Table of Contents

S.NO CONTENTS PAGE NO

CHAPTER-1
INTODUCTION
1.1 Introduction
1.2 Objective
1.3 Limitation
1.4 Source of Data
CHAPTER-2

2.1 Company Profile

2.2 History and Growth
2.3 Objective, Vision and Mission
2.4 Product Profile

CHAPTER-3

3.1 Organizational Structure

3.2 Functional Department
CHAPTER-4
SWOT ANALYSIS
4.1 Strength
4.2 Weakness
4.3 Opportunity
4.4 Threats
CHAPTER-5
CONCLUSION
5.1 Conclusion

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 CHAPTER -1

1.1 INTODUCTION

Introduction of Organization Study

Organizational study is an effort towards understanding the

organization, its policies structure and methodology adopted. It gives us brief description of
the overall functioning of the company or organization. The study encompasses the systematic
and careful application of knowledge about how people perform within organizations. This aim
at providing management theories and application in organizational function. Organization
requires relationship among people and process. Organization are social entitles which co-
ordinates the activities of a number of people for the achievement of some common goal
through division of labour and through well-defined systems of working. An organization
needs a system of relationship among functions it needs stability, continuity and process.

Organizational study as systematic and careful application of

knowledge about how people act within organization. Organization study is the systematic
learning process about an organization to understand the different roles of each member in the
organization. The study is conducted to understand the organizational structure, function and
process of various departments and their products and services. Organizational study is the
inter-disciplinary academic field interested in a collective activity and how it relates to
organization, organizing and management.

In order to define the role of the member's behavior and

activities they develop certain rules and regulation, policies, practices and procedures. A good
organization means facilities management and the operation of the enterprise and it encourages
growth. In this work Milma Diary Trivendrum was selected for the organizational study. The
organizational study was carried to achieve the following specific objectives, to understand the
organizational framework and it's functioning. To know how an organization coordinates its
activity. To study the managerial activity performed in the organization. To understand the
working environment

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1.2 OBJECTIVES OF THE STUDY:

❖ To Familiarization with the Organization Structure and its Functioning.

❖ To Understand How the Key Business Process Are Carried Out in an Organization.
❖ To Study the Overall Performance of the Organization.
❖ To Conduct a SWOT analysis of the Organization

1.3 LIMITATION OF THE STUDY:

➢ There were difficulties in obtaining data from executives and managers in their busy
schedule.
➢ As in-depth study of the company could not be carried out due to shortage of time.
➢ The company has limitations to disclosing their company details.
➢ The reliability of the data used for the study is largely depends upon the companies
reports and information’s given by executive.

1.4 SOURCE OF DATA COLLECTION:

This study pertains to collection of data from primary and secondary

sources.

Primary Data:

Primary data were collected through observation, personal interview,

discussion with managers and employees of the various departments of the organization.

Secondary Data:

Secondary data is the data which is already been collected and assembled.
This data is available with companies ir firms and it can be collected from newspapers,
periodicals, magazines, websites etc…

Brand Name: MILMA

Slogan: Let’s Grow

Meaning: Milk Marketing

Headquarters:

Kerala Co-operative Milk Marketing Federation (KCMMF) popularly

called ‘MILMA’ was established in April 1980 with is head office at Thiruvananthapuram

3
 1.5 INDUSTRY PROFILE

Industry Profile

Dairy industry occupies an important place in animal husbandry. It

embraces the production of milk, its preparation for sale as well as the manufacture of dairy
products. The Central Statistical Organization, Department of Statistics. Government of India
has under the annual survey of industries, classified dairy industry under industries major
group-20, Food Manufacturing Industries. Milk is the richest source of calcium and essential
amino acids which is good for bone formation. It is particularly beneficial for people recovering
from sickness, children, sport person, aged ones, women etc.

The dairy industry of India has grown from an almost completely

unorganized but vastly complex industry of a large magnitude to an organized industry during
the last 55 years with an annual milk production of about 29 million metric tons in the year
1979-80. India's milk production in 2001 is forecasted at 81 million tones. In India it took
nearly 30 years to achieve self- sufficiency in milk production. The country had produced 123
million tones of milk in 2010-11, 127.9 million tons in 2011-12. The annual growth rate for
production of milk is increased about 5% in 2011-12 as compared to 2010-11. India continued
to rank third amongst the countries of the world.

