. Improved safety of street foods can be achieved through awareness
raising programmes involving several partners such as local authorities, the food vendors,
government departments, consumer organizations, standard setting bodies, and some
nongovernmental organizations. In some instances, the vendors are keen to participate in
programmes that provide basic facilities that make it possible for them to work in clean
environments. For example, in a survey of street food vendors in Lusaka and Harare, the
vendors indicated that they would be willing to pay for basic facilities such as running water
and electricity but would want the local authorities to provide the water points, refuse
receptacles, and washing facilities . A viable partnership involving local authorities, vendors
and policy makers is therefore encouraged as this should lead to the improvement of business
conditions and allow for the improvement of the livelihoods of vendors and their families.

Famous street food joints of Nagpur

With the special reference of nagpur region.

Whether at 5-star hotels, local restaurants or at street stalls, there is a variety of food to

choose from, leaving you sometimes with a good dilemma of having too much choice. While

it is good to try all of them, for an authentic street food experience in Nagpur, you’ve got to

try certain dishes that are not only popular in these parts, but delicious too.

I am also a Nagpur based foodblogger named as FOOD_O_LOGY_NAGPUR by using my

personal experience some of my friends and other nagpurians refers and giving reviews about

the street food in the town and over all .We bring you a complete list of all the famous street

food in Nagpur and where to try them so you enjoy them. this is widely popular

Maharashtrian based foods. This foods is served in a spicy gravy . It is a must try

Maharashtrian dish which offers you the true taste of Nagpur with its assortment of spices.
 1. TARRI POHA

Just as a trip to Kolkata would be incomplete without a plate of Rasogolla or as it is

renowned in Bengal as "rosogolla", likewise a trip to Nagpur would be incomplete
without a plate of the iconic Nagpur street food i.e. Poha. Poha is a staple breakfast for
Nagpur, and this savoury is best enjoyed with pouring tarri on it. Poha is a dish made
from an array of flattened rice, finely chopped onions, tomatoes, diced potatoes and
curry leaves. Lemon juice is used for garnishing this fine savoury.

Where you get tarri poha at Nagpur : ramji shymji pohewala located in sita nager which is
considered as the finest in Nagpur. For the srumtious aloo poha poured with spicy tarri, head
over to Vicky pohe wala , bunty pohe wala shall in KASTURCHAND PARK I personally
visited so many times for tarri poha and the love for tarri poha as a nagpurkar will be never
end.
 2. SAMOSA

This article featuring Nagpur's street food would be null and void if samosa doesn't top
its list. This spicy street snack is a common sight throughout the country but what
makes the Nagpuri samosa (as it is popularly called) stand out amongst the rest is its
medley of condiments used to camouflage its flavour and give out an exquisite and
delightful taste. Samosa is a spicy Indian snack which has a replete of mashed potato
along with green peas, finely chopped coriander and an assortment of robust Indian
spices. It is served with tangy tamarind or pudina chutney.

Where : Samosawala,bombaywala. You could also try Chhola Samosa at Samosawala

located near Bada Hanuman temple also you can get somsa each and every area of the
Nagpur city.

3. PARAM KI DAAL
 there is one dish that you have to try in Nagpur, it is Param Ki Daal. Param has been dishing

out a special kind of dal, that has come to be loved by locals since about 50 years ago. What

is different about this dal is that, instead of being cooked on a gas stove, it is cooked charcoal,

giving it a smoky aroma and taste.Surprisingly, the best accompaniment to have with the dal

is a unique fried rice that they prepare using browned butter. If you are lost or unsure about

how to get there, just ask any local, they will direct you to Param.Param da Dhaba in Nagpur

is a tiny little place that serves four staple foods - daal, tandoori rotis, rice and brown rice.

Most unique thing about this place is that if you are willing to have butter dal or brown rice,

you will have to purchase Amul butter from the adjoining shop and give it to the guy who

makes the dal. If you love dhaba style tadke wali dal, crispy tandoori rotis and buttery rice

then you must visit this place. Address : PARAM DA DHABA, BHANDARA RD, QUETA

COLONY, LAKADGANJ, NAGPUR.

 4. GULGULA

Gulgula Hotel serves this unique dish “Gulgula” a desi version of Donuts & lightly sweet.
The affordable morning breakfast for everyone, the famous giant not only for Nagpur but also for
early eaters, preferred destination, 80s year old destination, continuing 4th generation,
mouthwatering taste, very light and healthy Price of one Gulgula is just ₹ 6/- & Chai at ₹ 8/- a
very popular combination.
Place: GULGULA HOTEL, MOHAMMED ALI ROAD MOMINPURA
NAGPUR.

