Scribd
Upload
109 views5 pages

Advanced Marketing Management Assignment-12-10-2021

This document outlines an assignment for an Advanced Marketing Management course. Students are instructed to define 71 key marketing terms in writing with relevant examples. The terms cover topics such as the marketing mix, marketing philosophies, marketing research, digital marketing, relationship marketing, and global marketing. Students must submit their written definitions as a scanned document by October 19th. They will also participate in a follow up viva voce, or oral exam, on October 26th. Late submissions will result in a deduction of 5 marks per day. The assignment is out of 15 total marks.

Uploaded by

Saoni Mitra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
109 views5 pages

Advanced Marketing Management Assignment-12-10-2021

This document outlines an assignment for an Advanced Marketing Management course. Students are instructed to define 71 key marketing terms in writing with relevant examples. The terms cover topics such as the marketing mix, marketing philosophies, marketing research, digital marketing, relationship marketing, and global marketing. Students must submit their written definitions as a scanned document by October 19th. They will also participate in a follow up viva voce, or oral exam, on October 26th. Late submissions will result in a deduction of 5 marks per day. The assignment is out of 15 total marks.

Uploaded by

Saoni Mitra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 5

IBS Bangalore

Advanced Marketing Management Assignment

Course Code: SLMM502 Sec. A & B

Assignment- Back to Basics


Semester: II Batch of 2023
CEC-1 Component – 15 Marks (10Marks Assignment+ 5 Marks Viva Voce)
******************************************************************************

Write definition/Meaning of following terms with suitable example .

1) Marketing Management

2) Customer Satisfaction

3) Marketing Philosophies (Production, Product, Selling, Marketing &


Societal )

4) Business Markets Vs Consumer Markets

5) System selling

6) Buying centre

7) Institutional markets and Government Markets

8) Competitive Advantage Vs Core Competence

9) Marketing Mix/ Stimuli/ 4Ps of marketing

10) Integrated Marketing Communication (IMC)

11) Advertising

12) Sales Promotion

13) Public Relations


14) Publicity

15) Rural Marketing

16) 4 A’s of Rural Marketing

17) Corporate Social Responsibility

18) Marketing Ethics

19) Relationship Marketing

20) Customer Relationship Management

21) Diffusion of Innovation

22) Perceptual Mapping

23) Marketing Information system

24) Marketing Research

25) Marketing Research Process (or steps)

26) Exploratory Research, Descriptive Research and Causal Research

27) Primary Data Vs Secondary Data

28) Observation research, Survey research and Experimental research

29) Questionnaire

30) Data interpretation

31) Online marketing research

32) Sample: Probability Sample and Non probability sample

33) Marketing Intelligence

34) Product Line Stretching Decision

35) Social Marketing or Not-for-profit Marketing

36) Cause Related Marketing

37) Sustainable Marketing

38) Brand
39) Brand Equity

40) Product Life Cycle

41) Data base Marketing

42) Big Data and Data mining

43) Marketing Analytics

44) Competitor analysis

45) Market leader, Market Follower and Market Nichers

46) Market leader’s Position Defense & Mobile Defense

47) Market leader’s Flanking Defense and Contraction Defense

48) Market leader’s Pre-emptive Defense and Counter-Offensive


Defense

49) Market challenger’s Frontal attack and Flank attack

50) Market challenger’s Encirclement attack and Bypass attack

51) Market challenger’s Guerrilla attack

52) Counterfeiters, Cloners and Imitators (Market Follower’s Strategies)

53) Product Form competition Vs Product Category competition

54) Generic competition Vs Budget Competition

55) Porter’s five force model

56) One-to-one Marketing

57) Customer Value and Customer lifetime Value (CLTV)

58) Online marketing 0r Digital Marketing

59) Direct marketing and its tools

60) Social Media Marketing

61) Search engine marketing (SEM)

62) Search engine optimization (SEO)


63) Affiliate Marketing

64) Mobile marketing or Mobile commerce

65) Content marketing

66) Bench Marking

67) Global Marketing

68) Marketing Plan

69) Buzz Marketing

70) Viral Marketing

71) Ambush Marketing

72) Experiential Marketing

Note: Please refer prescribed Marketing Management Text books only.

NOTE: Hand written in A4 size papers or Note book. Write


extensively and neatly, scan and send soft copy of the same.
VIVA Voce (Personal interview) will be conducted on
26/10/2021.

Last Date for submission on or before 19th October, 2021,


before 5pm.

Delay in submission of assignment would lead to deduction of


5marks/day.

Addition of any new concepts to the above assignments will be


rewarded.
Reference Text book: Principles of Marketing by Kotler and Gary
arm strong- 6th to latest edition Pub. PTI

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy