DISCIPLINES AND IDEAS IN

APPLIED SOCIAL SCIENCES

(DIASS)
Quarter 4 – Module 1:
Discipline of Communication

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DISCIPLINES AND IDEAS IN APPLIED SOCIAL SCIENCES (DIASS)- Grade 11
Alternative Delivery Mode
Quarter 4 – Module 1 : Discipline of Communication Part 1

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Undersecretary: Diosdado M. San Antonio

SENIOR HS MODULE DEVELOPMENT TEAM

Author: MA. KRISTINA JOY P. GALINDEZ

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 DISCIPLINES AND IDEAS IN
APPLIED SOCIAL SCIENCES
(DIASS)
Quarter 4 – Module 1:
Discipline of Communication

This module has one lesson namely:

• Lesson 1 – disciplines of communication
Most Essential Learning Competencies:
• The students identify the goals and scope of communication
(HUMMS_DIASS 12-Ih-28
• The students demonstrate comprehension of principles of
communication (HUMMS_DIASS 12-Ih-29
• describe the elements and levels of communication processes;
• demonstrate a high level of understanding of the basic concepts of
communication through communicating one’s idea or thought on a
relevant social issue; and
• appreciate the importance of communication in the society.

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 Grade-11
HUMSS
Discipline of Communication

Let us try this

What is communication?

Communication is a process by which information is exchanged between

individuals through a common system, signs, or behavior (Merriam Webster
dictionary). It the process by which messages or information is sent from one place
or person to another, or the message itself. (Cambridge.org Dictionary)

Communication also plays an important role in the society more so in a

democratic country such as ours. The government cannot simply decide on the
national policies without getting the people’s consensus. Therefore, they should exert
effort to get their opinions first before implementing policies that would directly affect
them. Likewise, the government should also report to the people what is going on in
the government and they usually do this by giving press releases or addressing the
people directly through public speeches which are sometimes aired on national
television. It goes without saying that government officials should be effective
communicators so that they would be understood by the people in order for mutual
understanding to be achieved. Let us learn more about it by doing the activity that
follows.

Direction. Watch any speech delivered by President Duterte on national television

to address the nation and report on the status of COVID 19 situation in the country.
Take note of the following and answer the questions that follow.

Watched from (Channel/

Facebook/ Youtube):

Speaker

Target Audience

Goal/Purpose

Language Used

Topic

Major Point 1

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Major Point 2

Major Point 3

Major Point 4

Major Point 5

Add more points if

needed

Add more points if

needed

Add more points if

needed

Questions to Ponder!

1. Do you think the speaker achieved his goal?

___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

2. What do you think contributed to the achievement of his goal?

___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.
3. What impact did his speech have on you as an audience?

___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

4. Do you think that the speaker is an effective communicator based on his

speech that you have watched?
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.
5. Based on the speech that you have watched, what do you think is mass
communication?

___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

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 Let us explore and discover

Communication has been called the most practical of the academic

disciplines (Jones 2013). No matter the field of expertise, we are all
practitioners of communication. Communication is derived from the Latin
word “communis” which means COMMON. It is concerned with the
establishing COMMONNESS between the participants of communication,
that is, through the transmission of ideas and emotions.

The fact that communication is an everyday practice can be interpreted in

two ways:
1. that our everyday communication experience can be used in building
our knowledge and skills to make us effective and ethical
communicators;
2. that this “ordinaries” of communication may lead us to take it for
granted.

Overall, the definitions cited convey that COMMUNICATION is a

complex process that involves the use of symbols and which facilitates human
interaction and relationships.

Communication focuses on the process of clearly expressing and

understanding ideas in written, verbal, nonverbal, and multimodal forms.

The Two (2) Basic Types of Communication

1. Verbal – it can be oral and written communication.

2. Non-verbal – are signs, symbols, colors, gestures, body language, facial
expression

Auditory Means Of Communication

1. Speech
2. Song
3. Tone of voice

Nonverbal Means of Communication

1. Body language
2. Sign language
3. Para language
4. Touch
5. Eye contact
6. Media
7. Pictures
8. Graphic and sounds
9. Writing

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NOTA BENE:

Communication skill is not language specific!