5. SAOJI
The Saoji food is a must try in Nagpur. Robust Indian spices mixed
with paya and chicken make up this dish.and Bombay chicken is the
biggest chicken supplier for soaji covered most of the itwari
area.This dish can be tried at various shacks or bhojnalayas in and
around Nagpur.
Where: Saoji Jagdish Bhojnalaya, Gandhibagh

6. BREAD OMELETTE
There is no comperision on BREAD OMLELETTE with ISREAL ANDE WALA’s stall the
night life of the mominpura and best ever taste at minimum amount. This tiny little
stall in Nagpur is very popular for it's yummy egg burger. This stall is called Israel
Andewala and it's located in Madina Market, Mominpura, Nagpur. They make
delicious masala omlet and put it inside the soft buns to make an egg sandwich.
This Anda Pav is served with sweet spicy chutney and salad and it costs Rs 30.

7. PATODI AND KADHI.

Patodi and kadhi is a very popular dish of Maharashtra. In Nagpur, Patodi Kadhi is a staple

breakfast for many. Patodi or Patwadi is made from rolled gram flour dough stuffed with

coriander and coconut mixture and deep fried. It is served with kadhi.

Where to eat : zilla hight court civil line Nagpur.

8. SOUTH INDIAN
Mostly at the morning time most of the Nagpur area’s south Indian dosa stall grab the
attention of the people as we nagpurkar all are foodies and most of the famous south Indian
street food stall is located at chaprunager squre, gandhibagh or near surbi girls hostel
Amravati Rd, Tilak Nagar, Gokulpeth, Nagpur, Maharashtra.

9. PAO BHAJI
In Nagpur I recommend you go for shreenath pav bhaji centre mostly people reviews for
shreenath pav bhaji center giving positive sign about the taste and hospitality in the condtions
of lockdown people should support street food vendors as we know that they have only
source of income by providing street food to the public and earn for run there home so please
look ahead for street food vendors also.

This has been a family tradition for years now , best Pav bhaji in Nagpur for me. Visit this
place , if you only look for good food irrespective of the ambience, which is not that bad
though.

Address - Ganesh Chamber, 1 & 2, Abhyankar Marg, Mehadia Square, Dhantoli, Nagpur,
 10.KHOKHA MAGGI

One of the best maggie I have tasted in Nagpur till date. Cheese Garlic Maggie is my
personal favourite.Tea is good as well and a quality amount of time can be spent with friends.
Greenary can also be witnessed all arounThe garlic cheese Maggie is great. You can also get
a number of other things you can satisfy your hunger with. A good place to chill with your
friends if you want to hide can get good beverages as well. Prices are also pocket friendly.
The taste is good. And that is what matters, when you pay the price you should get the quality
as well. This places provides you the same. Visit there and taste whatever you like.

WHEDRE TO EAT : RAM KHOKHA MEGGIE STALL AT WALKERS, SEMINARY

HILLS NAGPUR.

11.PANI PURI & KATORI CHAAT

Most Entertaining Chat wala in Nagpur, and there famous dialogue Miya Biwi ka
Hath Apka Saath Katori Chaat Special Dish Special Mja Ek Bar Khana Bar2 Aana.
they served pani puri (Golgappe) and chat in filmy and unique style, their specialities are
Katori chat, Cone chat and 25 flavors of pani puri. ADDRESS :WHOLESALE CLOTH
MARKET, GANDHIBAGH, NAGPUR.

Typically, among the many street food varieties in Nagpur, the most popular snacks are
definitely good old Maharashtrian chaat. You’ll find small stalls and stores dishing out chaat
at every corner to ravenous customers come tea time in the city. Gorge on sweet and spicy
pani puri, sev puri and pav bhaji that are the some of the street food specialities in Nagpur
raju gucchup ( pani puri ) Best pani Puri in Nagpur city . The way he serves the panipuri is
very funny and he is very nice guy. If you are in Nagpur and If you are a pani puri lover, you
have to go there and try it for once. And I promise that you never go anywhere else. When
ever you want to eat Pani Puri you will definitely go there.
WHERE TO EAT : MEHANDI BAGH RD, KHERIPURA, LALGANJ, TANDAPETH,
NAGPUR, MAHARASHTRA.
 12.ROLLS & SHAWARMA.

when you talk about the rolls in the Nagpur your should definetly for chacha rolls full of
spices and crunchiness in at every bites im talking about the chacha rolls located at
mominpura mohammed ali road near jama masjid Nagpur.also in this area the rising star kid
mr. rahil he is only 16 yrs old master in chef located at chudi line he is very hardworking.
Because of condition of the home he left study and open Chinese stall in front of the house
and amazingly he work by heart people should support small street food vendors.

