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Aravali International School Faridabad Grade-Advertisement

The document is an advertisement for Aravali International School in Faridabad, India. It provides information on different types of advertisements, including classified advertisements which are brief and focus on essential details due to being charged by the word, and display advertisements which are more expensive but allow for more visual elements and details. It also distinguishes between classified ads, which are in a separate newspaper section and include situations wanted, property sales, and other notices, and display ads used by companies for commercial promotion through prominent newspaper placement.

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94 views5 pages

Aravali International School Faridabad Grade-Advertisement

The document is an advertisement for Aravali International School in Faridabad, India. It provides information on different types of advertisements, including classified advertisements which are brief and focus on essential details due to being charged by the word, and display advertisements which are more expensive but allow for more visual elements and details. It also distinguishes between classified ads, which are in a separate newspaper section and include situations wanted, property sales, and other notices, and display ads used by companies for commercial promotion through prominent newspaper placement.

Uploaded by

Someone
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ARAVALI INTERNATIONAL SCHOOL

FARIDABAD
GRADE-
ADVERTISEMENT

Everywhere you look, you see advertisements—not just on TV and online, but
on buses, buildings, and even in your classroom!

 Who is responsible for the ad?


 What is the ad actually saying?
 What does the ad want you to buy, do, or think?

Thinking about these questions will help you understand advertising and
become smarter consumers!

Advertisement is an announcement made through a popular medium that targets a


large number of people. Newspapers, magazines, TV, radio, cinema, leaflets,
pamphlets, etc. are extensively used for such purposes. The content of
advertisements is brief. The words are limited an sentences are not necessarily
grammatically correct. Information in digital, abbreviated and short form is
acceptable. However, a brief description of the product or services advertised,
and the contact address, must be included. There are two basic types of
advertisements in the newspaper – Classified Advertisements and
Commercial/Display Advertisements

ADVERTISEMENT

CLASSIFIED DISPLAY
CLASSIFIED ADVERTISEMENT- Every newspaper has a separate section
for classified advertisements. Classified Advertisements can be for vacant
situations, sale and purchase of property or goods, to-let, educational
institutions, missing persons/pets, lost & found, and travels & tours.
Classified Advertisements are brief and to the point as the advertisers are
charged per word or per column line or even per column centimetre. As a
result, advertisers keep their classified brief by ignoring grammar, using
certain words and phrases peculiar to classifies and by using abbreviations.
The reason for this is to convey more while paying less. However, brevity
should not be at the cost of clarity. Since the advertisements must catch
the eye of the reader, it must be attractive. Every word must express an
idea. The word limit for classified advertisements is about 50 words

DISPLAY ADVERTISEMENT- Corporate and industrial houses use eye-


catching and glamorous advertisements for publicity and promotion of their
products. These are displayed at prominent places for the desired effect or
printed to target maximum audience. These advertisements are designed
for commercial purposes. Since they occupy more space, they are more
expensive in terms of advertising costs. The font size, type and
proportionate spacing vary with each advertisement for the desired visual
appeal. The text, though brief, should be carefully worded to give complete
information.
MULL OVER!

1. What is the product being advertised?

2. Who is the advertisement targeting? Give ONE reason for your answer.

3. List THREE features of the main product identified.

4. Identify TWO similarities between the two products displayed in the


advertisement.

5. Identify TWO differences between the two products displayed in the


advertisement.

6. What is ONE literary device that the advertiser uses to help us believe that his
product is the best on the market?

7. Explain the slogan; “It doesn’t take a genius”.


Advertisement Techniques
Here are some of the most common techniques advertisers use to convince you to
buy or do something. Think of an example for each—and remember that
advertisers decide what to put in their ads.
Association: Using images (like a
cartoon character or the American flag), Must-have: Suggesting that you must have
in the hope you’ll transfer your good the product to be happy, popular, or satisfied.
feelings about the image to the product. Fear: Using a product to solve
Call to action: Telling you what to do— something you worry about, like bad
“Buy today!” or “Vote now”—removes breath.
all doubt about next steps. Prizes, sweepstakes, and gifts: Using a
Claim: Informing you about how the chance to win a prize to attract attention.
product works or helps you. Repetition: Repeating a message or
Games and activities: Putting a idea so you remember it.
commercial into the form of a game Sales and price: Showing or
can be a fun way for you to get to announcing a discounted price can
know more about a product and spend make a product look better.
more time with it.
Sense appeal: Using images and sounds
Humor: Using ads that make you to appeal to your senses: sight, touch,
laugh can catch your attention and be taste, etc.
memorable.
Special ingredients: Promoting a
Hype: Using words like amazing and special ingredient may make you
incredible make products seem really think the product works better than
exciting. others.
Testimonials and endorsements:
Featuring someone, like a celebrity,
saying how the product worked for
them can be convincing

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