Judith Wanjiku 53710800001
Judith Wanjiku 53710800001
SIGNATURE: ………………………………………
DATE: ………………………………………………..
SIGNATURE: ………………………………………
DATE: ……………………………………………….
i
DEDICATION.
I hereby dedicate this business plan to my dearest parent, all my friends and more to my friend
Charles Ng’ang’a for their contribution during the writing this project and also for their moral
support.
ii
ACKNOWLEDGEMENT
I thank almighty God for the strength he has given me during this period of my studies with my
heart full of gratitude I acknowledge my parents and my brother for their moral support. With
much more I appreciate Charles Ng’ang’a and all my friends for being supportive in every way I
wanted. I also acknowledge my supervisor Mr. Chebii for his advice and guidance he accorded
me. Thank you all and God bless you.
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ABSTRACT
Michael’s butchery is a type of business that deals with selling of meat. It is a sole proprietorship
type of business located in Nakuru town along Kenyatta Avenue near Gilanis’ Supermarket. The
business is owned by Judith Wanjiru who is currently studying in Naivasha Technical and
Vocational College undertaking Diploma in Mechanical Engineering. She chose this type of
business due to large population around Nakuru town.The business targets large learning
institutions, individuals and retailed customers around Nakuru Town.
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Contents
DECLARATION...............................................................................................................................................i
DEDICATION.................................................................................................................................................ii
ACKNOWLEDGEMENT.................................................................................................................................iii
ABSTRACT...................................................................................................................................................iv
CHAPTER ONE..............................................................................................................................................1
1.0 BUSINESS DESCRIPTION...........................................................................................................1
1.1 BUSINESS NAME...........................................................................................................................1
1.2 LOCATION AND ADDRESS........................................................................................................1
1.3 FORM AND TYPE OF OWNERSHIP..........................................................................................1
1.4. PRODUCT AND SERVICES........................................................................................................2
1.5. JUSTIFICATION OF OPPORTUNITY......................................................................................2
CHAPTER 2..............................................................................................................................................4
2.1 CUSTOMERS..................................................................................................................................4
2.2 MARKET SHARE..........................................................................................................................4
2.3 COMPETITION..............................................................................................................................5
2.4 ADVERTISING AND PROMOTION STRATEGY.....................................................................5
2.5 DRIVING STRATEGY...................................................................................................................6
2.6 SELLING TACTICS.......................................................................................................................6
2.7 DISTRIBUTION STRATEGY.......................................................................................................6
CHAPTER THREE...................................................................................................................................7
3.0ORGANISATION AND MANAGEMENT PLAN.........................................................................7
3.1 ORGANISATION...........................................................................................................................7
3.2 MANAGEMENT PERSONNEL NUMBER AND DUTIES........................................................8
3.3 RECRUITMENT, TRAINING AND PROMOTION...................................................................9
3.4 RENUMERATION AND INCETIVES.........................................................................................9
3.5 LICENCES, PERMITS AND BY-LAWS....................................................................................10
3.6 SUPPORT SERVICES..................................................................................................................10
CHAPTER FOUR...................................................................................................................................12
...............................................................................................................................................................12
4.0 OPERATIONAL PLAN................................................................................................................12
4.1 PRODUCTION FACILITIES AND CAPACITY.......................................................................12
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4.2 PRODUCTION STRATEGY.......................................................................................................14
4.3 PRODUCTION PROCESS...........................................................................................................15
4.4 GOVERNMENT REGULATION................................................................................................16
CHAPTER 5............................................................................................................................................17
5.0 FINANCIAL PLAN.......................................................................................................................17
5.1 PRE-OPERATION COST............................................................................................................17
5.2 WORKING CAPITAL..................................................................................................................17
5.3 PROJECTED CASH FLOW STATEMENT FOR THE YEAR ENDED 31st Dec 2021..........18
5.4 PROFOMA INCOME STATEMENT FOR THE YEAR ENDING 31ST DEC 2021................19
5.5 BALANCED SHEET.....................................................................................................................19
5.6 BREAK EVEN ANALYSIS..........................................................................................................20
5.7 EXPECTED PROFITABILITY RATIO.....................................................................................21
5.8 DESIRED FINANCING................................................................................................................21
5.9 PROPOSED CAPITALIZATION................................................................................................21
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CHAPTER ONE
1.0 BUSINESS DESCRIPTION
1.1 BUSINESS NAME
The name of the intended business is Michael’s Butchery. I believe that after a period of two
years, the butchery will be the best in location satisfying the customers’ needs appropriately and
it will have several branches in other towns. Judith Wanjiru is the owner of the business. She is
currently studying in Naivasha Technical and Vocational College undertaking Diploma in
Mechanical Engineering.
