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McDonalds Case Study Team-Zomato

McDonalds Case Study analyzes McDonald's business model, challenges, and strategies. The document discusses McDonald's focus on good employees, customer satisfaction, quality, service, and value. It also examines issues like unsatisfied customers and ineffective advertising campaigns. McDonald's response was to focus on restoring service objectives like balanced lifestyles and becoming customers' favorite place to eat. The case study also explores McDonald's competitive landscape, promotional strategies, franchise vs. owned shops model, and lessons around public relations, growth strategy, single marketing campaigns, and financial goals.

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aman jaiswal
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167 views9 pages

McDonalds Case Study Team-Zomato

McDonalds Case Study analyzes McDonald's business model, challenges, and strategies. The document discusses McDonald's focus on good employees, customer satisfaction, quality, service, and value. It also examines issues like unsatisfied customers and ineffective advertising campaigns. McDonald's response was to focus on restoring service objectives like balanced lifestyles and becoming customers' favorite place to eat. The case study also explores McDonald's competitive landscape, promotional strategies, franchise vs. owned shops model, and lessons around public relations, growth strategy, single marketing campaigns, and financial goals.

Uploaded by

aman jaiswal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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McDonalds Case Study

Team Zomato Gaurav Dhawaniya


Jalaj Patidar
[18CS30019]
[18CE31006]
Pritam Mallick [18CS10042]
Rohit Jonwal [18CS10046]
McD Business Model

Focus on good,
trained &
skilled
employees.

Customer
Satisfaction

Emphasis on
Quality,
Marketing
and Public
Service,
Relations Cleanliness &
Value
Stumbling of McD
Unsatisfied
Customers
Restaurants were not
delivering the kind of
service that the
customers expected.

Failure in Advertising

Ad campaign were not


generating enough Company’s Response
interest/buzz.
Company’s
Responsiveness to
consumers need was
very weak.
Restoration of Service Objectives

Focused on building sales through the core


“Better , not just bigger” business

Invested in measurement
Measure assessment and customer satisfaction
programs

“Balanced Active Lifestyles” Benefits of balancing activity and diet.

To “Become our Customers Favorite Place and


“Plan to Win”
Way to Eat.”
Competitive landscape of McD

McD was facing various competitors in fast food


Increasing Competition industry such as Burger King, Subway etc.

Improve in terms of Taste, Quality, Service Time


Facing various issues
and Pricing to maintain their customer base.

They have affordable price, quick service and


Edge over the Competitors
convenient.

Operates in 121 countries which gives it a


Edge over the Competitors
competitive edge by having a global presence.
McD promotional strategy
McDonald’s restaurants
participated in campaigns that Through Happy Meals and McDonald’s
featured sports, entertainment, Playground they attracted a lot of
music and fashion. young customers.

I-Stories Attracting Young Customers

Going with the Trend McD as a Brand

McDonald’s restaurants McDonald focused on


participated in campaigns that communicating its brand as
featured sports, entertainment, relevant and modern.
music and fashion.
Franchisee Vs Own Shops

Only about 15% of the shops are owned by McD


Franchise business model itself.

Through franchise they can easily get access to


Shops at prime location
various prime locations where the sales are high.

Local Owners not only just owns the restaurant


Local Support but also operates it which transfers whole
customer base to McD.

Kroc partnered with local business people who


Partnership
invest in business and run it.
Learning from Growth Strategy

01 Public Relations ● Kroc always gave back to the community.

02 “Better, not just Bigger” ● Building sales through core business.

Single Campaign for


03 marketing
● Being relevant to the lives of people.

04 Set up Financial Goals ● Created metrics for measuring success.


Thank You

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