The dairy development in India has twin objectives of increasing total

milk supply on commercial basis and diversifying agricultural structure by developing dairy as
a supplementary or principal occupation which would help increasing the income of the small
and marginal agriculturists and/or landless labors . Dairy industry occupies an importance place
in Indian economy. The growth of Indian dairy section has been spectacular during the past
three decades. The Indian dairy industry is not only a vital producer of an essential food item
but it also is one of the largest employers in the country in both the rural sector as well as the
semi urban and urban region. It gives an opportunity to about eight crores families across India.

The composition of the milk production in India has been dominated

by buffalo milk with 76 per cent of the total milk production as compared to 94 percent of cow
milk in the total production of milk in the ward. Although mulch buffaloes have come to be
comparatively more prolific milk procedures in India.

4
Diary Industry: Over The Time

Traditional Dairying

Traditionally, all the milk in the past had been produced in the villages in
India. Even today the bulk of the country's milk supply comes from the cattle owners in the
rural areas. In the old days, the farmers produced milk usually for their own consumption. Most
of the milk was converted by them into butter, ghee and butter milk, which constituted
important food items for the family. As marketing facilities for milk did not exist in those days,
the surplus milk was generally turned into ghee for sale in the villages or in the near-by town
markets. Later on, this pattern changed and most of the surplus milk was either sold by the
cattle-owners to the consumers, in the nearby areas or collected by the middlemen for sale in
the urban markets.

Modernization of Dairy Industry:

Modernization of the dairy industry in India gained momentum with the

commencement of India's first five Year plan in 1951. With the aim of catering to the
requirement of clean milk for the growing population in urban areas, the initial government
action in this regard consisted of organizing milk schemes for he large cities. The basic
objectives of these schemes was to facilitate arrangement for the efficient flow of milk
produced in the rural areas to the dairy plants located in cities and distribution of the processed
milk to the urban consumers. The working of the milk schemes was quite helpful for the
development of the dairy industry on modern lines in India.

Indian Dairy Industry in the Global Perspective

India is the world's largest producer of dairy products by volume,

accounting for more than 13 percent of world's total milk production, and it also has the world's
largest dairy herd. Approximately 150 million households around the globe are engaged in milk
production. In most developing countries, milk is produced by smallholders, and milk
production contributes to household livelihoods, food security and nutrition. Milk provides
relatively quick returns for small-scale producers and is an important source of cash income.

In recent decades, developing countries have increased their share in

global dairy production. This growth is mostly the result of an increase in numbers of producing

5
animals rather than a rise in productivity per head. In many developing countries, dairy
productivity is constrained by poor-quality feed resources, diseases, limited access to markets
and services (e.g., health, credit and training) and dairy animals' low genetic potential for milk
production.

Unlike developed countries, many developing countries have hot and/or

humid climate that are unfavorable for dairying. Some countries in the developing world have
a long tradition of milk production, and milk or its products have an important role in the diet.
Other countries have established significant dairy production only recently. Most of the former
countries are located in the Mediterranean and Near East, the Indian subcontinent, the savannah
regions of West Africa, the highlands of East Africa and parts of South and Central America.
The top five milk producing nations in the world are India, USA, Russia, Germany and France.

Milk Production in India

India has emerged as the largest milk producing country in the world with

present level of annual milk production estimated as 94.5 million tons. India expects a
production level of 135 million tons by the year 2015. India has a large livestock population
base constituting 278 million livestock including 180.5 million cattle, 82.8 million buffaloes,
4 million sheep and 9.2 million goats.

The market growth rate of milk and milk products of India has got a good

market over the years the same was 3.6 percent during early nineties and has gone up to 10.1
percent during late nineties. The years 2001 – 2007 denoted a growth rate of 8.7 percent and
late twenties has marked a growth rate of 8.3 percent. The same is expected to grow at 8 percent
during the years from 2009- 10 to 2014-15.