It is not as yet speakers of a particular language have refined
communication skills, while the speakers of some other language have raw
communication skills

MENTAL FILTER

All message that we send or receive are possessed by a mental filter.

This mental filter or the mind set is forged by our family, friends,
neighborhood, the school and the society. Unless we understand the attitude,
the mind set, and background of the person we interact, our communication
skill would be unsatisfactory.

➢ Effective communication achieves a balance between the sender of

information and the receiver of information.

WHY DO WE COMMUNICATE?
• We communicate to persuade.
• We communicate in order to give or provide information.

GOALS OF COMMUNICATION

The main goals of communication are:

1. To Inform- you are providing information
2. To Request- request for a specific action by the receiver
3. To Influence- to reinforce or change a receiver's belief about a topic
4. To Motivate- empower people to do the thing they enjoy doing
5. To Persuade- inducing people to change their attitude or behavior
and getting them to want to do what you want them to do.
6. To Inspire-to fill (someone) with the urge or ability to do or feel
something, especially to do something creative
7. To Build relationships- some messages you send may have the
simple goal of building good-will between you and the receiver
8. To Learn- learn from others
9. To Promote- elevate and advertise yourself or your
cause → Be Charismatic
10. To Socialize- meet people and have fun

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SCOPE OF COMMUNICATION

Communication is essential in every part of our human life. The scope

of communication is wide and pervasive. Human being are somehow engaged
in communication. The scope of communication is as follows:

1. Communication in business

In this modern age, we cannot think of business without communication.

Communication is the lifeblood of business. It provides necessary information
in formulating business plans and policies. Communication is directly related
to the production of goods and services, purchasing and selling, warehousing,
distribution and other business activities.

2. Communication in Industrial relations

Industrial relation refers to the management of labor relationship in the

industry or in an organization. The good industrial relations mean the
relationship of owner and employee. It is necessary to bring success in
business. Employees are the mainspring of an organization and their
cooperation is must to operate business activities. Free flow of information
lessens doubt, confusion, and controversies between workers and
management. As a result, the harmonious relationship develops in the
organization.

3. Communication in International affairs:

The communication is not merely confined within the national boundary, in

this age of globalization. All the countries are exchanging their cultural,
economic, social, political, educational, technological affairs with each other.
Various regional and international organizations such as the United Nations,
World Bank, etc. have been formed which facilitate cooperation and
communication among countries.

4. Communication in management

Management is the means of achieving organizational goals. The effective

communication with the various internal and external parties leads to
efficiency and effectiveness of management. The level of management like
planning, organizing, recruiting, leading, motivation, coordination, and
control depend on sound communication method. Every function of
management depends on communication.

5. Communication in personal life

Communication is closely related to every part of human life. We depend on

communication for doing our various activities from dawn to dusk. Nobody
can pass his/her daily life without the application of communication. It is an
important part and parcel of our personal life. Everybody needs to
communicate with different people and organizations daily.

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6. Communication in social life

Humans are social beings and everybody in the society are related to each
other. Business communication has played the vital role in this social freedom
of human beings. The presence of communication helps the people to share
their sorrows, happiness, etc. we are living in an integrated society because
we are on the human civilization. In social life, people need to develop social
bondage. Communication helps us in creating and strengthening this social
bondage.

7. Communication in the state affairs

The life of state cannot run without the flow of communication. Business
communication plays a vital role for different ministries, departments,
divisions and offices of the state in performing the activities. The government
maintains the functions of the state by the different modes of communication.
Without communication, the state neither can administer its various wings
nor can maintain relationships with the other part of the world. The whole
world has turned into a global village due to revolutionary change in
communication.

8. Communication in Religion

Communication is also present in spreading and circulating various religion

doctrines. Prophets and saints have preached the verses of almighty to their
followers. Even now, many religious thinkers are performing the duty of
preaching and circulating religious verses.

ELEMENTS OF COMMUNICATION

1. Sender. The person who intends to convey the message with the intention of
passing information and ideas to others is known as sender or
communicator. The sender also known as the encoder decides on the message
to be sent, the best/most effective way that it can be sent. All of this is done
bearing the receiver in mind. It is his/her job to conceptualize. In the above
activity, the sender is President Duterte.