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1.4. PRODUCT AND SERVICES
The business will engage in offering high quality and excellent services. Meat will be in different
packages varying from a kilogram to a quarter in order to enable all the customers of all levels to
access to the product. The product will be from different animals like sheep, goats and cows etc.
which are bought from auction local community and from suppliers who sell animals. The
business will ensure a steady supply of various types of meat e.g. roast, fried meat and “nyama
choma” in order to satisfy the customers’ needs and this depends on proper planning and
management of the qualified and skilled personnel’s who are creative and motivated in their
daily work and business success. The operating hours will be an added advantage to the business
since it will operate from Sunday to the of the week and this will favor customers who will need
to buy at different hours.
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1.7. GOALS OF BUSINESS
. The business intends to penetrate and to capture good number of customers as soon as possible.
Strategies put in place to ensure penetration and maintenance of the market share include;
-Advertisement
-Quality production and service delivery
-Efficiency
Besides this the business will embark on training personnel from the locality on the tools and
hence gets opportunity of improving the living standard and getting skillful staff.
1.8. ENTRY AND GROWTH STRATEGY
a) Entry strategy
The business intends to penetrate into the market in a more intensive and information
way to ensure potential customers are gaining through advertisement thus will be done by
use of displaying posters, use of calendars, social media and mass communication like
radio.
b) Growth strategy
Long operating hours are compared to other competitors as the business will operate from
7am to 10pm unlike others which operate from 8.30am to 7.30pm giving customers more
time to buy the products. In the initial stages of the business we will offer price discount
unlike other competitors to attract customers. It will also provide environmental program
to its customers by providing a television for customers to watch local programs and
news while waiting the service.
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CHAPTER 2
2.0. MARKETING PLAN
2.1 CUSTOMERS
The potential customers will be of three groups, namely;-Learning institutions, individuals from
the community, sellers and buyers in the market
1. Learning institutions
This will be from primary, secondary schools that require our services. The institution will be
supplied continuously throughout the learning period. Colleges are also included. Institutions are
the only customers allowed for credit services but not in the initial stages but later when the
business has improved in terms of performance and maintaining “bulk buyers”
2. Individuals from the community.
People living in the town as well as the surrounding are well targeted. I will ensure high standard
of hygiene and quality product to acquire and maintain the potential customers in the
community.
Sales
4
2.3 COMPETITION
Among the challenges that Michael’s butchery will face in the market share is competition. This
is due to the presence of similar business in the market e.g. Mountain View butchery, Agakhan
butchery, Vision butchery. This competitors are located about one and half kilometer from the
listed competitors. The business is located almost at the center of the town. The following
illustrations shows the strength and weakness of the competitors in the market against Michael’s
butchery.
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2.5 DRIVING STRATEGY.
[a]Demand for products. The demand for the product in town is high due to the rapid
development in the town. The business will take this advantage to ensure profitability is gained
from sale of the product and services.
[b]Credit form. To attract more customers, the business shall offer credit services to customers
who buy in bulk and frequently allow them to pay back at a specified period of time.
[c]Competitor’s prices. The business will ensure that prices favor each individual. The business
will reduce its prices by 4% of market prices.
2.6 SELLING TACTICS
The business owner intends to offer discount in term of cash especially to the customers who buy
in bulk. It will either reduce prices or to transport the buyer goods to their premises at a lower
cost. Also credit will be offered but only to those customers who are trustworthy to the business.
These offer will apply after the business has entered into the market for at least two years.
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CHAPTER THREE
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RESPONSIBILITIES
MANAGER -Has experience in -Manages the business Ksh24,000
butchery -
-Has a Diploma in Directing,controlling,organizing
business and coordinating business
management or activities
equivalent. -Keeps record of all business
activities
-Evaluating and checking
performance of the business
SUPERVISOR -Has a Diploma in -Responds over the customer Ksh18,000
personnel complain, reaction and opinion.
management from a -Conduct market research to
recognized know strength, weakness
institution. opportunities and threats to the
business.
-General supervision on the
business and employees.
WAITERS -Must have a KCSE -Serving customers. Ksh10,000
certificate. -Issuing receipts to customer for
-Have good payment.
communication
skills.
-Experienced in
hotel and catering.
CLEANERS -They should be -Ensure that equipment are Ksh7000
medically fit. cleaned before and after use.
-Must be well and -Ensure that the business
exceptional in premises are clean throughout.
cleaning.
-Obtained through
advertisement.
COOKS -Must have a -Prepare meals in time to make Ksh11,000
medical certificate. it available to customers.
-Should have
experience in
cooking.
-Should be well
hygienic.
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3.3 RECRUITMENT, TRAINING AND PROMOTION
[a]RECRUITMENT
This method used to recruit employees is through;
1) Interviews
This method will be done considering ones experience and capability.
2) Advertisement
This is whereby the business will identify any vacant position and the advertise it
through the use of internet.
3) Training
The staff will be trained to ensure utilization of newly techniques in production.