6
 2.1 COMPANY PROFILE

Kerala Co-operative Milk Marketing Federation (KCMMF)

Type : Co operative

Industry : Dairy

Founded : 1980

Headquarters : Thiruvananthapuram, Kerala - India

Products : Milk products and Cattle feeds

Revenue : Rs 705.95 lakhs INR (2005-06)

Employees : 32,000

Website : www.milma.com

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HISTORY OF THE COMPANY

The name MILMA has been derived from the cumbersome predecessor,
Kerala Livestock Development Board and Milk Marketing Board (KLD&MMB). KLD&MMB
existed from 1976 to 1981. The name MILMA was coined at the official level by Mr. S.
Nagarajan IAS. A 1961 batch Indian Administrative Service (IAS) officer, he took over
KLD&MMB as its first chairman.

Milk distribution in Kerala was available at only a few locations in Kerala.

The distribution and sale was handled by the employees of the Board. The consumers had to
purchase coupon booklets in advance and exchange the coupons in exchange for milk. No
mechanism existed to tally the sale of milk and the coupons received. Mr. Nagarajan bought
about a change in this system by making the consumer pay for milk at the time of purchase
instead of the coupon booklet system. Moreover at that time milk was being sold in bottles and
for the first time in India he introduced milk in 2 liter sachets. He had a prototype machine for
packaging milk in sachets installed in Thiruvananthapuram. From the public sector he moved
the sale of milk to the private sector. Milk booths permits were issued to private entities for the
sale of milk from MILMA. From 1981 onwards under the advice of Dr. V. Kurien, by forming
cooperative societies Prayar Gopalakrishnan and others were able to introduce MILMA to the
whole of Kerala.

LOCATION OF THE COMPANY:

Thiruvananthapuram Dairy is Located on the way to Kovalam 4 Km from

the City. The Dairy with a capacity to handle 1 lakh LPD was commissioned in 1992. The
Dairy is selling milk in Thiruvananthapuram District except ChirayinkeezhTaluk.

ABOUT THE COMPANY:

Brand household name, 'MILMA' stands for milk and a whole variety of
milk products which enjoy the confidence of each and every Keralite, for

their unmatched quality and standard. The name also signifies the vast organization Kerala Co-
operative Milk Marketing Federation (KCMMF) with it units of procurement, processing and
sale spread over all the villages and towns of the state, giving employment and prosperity to a
large number of small and marginal farmers including women and the landless, processing
employees and sellers. KCMMF was established in 1980 with its Head Office at
Thiruvananthapuram for the successful implementation of the dairy programme 'Operation

8
Flood' under NDDB. Over the years, MILMA has developed a long-term health perspective
about the people of the state, who suffer from life style diseases including diabetes and obesity,
albeit economic prosperity. So, MILMA has attuned its products to ensure balanced nutrition
as well as reduced cost of healthcare and also launched new beverages other than milk products.
Founded on the basis of the great democratic principle of the People, by the People and for the
People', the dominant concern of MILMA is to render true service to society while ensuring
that it does not incur losses.

2.3 OBJECTIVES, VISION AND MISSION:

OBJECTIVES:

➢ To channelize marketable surplus milk from the rural area to the urban deficit areas and
to maximize the returns to the producers and provide quality milk and milk products to
the consumers.
➢ To carry out activities for promoting production, procurement, processing and
marketing of milk and milk products for economic development of the farming
community.
➢ To provide assured year-round market and stable price to the diary farmers for their
products.

VISION:

To constantly strive to provide valued consumers with the highest quality milk, milk products
and other products with the best standard of service by our passionate and focussed work forces
using state of the art technology ensuring sustained growth and simultaneously ensuring dairy
farmers delight by better realization of milk price and offering needed service at his/her
doorstep.

MISSION:

Our mission is farmers prosperity through customer satisfaction

Plant Process:

Collection of milk Raw milk

The milk is collected from many villages. The milkers give their milk through dairy farm
situated in their village. Therefore both societies and milk givers can earn money with some

9
profits. The collection of milk which is directly got from the milk giver is known as the “Raw
Milk”. The milk can be collected at morning and evening.

Dairy

Processing facility: the milk received at the chilling centers are brought to the dairy and along
with the milk received at the dairy, milk is processed for keeping the quality. Types of milk
such as standardized milk, high fat, high protein milk, are being prepared as per to the
requirements of the consumers; the surplus fat is converted into ghee.