Shawarma is a Levantine Arab dish consisting of meat cut into thin slices, stacked in a
cone-like shape, and roasted on a slowly-turning vertical rotisserie or spit. When you get
a well served Arab dish as a street food in an orange city, you leave no stone unturned
in having that in abounds! Only Chicken Shawarma are available in the menu in different
medleys
1. Regular 2.Special 3. Cheese 4.masala

I had Cheese and Masala Shawarma, which were relishing. Pita bread was fresh and
the taste was up to the mark.
Must visit pocket friendly place for Shawarma lovers.

ADDRESS : DAYANNAN PARK, JARIPATKA NAGPUR.

 13.BREAD PAKODA

Best bread pakoda I have ever had. Visited them in COVID times, they are trying their
best to manage physical distancing. Throughout the day place is crowded but
manageable to get your order in 10-15 mins. Take away should be preferred. Along with
bread pakoda they also serve Kachori, Mangodi, Chatpate aalu.

ADDRESS : Jai Ramdev Baba Bread Pakoda Center

Kasarpura Rd, Police Station Road, Tahsil, Hansapuri, Nagpur, Maharashtra

 14.CHINESE

In case you haven’t tried it, the desi Chinese food is way different

from the original one. Spicier and arguably tastier, Indian Chinese
food is savoured across the country. In Nagpur, there are many
Chinese stalls and restaurants that specialise in Chinese food. The
best part is that you can try this delectable fusion food at a
roadside stall or even a posh restaurant.my recommendation and
my personal favourite is rajendra Chinese centre.
Where to eat : rajendra Chinese bajaj nager, john Chinese sadar, pankaj Chinese
mominpura.

15.CHOLE RISE

So during our Nagpur street food tour we found this man who is famously known
as Lucky bhai. In the photo, you can see he doesn't have one hand and he does all
the work by himself. He's serving delicious chole rice poha from morning 7am to
1pm since many years. We salute this man and his hardwork. Must visit place to
appreciate his work.

Where to eat : SSD Chole Rice, Opp Ginger Mall, Jaripatka, Nagpur.
 Aims and objectives

1. To study about customer satisfaction towards the street food of Nagpur region

2. To analyze the needs, requirements and expectations of the customers towards the
street foods.

3. To study the perception and buying behaviour of customers towards street food of
Nagpur region.

4. To understand the various problems faced by customers in respect to street food of

Nagpur region.

5. To find out which street food has satisfied most of the customers.

Hypothesis

1. Most of the customers are satisfied with the range of street food and market share in
the selected region

2. Most of the customers are not satisfied with the range if street food and market share
in the selected region
 RESEARCH METHODOLOGY

This study find out the relationship between eating attributes, customer satisfaction and
customer’s Re-patronage intentions and this execute particularly in street food sector, how
customers decide to revisit the street eateries and what are those factors which influences the
customer for returning back to eateries again and again. To find these reasons we used
quantitative and qualitative approach for this study. Data collected based on the primary and
secondary source. Primary source information is collected through a questionnaire containing
closed ended, structured and unstructured questions. This method was chosen primarily due
to ease in handling and recording information. The total sample consisted of 30 street food
vendors and 60 street food consumers. Survey method was used in the present study. Sample
size of 60 consumers from different eateries has been taken randomly on the basis of
convenience sampling.
The study uses primary data collected through in depth quantitative analysis to represent
street eateries in Madurai. The relevant data collected by using a pretested questionnaire is
further analyzed using various statistical techniques. The analysis has produced several
important implications; since the study covers only limited area the findings cannot be
generalized.  

Research Methodology is the specific procedures or techniques used to identify select,

process and analyze information about a topic. In a research paper, the methodology section
allows the reader to critically evaluate a study’s overall validity and reliability. The
methodology sections answer two main questions: How was the data collected or generated?
And how was it analyzed?
 DATA COLLECTION

Data refers to information or facts. It includes numerical figures, non-numerical figures,

descriptive facts and qualitative and quantitative information. The task of data collection
begins after a research problem has been defined and research plan has been decided.

