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The Basics of Copywriting Swipe File

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325 views6 pages

The Basics of Copywriting Swipe File

Uploaded by

RJ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

From Headlines to P.S.

’s:

The Basics of
Copywriting
Your Complete Copy Swipe File Of Headlines, Sub
Headlines, Introductions, Offers, Opening Paragraphs,
Bullet Points, Calls To Action and P.S.’s

© 2018-2021 Rieder Wellness Ltd


Headlines/ Subject lines
Are you living with, or worried about someone suffering with back pain?

Warning: If you’ve still got back pain after all this time…it’s because
your Doctor may not have told you about this…

Safe and effective ways to ease back pain without taking pills!

What if you really could live without back pain?

Do you make these mistakes when trying to ease back pain?

The secret to living without back pain

Do you sincerely want to live with much less back pain?

Back pain: Are tired of the treatment you’re currently getting?

Back pain: Have you ever seen a grown man cry?

At last…we finally know the secret to easing back pain naturally

Imagine what you could be doing if you had even just a little
less back pain… How to ease back pain without popping pills
or having to see your GP…

© 2018-2021 Rieder Wellness Ltd


Sub-Headlines / Preview text
Read on to discover more about how to ease back pain naturally, without
talking to your GP
If you want a shot at living with less back pain, just keep reading this
report…
Keep reading to learn more about the amazing new report that drug
companies don’t want you to read…
At the very least, reading this report could ease your back pain more so
than those costly pills…

Introductions and Opening Paragraphs


Dear…
Are you tired of living with back pain? Have you ever that must be
more out there to help, other than just pills…
You’re getting this …… because I don’t want you to miss out on
this amazing new……
It’s been a while since we last saw you in our clinic, and I want to let
you know about this amazing new offer…
Over the past 6 weeks you may have seen me in the local paper with
my new …… report and I wanted to make sure you got chance to get a
free copy for you and a friend
Frustrated by back pain? Read on to learn more…

Free Report Offers


How to ease back pain without taking pills!

Ways to stop annoying headaches and migraines from

disturbing your sleep… How to ease back pain by using these 7

simple stretches

© 2018-2021 Rieder Wellness Ltd


7 simple and effective ways to beat back pain

How to live without back pain – and stay that way


FOREVER… 14 ways to ease back pain in just 7
days
Bullet Points

Fill in the blank templates:

• How to ____ with less ____


• 7 ways to ease ____ with less ____
• How to ease ____ without (i.e. exercising) everyday
• The simple technique for ____
• The five things you must never do if you want to end
____ pain • How to quickly and easily ____
• The correct way to ____
• The only type of ____ you should do if you want a fast
end to ____ • 7 secrets of ending ____ that your GP won’t
tell you
• How to ____
• A simple method for ____
• How to solve ____ once and for all
• Quick and effortless ways to ____
• The secret to ____
• The step-by-step formula ____
Ready to use:

• How to walk further for longer with less back pain


• The one thing you can do to ease back pain at home,
right now… • How to ease back pain without exercising
everyday
• The secret exercise routine that your GP’s don’t show you
• The #1 mistake most people make when trying to end back pain
successfully • Two exercises proven to ease back pain and improve
posture – perfect if you’re a lady worried about how healthy you
may look

© 2018-2021 Rieder Wellness Ltd


Calls To Action
Examples:

• Call today or miss out!


• Don’t delay – back pain is going nowhere so please
do this now! • If you call now – you can still get this
report FREE!
• Act now – before someone else gets your FREE session…
• Just ____ copies remaining – call to get yours!
• Call this number NOW xxxxxxxxxxx or, go online to get it
instantly • 24 hours left to get your FREE discovery call
• Lines open at 9am today…and you can leave a message!
• Free bonus gift to find relief from back pain worth $30 for the first 8
PEOPLE who call xxxxxxxxxxx today!

Post Script Section (The P.s.’s)


P.s. Here’s our number again for you xxxxxxxxxxxxxx
P.s. Don’t forget to let your friends and family know about our
exclusive offer P.s. This offer is only available for a limited time!

P.s. I privately published this quick reading report at my own expense


only to help good people like you make a better, more educated and
more informed decision about back pain...and your future health...
...give you a sensible and completely FREE means of getting to the
bottom of your back pain once and for all (without incurring ANY
addiction or cost) ...
...give you very important facts and little-known methods to help yourself
ease back pain at home, tonight, that frankly the drug industry hopes
you never know.

P.s. No one will ask you for money for anything else when you call:
xxxxxxxxxxx...or go online at ____________ to get your free report.
Just 17 free copies remain of this amazing new report (valued at $27)
– so please act decisively.

© 2018-2021 Rieder Wellness Ltd


P.s. The author of this report… *YOUR NAME* from ___________ is
one of the leading Chiropractors and an expert on finding ways to end
back pain at the root cause.
Again, there is NO cost for this free report and nobody will ask you for
money for anything else when you call this number: xxxxxxxxxxx (You
can leave a message - 24hrs).

P.s. There’s no time to waste... just 17 FREE copies of this valuable


report (worth $27) are left...so please call NOW to get yours and when
you do...
...you will breathe a sigh of relief once you realize how easy (and cost
free) it is to finally find out what is causing your back pain - and how
soon you can finally enjoy exercise again without back pain.

P.s. To confirm - no one will ask you for money for anything else
when you call xxxxxxxxxxx to collect your free report, perfect for
people aged 35-60 suffering with back pain for longer than 17 days.

The Information provided by Rieder Wellness Ltd is for general informational and educational
purposes only and should be used as a model or guideline to base your work on and tweak
where necessary.
You should not rely solely upon the material or information as a basis for making any business,
legal or any other decisions, and should ensure that any information you use sits in line with
your own /governmental current legislative guidelines and procedures. 
Rieder Wellness Ltd accepts no responsibility and any reliance you place on such material is
therefore strictly at your own risk. All rights reserved, no part of this publication may be
reproduced, distributed, sold or transmitted in any form or by any means, including
photocopying.

© 2018-2021 Rieder Wellness Ltd

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