1.

1 INDUSTRY PROFILE:

Retailing is one of the fastest emerging shares of the economy. As one

of the country’s main managers, the retail professional gives fabulous
business openings. The activity of buying the necessity goods such as
clothing, food and grocery etc. called as shopping. Sometimes it
becomes a custom to the individuals and also a recreational activity.
Sometimes it acts as an entertainment activity it involves window
shopping and it doesn't always results in purchase. Retailing acts as
middleperson between the manufacturer and the consumer. Here the
individuals buy the products for their personal use for business
purpose. Retail shops serves wide assortment of products under the
same roof and it is one of the growing sector shin the Indian economy.
The promotional tools and strategy play vital role in attracting the
customer towards the store. they serve the customers with better
quality of goods and services and satisfies their need and wants. The
consumers’ needs and wants are satisfied through proper supply chain
management, this improves the demand of the products and this
strategy helps to educate the individuals. in the billing is done using
electronic payment. Retailing easily attracts the consumers towards
the store by using very attractive promotional tools. They procure the
goods and products directly from the manufactures and they sell
directly to the consumers. The manufactures can also promote their
products inside the store, they easily analysis the taste and preference
of the customers, they serve as they like. The customers may also
easily identify the products which are neatly arranged in the store
layout. About 8% of the Indian GDP is gaining from this retail sector. it
provides huge of employment opportunities to the individuals and
improves standard of living.
TYPES OF PRODUCTS:
Retail is typically classified into following types such as:
 Provisions and Grocery products: some products require cold storage
and some products are normal in room temperature.
 Durables and hard goods: such as utensils, sports equipment,
Furniture and auto mobiles etc.
 Consumable goods: such as cosmetics, medicines, footwear and
stationery.
 Artistic goods: much as pleasant- sounding instrument, Gift items.

FORMATS OF RETAILING:

Hypermarket This is one of kind of outlet where we can find wide

verity of products and goods with lower cost compared to other
outlets. it is the combination of supermarket and the department
store.

Warehouse store Here we get high quality of goods and products in

very low rate or at less cost.

Variety stores Here in this store we get less collection of products

with less cost.

Demographic Here they concentrate only on one particular category

or segment.
Mom and Pop This outlet is operated by the family members which is
smaller in size and concentrated on - selective category of the
products with minimum collections.
Supermarket This is the only store where the option of self-services
is offered. It mainly concentrated on eatables, food and grocery and
restricted list of products on non-food category.

Specialty stores This kind of outlets is majorly concentrated on one

specific merchandise either on the specialized products. It may be
shoes, toys or automobiles etc.

Department stores These are the very big offers variety of products
with minimum cost which similar to the collections of specialty stores.

General stores These are the stores which serve goods and services
to the rural group and satisfy their needs and wants.

Convenience store These stores provide inadequate sum of products

at more than normal price with easy check outs this store deals with
emergency and immediate purchase consumables.

Discount stores These types of store had N number of products and

sales goods and services at very price compared to the other stores.

Mall The outlook and the ambience are very attractive. it includes
products, food and entertainment under single roof we can spend
more time here.

Category killers Here we will get wide variety of products under the
single category at comparably lower prices as compares and helps to
solve their confusion and gives more information about the products. 7
Vending machine It is small and a kind of automated machine where
the customers can drop money over the machine and then they can
get the products. based on the income of the customers the will buy
the products and the services.

Boutique These are called as concept stores, these are the stores tiny
in size and only concentrate single brand.

WORLD TOP TEN RETAILERS:

TESCO: It is established in the year 1919. Head quarter is at Chesnutt

United Kingdom (England). Jock Chosen was the founder. Nearly 6900
outlets are their globally.
COSTCO: It is a government established outlet, started on 1976, 7th
of December. Main office is at Issaquah, United States of America.
There are almost 900 outlets operating in many countries.

WALMART: This is the largest retail store in the world. It was started
in the year 1962. Almost 12000 outlets operating in 30 nations this is
the highest profit gaining retail outlet in the world and also highest
number of employees are working here.

KROGER: It handling convince store and the super store.

Headquarters is at united states of America Around 3000 stores are
there all around the world Established at 1883.

CARREFOUR: Head office is at Billion Court, France. 11,000 stores are

operating. ALDI: Head office is at Essen, Germany, established in the
year of 1946. 9800 stores across the world.

METRO: It is a kind of departmental store, started in the year 1964.

Head office is at Germany.

