OMNICHANNEL RETAILING

SPECULATION
BRICK MORTAR

Presented by Aditi Kashyap, Preetam Kundu, Sandipa Mondal,

Saptarshi Das, Shailendra, Shubham Ghate
X
ONLINE
 “The customer is the channel. You have to think about what it is you're trying to do
for them in a unique way. You've got physical assets, digital assets and you need to
THE CUSTOMER IS THE SALES CHANNEL

make them work together beautifully.

 In the first week of Nike's store opening in Melrose, Los Angeles, the unique store
number received more than 1,000 texts via its Swoosh in-store messaging
functionality.
TEXTING

SWOOSH TEXT
 Via the app, members can “unlock” rewards, such as music from
Apple, fitness classes from ClassPass or exclusive VIP experiences.
REWARD UNLOCK

NIKEPLUS UNLOCKS
 Members can scan any product barcode to pull up online and in-store
inventory and learn more about the item.
LEARN, SHOP AND PERSONAL SESSIONS

Visitors can book one-on-one sessions with associates via the Nike app

NIKE SCAN, NIKE EXPRESS SESSIONS

WHAT FASHION CAN LEARN FROM BEAUTY

Beauty brands are often a step ahead of the curve when it comes to using
omnichannel strategies to offer high-end experiences

REAL-TIME, PERSONAL DIALOGUES IN

PLACE OF SPONSORED CONTENT

WHAT FASHION CAN LEARN FROM BEAUTY

AUGMENTED REALITY TO OFFER A RICHER

BEAUTY SHOPPING EXPERIENCE ONLINE

PRESENCE OF OMNI CHANNEL IN STARBUCKS

To better integrate the mobile experience with the in-store one to puts consumer
convenience first.
App to pay rewarded with points that can be applied to a free coffee.
Additionally, they can skip the morning line ordering in advance.
 The Fresho stores merge the best of technology such as 'Self-billing Counters'
integrated with video AI tools.
SEAMLESS SHOPPING EXPERIENCE

'FRESHO' STORE IN BENGALURU

 ADITI KASHYAP
INTERVIEWS

Interviewee - Aparna
Age - 25
Legal Analyst

Speculating the mode of purchase

since last year, 2020-21
 Ethnic wear - Online/Offline

to utilize coupon code

While doing street shopping
INTERVIEWS

To get customized fit

Homegrown Labels - OmniChannel

Attending Fashion event

Ordered at the event paid while Delivery
Particular fit & Design
Personel Assistance
 Cosmetics - Online/offline

Nykaa Offers
No stores yet
INTERVIEWS

While store visit/window shopping

Athleisure

Discounts & Offers

Availability of fit & Design
Feasible
Easy Return Policies
 PREETAM KUNDU

Interviewee - Shuvajit Das

INTERVIEWS

Age - 24
Currently pursuing MBA in
Finance from IISWBM, Kolkata

Speculating the mode of purchase

since last year, 2020-21
 T-Shirt -Mode of purchase -Offline

Presence of try options,

Trail Rooms
INTERVIEWS

Getting the chance to touch the fabric.

Graphical Stickers -Mode of Purchase -online

Less Availability in Offline

Unmatched Designs.
 Cell Phone-Mode of Purchase -Online

Less price than offline

No problem in terms of buying online and
INTERVIEWS

getting service facility Offline

Medicines-Mode of Purchase -Online

Up to 30% Discounts Received on MRP

Time-Saving
Cash Backs
Free Shipping
 Pizza-Mode Of Purchase - Online
INTERVIEWS

Time-Saving
Home Delivery
Cash backs
Discounts
 SHUBHAM GHATE
INTERVIEWS

Interviewee - Aditya Oza

Age - 32
Businessman

Speculating the mode of purchase

since last year, 2020-21
 T-Shirts & Shorts-Online

Huge selection & variety of products

Convenience of not Going to the stores
Better prices with coupons and discounts
INTERVIEWS

No crowds & queue

Tuxedo - Offline

Urgency of Purchase
Touch & Feel of the fabric
Try and purchase
Can Know which suits him a best
Able to know does it really fit well
 Watches:-Online

Variety of brands
Exclusively available only on online
channels
Promos & special offers
INTERVIEWS

Convenient and time-saving

Easy Returns

Shoes-Online

Huge selection & variety of products

The convenience of not Going to the stores
Better prices with coupons and discounts
No crowds & queue
Easy return & Delivery Process
 Jacket - Offline
INTERVIEWS

Touch & Feel of the fabric

Try and purchase
Can Know which suits him a best
Able to know does it really fit well
 SANDIPA MONDAL

Interviewee - Akash Karmakar

INTERVIEWS

Age - 22
Currently pursuing CSE from Narula
Institution of Technology, kolkata

Speculating the mode of purchase

since last year, 2020-21
 Laptop and phone - Mode of Purchase -Online

Less price
Return Policy
Variety
Payment methods
INTERVIEWS

Customer Service

Grocery Items - Mode of Purchase - Online

Availability
Offers
Budget
 Phone Accessories - Mode of Purchase - Online

Less price
Variety
Custom made
INTERVIEWS
 SHAILENDRA GENDLE
Interviewee - Riddhima singh
INTERVIEWS

Age - 23
Profesion - Analyst in Northern
Trust

Speculating the mode of purchase

since last year, 2020-21
 Gadgets - Omni

Comparison
Number of brands
INTERVIEWS

Discounts

Apparel - Omni Channel

Number of variety
Easy returns
Trial of the apparel for fit and
comfort
 Exotic Fruits and vegetable - Online

Availability
Freshness
Door-step delivery
INTERVIEWS
 SAPTARSHI DAS

Interviewee - Hrishita Debnath

INTERVIEWS

Age - 23
Student and Working
Masters in History from JNU

Speculating the mode of purchase

since last year, 2020-21
 Handbags- Offline

To understand the size and feel of the

product
If it’s a luxury one to get the owning
INTERVIEWS

feeling
The authenticity of the luxury product

Jewelry - Omni

Trust and authenticity

Seeing before buying
Size issues for Necklace and Rings
 PERSONAL OBSERVATIONS

'Soon you won't mind going alone to Cafes & Restaurants'

- Aditi Kashyap
ADITI KASHYAP
 PERSONAL OBSERVATIONS

'Delivery trucks are the adult versions of icecream

trucks, though people still go to their favorite place for
favorite flavors' - Shailendra Gendle
SHAILENDRA GENDLE
 PERSONAL OBSERVATIONS

'Nowadays any restaurant and food court has the option

to order and pay on their table top' - Sandipa Mondal
SANDIPA MONDAL
 PERSONAL OBSERVATIONS

'Brands use online touchpoints to create an omnichannel

approach that will enhance their customers’ shopping
experience' - Shubham Ghate
SHUBHAM GHATE
 PERSONAL OBSERVATIONS

'I never thought of ordering these online, but I ended

up doing that' - Saptarishi Das
SAPTARISHI DAS
 PERSONAL OBSERVATIONS

'Nowadays online brands have their own style icon, you

can shop that entire look and preview it'' - Preetam
Kundu
SAPTARISHI DAS
THANK YOU!