INTRODUCTION

Every company considers dealer satisfaction as a goal and marketing

tool.It is not only a decisive component in framing the marketing strategy, but
also an inseparable part of the industry as far as its existence is concerned.
Dealer satisfaction also plays an important role in market growth,
diversification of products, market modification and above all retaining the
customers in their custody. Further, companies cannot perform the competition
only if they can go about winning dealers by meeting and satisfying their needs
because today‘s dealers face a vast array of products, brand choices prices. In
such an environment it is quite natural that dealers estimate which company‘s
offer will deliver them the maximum profit or satisfaction.

IMPORTANCE OF THE STUDY

Companies manufacture products according to the consumers‘ needs and
preferences, but the products reach the final consumers through the dealers,
hence it is very much essential for the manufacturers to ensure whether their
dealers are able to fulfill their roles effectively and to check the performance of
its dealers periodically .Understanding of these factors will help the companies
to make the prompt action to make product improvements on time and hence
grab more market. For doing this, company needs adequate information so that
it can further improve the performance of its dealers thereby improving its sales
and profit .Company can get the necessary information from the market by
conducting a market research on the perception of the dealers. This research is a
genuine effort to understand the dealer satisfaction levels on Bajaj Iron Box
Premium decorative ceiling fans. This will enable the company to enhance or
modify their image and value in dealer‘s minds.

1
ORGANIZATION SELECTED FOR THE STUDY
The company selected for the study was Bajaj. It is one of the world's
leading engineering corporations. Their portfolio ranges from transformers,
switchgear, circuit breakers, network protection & control gear, project
engineering, HT and LT motors, drives, lighting, fans, pumps and consumer
appliances and turnkey solutions in all these areas; thus enhancing the many
aspects of industrial and personal life. The company operates in four segments:
Power Systems, Consumer Products, Industrial Systems and Others. The Power
Systems include transformer, switchgear, turnkey projects and power
Supervisory control and data acquisition systems (SCADA).

The Consumer Products business supplies fans, lighting equipment (light

sources and luminaires), pumps, and range of electrical household appliances
and provides solutions for integrated security systems, home automation and
street lighting. The Industrial Systems include electric motors, alternators,
drives, traction electronics and Bajaj brought the electric fan to the Indian sub-
continent. The company – earlier known as Bajaj Works – manufactured its first
ceiling fan in 1937 at Worli, Mumbai. It later diversified into table- pedestal-
wall-mounted- exhausted industrial-fans. .The fans division has been winning
the market race for over a decade. Bajaj is the largest fan manufacturer in India,
manufacturing fans like Ceiling fans, Table fans, Wall mounting fans, Pedestal
fans, Exhaust fans, Industrial fans for various applications of air delivery- be it
domestic or industrial. CG is a leading fan exporter to countries like USA, Italy,
S. Africa, Ghana, Fiji, Singapore, Bahrain, UAE, Sri Lanka, UK, France, etc.

2
 COMPANY PROFILE

Bajaj Auto was established on 29 November 1945 as M/s Bachraj

Trading Corporation Private Limited. It initially imported and sold two- and
three-wheelers in India. In 1959, it obtained a license from the Government of
India to manufacture two-wheelers and three-wheelers and obtained Licence
from Piaggio to manufacture Vespa Brand Scooters in India. It became a public
limited company in 1960.

With the launch of motorcycles in 1986, the company changed its

branding from a scooter manufacturer to a two-wheeler manufacturer.

In 1984, Bajaj Auto signed a technical assistance agreement

with Kawasaki, cooperating to expand production and sales of motorcycles in
the local market.

In the early 2000s, Bajaj Auto bought a controlling stake in the Tempo
Firodia company, renaming it "Bajaj Tempo". Germany's Daimler-Benz owned
16% of Bajaj Tempo, but Daimler sold their stake back to the Firodia group. It
was agreed that Bajaj Tempo would gradually phase out the use of the "Tempo"
brand name, as it still belonged to Mercedes-Benz. The name of the company
was changed to Force Motors in 2005, dropping "Bajaj" as well as "Tempo",
over the objections of Bajaj Auto with whom the company shares a long history
as well as a compound wall.