2. Message. This is the subject matter of the communication. This may be be an

opinion, attitude, feelings, views, orders or suggestions. This also refers to
what needs to be delivered or imparted to somebody else. The report on the
status of the COVID 19 management is the message in the above activity.

3. Receiver. Receiver is the person who receives the message or for whom the
message is meant for. It is the receiver who tries to understand the message
in the best possible manner in achieving the desired objectives. Also called the
listener of the message. The one who does the decoding. In the above activity,
the public or the citizens of the country are the audience.

4. Channel. The person who is interested in communicating has to choose the

channel sending the required information, ideas, etc. this information is

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 transmitted to the receiver through certain channels which may be either
formal or informal.

Simply, this means by which the message is sent and the medium, such as
radio, used to transmit the message. The channel in the above activity is the
address itself which was aired on national television.

5. Feedback. Feedback is the process of ensuring that the receiver has received
the message and understood in the same sense as sender meant it.

The only way the speaker knows the message has been received. It is based
on the interpretation of the message by the listener. One possible feedback in
the above activity is the approval of the people of the government’s move to
combat COVID 19. Their displeasure of the government’s handling of the crisis
is another one.

6. Context. The environment where communication takes place and may

include sociocultural factors, the status and roles of the communicators, rules
and the like. The context of the speech is the Malacanang Palace. Likewise,
the president being the authority is ought to be listened to is another context.

7. Noise. This refers to the barriers to communication. Noise can be physical

noise such as choppy connection, or psychological noise such as stress,
attitude of the communicators towards each other. Possible barriers to the
speech of the president are weak signal of the television, people’s negative
perception of the president and the government in general, and president’s
usage of English language which uneducated Filipinos would find difficult to
understand among others.

8. Effect. This refers to the consequence or result – or lack of result, for that
matter. This includes changes in knowledge, in our emotions, and behavior.
In the above example, one effect could be the people have been informed of
the status of COVID 19 management.

LEVELS OF COMMUNICATION

1. Intrapersonal – This refers to communication that centers on one person

where the speaker acts both as the sender and the receiver of message.
Example of this is when you are reflecting on something that you did.

2. Interpersonal – This refers to communication between and among people and

establishes personal relationship between and among them. It has two types.
The first one is the dyad communication and it happens between two people.
An example of this is when you are consulting with your teacher about a
lesson you could not understand. Another type of this is the small group
communication which involves at least three but not more than 12
participants in a conversation. A group working planning for a project is an
example of this.
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3. Public – This type refers to communication that requires you to deliver or send
the message before or in front of a group. The message can be driven by
informational or persuasive purposes. An example of this is when a candidate
for a certain position gives his campaign speech.

4. Mass Communication – This refers to communication that takes place

through television, radio, newspapers, magazines, books, billboards, internet,
and other types of media. An example of this is a SONA delivered by the
president and aired on national television.

5. Computer – mediated Communication. This refers to any communication

taking place using the computer and internet-based technologies such as
emails, message boards, personal websites, voice conferencing, chatrooms,
social media.

THE 7 PRINCIPLES OF COMMUNICATION

1. Principle of Clarity
The idea or message to be communicated should be clearly spelt out. It
should be worded in such a way that the receiver understands the same thing
which the sender wants to convey. There should be no ambiguity in the
message. It should be kept in mind that the words do not speak themselves
but the speaker gives them the meaning. A clear message will evoke the same
response from the other party. It is also essential that the receiver is
conversant with the language, inherent assumptions, and the mechanics of
communication.

2. Principle of Attention
In order to make communication effective, the receiver’s attention
should be drawn towards message. People are different in behaviour,
attention, emotions etc. so they may respond differently to the message.
Subordinates should act similarly as per the contents of the message. The acts
of a superior also draw the attention of subordinates and they may follow what
they observe.
For example, if a superior is very punctual in coming to the office then
subordinates will also develop such habits. It is said that ‘actions speak louder
than words.

