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Important Questions MARKETING MANAGEMEMT

This document contains a list of important marketing questions for an exam, divided into two-mark questions, five-mark questions, and a fifteen-mark question. The two-mark questions define common marketing terms like marketing, e-business, market segmentation, the marketing mix, CRM, pricing, product lines, wholesaling, and more. The five-mark questions require explaining marketing concepts in more depth, like the elements of the marketing mix, factors influencing consumer behavior, and objectives of pricing. The fifteen-mark question prompts a longer answer about comprehensive marketing topics, such as the functions of marketing, product lifecycles, market segmentation, and environmental factors affecting marketing.

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4K views3 pages

Important Questions MARKETING MANAGEMEMT

This document contains a list of important marketing questions for an exam, divided into two-mark questions, five-mark questions, and a fifteen-mark question. The two-mark questions define common marketing terms like marketing, e-business, market segmentation, the marketing mix, CRM, pricing, product lines, wholesaling, and more. The five-mark questions require explaining marketing concepts in more depth, like the elements of the marketing mix, factors influencing consumer behavior, and objectives of pricing. The fifteen-mark question prompts a longer answer about comprehensive marketing topics, such as the functions of marketing, product lifecycles, market segmentation, and environmental factors affecting marketing.

Uploaded by

devil h
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Management- I SEM BBA -BCU

Important Questions

Two mark questions

1. Define Marketing
2. What is E-business?
3. What is virtual marketing?
4. What is packing?
5. What is promotion?
6. Define market segmentation.
7. What do you mean by marketing environment?
8. What do you mean by marketing mix?
9. Define CRM.
10. What is telemarketing?
11. What is personal selling?
12. What is pricing?
13. What do you mean by product line?
14. Define Green marketing.
15. Who is Wholesaler?
16. Give the meaning of B2C Model.
17. What is Sales Promotion?
18. What is trade discount?
19. Define product.
20. What is meant by M-Business?
21. Define the term relationship marketing.
22. What do you mean by consumer behaviour?
23. Write any two disadvantages of CRM.
24. What is advertising?
25. Give the meaning of Product mix.
26. Family size, educational level, caste and religion are the examples of which of the following:
(a) Economic Environment (c) Demographic Environment
(b) Natural Environment (d) Political Environment
27. What is mark-up pricing?
28. State the benefits of branding.
29. Give the meaning of penetrate pricing.
30. What is macro environment?
31. What is grading?
32. What is E-tailing?
Five mark questions
1. Explain any six concepts of marketing.
2. Explain the advantages of packing?
3. Explain the functions of Personal Selling?
4. Explain the requisites of sound market segmentation?
5. Name the factors influencing consumer buying behaviour.
6. Explain the goals of marketing.
7. Write the differences between micro and macro marketing Environment.
8. Briefly explain the objectives of pricing.
9. What are the advantages of branding?
10. Explain the requisites of sound market segmentation.
11. Distinguish between selling and marketing.
12. Discuss the qualities of a good salesman.
13. State the factors influencing channel choice.
14. What are the basic approaches used to describe marketing?
15. Explain how personal factors influence consumer behaviour.
16. List out the reasons associated with the failure of new products.
17. Analyse the benefits of Advertising.

Fifteen Marks Question

1. Explain the functions of marketing.


2. Explain the stages of product life cycle.
3. Define market segmentation. Explain the various Bases of market segmentation.
4. Define CRM. Explain the Advantages and Disadvantages of CRM.
5. Explain the factors influencing consumer behaviour.
6. What is marketing environment? Explain.
7. What is new product? Explain the steps in New Product Development.
8. Explain the determinants of consumer behaviour.
9. What is packaging? What are the advantages of packaging?
10. Explain the External-uncontrollable factors influencing marketing environment.
11. What is pricing policy? What are the factors influencing pricing policy?
12. Discuss the technological, political and socio-cultural environmental factors influencing
marketing.
13. Explain the factors affecting channel selection for physical distribution.
14. Write a note on:
a) Tele marketing
b) Relationship marketing
c) Green marketing
d) E-tailing
e) M-business
15. Explain the controllable and un-controllable factors of marketing environment.
16. Discuss the importance of consumer behaviour.
17. Explain the different methods of pricing by the firm.
18. Explain the significance of branding and packaging.

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