Process of milk

In Kanyakumari DCUPU, processing the milk is two types as described

below.

Then the bacteria free milk is stored in silo (Large Milk Storage Tank) at 60C, These milk is
then packed in /4, , pockets and then stored at about 700 to 8OC. Finally these pocket milk are
distributed to various market places for sale.

• Homogenization

In first the homogenization is a process that reduces the size of fat

globules by forcing pressurized hot milk through small whole causing turbulence, the break up
the larger fact globules so that they remain suspended rather than separating in a cream layer
at the top. Homogenization effects the development of atherosclerosis, coronary, heart disease
milk allergy, diabetes

• Pasteurization

It is a process by which the disease causing bacteria in the milk are

destroyed without losing its nutritive values. The milk is boiled at 72° to 80° for thirty minutes
by the steam evaluated from the boiler and cooled quickly at 3° to 6° by the use of chiller.
Boiler

• It has capacity of 1 ton (1000lit) is used in Kanyakumari Aavin.

• It's capacity to produce steam about 1000 lit/hour.
• The fuel consumption of the boiler is about 27lit /hr.

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Working

• Boiler works on the principle of producing steam in the form of heat.

Water → process → steam

• Furnace oil (fuel) is used

• The steam produced during combustion is sufficient enough to boil the water above its
boiling temperature.
• This steam is then passed through the pipelines, which is utilized for pasteurization
unit, preparing of milk peda, ghee etc.
• In pasteurizing unit, steam is used to remove (or) kill the bacteria, microbes etc, at 72°
to 80° and followed by sudden cooling.
• The recycling of steam to water is then processed and the cycle continues in producing
steam.
• If the boiler works with low level of water, there will be a chance to blast.
Chiller process

Refrigeration works on the basis of four main components, they are

1. Compressor

2. Condenser

3. Expansion Valve

4. Evaporator

Working

1. Compressor

It is a mechanical device that increases the pressure of a gas by reducing its volume.

2. Condenser

• It is a device (or) unit used to condense vapour into liquid.

• Here tower type condenser is used

• Water from the top is allowed to drop on the tubes so that the vapour ammonia is
cooled and to converted liquid ammonia.

11
 • This ammonia is then passed to the receiver (or) storage tank.

3. Expansion valve

It is used to regulate the flow of ammonia.

4. Evaporator

• It is a device used to turn the liquid form of a chemical substance such as water in to
its gaseous form / vapour.

• The liquid ammonia is passed through the coils of tube so that the water outside the
tube is made to cool below 0°c.

To Access the Quality of Milk

• Reduction Test - It accesses whether the bacteria are present or not in the milk.

• MBR Test (methylene blue dye).

• Lactase test- It is used to determine the lactic acid concentration in milk and milk
product since its value has to be kept under fixed law limits.

• Chloride test- It is used to measure the quality of salt in different dairy products.

• Ammonia Test- It is used to measures the ammonia concentration and it determine the
good quality milk.

Milk Distribution

The union is now distributing approximately16,000 liters of milk every day. The milk
is supplied through their vendors, milk parlours, agents etc.

Working Hours

For officer and administration schedule 9:30 am to 5.30 pm is the working hours. The plant is
functioning through 3 shifts, that is

I shift 6 am to 2 pm

II shift 2 pm to 10 pm

III shift 10pm to 6 am

Percentage of fat in milk

12
The fat content in the milk is shown in the following table

Milk Fat percentage SNF percentage

DTM 1.5 1%

Cow Milk 3.5 8.5%

2.4 PRODUCT PROFILE

It is ISO9002 certified diary, Milma has range of products. A

marketing chain of nearly 4000 outlets ensures availability of products to customers. It
carries the motto YOUR HEALTH IS OUR CONCERN has become synonymous with
assured qualityof milk and milk products.

1) MILK:

Milma provides pasteurized milk free from adulterants and harmful

chemicals which is pure and safe. To meet the consumer demand, four varieties of milk is
marketed by TRCMPU.

2) MILMA SMART:

For health conscious, Milma smart the low cholesterol milk have 1.5%
fat and 9.0%SNF which is ideal for heart patients and senior citizens.