In 2007, Bajaj Auto, through its Dutch subsidiary Bajaj Auto

International Holding BV, purchased a 14.5% stake of Austrian
rival KTM, gradually increasing its stake to a 48% non-controlling share by
2020. In December 2020, Bajaj started discussions on swapping its stake from

3
KTM to KTM's controlling shareholder Pierer Mobility, a subsidiary of Pierer
Industrie.
On 26 May 2008, Bajaj Auto Limited was split off into three corporate
entities — Bajaj Finserv Limited (BFL), Bajaj Auto Ltd (BAL), and Bajaj
Holdings and Investment Ltd (BHIL).

In 2017, Bajaj Auto and Triumph Motorcycles Ltd teamed up to build

mid-capacity motorcycles.

In 2017, Bajaj and Kawasaki ended a sales and services partnership in

India for the sale and after-sales service of Kawasaki motorcycles, which had
been established in 2009. The partnership's dealerships were later converted into
KTM ones. Bajaj and Kawasaki continue with their relationship in overseas
markets.

On 26 November 2019, Bajaj Auto invested about ₹57  crore ($8 million)

in bicycle and electric scooter rental startup Yulu. In this deal, Bajaj would also
manufacture customised electric scooters for Yulu.

A visionary entrepreneur with keen business savvy and foresight, Mr.

Pawan Bajaj founded Bajaj Electronics in 1980 with the principle of providing
quality and service to its guests.

The awe-inspiring journey that began with a small electronics showroom

at Lakidikapul in 1980, Bajaj Electronics has since evolved and has become the
most trusted electronics retail chain in South India. We earned the trust of the
locals and grew from strength to strength,  to what is now a chain of the most
genuine electronic stores across Telangana and Andhra Pradesh, offering quality
service at the best price. There are now 99 aesthetically designed and
conveniently located showrooms in cities like Hyderabad, Vishakhapatnam,

4
Nalgonda, Kurnool, Warangal, Tirupati, Vijayawada, Rajahmundry, and Guntur
where you can shop for the latest in electronics.
Our portfolio includes product lines that range from affordable & mass-
market to luxurious and cater to every economic group. The portfolio of Bajaj
Electronics includes all the leading electronic brands – LG, Panasonic, Sony,
Oppo, Vivo, Dell, HP, OnePlus, Voltas, etc. to name a few.

Every Bajaj Electronics store is like a permanent innovation trade fair

where you can try out and compare products, giving the perfect opportunity to
find out more about the latest trends and innovations available on the market.
Touching a product, picking it up, and trying it out are all part of the shopping
experience at Bajaj Electronics.

5
 PRODUCT PROFILE

Create an everlasting impression in your personal interactions with proper

garment care that is made possible with the help of a clothes iron. Ironing your
clothes is also an important part of your grooming routine and garment care. A
well ironed piece of clothing means that you care about details, which reflects
well in your professional life.
 
The clothes iron ensure that your clothes are well looked after. Ironing
your clothes at home with the Bajaj iron will give you a professional result and
will not burn a hole in your pocket either. Ironing your clothes with the best iron
will make your clothes look good for a longer period of time.
 
Grooming Appliance
  Ironing can be considered an important part of the grooming process. The
Bajaj iron comes with an extremely clean surface that finishes the ironing with a
visually appealing aesthetic look. With a quick heating capacity and low energy
consumption, the iron has a ceramic coated plate for the sole. One of the best
ways to achieve a properly pressed piece of cloth is the steam iron. The steam
iron bursts the steam powerfully and gets rid of stubborn creases. For safety, it
comes with a thermal facility. Once the ironing is done, you do not have to
worry about its maintenance as it has a self- cleaning option.
 
Varied Functioning
  In order to cater to different types of clothing materials, the steam iron
has a steam output that can be adjusted as per your requirements. The steam
iron can also be used vertically to properly press curtains and other vertically
suspended materials. Although the steam iron performs a number of functions,
it is extremely lightweight and has a comfortable grip for ease of use. The cool
touch body ensures that there will be no untoward sparks while using the steam

6
iron. With an extra-long cord, you can press your clothes at a comfortable
distance from the main switch. Another important means of garment care is the
dry iron that comes with a non-stick plate that is coated on the sole. The handle
does not heat up on use as it has a cool touch grip, making it easier for you to
press the clothes to give it a visually appealing finish. The dry iron is
ergonomically designed for convenient use during ironing. To ensure that the
clothes do not burn while being ironed, it is equipped with an auto-lift feature
which lets the dry iron be lifted up from the front.
 
You can now easily browse through the various options and buy an iron
online. You do not have to worry about the Bajaj iron price as different ranges
are available for the various budgetary requirements.