METHOD OF DATA COLLECTION

The main four method used in data collection are:

 Observation
 Schedule
 Interview
 Questionnaire

1. OBSERVATION:

Observation method has occupied an important place in descriptive sociological research. It

is the most significant and common technique of data collection. Analysis of questionnaire
responses is concerned with what people think and do as revealed by what they put on paper.
The responses in interview are revealed by what people express in conversation with the
interviewer. Observation seeks to ascertain what people think and do by watching them in
action as they express themselves in various situations and activities.

Observation is the process in which one or more persons observe what is occurring in some
real-life situation and they classify and record pertinent happenings according to some
planned schemes. It is used to evaluate the overt behaviour of individuals in controlled or
uncontrolled situation. It is a method of research which deals with the external behaviour of
persons in appropriate situations.

3. INTERVIEW:

Interview as a technique of data collection is very popular and extensively used in every field
of social research. The interview is, in a sense, an oral questionnaire. Instead of writing the
response, the interviewee or subject gives the needed information verbally in a face-to-face
relationship. The dynamics of interviewing, however, involves much more than an oral
questionnaire.

Interview is relatively more flexible tool than any written inquiry form and permits
explanation, adjustment and variation according to the situation. The observational methods,
as we know, are restricted mostly to non-verbal acts. So, these are understandably not so
effective in giving information about person’s past and private behaviour, future actions,
attitudes, perceptions, faiths, beliefs thought processes, motivations etc.

Interview is a direct method of inquiry. It is simply stated as a social process in which a

person known as the interviewer asks questions usually in a face to face contact to the other
person or persons known as interviewee or interviewees. The interviewee responds to these
and the interviewer collects various information from these responses through a very healthy
and friendly social interaction.

4. SCHEDULE:

Schedule is one of the very commonly used tools of data collection in scientific investigation.
Schedule is very much similar to questionnaire and there is very little difference between the
two so far as their construction is concerned. The main difference between these two is that
whereas the schedule is used in direct interview on direct observation and in it the questions
are asked and filled by the researcher himself, the questionnaire is generally mailed tothe
respondent, who fills it up and returns it to the researcher. Thus, the main difference between
them lies in the method of obtaining data.

5. QUESTIONNAIRE:

Questionnaire provides the most speedy and simple technique of gathering data about groups
of individuals scattered in a wide and extended field. In this method, a questionnaire form is
sent usually by post to the persons concerned, with a request to answer the questions and
return the questionnaire.

Often the term “questionnaire” and “schedule” are considered as synonyms. Technically,
however, there is a difference between these two terms. A questionnaire consists of a set of
questions printed or typed in a systematic order on a form or set of forms. These form or
forms are usually sent by the post to the respondents who are expected to read and understand
the questions and reply to them in writing in the spaces given for the purposes on the said
form or forms. Here the respondents have to answer the questions on their own.

On the other hand, schedule is also a form or set of forms containing a number of questions.
But here the researcher or field worker puts the question to the respondent in a face to face
situation, clarifies their doubts, offers the necessary explanation and most significantly fills
their answers in the relevant spaces provided for the purpose.

Since the questionnaire is sent to a selected number of individuals, its scope is rather limited
but within its limited scope it can prove to be the most effective means of eliciting
information, provided that it is well formulated and the respondent fills it properly.
A properly constructed and administered questionnaire may serve as a most appropriate and
useful data gathering device.

SOURCES OF DATA

Normally we can gather data from two sources namely primary and secondary. Data gathered
through perception or questionnaire review in a characteristic setting are illustrations of data
obtained in an uncontrolled situation. Secondary data is the data acquired from optional
sources like magazines, books, documents, journals, reports, the web and more. The chart
below describes the flow of the sources of data collection.
 PRIMARY DATA SOURCES

Primary data is known as the data collected for the first time through field surveys and thus
happens to be original in character.

Such data are collected with specified set of objectives to assess the current status of any
variables studied.

The primary data used for this project was collected using questionnaires. The information
was collected from the street food vendors Nagpur.
Primary data consisted of original information gathered for the specific purpose. Data was
collected from the primary sources i.e. questionnaire was developed with the help of which
personal interview were carried out.
Also, along with this I earned out with direct users and domestic users.

Primary data consist of information that provide a starting point for research and offer
advantage of ready availability. For, primary data I relied on the company reports, store
manager, list available in the company.
I meet them personally and collected required data from them.

 SECONDARY DATA SOURCES

They are the data that are sourced from someplace that has originally collected it. This means
that this kind of data has already been collected by some researchers or investigators in the
past and is available either in published or unpublished form. This information is impure as
statistical operations may have been performed on them already. An example is an
information available on the Government of India, the Department of Finance’s website or in
other repositories, books, journals, etc.

