A PROJECT REPORT

ON

CONSUMERS PREFERENCE TOWARDS BRANDED

CLOTHES (MALES) IN BAREILLY CITY

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE

REQUIREMENT FOR THE AWARD OF THE DEGREE OF

BACHELOR OF COMMERCE (HONORS)

BY

MOHD AMAN

(1510102066)

UNDER THE GUIDANCE OF

MS. PRIYANKA AWASTHI

ASSISTANT PROFESSOR

DEPARTMENT OF MANAGEMENT

INVERTIS UNIVERSITY, BAREILLY

INVERTIS UNIVERSITY, BAREILLY (U.P.)

SESSION 2015-2018

I
 CERTIFICATE

TO WHOM IT MAY CONCERN

This is to certify that Mr.MOHD AMAN student of B.Com(H)-VI Semester in our
institute has successfully completed his/her project work entitled “ CONSUMER
PREFERENCE TOWARDS BRANDED CLOTHES(MALE) IN BAREILLY CITY”
for the partial fulfillment of the degree of Bachelor of Commerce ( Honors) for the
session 2015-2018

MS PRIYANKA AWASTHI Dr. DHEERAJ GANDHI Dr. MANISH GUPTA

(ASSISTANT PROFESSOR) (HOD, BBA & B.Com) (DEAN MANAGEMENT)

II
 ACKNOWLEGEMENT

I am using this opportunity to express my gratitude to everyone who supported me

throughout the course of this project. I am thankful for their aspiring guidance,
invaluably constructive criticism and friendly advice and support during the project
work. I am sincerely grateful to them for sharing their truthful and illuminating views
on a number of issues related to the project.

I express my warm thanks to Ms. PRIYANKA AWASTHI (Project Guide), Mr.

RAJEEV BHANDARI (Project in charge) and my other faculty members who
helped me to complete this project report. I would like to thanks all the people who
provided me with the facilities being required and conductive conditions for my
project report.

I would also like to thanks to our head of the department Dr. DHEERAJ GANDHI for his
help and guidance during the project work. This project report cannot be completed without
the guidance and support of my colleagues who continuously support me whenever is needed.

At last I would like to thanks my parents, friends and well wishers for the encouragement that
they have given to me for the completion of the project report.

MOHD AMAN

B.COM (HONS.) SEC:B

1510102066

III
 TABLE OF CONTENTS
Serial no. Title Page No.
1. Cover page I
2 Certificate Ii
3 Acknowledgement Iii
4 Table of contents Iv
5 List of figures v-vi
6 List of tables Vii
7 Chapter 1:- Introduction 10-15
8 Chapter 2:- Literature review 19-21
9 Chapter 3:- Research objective\ 24-26
Methodology
10 Chapter 4:- Data representation and 27-56
interpretation
11 Chapter 5:- Research findings and 56-62
hypothesis
12 Conclusion 64
13 Research scope and limitation 66
14 Bibliography 67-68
15 Annexure 69

IV
 LIST OF TABLES
TABLE NO. TITLE- PAGE NO
4.1 Frequency distribution of Age Group 25
4.2 Frequency distribution of Occupation 27
4.3 Frequency distribution of annual household income 29
4.4 Frequency distribution of buying apparels 31
4.5 Frequency distribution of purchase of fashion 33
apparels
4.6 Frequency distribution of people purchasing online. 35
4.7 Frequency distribution of average monthly 37
expenditure on new fashion apparel
4.8 Frequency distribution for reason for preferring any 38
particular brand
4.9 Frequency distribution of from where do you buy 39
apparels from.
4.10 Frequency distribution of people willing to 40
purchase the same brand again.
4.11 Frequency distribution of people recommending 42
brands that they have purchased.
4.12 Frequency distribution of how much importance is 42
given to the price on the parameters on a scale of 1
to 5 before buying apparel?.
4.13 Frequency distribution of how much importance is 44
given to the Aesthetics on a scale of 1 to 5 before
buying apparel.
4.14 Frequency distribution of how much importance is 45
given to the Quality on a scale of 1 to 5 before
buying apparel.
4.15 Frequency distribution of how much importance is 47
given to the comfort on a scale of 1 to 5 before
buying apparel
4.16 Frequency distribution of how much importance is 50
given to the brand on a scale of 1 to 5 before
buying apparel
4.17 Frequency distribution of how much importance is 52
given to the style on a durability of 1 to 5 before
buying apparel
4.18 Frequency distribution of how much importance is 54
given to the style on a scale of 1 to 5 before buying
apparel
4.19 Frequency distribution for from where do you get aware 56
about clothing brands
5.1 Frequency distribution of cross tabulation between 58
occupation and when do you buy apparels.

5.2 Frequency distribution of cross tabulation between 60

annual household income and what is the frequency of
purchasing fashion apparels

V
5.3 Expected frequency distribution of age and 62
Frequency of purchasing online apparels
Expected frequency distribution of when do you 63
5.4 buy apparels and frequency of average monthly
expenditure on new fashion apparels.
.

VI
 LIST OF FIGURES
FIGURE TITLE PAGE NO.
NO.
4.1 Graphical representation of age group. 25
4.2 Graphical representation of Occupation 26
4.3 Graphical Representation of annual household 27
income
4.4 Graphical representation of buying apparels 29
4.5 Graphical representation of purchase of fashion 30
apparels
4.6 Graphical representation of people purchasing 32
online.
4.7 Graphical Representation of average monthly 33
expenditure on new fashion apparel.
4.8 Graphical representation for reason for preferring 34
any particular brand
4.9 Graphical Representation of from where do you 35
buy apparels from
4.10 Graphical representation of people willing to 37
purchase the same brand again.
4.11 Graphical Representation of people recommending 39
brands that they have purchased.

4.12 Graphical representation of how much importance 42

is given to the price on a scale of 1 to 5 before
buying apparel.
4.13 Graphical representation of how much importance 44
is given to the Aesthetics on a scale of 1 to 5 before
buying apparel.
4.14 Graphical representation of how much importance 46
is given to the quality on a scale of 1 to 5 before
buying apparel

4.15 Graphical representation of how much importance 48

is given to the comfort on a scale of 1 to 5 before
buying apparel
4.16 Graphical representation of how much importance 50
is given to the brand on a scale of 1 to 5 before
buying apparel
4.17 Graphical representation of how much importance 52
is given to the style on a scale of 1 to 5 before
buying apparel.
4.18 Graphical representation of how much importance 54
is given to the durability on a scale of 1 to 5 before
buying apparel

VII
4.19 Graphical representation for from where do you get aware 56
about clothing brands
5.1 Graphical Representation of cross tabulation between 58
occupation and when do you buy apparels?
5.2 Graphical Representation of cross tabulation between 60
annual household income and what is the frequency of
purchase of new apparel

viii