3) TONNED MILK:

The milk which the consumers are more accustomed to, Milma toned milk is
having3% fat and 8.5% SNF

a) MILMA JERSEY:

Another Variant with 3.5% fat and 8.5%, Milma jersey is ideal for
making tea, coffee and delicious payasams.

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4) GHEE:
Made from cow’s milk, Golden colour Milma ghee is Agmark certified
is famous for its aroma and taste. Available in consumer packs of 50ml, 100ml, 200ml,
500ml, 11, 21 and 51 PET jars.

5) BUTTER:
With its natural golden colour, Milma butter is available in 100g and 500g with
salted as well as unsalted packs.

6) MILK CREAM:
The popular ice cream manufactured by TRCMPU, milk cream is made from diary fresh
cream.
7) CURD:
Ideal for home use and marriages, Milma curd is available in 500g packagings.
8) SAMBARAM:
Kerala’s traditional thirst quencher, Smbaram is made from curd using
naturalingredients like ginger, chilly, curry leaves and salt.

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 CHAPTER - 3

Organization structure:

Organization structure is the pattern of relationship among

components or parts of the organization. This prescribes the relationship among various
activities and possible. Organization structure can be best explained through an organization
chart. An organization chart is vital tool for providing information about organization
relationship.

15
16
 Theoretical Perspective of Departments

Administration Department

Administration department is backbone of an organization. An effective

administrator is an asset to an organization. It is a link between an organization's various
departments and ensures the smooth flow of information from one part to the other. Thus
without an effective administration, an organization would not run professionally and
smoothly.

An effective administrator should have the ability

• To understand general concepts of Administration

• To enhance the office staff's ability and to manage and organize office effectively and
professionally
• File in the proper way of filing standard
• Develop an appropriate office management strategy
• Develop an appropriate assets management strategy
• Able to develop administrative procedures
• Able to plan and control administrative budget

The duty of an administrator depends on the company that the administrator works for.
The main job responsibility of an administrator is to ensure the efficient performance of all
departments in an organization. They act as a connecting link between the management and
the employees. They provide motivation to the work force and make them realize the goals of
the organization.

2.2 Finance Department

Finance department deals with the study of investments. It includes the dynamics of assets and
liabilities over time under conditions of different degrees of uncertainty and risk. Finance
department can also be defined as the science of money management. Finance aims to price
assets based on their risk level and their expected rate of return. Financial department is an
academic discipline which is concerned with decision-making. This decision is concerned with
the size and composition of assets and the level and structure of financing. In order to make
right decision, it is necessary to have a clear understanding of the objectives. Such an objective
provides a framework for right kind of financial decision making. The objectives are concerned
with designing a method of operating the internal investment and financing of a firm.

17
Main functions of a financial management

Raising of funds:

In order to meet the obligation of the business it is important to have enough cash and liquidity.
A firm can raise funds by the way of equity and debt. It is the responsibility of a financial
manager to decide the ratio between debt and equity. It is important to maintain a good balance
between equity and debt.

Allocation of funds:

Once the funds are raised through different channels the next important function is to allocate
the funds. The funds should be allocated in such a manner that they are optimally used. In order
to allocate funds in the best possible manner the following point must be considered.

• The size of the firm and its growth capability.

• Status of assets whether they are long-term or short-term.

• Mode by which the funds are raised.

Profit Planning:

Profit earning is one of the prime functions of any business organization. Profit earning is
important for survival and sustenance of any organization. Profit planning refers to proper
usage of the profit generated by the firm.

Understanding Capital Markets:

Shares of a company are traded on stock exchange and there is a continuous sale and purchase
of securities. Hence a clear understanding of capital market is an important function of a
financial manager. When securities are traded on stock market there involves a huge amount
of risk involved. Therefore, a financial manager understands and calculates the risk involved
in this trading of shares and debentures

Financial Controls:

The finance manager has not only to plan, procure and utilize the

funds but he also has to exercise control over finances. This can be done through

many techniques like ratio analysis, financial forecasting, cost and profit control

18
etc.

Management of cash:

Finance manager has to make decisions with regards to cash management. Cash is required for
many purposes like payment of wages and salaries, payment of electricity and water bills,
payment to creditors, meeting current liabilities, maintenance of enough stock, purchase of raw
materials etc.

