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Sales Strategy in Real Estate

This sales strategy presentation outlines plans to increase sales through efficient marketing and a dedicated business development team. The business development team will include both contract agents and in-house surveyors overseen by the Head of Business. Agents will receive a 7% commission and surveyors 5% commission. A sales algorithm is proposed using social media, financial market collaborations, telemarketing, and micro-pocket payments. Support will be provided through graphic design, property catalogues, branded materials, and initial mobilization funds for agents. Progress and compliance will be monitored through a communication flow chart. The overall goal is to pass a sales target of 75%.

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Davis
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246 views7 pages

Sales Strategy in Real Estate

This sales strategy presentation outlines plans to increase sales through efficient marketing and a dedicated business development team. The business development team will include both contract agents and in-house surveyors overseen by the Head of Business. Agents will receive a 7% commission and surveyors 5% commission. A sales algorithm is proposed using social media, financial market collaborations, telemarketing, and micro-pocket payments. Support will be provided through graphic design, property catalogues, branded materials, and initial mobilization funds for agents. Progress and compliance will be monitored through a communication flow chart. The overall goal is to pass a sales target of 75%.

Uploaded by

Davis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SALES

STRATEGY
PRESENTATION

BY
DAVIS OYEBAMIJI
May, 2022
OTM (On-Time
Marketing)
This comprises plans and efficient mode
of identifying the big needs peculiar to a
demography and setting up a fast and
efficient mechanism of meeting them.

HOW? 2
CREATING
BUSINESS
DEVELOPMENT
UNIT/COMMITTEE
This Business Development team (BDT) comprising Both Contract Agents and in-house
surveyors report to the Head of business(HOB). The team under the Supervision of
Head of Business; take responsibilities for strategy, Plans, innovation, and execution
of techniques required for meeting and surpassing the set target.

CONTRACT
IN-HOUSE
STAFF/AGENTS
SURVEYORS ▪ 7% commission on inflow payable
monthly
▪ 5% Commission on inflow payable ▪ Branded T-shirt
monthly + existing salary ▪ N2000 weekly Mobilization (payable
structures for the first month only)
▪ Monthly Sales Target 3
▪ Flexible work hours
▪ Opportunity of Full time employment
SALES ALGORITHM

 Promotional sales through DSA/cross-branches


marketing USING:

1. SOCIAL MEDIA/BLOG MARKETING


2. FINANCIAL MARKETS COLLABORATION
3. STORMING/ON-AIR MOBILIZATION/TELEMARKET
4. OFF-PLAN SALES THROUGH MICRO-POCKET PAYMENT
5. CYBER-MARKETING/REMARKETING

4
✓ Graphics Designer
✓ SALES AGENT (experienced local agents/Young
tech or social media savvy)
✓ Property Catalogue/Bulletin
✓ T-shirts for Agents
✓ Lapel pins for In-house Surveyors
✓ Fliers (Hard & Soft)
✓ Weekly (N2,000 or A/A) Mobilization for Agents
(Ist 4weeks)
TYPICAL COMMUNICATION FLOW CHART

EXT. SOCIAL
SURVEYORS RELATIONSHIPS MEDIA/WEBS
BULLETTIN PLATFORMS

HEAD OF BUSINESS/AGENTS

SALES TEAM SALES TEAM


1/CORPORATE GRAPH DEGNR/Resp Officers 2/DIGITAL

QUALITY
CONTROL/COMPLIANCE

TARGET @
75% PASS

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