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Magnum Ben and Jerry's

The document analyzes various factors that influence the ice cream industry in the United States, including political, economic, socio-cultural, technological, environmental, and legal factors. The American ice cream market is estimated to be worth $11 billion and generates over 26,000 jobs. However, the industry faces pressures from factors like import/export policies, healthier food standards, reliance on technology and natural resources, and marketing challenges from traditional local brands.

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Celina Lim
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33 views7 pages

Magnum Ben and Jerry's

The document analyzes various factors that influence the ice cream industry in the United States, including political, economic, socio-cultural, technological, environmental, and legal factors. The American ice cream market is estimated to be worth $11 billion and generates over 26,000 jobs. However, the industry faces pressures from factors like import/export policies, healthier food standards, reliance on technology and natural resources, and marketing challenges from traditional local brands.

Uploaded by

Celina Lim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Magnum Ben and Jerry’s

Psychological Factors

Political Factors Economic Factors Socio-Cultural Factors

 Import/export and tariff  American ice cream  Local ice cream brands
policies would impact the ice market estimated to be are family owned and
cream product, especially its worth $11 billion have been in operation
price  Growth rate of 2.83% for at least 50 years
 Ice cream brands must adhere for 2020-2025  Marketing is
to the US Department of  Generates 26,000 traditionally done in
Agriculture’s Ice Cream direct jobs and the local or State level
Standard produces $1.6 billion in  Prevalent family-run
 Political pressure for healthier direct wages ice cream brands may
food standards may affect  Increase in demand for hinder market
nutritional formulation of premium ice cream penetration
product could boost product
sales

Technological Factors Environmental Factors Legal Factors

 Highly automated  The use of massive  Labels must be in


manufacturing and amounts of natural accordance with FDA
production equipments resources, such as water, standards regulated by
 Use of ingredients that weighs down the the Nutrition Labeling
are more heat resistant industry and Education Act.
 Liquid nitrogen for  Refrigeration storage  ice cream products must
easier cooling and distribution causes contain at least 10%
 Too much reliance on ozone depletion milk fat and not less
technology could  Production processes than 20% net solids
diminish the artisanal contributes to global  Sales tax or VAT
and premium as aspect warming; could be bad depends on State laws;
of the product for PR no uniform VAT laws
Social Factors Personal Factors

Cultural Factors
High Quality / High Price

Classic Innovative

Low Quality / Low Price

Pleasure-seeking
wants of customers

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