The presented data used in the report are collected from secondary sources such as:

 Broachers
 Articles
 Internet
 Newspapers
 Magazines

The presented data used in the report are collected primarily and also collected from
secondary sources
SAMPLING

Sampling is a process or technique of choosing a sub-group from a population to participate

in the study; it is the process of selecting a number of individuals for a study in such a way
that the individuals selected represent the large group from which they were selected (Ogula,
2005). There are two major sampling procedures in research. These include probability and
non-probability sampling.

Selecting a sample that is representative of the general population is an important part of

quantitative research. One of the major reasons that articles are rejected by good quality peer-
reviewed journals is due to a nonrepresentative sample or not having an adequate sample
size. The results of a poorly selected sample that is different from the target population
cannot be applied to the general population.

SAMPLING PROCEDURE

Purposive sampling is the sampling procedure used in the survey. This method of sampling
involves selection of the sample elements using some convenient method without going
through the rigors of sampling method. The researcher may make use of any convenient base
to select the required number sampling. The procedure is known as non-probability sampling
technique.

For the following report 1 Questioner is prepared, from the customer prospective.

SELECTED REGION- Nagpur

SAMPLE SIZE-101 respondent.

DATA- ANALYSIS
 COSTUMER SURVEY

Q1. Do you prefer eating street food ?

PARAMETERS NUMBER OF PERCENTAGE OF

RESPONDENTS RESPONDENTS
YES 98 93%
NO 1 1%
MAYBE 6 6%
TOTAL 105 100%
 YES
NO
MAYBE

 According to my analysis, 93% of people use to eat street food, because of its authentic
taste which attracts people to purchase steet food.and 6% of people are neutral And
remaining 1% people eat some other restuarent or cafe rather than the street food.

Q2. Are we helping local vendors by eat street food ?

PARAMETERS NUMBER OF PERCENTAGE OF

RESPONDENTS RESPONDENTS
YES 95 90%
 NO 0 0%
MAYBE 10 10%
TOTAL 105 100%

% of respondents

yes
no
maybe

 According to my analysis 90% of people visit street food stalls weekly Because of
their consumption pattern. It has been observed that most of the people like to eat
street food .
 And people know that most of the street food vendors are poor,we should help them
by eating there product.

 So that the 0% means no one is voted for option (no) in form because they know that
street food vendors are maybe poor or comes under below pourty line and remaining
10% people are know that some of the street vendors are earning more then other
local or street food vendors.
Q3. What comes to your mind while hearing about street food ?

PARAMETERS NUMBER OF PERCENTAGE OF

RESPONDENTS RESPONDENTS
hygenic 16 15%
unhygenic 9 9%
does not matter 22 21%
economical 14 13%
authentic taste 44 42%
TOTAL 105 100%
 % of respondents

hygenic
unhygenic
does not matter
economical
authentic taste

The highest number of people goes with the authentic taste 42% of people
chose street food as the survey someone is commented this Because it has
authentic taste as mentioned earlier and no machines are used in street food unlike
restaurants,which indicates hand made food of street food is superior. Some street food
vendors are unhygienic as a result 9% people wants hygienic street food.

According to the survey 21% of the people know that Cheap/Inexpensive − The biggest
reason that people loves to eat street food is that it's way more economical 13% of
people chose this or cheaper than the food of Restaurants/Hotels. Street Food is very
economical for the middle-class people and that's why the major chunk of that class
prefers street food the most.

Here it is some of the people response about the street foods.

 In rainy season one prefers to have hot pakoda on roadside than in fancy
restaurants so streets food have its own charm and simple joy moments
 Leaving hygiene aside, street food gives you good taste at a very low cost.
 Cheap price and better taste
  Because it is affordable for everyone
 The biggest reason that we all loves to eat street food is that it’s way more
economical or cheap than the food of Restaurants/Hotels.

Q4. How much money you generally spend on street food ?

PARAMETERS NUMBER OF PERCENTAGE OF

RESPONDENTS RESPONDENTS
50 to 100 14 13%
100 to 150 37 35%
150 to 200 27 25%
200 to 250 8 7%
250 and above 15 14%
more then 100 4 4%

60 rs to 80 rs 0 0%

TOTAL 105 100%

 % of respondents

50 to 100
100 to 150
150 to 200
200 to 250
250 and above
more then 100

 As per the survey no of respondents shows that the most of the people 35% likely to
spend money on street food with the budget or in between max to max spend 100 to
150 rupess in consumption of the street food.
 After this street food and there varities 25% of people use to spend 150 to 200 money
at a time by ordering more dishes street food have more and many options in very less
examples you can order more then 3 orders in just rupess or under 200 and other
survey are mentioned in the chart.

