1.

Title of the Project Work

Electronic Media
Electronic Media is media that uses electromechanical device to access the content.
Electronic media are media that use electronics or electromechanical audience to access the
content. This is in contrast to static media (mainly print media), which today are most often
created electronically, but do not require electronics to be accessed by the end user in the
printed form. The primary electronic media sources familiar to the general public are video
recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and
online content. Most new media are in the form of digital media. However, electronic media
may be in either analogue electronics data or digital electronic data format.

Although the term is usually associated with content recorded on a storage medium,
recordings are not required for live broadcasting and online networking.

Any equipment used in the electronic communication process (e.g. television, radio,
telephone, game console, handheld device) may also be considered electronic media.

2. What is your objective behind choosing this course?

The program aims at providing professional training and knowledge, technical excellence,
and commercial advantages. This course also provides direction on designing, audio-video
editing, scripting, photography, radio programming, filming and visualizing. Another big
factor that makes the industry so attractive to work is the people. The media industry is
shaped by the sheer diversity and quality of people, and this ultimately creates a motivating
and fun culture. Working in the advertising side of media opens a number of doors to job
satisfaction.

3. Detailed description of your efforts in finding employment

possibilities in fields like employment/ self-employment,
higher education, jobs etc.
The primary source of finding various employment possibilities was the internet because it is
a huge platform where one can find institutions, organisations and all kinds of people with
diverse knowledge and experience.
The secondary source were teachers, seniors, friends and relatives.
Lastly, CV reverts from the companies, institutes and many newspapers and magazines were
helpful too.

Pointwise details on the following grounds related to the option:

i. Name of the option:
Electronic Media

ii. The option is related to which of the following fields: Get jobs in the industrial
sector or government/ non-government sector:
Government job in industrial sector, private sector, freelancing which can be divided
in governmental/non-governmental sector.
 iii. What inspired you to choose this option?
-Most commonly, people get educated through the media where they get to learn
many things about the world, current affairs, events, outside environment, etc.
-Media like television is a good source for the people to get updated with the
electronic media.
-Electronic media makes people aware of their surroundings and the world.
-Greater opportunities are available through this media sitting at our place
-Earlier, people used radio for the news but as the technology developed, the media
generation also changed to television and other electronic devices.
-Also, through this electronic media we can get to see many cultural events
happening in the world.
-Elder citizens and children get more knowledge through this media.

iv. Minimum requirements for the option:

a) Educational:
10+2 in Arts, Science or Commerce streams of study. A Post Graduation Degree in
Journalism / Mass Communication is an added advantage but not necessary.
Diploma or Certificate Course in special areas of Journalism like television, sports or
entertainment.
b) Technical:
Basic computer hardware and software knowledge, editing skills, fast typing speed,
etc.
c) Experience:
Desirable but not necessary, one can start career as a fresher as well.

v. Additional/ Higher Education required for the chosen option:

Not Applicable.

vi. Information related to competitive examination/ training required for the chosen
option:
Not Applicable.

vii. Name and address of government/ non-government/ private institutions surveyed

by you to get information related to the option:
Not Applicable.

viii. Information received from the surveyed institution / date wise details of the work
done:
Not Applicable.

ix. Details of the text, reference, books, research articles, career guide, business
journals, information technology used by the student to obtain the required
information:
1- To know about Electronic Media-
https://en.wikipedia.org/wiki/Electronic_media

2- Advantages of Electronic Media-

 https://theknowledgereview.com/importance-electronic-media-mass-
communication/

3- Careers in Electronic Media-

https://leedsunicareers.wordpress.com/2015/01/19/5-reasons-to-consider-a-
career-in-the-digital-sector/

x. Future challenges in the chosen field and their possible measures of solution:
CHALLENGES-
 Finding time for everything.
 Creating fresh and meaningful content for each audience.
 Getting executive or client approval.
 Having great ideas but lack of resources.
 Switching up the voice and tone for different channels.
 Simply developing a strong and distinct voice.

SOLUTIONS-
 Advanced Advertising.
 Digital Broadcasting.
 Delivering targeted campaigns to generate higher return.
 Higher Organic Reach.
 Generate more revenue by unlocking digital content value chain.
 Data Analytics.

xi. What difference did you find in theoretical classroom teaching and the practical
utility of it during the project?
So, let's point out the difference between theory and practical knowledge:
 Theory is the basic of what we learn; while practical helps us execute that
knowledge, apply it to our work and learn new things from our mistakes.
 Theory is intellectual understanding, while practical is what one truly
understands.
 Theoretical knowledge of skill- based subjects needs to be supported by
practice. Subjects like teaching and engineering are skill based. In these
subjects, practical knowledge is more important than theoretical knowledge.
 Practice leads to perfection. One cannot become an expert overnight;
greater the practice, greater the expertise.
 When something is done by stepping into the foot, we remember better.
 Practical work enhances self-learning, experimental learning, and we get
familiar with tools and equipment that are required to use.

xii. Expectation from the theoretical classroom teaching with reference to the above-
mentioned point:
One can't have too many expectations from the theoretical classroom because there
is a limit to what he/ she can learn from the theoretical explanation. The only thing
that we can expect from theoretical classroom is more of elaborated and detailed
study for hours. Each point of that particular topic explained by giving any kind of
examples, case studies etc.
xiii. Please give the information if the student (while performing the current degree)
has done any certificate diploma, P.G. Diploma, business-oriented application
course related to the project, from any university/ industrial/ business/ banking/
financial/ marketing institution or organisation or enterprise:
Not Applicable.
 PRESENTATION SKILLS

Techniques OF Presentation

1. Use visual aids:

Using pictures in your presentations instead of words can double
the chances of meeting your objectives.

