Assignment – Digital Marketing Specialist (Pragya khare)

1. Below is the 1 month social calendar for Aaseya.

As per my understanding there should be 2 posts shared per day-

• 1st will be solution or services we are offering
• 2nd will be Awards/Achievement/animations/staff achievement/story/quiz related to
services/puzzles/games/Memes/New launches

Week Monday Tuesday Wednesday Thursday Friday Sat Sun

6 7 8 9

1 Aaseya Migration Next in Tech 22 Aaseya Incident Pega New

Made Easy management innovatives
(AMME) Why Pega? platform

10 11 12 13 14 15 16

2 UX Design SAP Agility Suite National Youth Amazon kinesis Makar Sankranti Indian Army Day Future of
Services Day data streams Business with
Pega

17 18 19 20 21 22 23

3 Quality Aaseya Zoning Aaseya’s Out Pega Pega Advisory Aaseya a Pega Pega New Tech
Assurance Systems digital Modernisation Services Gold Partner
forms

24 25 26 27 29 30

4 Programme and Pega Application Republic Day Strategic Pega Experts for Pega CoE Martyrs Day
Project Delivery Managed Application Staff
Services Delivery Augmentation

31 1 2 3 4 5 6

5 Out Systems Mobile International Aaseya Pega Out Systems UX/UI Developers App Developers
Consulting Application development Developer Developers
Development week 2-8th Feb

2. Provide 2 social media post creative ideas each for the following (please include both post content and
banner ideas):
 a. Pega Senior System Architect in Singapore - include post content and banner

Text On:
We are hiring in Singapore
We are looking for Pega Senior System Architect
Send your resumes and portfolio: hr@aaseya.com

Text Above:
Job Opening: Pega Senior System Architect in Singapore
If you’re interested in working with us, please send your updated CV to hr@aaseya.com or Apply
now: aaseya.com/vacancies
#Aasiya #aaseyaitserviecs #jobs #jobvacancy #jobopportunity #Pegasystems
#PegaSeniorSystemArchitect

b. A post announcing Partner of the year award we have received one of our partners

Text On:
Aaseya
Pega/OutSystems Partner of the year Award 2022!

Text Above:
Congratulations to #Aaseyans! We are proud to be named as __partner award winner. Thank you
all for your remarkable talents and skills to fuel mutual efforts towards our organization success.
#Aasiya #aaseyaitserviecs #pega #pegapartner #pegaservices #OutSystems
#OutSystemsPartner

3. Let us assume that after analysing the performance of our social media channels, we conclude that our it’s
below par; this could be because our potential customers don't use these social media platforms. As a
marketer, what decision will you make in this scenario and why?

Even if our potential customers aren't on social media, we still need to be updated on Social
Media. There are many reasons why social media is a crucial component.

• Social media activity impacts organic search presence

• Will have more control over product and services images/banners/descriptions
• To keep eye on competitors
• Other company customer are there and they can be overlap
• Irrelevant social media audience could turn into your target audience
 • Expand overall reach

We can promote our business by doing awareness and lead generation campaign on Search engine and
social media
Remarket audience whoever searches for the same product or service in your targeted area.
By building relevant social media community and joining relevant groups, could reach out to the potential
customers.
By making the list of unreachable and targeted audience, we can reach out them with paid campaigns
To be focussed on improving social media followers so that can build up a broad audience
To be focused on improving organic traffic by seo optimization including technical, on-page seo and
website popularity by link building i.e. off page seo.

4. In recent times, did any marketing campaign (local or global) inspire you? Explain why and what you have
learned from it.
➢ Recently we at BigCMobiles did just a simple contest #SpotTheBigDifference contest and it performed
fabulous. We haven’t spent much money on that even though we received 1000+ entries and good
engagement. Here I learnt that simple contest works well on social media as compare to promotional or
photography types of contest. This contest helps us to enhance the posts reach and page followers.

➢ Another is where we at BigC did click and get Rs 1000 coupon code. This campaign boosted the sale by 40%
and we received additional 40 crore sale value on current quarter. Here I deeply understood about the
social sites sharing, asset testing, targeted audience and bidding strategy matters a lot for any marketing
campaign

5. You are asked to run a marketing campaign for Aaseya's services. What would be your approach? Please also
design a sample campaign with tactics, channel mix, content suggestions, proposed budget, and user journey.
You are allowed make necessary assumptions.

While planning a marketing campaign we have to ensure a set of marketing goals and objectives,
campaign media, message and offer (Ad copy), creative and Media, campaign budget, campaign ROI
and marketing tactics that put everything into action.

➢ To select the Business Goal for Aaseya services

Branding
Lead Generation
Traffic to the webpage
Direct sale

➢ How will measure the campaign performance

Setup and Integrate with GTM & conversions events, Fb pixels and UTM parameters
 ➢ Identify target Audience
Demographics & Age 20-55
In Search
Affinity
Custom audience
Location
Remarketing- website visitors, custom, Lookalike

➢ Marketing Creatives and theme

Now we have to plan about campaign theme if we’re marketing a consumer product or service

➢ Choose the channels

Paid- lead gen in Google and facebook, Remarketing
Sponsored-Twitter and Linkedin
Shared- Social sites, Forums, Referrals, Guest posting
Owned- Social post, website, own blog, Email, Newsletter

➢ Set Timeline and monitor the metrics

Set the campaign end date, budget, bidding strategy, Ad rotation, ad serve timing

➢ Determine campaign conversion report and store the Data

Record the conversions if it is email respond, lead form, inbound call, process order, and website visit

Sample campaign

Google Search campaign:

Extensions- Call, Site link, Lead form will be there

Bidding: manual cpc
Location: as per business need
Keyword type: broad match
Budget: 2000/day
Objective –lead gen

Budget plan for Aaseya campaigns

Total
Days spend Impressions Clicks Leads
1500
28 1,96,000 60-80 lakh 1-2 lakh leads

Google FB & Insta Total Est.

Date Lead Ad lead Twitter Linkedin budget Impressions Est.clicks Leads
06-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
07-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
08-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
09-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
10-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
11-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
12-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
13-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
14-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
15-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
16-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
17-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
18-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
19-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
20-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
21-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
22-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
23-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
24-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
25-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
26-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
27-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
28-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
29-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
30-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
31-01-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
01-02-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads
02-02-2022 2000 1,000 2000 2000 7,000 3-4 lakh 3-4k 40-60 leads

6. Your manager has asked you to evaluate multiple assets' performance on the website. How will you do it?
By using wide range of tools and techniques we can evaluate website performance
• Google search console: there are several core objectives for website performance
▪ Https: ensure security
▪ Improve load performance
▪ Reduce page weight
▪ Page experience
▪ Core web vitals (LCP & CLS)
▪ Google index or crawl errors
• By using browser extension like seo quake, we can audit website performance including on
page meta tags, internal link structure, external link structure, keyword density and
competitor research
• By using seo tools like semrush ,seo optimiser we can perform website audit on the
objectives like meta tags, sitemap, canonical, robot.txt, speed, microdata,schema,amp
• By using Analytics we can evaluate website behaviour and traffic performance (error rate,
bounce rate, conversion rate, top pages)
• By using plagiarism tools can evaluate website content duplicity
• By using broken link tools can evaluate 404 errors