Q5. Which type of street food do you like to eat ?

PARAMETERS NUMBER OF PERCENTAGE OF

RESPONDENTS RESPONDENTS
chinese 68 65%
panipuri, chat 78 72%
 Vada pav,dhabeli,aloo 56 53%
tikki
rolls & frenchfries 56 53%
shawarma 51 49%
momos 57 54%

SOUTH INDIAN 48 46%

Pakoda,bhajiya, chole 43 41%

kulche
Jalebi, gulab jamun, rass 39 36%
malai, dahi bada
Tarri poha 69 66%

53 50%
Kadhi samosa bread
pakoda
Pav bhaji, pulao 60 57%

Bread omelets,boiled egg, 40 38%

masala egg
 bread omelete, boiled
egg,masala egg
pav bhaji pulao

kadhi samosa, bread pakoda

tarri poha

jalebi, gulab jamun, rass malai

pakoda,bhajiya,chole kulche

south indian

momos

shwarma

rolls & frenchfries

vada pav

panipuri, chat

chinese

0% 10% 20% 30% 40% 50% 60% 70% 80%

 In the seleted area of the Nagpur city peoples loves to spend money on the street
foods. Accourdinf to the people respondents and mostly like to spend money on
panipuri as survey mentioned with the 72% percentage.after this charts shows that
chineses is one of the most preferablestreet food after pani puri and tarri poha with
the special refrence of Nagpur cxity.
 Over sll most of the people start a day with consuming street food example
bachelors and other salesmen are used to consume street food.in the condition of
travel whenever your hungry street food helps a side for recover the needs that’s
why street food is matter in the life.
Q6. Which area is famous for best street food and has the maximum variety in Nagpur?

PARAMETERS NUMBER OF PERCENTAGE OF

RESPONDENTS RESPONDENTS
PRATAP NAGAR 18 17%
IT PARK 45 43%
JARIPATKA 52 49%
MAHAL 32 30%
MOMINPURA 65 65%
SADAR 56 53%
 70%

60%

50%

40%

30%

20%

10%

0%
PRATAP IT PARK JARIPATKA MAHAL MOMINPURA SADAR
NAGAR

 As per the study and according to the customer choice, the target audience has
eleted in the selected area of Nagpur for famous and best street food and variety of
taste located with the most response of 65% goes to MOMINPURA
 And the second position of most preferable area for most varieties for street foods
vendors with the response of 53% and other are mentioned in the chart.

Q7. Most preferable street food in nagpur. ?

PARAMETERS NUMBER OF PERCENTAGE OF

RESPONDENTS RESPONDENTS
TARRI POHA 76 68%
SAMOSA 7 6%
PATODI 3 3%
BREAD OMLETE 3 3%
SAOJI 6 5%
PANIPURI 17 15%
 TARRI POHA
SAMOSA
PATODI
BREAD OMLETE
SAOJI
PANIPURI

 trip to Nagpur would be incomplete without a plate of the iconic Nagpur street
food i.e. tarri Poha. With highest response of 68% tarri Poha is a staple breakfast
for Nagpur, and this savoury is best enjoyed with pouring tarri on it. Poha is a
dish made from an array of flattened rice, finely chopped onions, tomatoes, diced
potatoes and curry leaves. Lemon juice is used for garnishing this fine savoury.

 This street food mentioned in the chart is the top list of the street food which is
consume mostly in the Nagpur city.

Q8. why do you think street food is better then the food you get in
restaurants and hotels ?

HERE IS THE LIST OF THE RESPONDENTS OF EACH AND EVERY INDIVIDUALS.