AMAZON.COM: It is an online shopping-based company. Started in

1994, main office is at United States. More than 300000 employees
are working here.

LDLI: It is a discount store and the hypermarket. Almost 200000

employees are working and operating in more than 30 countries. 9
KEY
CHALLENGES:
 Pricing - As we all know Indians are money minded. Low pricing
attracts more number of customers and it helps for expansion and long
running of the store. It is the quickest and the easiest variable to
change.
 Target audience - customers are the most important factors for
retail industry. It acts as a fuel for retail booming.

 Merchandise - it is the very important goal. It comprises of activity

such as acquire the needed product and services at the accessible
time, quantity and place.
 Location - Locality is the most significant component for any
business process that is the typical and the main contemplation in the
customer choice. Based on the locality the individual set the strategic
plan.

Why retail sectors growing in India; 

 Impact of technology result in the growth of retail sector by

transformation of ideas and thoughts with the help of electronic
device and through computers.
 Reduces the gap between consumers and the manufactures.
 The level of income is high among the individuals and the
standard of living increases.
 Number of working women increases day by day, they like to
buy quality of products at short intervals of time.
 It easily attracts the foreign investors.
 It educates the customer about quality and the variety.
It provides wide variety of quality products under one roof and helps in
managing the time in an effective manner.
COMPANY PROFILE:

FUTURE GROUP: It is a type of private company. It is operating

under retailing, insurance, logistics and media. Founded by Kishore
Biryani and he is the CEO of the organization. Headquarters is at
Mumbai, Maharashtra, India. it is serving integrator foods and fast-
moving consumer goods (FMCG). Future group is rendering services as
supermarket, hyper market, Discount stores, Insurance, Logistics and
media. The net income is around $144 million.

The divisions of future group are as under

 Future retail ltd.
 Future consumer enterprises.
 Future supply chain ltd
 Future brands ltd.
 Future capital holding Ltd

Subsidiaries are
1. Big Bazaar – Retail chain
2. Easy day – easy convenient store.
3. Food bazaar – super market chain
4. Brand factory
5. Food hall – premium lifestyle food destination
6. Home town – home improvement and building material store
7. E-zone – electronic super store
8. Planet stores- sport wear retailer
9. Aadhaar-rural retail chain
1.2 PROMOTERS

1.3 BIG BAZAAR:

 The largest hyper market chain in India is Big Bazaar
 Type: Hindu undivided company
 Business: Retailing
 Established: 2001
 Head office: Mumbai, Maharashtra India
 Format: hypermarket
 Income: Rs. 140 billion (US $2.1billion)
 Number of employees: More than 50000 people
 Parent: Future group
 Slogan: Naye India ka bazaar

1.4 VISION, MISSION, QUALITY POLICY BIG BAZAAR VISION

The vision of Big Bazaar aims at encountering all their customers by
providing better and better services at any place and at any point of
time
BIG BAZAAR MISSION
1. We share the obligation of advancement of the economy as far as
back to improve India by advancement of our item and make the
customers consumption progressively and by that the development of
economy.
2. We will be pioneers in propelling transport bunches, making retail
reality, making sensible use of all the kinds of the customer.
3. We concentrate on the cost decreases on everyday schedule expect
whatever it will happen we do give the quality items and also benefit
of good service.
4. We might promise that our inspirational manner, honesty, lowliness
and joined assurance should be the main drive to make us operative
5. We might be skilful, occupied a toll knowing and attentive on worth
in whatever we do.

QUALITY POLICY All products sold at Big Bazaar are guaranteed to

be at good price and of good quality.

BIG BAZAAR TIMELINE:

2002:
 At high street phoenix Mumbai, in Big Bazaar food bazaar as
become the part of it.
 Credit card was launched by ICICI bank

2003:
 Bazaar launched its new store in Nagpur with tiers of two cities.
  Bazaar gets ready to welcome 10th million customers at Gorgon
store.

2004;

 Bazaar and food Bazaar was won national award and the most
Admiral Award.

 During Diwali in a single day the company profit was touched Rs

10 million.

2005:
 Loyal customer ICICI bank launched golden credit card.
 E-Zone and Home town was launched.
 For loyal customer ICICI bank launched golden credit card.

2006:
 E- Zone and Home town was launched.
 For loyal customer ICICI bank launched golden credit card.

2007: 2008:
The new campaign called MahaBachat was launched. aar (FBB) was
started.