Bajaj Iron Box

Ironing is one of the most tedious chores we all tend to do in our home
and is often despised by many. Steam irons make all our lives much simpler
because it effectively removes wrinkles during steaming as it loosens up the
fabric crease with moisture and generates heat that works immediately to
smooth out the clothes. The built-in water reservoir in the steam iron generates
steam that is used to iron the clothes. With the right steam iron you can easily
iron out a range of fabrics, from silk to cotton and linen in a shorter amount of
time, and with good results. While there are a range of steam irons available in
the market, let us look into some key features to watch out for when purchasing
the right one.

Bajaj Dry Irons

Ironing clothes is such an integral part of our daily routine that it is
imperative to invest in a well-functioning and robust iron. Uniforms, formal
wear, casuals and all apparel made of cotton need to be regularly ironed, for a

7
chic and a sophisticated look. Dry irons and steam irons are ideal for this
purpose. They have very low maintenance requirements and you can use them
daily without any hassles.

Ergonomic Design
Bajaj dry irons have been carefully designed, with thorough consideration
of all the aspects. Our dry irons have a slender ergonomic design that allows
you to smoothen out all the wrinkles in your clothes seamlessly, while offering
an aesthetically pleasing look. Some of our dry iron models have an innovative,
patented structure. The range of our Insta Lift dry irons is popular as it
incorporates an auto lift feature that immediately lifts off the front hot bottom of
the iron once released, to eliminate the risk of burning clothes. Our other dry
irons have a classic design that use a flat vertical stand which is perpendicular to
the smooth ironing bottom. Overall, all our dry irons have a comfortable hand
grip for an unperturbed ironing experience.

High Quality
The star component, however, in all our dry irons is the heating plate
attached to the bottom. These plates have an elongated triangular design with a
tapering end that allows you to smoothen out wrinkles evenly in slender pleats
or tricky folds of clothes. All of Bajaj’s best dry irons have a non-stick coated
sole plate. The coating is essential to eliminate as much friction as possible and

8
to allow a plush finish to your ironed clothes. Moreover, its super clean surface
finish requires almost no maintenance and is entirely resistant to rusting.
No Compromises on Safety
We have a few models of the dry iron which lean on the heavier side.
However, the modern construction of a dry iron is a lightweight one for added
convenience and for an easier glide. Since a dry iron is a gadget that reaches
temperatures that are high enough to cause serious mishaps, it is crucial that all
aspects for providing safety for the user as well as for the gadget are covered
comprehensively. All our Bajaj dry irons assure all-round safety with a fully
insulated stainless steel and thermoplastic construction of its body. They also
have a mandatory safety thermal fuse that prevents the gadget from overheating
when exposed to a constant supply of electricity. Moreover, Bajaj irons are
approved by BIS (Bureau of Indian Standards) and are conferred with an ISI
mark of excellence.

Bajaj Steam Irons

An important component of garment care is the steam iron. A steam iron

is usually needed to press the clothes into perfect detail. This helps to create a
fashionable impression on whomever you are interacting with. A well pressed
cloth gives the impression that you pay specific attention to detail. A steam iron
is a basic Household Appliances that always comes in use.

9
 While opting for a steam iron, it is important to remember that the steam
should be enough to get rid of the creases. The water reservoir of the steam iron
should be easy to fill whenever required. A steam iron is a versatile device that
makes removing the creases from clothes easier. You no longer have to put in
extra effort to press the clothes, the steam does that for you.

Professional Look
The Bajaj steam iron is one of the best steam irons as it easily glides over
the clothes due to the non-stick coated sole of the plate. It is equipped with a
number of steam vents that help in the even distribution of steam. You can also
use the Bajaj steam iron vertically so as to press the curtains or any other
vertically suspended material. The steam flow of the steam iron can be
manipulated as per your requirement to press different types of clothes. A
powerful burst of the steam ensures that you can get rid of the stubborn creases
without the need to press it too hard. Using the Bajaj steam iron, you can press
your clothes to give them a pleasant finish. The cordless steam iron is extremely
convenient to use. The water spraying facility of the steam iron is powerful
enough to deal with certain creases that are usually very hard to get rid of.

Buying Made Easy

The translucent water tank of the Bajaj steam iron helps you gauge the
amount of water that you will need to properly iron the clothes. The Bajaj steam
iron can also be used to get rid of the wrinkles from cloth materials as tough as
cotton and linen. Given that a Bajaj steam iron is one of the best steam irons,
you can look for a comfortable Bajaj steam iron price for yourself and buy a
steam iron online. A range of steam iron prices is available for you to choose
from as per your various requirements. However, if you are looking for a
similar product, then a dry iron would be the best choice for your wardrobe
care.