1. Yes
2. Taste

3. Because they are freshly prepared in front of our eyes

4. Cheap and much preferred.
5. Street food hi better than restaurant and hotel because test
matter people want test
6. Street food is more tastier then hotel food i guess i think
7. Easily purchase
8. Yes absolutely
9. I don't compare them... But they are definable different and
have their own charm
10. Cheap/Inexpensive − The biggest reason that we all
loves to eat street food is that it's way more economical or
cheap than the food of Restaurants/Hotels. Street Food is
very economical for the middle-class people and that's why
the major chunk of that class prefers street food the most
11. In rainy season one prefers to have hot pakoda on
roadside than in fancy restaurants so streets food have its
own charm and simple joy moments
12. Economical and preferably better.
13. Both are good in their own ways
14. it’s not about which food is better, It totally depends on
the amount of money you want to spend, the amount of time
you want to give in getting food,
15. Easily get and ready to eat services
16. Price is low and tastes is much better
17. Sometimes
18. I think it's amazing
19. It is make infront of uhh .uh can see exactly how your
food is made . And it is very cheap anybody can afford it
20. Cause its street food
21. Because street foods are very tasty and prefirable
22. Coz it is cheaper and more tasty.
23. May be it's better
24. Maybe its fresh than restaurant..!!
25. Street food have better taste.
26. Coz it tastes better
27. No comparison
28. Taste, Price, and Fast service.
29. Yess maybe
30. No they both have their different taste, the taste we get
in street food, we have have not found that taste in
restaurants, and in restaurants food taste we not get in
street food, so both restaurants and street food are best
31. They give authentic taste.
32. Because it is represent India with amazing tastes
33. budget friendly and unforgettable taste
34. I just love it's taste and of course it's pocket friendly.
35. Street food Feels like family
36. Bcoz its happiness in low price
37. Because of its taste
38. Tastes awesome
39. No it’s not good as the food we eat in hotels and restaurants
but it is affordable and tasty
40. Gandhi ward Behind SBI bank, hinganghat Maharashtra
41. Best its have some unique type of taste
42. It's different fun
43. Because it has authentic taste as mentioned earlier
and no machines are used in street food unlike
restaurants,which indicates hand made food of street food
is superior.
44. Good taste at less price
45. Taste and efficiency
46. Yes ,street food taste better😋
47. Nothing can beat street food
48. Order is received quickly without waiting
49. The biggest reason that we all loves to eat street food
is that it's way more economical or cheap than the food of
Restaurants/Hotels.
50. nagpur
51. As a student first thing that comes in my mind for
street food is affordable always. Second thing is the
supreme taste the restaurants can never match the taste of
street food. So this is all for me.
52. Yes much better
53. Depands on taste
54. I love street food because does not matter hotel or
restaurants is only good . The matter is only taste
55. santra market krishna tolkiz
56. Because of its taste and less price
57. Street food taste is awesome
58. Great taste, reasonable rates and lots of memories.
59. Not but good
60. I like junk food
61. Economic and less waiting
62. Both have different taste... There is no comparison
63. It’s cheaper and tastes as good as any restaurant
64. I prefer street food for reasons like the taste, yumminess,
fresh preparation with all the ingredients, spiciness, hot and
sizzling, cost etc. We will know our street food vendors and talking
to them and eating is good. Those people will show somewhat
affection and caring for regular customers. I like that. Another
point is the instant availability of food whenever I need. For
example, in my locality, I have access to pani puri, samosa ,Chinese
foods, chicken items, biryani etc within a radius of 1 km. Whatever I
want I can get in 15 minutes. On the other side hotels & restaurants
have their own points in terms of costly and exotic food, luxury
seatings and surroundings, food made by famous chefs and a wide
platter of international cuisines and delicacies. Once in a while, we
can afford according to our finances and enjoy them Thank you
65. Leaving hygiene aside, street food gives you good taste
at a very low cost
66. I didn't say better, but yeah it's cheap though.
67. Good
68. Yehh !!it's not costly rather than restaurant !!
69. I personally think both are good at their place.
70. 851/A mohmmad ali chowk
71. It does depends.
72. They've got more expertise and practice , as most vendors
have been doing it for generations , and local recipes are best
made by local people
73. Cheap price and better taste
74. Authentic taste
75. Economical
76. Street food is good . But there is no comparison
between street food and restaurants & hotels food because
there is a very big money difference between both of them.
77. Rasturants me wo feeling nahi ati jo street food me ati
hai
78. street food is not more costly and it tastes very good.
79. resturants and Hotels Contain fresh food byt the street food
is cheaper than Hotels and Resturants
80. Far better
81. Yes it's affordable
82. It tastes better
83. Because it is affordable for everyone
84. Because it is very reasonable in rates and its good for a
change.
Q9. Is nagpur foodblogger's helpfull to guide while chosing street food vendors in
Nagpur ?

