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Project ID : 1007

Project Name : A study on credit card users in [ABCD] city

Project Type : Marketing

Project Link : https://www.readymadeproject.com/FullProjectDetail?id=138

Project Report Table of Content

ABSTRACT ....................................................................................................................... 3

CHAPTER I - INTRODUCTION ................................................................................... 4

CREDIT CARD INDUSTRY ......................................................................................... 4

Types of Cards ................................................................................................................ 9

Credit card industry in India ......................................................................................... 13

Advantages & Disadvantages of Credit Cards .............................................................. 15

Company Profile – ICICI Bank .................................................................................... 16

ICICI Bank Product and Services ................................................................................. 17

Marketing Strategy of ICICI Bank ............................................................................... 21

CHAPTER II - SCOPE AND OBJECTIVE OF STUDY ........................................... 24

Objective of the study ................................................................................................... 24

Scope of the Study ........................................................................................................ 24

Limitations of the study ................................................................................................ 25

CHAPTER III – LITERATURE REVIEW ................................................................. 26

Introduction ................................................................................................................... 26

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 Service Marketing ......................................................................................................... 27

Financial Services Marketing ....................................................................................... 28

Financial Product Marketing Strategies ........................................................................ 29

CHAPTER IV - RESEARCH METHODOLOGY ...................................................... 38

Type of research design ................................................................................................ 38

Data collection .............................................................................................................. 38

Sampling technique ....................................................................................................... 38

Sample size ................................................................................................................... 39

CHAPTER V - ANALYSIS AND INTERPRETATION ........................................... 41

CHAPTER VI - FINDINGS, SUGGESTIONS AND CONCLUSION ..................... 77

Findings......................................................................................................................... 77

Suggestions ................................................................................................................... 78

Conclusion .................................................................................................................... 78

REFERENCES ................................................................................................................ 79

QUESTIONNAIRE......................................................................................................... 80

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 Project Synopsis Table of Content

INTRODUCTION .............................................................................................................. 3

OBJECTIVES OF THE STUDY ........................................................................................ 3

SCOPE OF THE STUDY / PROBLEM STATEMENT .................................................... 4

LIMITATIONS OF THE STUDY...................................................................................... 4

RESEARCH METHODOLOGY........................................................................................ 5

CHAPTER DESIGN ........................................................................................................... 6

LITERATURE REVIEW ................................................................................................... 7

REFERENCES ................................................................................................................... 8

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