10
11
 OBJECTIVES OF THE STUDY
The objectives of the study are mainly classified into two types

Primary:
 To identify the level of satisfaction of Bajaj iron box dealers and to
measure the factors influencing the dealers to deal with Bajaj.

Secondary:
 To identify the pattern of advertisement followed by the dealers.
 To find out how the dealers rate the brand Bajaj.
 To know how the dealers rate the quality of premium iron box of Bajaj.
 To find out how the dealers rate the promotional activities carried down
by Bajaj.
 To know the impact of after sales service provided by Bajaj and the
satisfaction level of the dealers
 To know dealers opinion regarding the availability of Bajaj iron box.
 To find out the areas of dealership that needs improvement with respect
to Bajaj iron box.

12
 RESEARCH METHODOLOGY

Facts information or premises systematically collected and formally

presented for the purchase of drawings interferences. May be called data. A
methodology includes sources of data collection of data and analysis of data it
seems appropriate analysis of data it seems appropriate at this juncture to
explain the difference between research methods and research methods and
research methodology research method. May be understood as all those
techniques that are used for conduction of research methodology is way to
systematically solve the research problem.

Sources of Data

The data were collected from both primary and secondary sources. The
primary data were collected from the sample respondents with questionnaire.
Secondary data were collected from magazines, and periodicals.

Collection of Data

The study uses both primary and secondary data collection of data is the
first step in the satiation treatment of a problem. The data regarding the price,
quality, satisfaction etc., before collecting the data pilot study was conducted
and the necessary corrections were made in schedule. After identifying and
designing the research problem and determining the specific information for the
research can collect through primary data and secondary data.

Primary Data

The Primary data in many project is collected thought proper

questionnaire, interview.

13
Secondary data

Secondary data those data which are collected from some earlier research
work I are in printed booklets and company websites.

Sampling

Sampling means where only a few units of population under study are
considered for analysis is called sampling.

Sample Unit

The Sample unit existing Bajaj Iron Box.

Sample Size

The sample size taken for the survey is 100 respondents.

Sample Technique

Sampling technique used in the survey won probability convenience

sampling technique.

Tools used for analysis

The data analysis in this study is the percentage analysis method.

14
 DATA ANALYSIS AND INTERPRETATION

Data Analysis

This is an attempt to organize and summaries data in order to increase

results. Usefulness in such a manner that enables the researcher to relate critical
points which the study objectives. Sometimes these organizing and
summarizing of data requires the use of summary statically measures.

Such as percentage averages and dispersions since most marketing data

are collected through the use of samples, the reliability of the summary
estimates is required to be determined. In this survey the collected data are
analyzed and interpreted by the percentage analysis method.

Percentage analysis method

Percentage method to a special kind of Ratio percentage is used in

making comparison between two or more series of data percentage to describe
relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

Research design

A Marketing research design specifies the procedure for encoding and

controlling the research project. The choice of particular research design would
follow from the problem. As such there is no single best design. However, any
marketing research study must explicitly sate its plan about collection and
analysis of data.

15
 TABLE-1

RESPONDENTS USAGE OF IRON BOX

No. of
S.No. Particulars Percentage
Respondents

1. Yes 80 80

2. No 20 20

Total 100 100

Source: Primary Data

Among the 100 Respondents

 80% of the respondents are using iron box.
 20% of the respondents are not using iron box.

16
 CHART-1

RESPONDENTS USAGE OF IRON BOX

100

90 80
80

70
Percentage

60

50

40

30 20

20

10

0
Yes No

Particulars

17
 TABLE-2

RESPONDENTS PREFERENCE IN BRAND OF IRON BOX

No. of
S.No. Particulars Percentage
Respondents
1 Bajaj Iron Box 60 75

2 Philips 15 19

3 Lucky Gold Star 5 6

Total 80 100

Source: Primary Data

Among 80 Respondents
 75% of respondents prefer in Bajaj Iron Box.
 19% of respondents prefer in Philips Iron Box.
 6% of respondents prefer in Lucky Gold Star Iron Box.