PARAMETERS NUMBER OF PERCENTAGE OF

RESPONDENTS RESPONDENTS
Yes 86 82%
No 5 5%
maybe 12 11%
other 2 2%
TOTAL 105 100%
 % of respondents

yes
no
maybe
other

 Mostly young generation use social media and therefore the

foodbloggers guid the selected area of Nagpur.and help the people
to select the food what should people use to eat and where to eat
cost of the food over all each and everything about the
location,taste,price,ambiance etc. also 82% of people respose YES

CONCLUSION

Food consumption is observably a on a daily basis action and essential for all human beings.
Depending on individual’s reason for eating at eateries, individual intentionally or
instinctively assess a multifarious set of attributes ahead of choosing eateries. Food and
Agriculture Organization report stated that, 2.5 million people eat street food global level
every day. Street food unit take part in a significant role in diet for urban people particularly
low income people. In this scenario these paper deals with the street food customer
relationship between vendors and consumers and also study the customer’s retention in the
street food sectors.  
Customer demands indicated that management of the street food sector must make an effort
to deliver not only quality food stuffs and services, but at the same time a high level of eating
satisfaction that will lead to increased customer return results in re-patronage of customer and
greater market share. The behavior of the street food vendor to the customers is another most
important factor that helps in increasing the customer retention.

 From the study, it is concluded that the street food has a wide range of first choice
of the people and captures good market share in the selected Nagpur region.

 It is also found that the highest selling street food is tarri poha which has captured
most of its market share in the selected region.

 The above study also claimed that the customers are satisfied with the varieties of
street food and the marketing strategies of local vendors by giving taste.

 It is also noticed that the quality and taste of some of the street food vendors.which
attracts the customers to purchase the food items.

SUGGESTION
• According to the data, a big number of consumers think that street food is unhygienic.

Street food vendors should consider hygiene an important factor.

• some amount of people prefer street food because it is economical, whereas there are some
vendor’s who make street food but their rates aren’t economical which makes it difficult for
some consumers to afford.

For example if there are 10 vendors, 7 out of them would have economical prices and the
remaining 3 wouldn’t. So they all should consider keeping it economical.

• According to the survey, street food is authentic in taste and a big number of consumer’s
prefer street food because it is authentic in taste. All the vendors should keep the taste
authentic.

• Street food vendors have problems selling on the street’s as it isn’t legal yet to do so. The
government should consider helping them. This can help them with poverty too.

• There’s already a great variety of street food, but there should be more considering the
interest of the consumers. This can be done through a survey.
 BIBLIOGRAPHY

Internet sources

www.ommegaonline.org

www.hindawi.com

www.holidify.com

www.ournagpur.com

www.treebo.com
https://docs.google.com/forms/d/e/1FAIpQLSftNayRNK8WFyDxI1_axXE-wArBEA73WK-cAABronQM-
4EhvA/viewform?vc=0&c=0&w=1&flr=0

Published sources
Books

 Principles of marketing- Philip Kotler

ANNEXURE

Q1. Gender ?

 Male
 Female
Q2. What is your age group ?

 15-25
 25-35
 35-45
 45-55
 55 and abovc
Q3. Do you prefer eating street food ?

 Yes
 No
 Maybe
Q4. Are we helping local vendors by eat street food ?

 Yes
 No
 Maybe
Q5. What comes to your mind while hearing about street food ?

 Hygienic
 Unhygienic
 Does not matter
 Economical
  Authentic taste
Q6. How much money you generally spend on street food ?

 50 to 100
 100 to 150
 150 to 200
 200 to 250
 250 and above
 More then 100
 60rs to 80 rs
Q7. Which type of street food do you like to eat ?

 Chinese
 Panipuri, chat
 Vada pav, dhabeli, aloo tikki
 Rolls & french-fries
 Shawarma
 Momos
 South Indian
 Pakda,bhajiya, chole kulche
 Jalebi,gulab jamun, rass malai
 Tarri poha
 Kadhi samosa,bread pakoda
 Pav bhaji, pulao
 Bread omelets , boiled egg, masala egg
Q8. Which area is famous for best street food and has the maximum variety in Nagpur?

 Pratab nager
 It park
 Jaripatka
 Mahal
 Mominpura
 Sadar
Q9. MOST PREFERABLE STREET FOOD IN NAGPUR. ?

 Tarri poha
 Samosa
 Patodi
 Bread omelet
 Saoji
 Panipuri
Q10. why do you think street food is better then the food you get in restaurants and hotels ?
  Street food feel like family
 May be its better
 I think it’s amazing
 Coz is tastes better
 Because street foods are vary taste and preferable
 They give authentic taste
 Yes maybe
Q11. Is nagpur foodblogger's helpfull to guide while chosing street food vendors in
Nagpur ?

 Yes
 No
 Maybe
 Option