2.3 Marketing Department

A marketing department promotes your business and drives sales of its products or services. It
provides the necessary research to identify the target customers and other audiences. Marketing
is the most important part of an business activity. It is what creates customers and generates
income, guides the future course of a business and predicts whether it will be a success or a
failure. Without marketing, a business is like sitting in the dark and expecting people to find
you without a light. Marketing can be done without a marketing team, but you cannot expect
to go too far or succeed by marketing on your own. For a sustained marketing effort, a business
of any size requires a dedicated marketing department or a marketing team.

Role of the Marketing Management

Defining and managing the brand:

This involves defining who you are, what you stand for, what you say about yourself, what you
do and how your company acts. This, in turn, defines the experience you want your customers
and partners to have when they interact with you.

Conducting campaign management for marketing initiatives:

Marketing proactively identifies the products and services to focus on over the course of your
sales cycle, and then produces materials and communications that get the word out.

Producing marketing and promotional materials:

Your marketing department should create the materials that describe and promote your core
products and/or services, and keep them up-to-date as those products and services evolve.
Creating content providing search engine optimization for your website:

Your website is often the first (and possibly the only) place people go for information about
you. Your marketing department will be responsible for keeping Web content current, while

19
also working to ensure your site comes up quickly when someone searches for your type of
business.

Monitoring and managing social media:

Marketing contributes to, manage and maintaining social media pages and accounts and
carefully watch what's being posted about the organization online.

Conducting customer and market research:

Research helps you define target markets and opportunities accordingly, and also helps you
understand how your products and services are perceived.

Overseeing outside vendors and agencies:

Marketing is typically responsible for selecting and managing the agencies and vendors who
produce marketing materials and or/provide marketing support. These may include ad agencies,
print vendors, PR agencies or specialists, Web providers, etc.

Banking with

• Kanyakumari District central co-operative bank

• State bank of India

• State bank of Travancore

• Canara Bank

• Axis Bank

2.4 Diary Department

Objectives of the Dairy Department

• To pay remunerative price to the milk producers based on the quality of milk and
provide veterinary inputs and health care to increase the milk yield of milch
animals.
• To ensure availability of cattle feed and green fodder to milch animals even in
drought season.
• To ensure proper methods infrastructure for storage, processing and selling of milk
to handle surplus milk.
• To ensure availability of quality milk to the consumers at reasonable rates.

20
 • To introduce modern technology in various dairy activities.

Keeping these objectives in mind, a number of activities are undertaken by the Dairy
Department, viz., Provision of free veterinary health cover to all animals owned by the
members of milk cooperatives, implementation of Artificial Insemination Programme, supply
of balanced cattle feed and inculcation of farmers with the modern animal husbandry methods
and practices.

All activities, which are essential for the up gradation of the milch animals and improving their
productivity in the long run, have been undertaken.

2.5 Quality Control

Quality control (QC) is a procedure or set of procedures intended to ensure

that a manufactured product or performed service adheres to a defined set of quality criteria or
meets the requirements of the client or customer. QC is similar to, but not identical with, quality
assurance (QA). Quality control, also known as QC, is vital to any kind of business. It does not
matter if you are selling products or services, the value of these things are all determined by
their quality.

Without a quality control plan, manufacturing businesses would simply

crank out products, package them, and then ship them. However, one of the biggest problems
any business can face is defective or shoddy products. As a customer, when you spend your
hard-earned money on something, you expect it to perform as advertised. For example, few
people are going to buy clothes if they might fall apart after a few days or even months.

Role of Quality Control in Business:

The Customer:

To start building your quality system, you must begin with the end in mind. Specifically, what
does the customer truly value? It may not be exactly what they tell you they care about. You
need to be able to take their feedback, your observation and good data on their behaviors to
understand the customer's true values.

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The Feedback:

Since quality is dynamic, we cannot just design it out of the system; we have to effectively
react to it. Your feedback, and feed-forward, loops must be designed to be visible, relevant and
timely. Too often, the feedback isn't getting either to the people inadvertently causing the
problem, or to those who can do something to fix it. And if it is, we create multiple quality
signals that tell us eight different things in eight different ways. You can't react to the top issue
on eight different signal inputs. You must design your feedback systems so that people can see
the entire problem landscape and then make good decisions about where to put their resources.