18
 CHART-2

RESPONDENTS PREFERENCE IN BRAND OF IRON BOX

100

90

80 75

70
Percentage

60

50

40

30
19
20
6
10

0
Bajaj Philips Lucky Gold Star

Particulars

19
 TABLE-3

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents
1 Excellent 20 33

2 Good 25 42

3 Better 15 25

Total 60 100

Source: Primary Data

Among 60 Respondents
 33% of respondents say that the Bajaj quality is excellent.
 42% of respondents say that the Bajaj quality is good.
 25% of respondents say that the Bajaj quality is better.

20
 CHART-3

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

BAJAJ IRON BOX

21
 100

90

80

70
Percentage

60

50 42

40 33
25
30

20

10

0
Excellent Good Better

TABLE-4
Particulars

RESPONDENTS OPINION ABOUT THE PRICE LEVEL OF

BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents
1 Moderate 35 58

2 Costly 15 25

3 Low 10 17

Total 60 100

Source: Primary Data

Among 60 Respondents
 58% of respondents say that the Bajaj price is moderate.
 25% of respondents say that the Bajaj price is costly.
 17% of respondents say that the Bajaj price is low.

22


23
 CHART-4

RESPONDENTS OPINION ABOUT THE PRICE LEVEL OF

BAJAJ IRON BOX

100

90

80

70
58
Percentage

60

50

40

30 25
17
20

10

0
Moderate Costly Low

Particulars

24
 TABLE-5

RESPONDENTS OPINION ABOUT EXPECTING OFFER FROM

BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents
1 Yes 50 83

2 No 10 17

Total 60 100

Source: Primary Data

Among 60 Respondents
 83% of respondents expecting offer from Bajaj iron box.
 17% of respondents expecting offer from Bajaj iron box.

25
 CHART-5

RESPONDENTS OPINION ABOUT EXPECTING OFFER FROM

BAJAJ IRON BOX

100

90 83

80

70
Percentage

60

50

40

30
17
20

10

0
Yes No

Particulars

26
 TABLE-6

RESPONDENTS OPINION ABOUT EXPECTING KIND OF OFFER

FROM BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents
1 Price Reduction 35 58

2 Cash Discount 25 42

3 Quality Offer 0 0

Total 60 100

Source: Primary Data

Among 60 Respondents
 58% of respondents expecting price reduction offer from Bajaj iron box.
 42% of respondents expecting cash discount offer from Bajaj iron box.

27
 CHART-6

RESPONDENTS OPINION ABOUT EXPECTING KIND OF OFFER

FROM BAJAJ IRON BOX

100

90

80

70
58
Percentage

60

50 42

40

30

20

10
0
0
Price Reduction Cash Discount Quality Offer

Particulars

28
 TABLE-7

PURCHASING POINT OF BAJAJ IRON BOX

No. of
S.No. Particulars Percentage
Respondents
1 Retail Shop 30 50

2 Wholesale 5 8

3 Online Shopping 25 42

Total 60 100

Source: Primary Data

Among 60 Respondents
 50% of respondents purchasing Bajaj iron box from retail shop.
 8% of respondents purchasing Bajaj iron box from wholesale.
 42% of respondents purchasing Bajaj iron box from online shopping.

29
 CHART-7

PURCHASING POINT OF BAJAJ IRON BOX

100

90

80

70

60
50
Percentage

50 42

40

30

20
8
10

0
Retail Shop Wholesale Online Shopping

Particulars

30
 TABLE-8

RESPONDENT OPINION ABOUT USING PLACE OF

BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents
1 Home 30 50

2 Ironing Centre 5 8

3 Tailoring Shop 25 42

Total 60 100

Source: Primary Data

Among 60 Respondents
 50% of respondents using Bajaj iron box in home.
 8% of respondents using Bajaj iron box in ironing centre.
 42% of respondents using Bajaj iron box in tailoring centre.

31
 CHART-8

RESPONDENT OPINION ABOUT USING PLACE OF

BAJAJ IRON BOX

100

90

80

70
Percentage

60
50
50 42

40

30

20
8
10

0
Retail Shop Wholesale Online Shopping

Particulars

32
 TABLE-9

RESPONDENT OPINION ABOUT CHANGING TIME OF

BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents
1 Every 2 years 10 17

2 When it become damaged 50 83

Total 60 100

Source: Primary Data

Among 60 Respondents
 17% of respondents changing Bajaj iron box in every 2 years.
 83% of respondents changing Bajaj iron box when it become damaged.