This will be attained by holding seminars with the organizational experts and also
arranging part time training for the staff.
4) Promotion
The business will also ensure that the staff are promoted to include motivation
which will be promoted according to their academic qualification.
9
PERMITS ISSUING AUTHORITY AMOUNT IN KSH
Trade licenses Government of Kenya 1000
Local authority service Nakuru County 800
charge Government
Health permit Ministry Of Health 500
BY-LAWS
The business will formulate its by-law and will be approved by local authority in town.
i. Labour regulation act cap 233.This acts requires employees within the
payroll to the members of the country.
ii. Employment act cap 226.This laws advocate for equity and fairness of
workers where rules and regulations shall be followed dealing with
employees.
C) Banking services
The business will be having an account with Equity Bank of Kenya. This is due to the assistance
of the bank to the business in terms of loans whenever the business requires an addition capital to
boost the business.
EQUITY BANK OF KENYA,
P.O.BOX 120,
10
NAKURU.
D) Electricity
It will be used to light up the business premises at night and for cooking different types of meals
within the butchery.
KENYA POWER AND LIGHTNING COMPANY,
P.O.BOX 430,
NAKURU.
E) Insurance
In order for the business to be safe, we must insure in case of;
i) Fire-This is to protect against massive loss in case of fire accident in the business.
ii) Theft-The firm will ensure itself from theft of any kind.
BRITAM INSURANCE COMPANY,
P.O.BOX 330,
NAKURU.
CHAPTER FOUR
.
.
11
4.0 OPERATIONAL PLAN
4.1 PRODUCTION FACILITIES AND CAPACITY
The business plan is to purchase machinery equipments which are less costly since the business
grows and earns a good profit. The equipments and machines that will be purchased are as
follows
Equipment and Capacity Cost Kshs Total cost
machinery
Total 15800
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RECEPTION
CAR PARK
WASHROOMS
ENTRANCE
13
MATERIAL NAME QUANTITY/NUMBER COST IN KSH
Charcoal 2 bags @2000 4000
Onions 3 packets @300 900
Salt 5kg @300 500
Tomatoes 1 crate 1500
Cooking oil 20 liters 2500
Packaging bags 500 pieces 500
TOTAL 9900
14
3. Cost of production
Raw material+production expenses+labour cost=total amount
9900+2200+91000=122900
15
Payment
16
CHAPTER 5
18
5.3 PROJECTED CASH FLOW STATEMENT FOR THE YEAR ENDED 31 st Dec 2021
Months Jan Feb Mar April May Jun Jul Aug Sept Oct Nov Dec Total
Cash flow
Sales 75000 66000 58000 50000 68000 77000 57000 78000 6800 55200 57000 74300
0
Loans 17000
0
Debtors 9000 10000
Discount 8000 7500 6000 11000 8000 9000 4500
received
Total cash 83000 23600 65500 56000 68000 77000 68000 86000 8600 69700 57000 74300
sales 0 0
Cash outflow
Purchases 7000 7200 5000 4200 3000 4000 7200
10000 1500 9000 17000 20000 108600
0
Creditors 500 1000 500 500 1000 3500
Salaries 15000 15000 15000 15000 15000 15000 15000 15000 1500 15000 15000 15000 180000
0
Telephone 2000 1500 2500 3200 4000 2800 3000 1000 1650 2000 2400 1800 27850
Bills 3800 3000 3500 4000 3800 3400 3200 3000 3500 3300 3000 3400
Licenses 1000
Advertisements 2200 2200 2200 2200
Total cash 31000 25700 26000 27400 25800 25700 30600 29500 3515 32500 37400 40200
flow 0
Net flow 52000 21030 39500 28600 42200 51300 37400 56500 5085 37200 19600 34100
0 0
19
5.4 PROFOMA INCOME STATEMENT FOR THE YEAR ENDING 31 ST DEC
2021
ITEMS AMOUNT IN KSH[YEAR AMOUNT IN KSH[YEAR
1] 2]
Sales 1000000
Purchases 80000
Gross profit 920000
Expenses
Salaries 200000
License 5000
Water 15000
Electricity 20000
Transport 30000
Telephone 10000
TOTAL 300000
NET PROFIT 620000
TOTAL TOTAL
715000 715000
20
5.6 BREAK EVEN ANALYSIS
ITEM AMOUNNT (Kshs)
Sales 1000000
Debtors 30000
Total sales 1030000
Total 115000
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5.7 EXPECTED PROFITABILITY RATIO
Total sales 1,000,000
Gross profit 92,0000
Net profit 620,000
Owner equity 80,000
a. Gross profit =
=920,000×100/1000,000=92%
b. Net profit/owners’ equity
=620000×100/80000=77.5%
5.8 DESIRED FINANCING
This shows how the capital should be utilized
Pre-operational cost 40600
Working capital 45000
Fixed assets 25000
Total 110600
Total 500000
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