2. Keep it short and sweet:

There is an old adage that said – “No one ever complained of a presentation
being too short.” Nothing kills a presentation more than going on too long.
There are some college professors who will penalise a short presentation (most
lecturers see no problem in droning on, but for most people a shorter
presentation is better. Keep your presentation to under 22 minutes if you can.

3. Use the rule of three:

A simple technique is that people tend to only remember three things.
Work out what the three messages that you want your audience to take away and structure your
presentation around them. Use a maximum of three points on a slide.

4. Rehearse:
Practice makes for perfect performance. Many experts say that rehearsal
is the biggest single thing that you can do to improve your performance.
Perform your presentation out loud at least four times. One of these should
be in front of a real scary audience. Family, friends or colleagues.

5. Know what slide is coming next:

You should always know when presenting which slide is coming up next.
It sounds very powerful when you say “On the next slide [Click] you will see…”,
rather than a period of confusion when the next slide appears.

6. Have a back-up plan-

Murphy’s law normally applies during a presentation. Technology not working, power
cuts, projector blowing a bulb, spilling coffee on your front, not enough power
leads, no loudspeakers, presentation displays strangely on the laptop –
all of these are things that have happened in presentations that I have given.
Arrive early and check out the presentation room. If you can make sure
that you see your slides loaded onto the PC and working on the screen.
Work out where you will need to stand.

Methods Of Preparing Presentation

There are a number of aspects that you need to consider when preparing
a presentation. They include the aim of the presentation, the subject
matter, the audience, the venue or place, the time of day, and the length of the talk.
 All these will affect what you say and how you say it, as well as the visual
aids that you use to get your point across.

1. The Objective
Whenever you are asked to give a presentation or speak to a group
of people, you need to start by asking the purpose of the presentation.

2.The Subject
The subject of your presentation or talk about comes from the
objective. They are linked, but they are not necessarily
exactly the same thing.

3.The Audience
Before preparing material for a presentation, it is worth
considering your prospective audience.

4.The Place
It is important to have as much advance information as
possible about the place where you are going to speak.

5. The Time
There will often be no flexibility in the time of day that a
presentation is made. However, it does affect what you can do,
and how you might organise your presentation, because of the
likely state of your audience.

6. Length of Talk
Always find out how long you have to talk and check if this
includes or excludes time for questions.

Removal Of Stage Fear

Most of us feel a degree of nervous apprehension when preparing to

speak up or perform in front of a group. But those who are filled
with feelings of dread and panic in such a situation—or anywhere
the person might be centre of attention—may be suffering from a form
of social anxiety disorder (also known as social phobia).

The fear of public speaking or performance, often called stage fright,

exacts a huge toll on self-confidence and self-esteem and causes some people
to leave school or a job or pass up a promotion. Many, including seasoned professional performers,
suffer in silent terror. And because they feel embarrassed.

10 Tips To Reduce Your Stage Fright

-Shift the focus from yourself and your fear to your true purpose—
 contributing something of value to your audience.
-Stop scaring yourself with thoughts about what might go wrong.
Instead, focus your attention on thoughts and images that are calming and reassuring.
-Refuse to think thoughts that create self-doubt and low confidence.
-Practice ways to calm and relax your mind and body, such as deep
breathing, relaxation exercises, yoga, and meditation.
-Exercise, eat well, and practice other healthful lifestyle habits.
-Try to limit caffeine, sugar, and alcohol as much as possible.
-Visualize your success: Always focus on your strength and ability to handle challenging situations.
-Prepare your material in advance and read it aloud to hear your voice.
-Make connections with your audience: Smile and greet people, thinking
of them as friends rather than enemies.
-Stand or sit in a self-assured, confident posture.
-Remain warm and open and make eye contact.
-Give up trying to be perfect and know that it is OK to make mistakes. Be natural, be yourself.

Tools OF Presentation- (Transparencies, Slides, Audio-Visual tools)

1) Transparency-
You must be willing to be you, to be real, and to humbly expose your
own heart if you want the people in the audience to open theirs.
You must be transparent, and this is difficult. Standing in front of
an audience is already a challenge in itself. When stage fright is
compounded with the new demand on leaders to be transparent, it’s downright terrifying.

2) Slides-
A slide is a single page of a presentation. Collectively, a group
of slides may be known as a slide deck. A slide show is an exposition
of a series of slides or images in an electronic device or in a projection screen.

SlideShare allows the user to share presentations publicly or

privately. Slides can be uploaded in various ways,
via email and through social media are the most common ways of sharing the slides.

3) Audio-Visual Tools-
Audio-visual aids are used to enhance the presentation.
They can be handouts, photos, whiteboard, flip chart, OHT, PowerPoint slide
show, microphone, music. Be sure to focus your preparation on the speech
more than the audio-visual aids.
This format includes any informational or instructional programs
presented with slides, video, or digital representations. A presentation
must take advantage of the medium. It should not be a substitute
for another kind of presentation, such as a demonstration or illustrated talk.