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Cocacola Company - Edited

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19 views3 pages

Cocacola Company - Edited

Uploaded by

Daniel Gitau
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Organization Chosen: Coca-cola Company

Coca Cola's Plastic Pollution and Water Problems

It is a kind of threat that contributes danger to the ocean claiming coke is the most polluting

brand. This ocean threat intensely depletes local watersheds and springs, leading to drought to

crops in countless locations. Additionally, when the plastic bottles are disposed to the

environment, the water channels are at risk of being polluted and making the water unsafe for

human use because it can cause diseases (Reser & Swim, 2011).

Strategy

With this kind of threat, they provided a solution that could help them as well as the

environment. The company developed an innovative solution to cope up with the environment by

reusing its plastic waste. They came up with a program that guarantees their plastic bottles are

recovered after use and plans to remake them into a new bottle. This program ensures that the

company can reduce the amount of new plastic used to bring its beverages into the market

(Ndege et al., 2020). The threat was successfully reduced by ensuring that the company's bottles

could be recycled and reducing the number of bottles disposed of to the environment (Reser &

Swim, 2011).

How the external environment influences an organization?

An organization's operations, such as Coca-Cola's, are influenced by the external factors out of

their control, such as technology, political conditions, competition, customers, and suppliers

(Ndege et al., 2020).


What forms of strategic response do organizations employ to cope with environmental

uncertainty?

The type of response they had used is the dynamic response. They successfully converted its

potential threats into opportunities making their bottles and cans recyclable by design, giving

them a chance of being recycled. The company used this strategy to ensure that they overcame

the threat and incorporated measures to ensure that their cans and bottles could be recycled.

People appreciated and embraced recycling these bottles. As a result, the threat was neutralized

successfully.

Explanation

Plastic bottles and things that we often see in the ocean are an environmental threat as time

passes, so to provide a good answer and strategy for this, we need to develop an effective plan

for the benefit of the organization and its environment.


References

Ndege, C. T. O., Awino, Z. B., & Ogutu, M. (2020). Organizational Innovation, Firm Resources

and Organizational Performance: A Critical Review of Literature. The International

Journal of Business & Management, 8(12).

https://doi.org/10.24940/theijbm/2020/v8/i12/bm2012-011

Reser, J. P., & Swim, J. K. (2011). Adapting to and coping with the threat and impacts of climate

change. American Psychologist, 66(4), 277–289. https://doi.org/10.1037/a0023412

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