Q3.

PORSCHE SUPER BOWL CAMPAIGN 2020

Brand Imperative Brand Image

Sponsor Porsche
Product Category Automobiles
Age Bracket 25-35
Gender Both male and people can drive as it is being
shown in the ad that the lady is also driving the
Porsche.
Occupation Businessman
Income Range Between $100000 and $200000
Activities/Interest/Opinion
AD developed by which agency Crammer Krasselt
Type of Agency Full Service Agency

Q1.

Advertising is a paid form of persuasive communication that uses mass and interative media to reach
audiences in order to connect an identified sponsor with the buyer,provide information about the
product and interpret the product features in terms of customers needs and wants.

Q2

Kenwood 7 star rating

Energy Saving upto 75%

Can be turned on from mobile

Cools even at 63c

The ad which I selected for persuasive function is coca cola and music tvc and the song in the ad is
coca cola tu .The ad is using music to convince the people.The ad is using musical appeal.The music
over here makes the user feel excited and inspired.The right music is being used which will make a
faster purchase decision

Q4.

TITLE DESCRIPTION ADS

Viewing environment queue Old spice
Company objectives should be Zameen.com
aligned with advertising
objectives
Niche Market Volkswagon ad
Identification function Totally a new market Mcdonalds wifi ad:
Showing location When free wifi was launched
Already established brand by mcdonalds which is already
a succesul brand this ad was
showed to tell consumers
what is free wifi
Identification function GOOGLE SEARCH ENGINE
IT BASICALLY SHOWED THAT
ANYTHING CAN BE BOUGHT
 ONLINE
INFORMATION FUNCITION BENEFITS OF THE PRODUCT NOTE 9 AD CAMERA HOW IT
HOW IT WORKS WORKS
USP HONDA CIVIC-SPEED
DHL- SPEED

PERSUASION FUNCTION CONVINCING PEOPLE USING BELLA LIFE INSURANCE-FEAR

ANY OF THE APPEAL APPEAL
GILLETE SOLDIER-FEAR APPEAL
PEPSI AD- ENETERTAINMENT
APPEAL
INFORMATION AND SHAN FOOD AD – EMOTIONAL
PERSUASION APPEAL

IDENTIFICATION,INFORMATIO CAREEM AD-HUMOUR APPEAL

N AND PERSUASION LOCATION FROM WHERE IT
CAN BE DOWNLOADED
USP SHOW
HARD SELL APPROACH REASONS TO PERSUADE TOYOTA COROLLA AD
BRAND ADVERTISING MCDONALDS HAPPY MEAL
PUBLIC SERVICE AWARENESS CALCIUM AD
VOGUE EMPOWER BOYS
DON’T CRY
ROLE OF ADVERTISING- TEACHES CONSUMER ABOUT PRADA BODY BAG
ECONOMIC AND SOCIETAL NEW PRODUCT
CONVERGING MEDIA SWIGGY AD
BRANDING Branding is a communication
function that creates an
intangible aspect that makes a
memorable and meaningful to
customer
Brand communication When you are using all of the
5 senses
Brand commitment You go to pizza hut and buy
pepsi instead of coca cola
Brand loyalty Not moving to a substitute Buying knorr ketchup and not
product going to any other brand
Global brand management Same ads should be shown Coca cola zaalima and chai ad
challenges using all marcom tools
Integrated market Consistent message through
communication all marcom tools
How does a product acquire Tangible and owns all Mountain dew ad
meaning company
Brand identity Brand identity are all of the Roohafza packaging
things that help in the Tibet snow
identitication of the brand Woodword gripe water
usually observable in nature
Chracteristics of successful Distinctive e.g nokia
brand Brand association
Offer benefit
Carry a heritage
 Simple
Brand association Attributes of a product which
come to your mind when the
brand is talked about
Brand positioning Relative nature Mercedes benz meat ad
Market marutity high
Brand promising Something showing in ad Lays 20% extra value
should be promised Mod life bleach
Brand image Attributes that come in your Sony ad
mind
Brand personality Humanize a brand
Personify a brand
Parity product Point of distincition less Cooking oil detergent ads
Brand authenticity Showing their credibility Asli waris nihari
Showing consistency Rahat bakery
Cause marketing Showing persuasion function Pepsi light
Showing csr activities Colgate educate a child
Helpting the communities Igongo
Volvo
Gillete barbar suraksha
Hyundai eco parking
Family branding When you use one name for GOURMET
different brands
COBRANDING COLLBARATION BETWEEN
TWO COMPANIES
GLOBAL MARKETING VIRTUALLY AVAILABLE AT ALL
PLACES