33
 CHART-9

RESPONDENT OPINION ABOUT CHANGING TIME OF

BAJAJ IRON BOX

100

90 83

80

70
Percentage

60

50

40

30
17
20

10

0
Every 2 years When it become damaged

Particulars

34
 TABLE-10

RESPONDENT OPINION ABOUT USING PERIOD OF

BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents
1 Below 5 years 25 50

2 5-10 years 20 8

3 Above 10 years 15 42

Total 60 100

Source: Primary Data

Among 60 Respondents
 50% of respondents using Bajaj iron box below 5 years.
 8% of respondents using Bajaj iron box for 5-10 years.
 42% of respondents using Bajaj iron box above 10 years.

35
 CHART-10

RESPONDENT OPINION ABOUT USING PERIOD OF

BAJAJ IRON BOX

100

90

80

70
Percentage

60
50
50 42

40

30

20
8
10

0
Below 5 years 5-10 years Above 10 years

Particulars

36
 TABLE-11

RESPONDENT OPINION ABOUT USAGE OF PREVIOUS BRAND

No. of
S.No. Particulars Percentage
Respondents
1 Philips 25 42

2 Havells 30 50

3 Lucky Gold Star 5 8

Total 60 100

Source: Primary Data

Among 60 Respondents
 42% of respondents using Philips before the Bajaj iron box.
 50% of respondents using Havells before the same as Bajaj iron box.
 8% of respondents using Lucky Gold Star before the Bajaj iron box.

37
 CHART-11

RESPONDENT OPINION ABOUT USAGE OF PREVIOUS BRAND

100

90

80

70

60
50
Percentage

50 42
40

30

20
8
10

0
Philips Havells Lucky Gold Star

Particulars

38
 TABLE – 12

RESPONDENTS GET THE KNOWLEDGE ABOUT

BAJAJ IRON BOX
No. of
S. No. Particulars Percentage
Respondents
1 Television 35 58

2 Neighbors 5 8

3 Newspaper 20 33

Total 60 100

Source: Primary Data

Among 60 Respondents
 58% of respondents are getting knowledge from television.
 8% of respondents are getting knowledge from neighbors.
 33% of respondents are getting knowledge from newspaper.


39
 CHART – 12

RESPONDENTS GET THE KNOWLEDGE ABOUT

BAJAJ IRON BOX

100

90

80

70
58
Percentage

60

50

40 33

30

20
8
10

0
Television Neighbors Newspaper

Particulars

40
 TABLE-13

RESPONDENTS OPINION ABOUT RECOMMEND

BAJAJ IRON BOX TO OTHERS
No. of
S.No. Particulars Percentage
Respondents
1. Yes 56 93

2. No 4 7

Total 60 100

Source: Primary Data

Among the 60 Respondents

 93% of the respondents are recommending the Bajaj iron box to others.
 7% of the respondents are not recommending the Bajaj iron box to others.

41
 CHART-13

RESPONDENTS OPINION ABOUT RECOMMEND

BAJAJ IRON BOX TO OTHERS

100 93

90

80

70
Percentage

60

50

40

30

20
7
10

0
Yes No

Particulars

42
 TABLE-14

RESPONDENTS OPINION ABOUT EXPECTING THE CHANGES IN

BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents

1. Yes 6 10

2. No 54 90

Total 60 100

Source: Primary Data

Among the 60 Respondents

 10% of the respondents expect the changes in Bajaj iron box.
 90% of the respondents not expect the changes in Bajaj iron box.

43
 CHART-14

RESPONDENTS OPINION ABOUT EXPECTING THE CHANGES IN

BAJAJ IRON BOX

100
90
90

80

70

60
Percentage

50

40

30

20 10
10

0
Yes No

Particulars

44
 TABLE-15

RESPONDENT OPINION ABOUT THE KIND OF CHANGES IN

BAJAJ IRON BOX
No. of
S.No. Particulars Percentage
Respondents
1 More facilities 25 42

2 More models 30 50

3 Quality improve 5 8

Total 60 100

Source: Primary Data

Among 60 Respondents
 42% of the respondents expect the changes of more facilities.
 50% of the respondents expect the changes of more models.
 8% of the respondents expect the changes of quality improve.

45
 CHART - 15

RESPONDENT OPINION ABOUT THE KIND OF CHANGES IN

BAJAJ IRON BOX

100

90

80

70

60
50
Percentage

50 42
40

30

20
8
10

0
More facilities More models Quality improve

Particulars

46
 TABLE-16

RESPONDENT OPINION ABOUT COMPARING TO

PREVIOUS BRAND
No. of
S.No. Particulars Percentage
Respondents
1 Price 10 17

2 More models 20 33

3 Quality 30 50

Total 60 100

Source: Primary Data

Among 60 Respondents
 17% of the respondents comparing to previous brand for price.
 33% of the respondents comparing to previous brand for more models.
 50% of the respondents comparing to previous brand for quality.