2010:
 In third consecutive year Big Bazaar won CNBC consumer award.
 All third store was opened at Kanpur.
 For Big bazaar price challenge Vidhya Balan was chosen as
Brand Ambassador.
2012:

 Kids’ cookies was launched with Disney.

 Bazaar has launched its home delivery services in Mumbai.
 The concept of customer service was launched in Rajajinagar
family February 24th.

2014:

Bazaar is planning to invest Rs.100crores for marketing 2015:

shopping facility was started

2016:

They open 300 stores across 100 cities in the country.

2017:
 They focused more on social media for influence customer and
they give 180000 offer coupons.
 They reached 20000crores. It’s one of the best performances by
any chain retail in India.

2018:
Google to create” smart search” where the query will get exclusive
offers which can redeem its store.
1.5 PRODUCT/SERVICE PROFILE:

Product range by departmental base in Big Bazaar: Big Bazaar is

tremendous store comprises for goodness’ sake required by various
pay based gatherings. It comprises of Five floors where underground is
to park vehicles.
 In Ground floor , it has a different types range of green vegetables
and leafy vegetables with nourishments like drain, yogurt, margarine
etc, next to it bakery is designed for the customers, staples, food
bazaar is arranged very uniquely.
 First floor is for the most part for Food, Ready to eat, Ready to cook,
Chef Zone, Spic & Span, Men’s grooming & beauty centre, Home ware,
Serving Delights, Cooking Delights, home Utilities.
 Second floor is for Ladies Fashion like Western Wear, Ethnic Wear,
Sleepwear, Accessories, Sports Wear, Kids Fashion, Boys & Girls Wear,
Infants Apparels, Kids Accessories, Ivory Tag, Fashion Jeweler, Ladies
Hand Bag, Sunglasses, and Ladies Fashion Jeweler.
 Third floor is for the Men’s Fashion, Occasion Wear, Casual Wear,
Denim & Tees, Sleepwear, Accessories, Sports Wear, and Footwear for
Men’s, Ladies and Kids and a Gift Centre.
 Fourth Floor is for Home Fashion, Bed, Curtains, Carpets, Bath,
Doormats, Kitchen, Accessories, E-zone, Luggage, Toys & Sports,
Stationary.
 Fifth Floor is designed for Home Town, Recliner Sofa, Explore
Wardrobes, study & Office Furniture.
PRODUCT PROFILE
FUNCTIONAL DEPARTMENTS OF BIG BAZAAR:
 There are 6 functional departments in big bazaar, Rajajinagar
1. Finance division
2. Marketing unit
3. Human resource department
4. Department of sales
5. Operation unit
6. Support system area

 Customer service desk

 Administration department
 Logistics department

1.6 INFRASTRUCTURAL FACILITIES:

 Parking area
 Fire exit
 Restrooms
 Wheel chairs
 Mother’s room
 Store ambience
 Trail room
 Drinking water
 Lifts / Elevators 18

1.7 COMPETITORS OF BIG BAZAAR:

STAR BAZAAR : It is one of the enterprises of TATA and TESCO. In

India it is one of the biggest hyper market locates in Kolhapur,
Mumbai, Poona, Aurangabad and Bangalore. The express format is
called star daily is in Poona. The Tata have 11 hypermarkets is spread
all over India with largest square feet of 40000- 80000. The product
categories of star bazaar are grocery, consumer durables, apparel and
fresh food products. It provides more than 30000 items with great
prices. Star bazaar provides the service and facilities like live bakery,
free home delivery and express counter. The star bazaar has 100
stores in 38 cities and sale of 1845 crore per month.

 PANTALOON RETAIL: It was established in 1997, at Kolkata at

present it has 76 pantaloon stores in 14 cities. It is made it name in
clothing retail chain at the beginning pantaloon was controlled by
future group but known it is controlled by Aditya Birla Nuevo limited
(ABNL). In the future it is said that more than 100 brands in India are
trusted by the pantaloons. Currently it had 86 fashion stores in 40
cities. It also had 1.7 million square feet in the India to conduct its
operation. 