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 FUNCTIONAL DEPARTMENTS

Functional Departments

A department is a distinct area, division or branch of an enterprise over

which a manager has authority for the performance of specified activities. In simple words,
departmentation is the process of classifying and grouping all the activities of an enterprise into
different units and sub-units. The aim is to facilitate the carrying out of the activities efficiently
for achieving overall results.

Departmentation further helps the executive to direct and control the

work to be done under his department. The executive under this system will also get a chance
to exhibit his skill and experience regarding various problems to be handled in his department
thereby the basis for top management to have effective co-ordination and control over the
various departments.

Following are the different departments in the organization:

1. Administrative Department

2. Finance Department

3. Marketing Department

4. Dairy Department

3.1 Administration Department

The administrative department functions include

• Manpower Planning

• Recruitment Policy

• Performance Appraisal

• Salary and Wages administration

• Industrial Discipline

• Maintaining service book and personnel file

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3.2 Finance Department

Business finance is concerned with the acquisition and utilization of funds required to meet the
financial needs of a business enterprises. Finance is the process of planning, acquiring, utilizing
and controlling the funds used in any kind of business. Finance is the life blood of business.
Every enterprise or company requires finance to start the work and grow.

Structure of Finance Department

General Manager

Manager
(Accountant) - 1

Executive - 2

Function of finance department:

• To collect all the receipts and make all the payments.

• To record all the transactions and prepare the final account.
• The account excise duty on good manufactured when it is dispatched.
• To ascertain the accrued gratuity liability of the company on date of balance sheet.
• Treat the claims against the company which are not admitted as contingent liability

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 PRICE CHART

MILK ITEMS PRICE [Rs]

MRP
Milma Smart 16.00
Toned Milk 17.50
Milma Jersey 17.50
Ghee 1 ltr/400.00
Butter 100g/35.00
Milk Cream 100g/105.00
Curd 23.00
Sambaram 05.00
Peda 06.00
Paneer 28.00
Diary Whitener 500g/175.00
Milk Lolly 03.00
Chocolate 10.00
Milma Mango 500ml/28.00
Milma Plus 200ml/20.00
Ice Candy 16.00
Yoghurt 16.00
Shrikhand 18.00
Milma Drinking Water 1ltr/18.00
Palada Mix 60.00

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 CHAPTERM-4

SWOT ANALYSIS

4.1 Strength

• Government organization
• Employees
• The Union has a good growth in liquid milk sales during the last five years.
• The Union has a wide range of milk products.

4.2 Weakness

• Marketing strategy
• High labour charge.
• Fund available during certain period is less.
• Advertising cost
4.3 Opportunities

• Growth in demand for more products.

• Good quality than other companies.
• Well maintained equipment’s.
• Clean and tidy environment increases clients.
• They can search new market globally to increase their revenue because of constant
demand for the product.
4.4 Threats

• Changes will affect cattle's easily.

• Private sector participation.
• Season Stricter and continuously changing environment law will affect farmers.
• Increasing transportation cost.
• High competition.
• Society doesn't have 100% faith in package products.

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 Chapter-V

5.1 Conclusion

➢ It was a new experience in the MILMA diary and I have learned the current processes
of the diary.
➢ The employees of MILMA respond so well they helped me to gather information about
the company.
➢ The Trivandrum district co-operative milk producer's union Ltd. has been performing
well in the milk and milk product goods, but they should really focus on their safety of
their employees and machineries.
➢ Both educated and uneducated gets employment opportunities because of this
organization. Thus, the organization provides great satisfaction to the public and
employees.

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BIBLIOGRAPHY

BOOKS

❖ Business Research Methods. Thakur Publishers.

❖ Marketing Management, Thakur publishers.
❖ Human Resource Management, Lakshmi Publications.
❖ Financial Management, Lakshmi publications.
❖ Data's collected from Officers of MILMA

WEBSITES

• http://milma milk.com organisation.html

• https://en.wikipedia.org wiki MILMA

• www.milmamilk.com/dairyprofile.html

• http://allindiadairy.com Dairy-Industry-In-India.aspx

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