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 CHART - 16

RESPONDENT OPINION ABOUT COMPARING TO

PREVIOUS BRAND

100

90

80

70

60 50
Percentage

50

40 33

30
17
20

10

0
Price More models Quality

Particulars

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 TABLE-17

RESPONDENTS OPINION ABOUT THE BAJAJ IRON BOX EASILY

AVAILABILITY IN YOUR AREA
No. of
S.No. Particulars Percentage
Respondents
1 Easily available 40 67

2 Rarely available 0 0

3 Frequently available 20 33

Total 60 100

Source: Primary Data

Among the 60 Respondents

 67% of the respondents say that Bajaj iron box easily available in our
area.
 33% of the respondents say that Bajaj iron box frequently available in our
area.

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 CHART-17

RESPONDENTS OPINION ABOUT THE BAJAJ IRON BOX EASILY

AVAILABILITY IN YOUR AREA

100

90

80
67
70

60
Percentage

50

40 33

30

20

10 0

0
Easily available Rarely available Frequently available

Particulars

50
 TABLE-18

RESPONDENT SATISFACTION LEVEL OF THE

BAJAJ IRON BOX

S.No. Particulars No. of Respondents Percentage

1. Satisfied 35 58

2. Fully satisfied 25 42

Total 60 100

Source: Primary Data

Among 60 Respondents
 58% of the respondents are satisfied in this Bajaj iron box.
 42% of the respondents are fully satisfied in this Bajaj iron box.

51
 CHART – 18

RESPONDENT SATISFACTION LEVEL OF THE

BAJAJ IRON BOX

100

90

80

70
58
60
Percentage

42
50

40

30

20

10

0
Satisfied Fully satisfied

Particulars

52
 FINDINGS
 75% of respondents prefer in Bajaj Iron Box.
 42% of respondents say that the Bajaj Iron Box quality is good.
 58% of respondents say that the Bajaj Iron Box price is moderate.
 83% of respondents expecting offer from Bajaj Iron Box.
 58% of respondents expecting price reduction offer from Bajaj Iron
Box.
 50% of respondents purchasing Bajaj Iron Box from retail shop.
 50% of respondents using Bajaj Iron Box in home.
 83% of respondents changing Bajaj Iron Box when it become
damaged.
 50% of respondents using Bajaj Iron Box below 5 years.
 50% of respondents using Havells before the same as Bajaj Iron Box.
 58% of respondents are getting knowledge from television.
 93% of the respondents are recommending the Bajaj Iron Box to
others.
 90% of the respondents not expect the changes in Bajaj Iron Box.
 50% of the respondents expect the changes of more models.
 50% of the respondents comparing to previous brand for quality.
 67% of the respondents say that Bajaj Iron Box easily available in our
area.
 58% of the respondents are satisfied in this Bajaj Iron Box.

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 SUGGESTIONS

 There are only very few exclusive dealers for Bajaj Iron Box in Cumbum
town, therefore having exclusive dealership can be helpful for the
company.
 Majority of the Bajaj Iron Box dealers depend solely on company
advertisement for making sales which mainly consist of hoardings and
bill boards. Encouraging the dealers to advertise the Bajaj Iron Box iron
box in collaboration with the company by word of mouth and Point-of-
purchase displays etc. can make positive differences in the sales.
 12% of the dealer mentioned that margin received is average compared to
other brands. This could be due to the price difference that exist in the
market. Hence, the existence of price differences in the market is to be
checked and controlled by the company by maintaining strict price
standardization.
 Dealer meets, trade allowances and push money can be good promotional
techniques to boost the morale of the dealers.
 The existence of duplicates in the market should be checked and dealt
with using methods such as holograms, Unique bar coding etc.
 Having a separate website where the Bajaj Iron Box iron box dealers can
enter using a separate user name and password thereby creating a
platform for them to interact among each other and the company alike can
be a cost effective way to maintain the dealer‘s morale.

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 LIMITATIONS

 The study has been completed during a short period of time so it was not
possible to study the problems well in detail.
 The employee has low awareness level about the initiatives and practices
by which there is difficulty in collecting the information from employee.
 There are inabilities to gather information from all the hierarchy levels of
organization. Sample size has been taken 45 for trainees.
 No response for some of questions.
 The scope of analysis was restricted as the questionnaire was distributed
only to few departments.

