Free Products Discount Coupons: Problem 2-19
Free Products Discount Coupons: Problem 2-19
2021 2022
Boxes sold 100,000 2,500,000
Number of towels purchased P50 50,000 80,000
Coupons redeemed 40,000 700,000
Cost 200
Remittance 50
Distribution cost
Expected redemption 50%
Returned 2
2021
Boxes sold 100,000
Expected redemption 50%
To be redeemed 50,000
Returned 25,000
150
Premium expense 3,750,000
To be redeemed 50,000
Redeemed 40,000
Outstanding 10,000
To be distributed 5,000
Estimated premium liability 750,000
2022
Boxes sold 2,500,000
Expected redemption 50%
To be redeemed 1,250,000
Returned 2
625,000
Premium expense 93,750,000
To be redeemed 1,250,000
Redeemed 700,000
Outstanding 550,000
To be distributed 275,000
Estimated premium liability - 12/2021 41,250,000
Estimated premium liability - 2022 42,000,000
Problem 2-5
Free products Discount coupons
Product sold 30,000 Product sold
Cost 200 Cost
TOTAL 6,000,000 TOTAL
Expected redemption 75% Average future price
Required set 3 # of discount
Additional free product 6,000 Discount (%)
Expected redemption
Stand-alone
Product sales 6,800,000
40,000 Points 1,200,000
50 8,000,000
2,000,000
75% Points - allocated 1,020,000
1,500,000 Points will be redeemed - 2021 28,800
Points will be redeemed - 2022 9,000
Points redeemed in 2021 28,800
Points redeemed in 2022 9,000
Points redeemed in 2023 900
TOTAL POINTS REDEEMED 9,000
Stand-alone Fraction Allocated Points redeemed (%) 90%
7,500,000.00 5/6 6,250,000.00
1,500,000 1/6 1,250,000.00 Revenue - 2021 489,600
9,000,000.00 7,500,000.00
2022
Points redeemed 54,000