RELIANCE RETAIL: It was founded in 2006 had its head quarter in

Mumbai. It is subsidiary companies of reliance industries. Reliance
retail in regarded as target retailer in India on the basis of revenue. It
provides products like food product, groceries, apparel, footwear,
home improvement products, lifestyle, electronic goods etc. currently
it had 2000 store in India in 155 cities with an 9 million square feet.19
Schemes and Innovation Big bazaar has come with the new schemes
and innovations which helps to gain customers and helps to gain
goodwill in the society and inversely help to reach the targets and to
gain higher rate of profit. Schemes and Innovations adopted by the Big
Bazaar such as follows,  Wednesday bazaar - The idea behind this
was to attract the customers towards the store and draw their
attention. This was started in January 2007.  Mega saving
(Mahabachat) - The idea behind this scheme is mega saving was
introduced in the year 2006thy as a single day campaign with the
promotional offers across the company outlet.  Great exchange offer
- under this scheme the customers are allowed to get the junk
materials from their home such as old newspapers, clothes, toys etc.
exchange their goods and get coupons, later on when they shop goods
the amount will be redeemed, it is implacable in all over India.  Every
day lowest price - it is introducing in year 2017-2018 where is some
products are available at lowest price every day at big bazaar.

ELEMENTS OF SWOT ANALYSIS WITH REFERENCE TO BIG

BAZAAR:

STRENGTH ;

 Biggest value retail chain in India

 Everyday low prices, which attract customers
 Focuses on customer satisfaction
 Big Bazaar offers quality, choice and convenience
 Attractive promotional offers given by Big Bazaar to attract customer
through discounts, sales, exchange offers, etc,.
 Maximum percent of footfalls converted in sales
 Good store location
 Providing verity of product within one shop
 Massive savings capacity
 Population advancement
 Extraordinary brand equity appreciated by Big Bazaar
 Customer oriented approach

WEAKNESS:
 Overpopulation throughout offer
 Unable to open store on time
 Less quality concern
 Lack of parking space for vehicles
 Less number of billing counters distracts the customers
 Limited branded products
 Lack of trained employees
 Huge crowd during offer period
 Lack of policy formation
 Low price = low quality (general perception)

OPPORTUNITY

 Big Bazaar can plan to expand globally by tie-ups  Establishment of

outlets at sub –urban area.
 Changing customer perception and preferences  Growing mall
culture enhanced way in India
 Promoting Indian cultured products
 Developing consumer favourites
 Weak competition
 Increased number of organized retail outlets
 Increase in the number of branded products
 Opportunity to develop other segments
 Tie up with global brands
 Having opportunities in retail market
 People like to visit big store for shopping

THREAT
  Online markets can severely affect the market share of Big
Bazaar
 Global top retail establishment affects the growth.
 laws and polices changes
 High risk in the area of operation
 FDI policies in retail industry
 Constant reduction in margin of business
 Disorganized retail store
 A bulky population
 Keep fluctuating government strategies
 World top retailer coming in to India like Wal-Mart, its effects on Big
Bazaar.

FUTURE GROWTH AND PROSPECTIVE:

 Planning to increase the number of outlets, especially Brand factory.
 Order on call facility
 Improvise the online shopping options.
 Planning to conduct weekly campaign about the promotional offers.
 Robotic technology for customer service
 Looking for more acquisition of some substitute.

1.8 ANALYSIS OF FINANCIAL STATEMENT RATIO ANALYSIS;

INTERPRETATION: Company CR is high in the year 2017 compared to
2016, it indicates company is more capable to pay its obligation. That shows
the company have safety liquidity.

2. DEBT- EQUITY RATIO DEBT EQUITY RATIO

INTERPRETATION: The ratio of debt equity is 0.81 in 2015 and
considerably increased over the following two years. Ideal debt equity ratio
should be less than 1.0. High ratios indicate lower credit worthiness of the
firm and weaker balance sheet strength, hence the ratio is ideal in the year
2015 but has later increased and again fallen slightly.

3. PROPRIETARY RATIO:
Interpretation: The proprietary ratio of the firm is 0.55 in 2015 which is
higher compared to the following two years. This indicates greater the ratio,
better the long term solvency of the company. But in the year 2017 it is
decreased to 0.44, it indicates company depending on more debts for its
operation.

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BOOKS: -

1. PHILIP KOTLER “the principles of marketing” tata mc grew- Hill

publishing. 2. WILLIAM D. Perrault yr. “basic marketing” E.J. erom.e.
McCarthy.

3. A. SIVAKUMAR “Retail marketing “excel book’s publication.

4. C.R. KOTHARI “Research Methodology” New age international public, 2nd

revised edition.

WEBSITE:

 www.futurebazzar.com

 www.futurebrands.co.in

 www.futuregroup.in