55
 CONCLUSION

In today‘s economy all manufacturers need to pay attention on how to

build strong long-term relationships with their dealers chain. For a
manufacturing company, in order to satisfy its customers, it is highly important
to satisfy its dealers, as they are the direct customers to them. Establishing
satisfaction as the ultimate goal, is like the other ultimate goals of business
pursuit of higher profits or shareholders wealth. Perfect dealer service or
satisfaction is one that meets the combined need satisfaction.

The Study on dealer satisfaction of Bajaj Iron Box in Cumbum town

helped in understanding the level of satisfaction of iron box dealers. Another
purpose of the study was to measure the factors affecting the dealer satisfaction.
The study helped in having a better understanding about iron box market in
Cumbum town and about the dealer network of Bajaj Iron Box iron box. Most
of the dealers have good opinion about the brand and quality of Bajaj Iron Box.
Majority of the dealers are impressed by the timely delivery and employees
interactions on part of the company. The study revealed that satisfaction of
Bajaj Iron Box iron box dealers is good.

Statistical analysis of the hypotheses revealed that overall satisfaction of

the dealers were affected by the factors such as credit period, promotional
activities, timely delivery of products, employees interaction with the dealer,
after sales service and availability of products during seasons of high demand.
Study revealed few areas that need continued attention from the company such
as advertising, sales, credit facilities, better promotion, speedy service etc.
These factors can be crucial for further success of the company.

56
 Understanding the needs of the dealers beforehand and making adequate
efforts to meet those needs on time are crucial for the growth and success of
Company‘s business. Dealer satisfaction is a systemized service that involves
the entire organization. This study helped in measuring and understanding those
factors which affected dealer satisfaction and to estimate the overall satisfaction
of Bajaj Iron Box dealers.

57
 BIBLIOGRAPHY

Books
 Principles of marketing, Philip Kotler& Gary Armstrong
 Marketing research -Principles applications & Cases, D.D. Sharama &
G.C. Beri
 Statistical tools, S.P. Gupta
 Research methodology, C.R. Kothari
 Basic marketing, William G.Zikmund, Michaell d. Amico.

Websites
 www.google.com
 www.balajelectricals.com
 www.jdpower.com
 www.ibef.org
 m.economicstime.com

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 A MARKET SURVEY ON CONSUMER PREFERENCE AND
SATISFACTION TO BAJAJ IRON BOX IN
CUMBUM TOWN

QUESTIONNAIRE

Name : Age :

Address :

1. Do you use iron box in your home?

A) Yes B) No
2. If yes, which company iron box do you prefer?
A) Philips B) Bajaj C) Lucky gold star
3. Why do you prefer this product?
A) Quality B) Price C) Finishing
4. What is your opinion about the quality of Bajaj Iron Box iron box?
A) Excellent B) Good C) Better
5. What is your opinion about the price of Bajaj Iron Box iron box?
A) Moderate B) Costly C) Low
6. Do you expect any discount /offer for this product?
A) Yes B) No
7. If yes, what kind of offer do you expect?
A) Price reduction B) Cash discount C) Quality offer
8. Where do you purchase the Bajaj Iron Box iron box?
A) Retail shop B) Wholesale C) Online shopping
9. Where do you mostly use the Bajaj Iron Box iron box?
A) Home B) Ironing centre C) Tailoring shop
10. How often do you buy the Bajaj iron box?
A) Every 2 years B) When it become damaged

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11. How long do you use the Bajaj iron box?
A) Below 5 years B) 5-10 years C) Above 10 years
12. What was your previous brand using Bajaj iron box?
A) Philips B) Havells C) Lucky Gold Star
13. Which media attract you do know about the Bajaj iron box?
A) Television B) Neighbor C) Newspaper
14. Do you recommend the Bajaj Iron Box iron box to others?
A) Yes B) No
15. Do you expect any changes in the Bajaj Iron Box iron box?
A) Yes B) No
16. If yes, what kind of the changes do you expect?
A) More facilities B) More models C) Quality improve
17. Which makes you do adopt this product while comparing your previous
product?
A) Price B) More models C) Quality
18. Whether all models are available in Bajaj Iron Box iron box?
A) Easily available B) Rarely available C) Frequently available
19. What is your opinion satisfaction about Bajaj Iron Box iron box?
A) Satisfied B) Fully satisfied
20. Do you give any valuable suggestion...........................

60