3. Principle of Feedback
The principle of feedback is very important to make the communication
effective. There should be a feedback information from the recipient to know
whether he has understood the message in the same sense in which the
sender has meant it.

4. Principle of Informality
Formal communication is generally used for transmitting messages and
other information. Sometimes formal communication may not achieve the
desired results, informal communication may prove effective in such
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 situations. Management should use informal communication for assessing the
reaction of employees towards various policies. Senior management may
informally convey certain decisions to the employees for getting their feedback.
So this principle states that informal communication is as important as formal
communication.

5. Principle of Consistency
This principle states that communication should always be consistent
with the policies, plans, programmes and objectives of the organization and
not in conflict with them. If the messages and communications are in conflict
with the policies and programmes then there will be confusion in the minds
of subordinates and they may not implement them properly. Such a situation
will be detrimental to the interests of the organization.

6. Principle of Timeliness
This principle states that communication should be done at proper time so
that it helps in implementing plans. Any delay in communication may not
serve any purpose rather decisions become of historical importance only.

7. Principle of Adequacy
The information communicated should be adequate and complete in all
respects. Inadequate information may delay action and create confusion.
Inadequate information also affects efficiency of the receiver. So adequate
information is essential for taking proper decisions and making action plans.

Let us practice

Activity 1: Levels of Communication

Direction. Recall the communication activities you have been engaged in from the
time you woke up. In the 2nd column of the table below, list down these activities and
classify each of them according to level of communication. Add rows if needed.

Time Communication Activity Level of Communication

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Activity 2:

Directions: As learners, briefly discuss in your own the importance of the principles
of communication. Be in paragraph form. Write your answer on your paper.
(20 points)

10 points Rubrics
• Introduction ------------------------------------- 6 points
• Body ---------------------------------------------- 7 points
• Conclusion ---------------------------------------7 points

20 points

Let us deepen
A: Direction. Using your gained knowledge on the concepts of
communication, share your ideas or thoughts on the new normal by
posting a status on any social media platform. Bear in mind the
principles of communication and its element. Use the guide below before posting it
on the social media.

MY THOUGHTS ON THE NEW NORMAL…

Message:

Audience:

Medium:

Possible Noise:

Context:

Intended Feedback:

Intended Effect:

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B: Poster Making (50 points)

Direction: Create a poster about Effective Communication and its importance.

➢ The poster must be relevant to the topic.

➢ Originality must observe.
➢ Make it unique and eye catching.

Rubrics for Poster Making

➢ Relevance --------------------------------------------20%
➢ Originality ------------------------------------------- 30%
➢ Attractiveness ---------------------------------------35%
➢ Overall impact --------------------------------------15 %

Let us think and reflect

Direction. Using your own words, answer the following briefly.

1. What is an effective communication?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

2. What is the importance of communication in the society?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

3. What is the goal of communication?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

4. What are the principles of communication?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

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 ___________________________________________________________________________
__________________________________________________________________________.

5. What are the elements of communication?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

6. What are the levels of communication?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

Let us assess

Multiple Choice. Choose the letter of the best answer. Write the chosen
letter on a separate sheet of paper.

1. What is the ultimate goal of communication?

a. To get feedback
b. To achieve mutual understanding
c. To effect change
d. To impress

2. Which of the following is NOT a form of nonverbal communication?

a. Gesture
b. Facial expressions
c. Words
d. Body movement

3. You deliver a speech about the importance of higher education to a group of

high school students. What is the message?
a. the high school students
b. importance of higher education
c. you
d. your voice and language

4. Anna names four ingredients for Ryhs to buy at the grocery store. Who is the
sender of the message?
a. Ryhs
b. Anna
c. grocery store
d. ingredients

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5. Which of the following is an example of audience’s feedback?
a. laughter
b. silence
c. half-closed eyelids
d. all of the above

6. When does encoding take place?

a. when the receiver interprets the message
b. when the sender translates the message into a perceivable form
c. when both sender and receiver want to exchange messages
d. when the sender recognizes the communication style of the other

7. Which statement does NOT describe decoding process?

a. It is deciding on the medium to use in transmitting a message.
b. It involves interpretation.
c. It is assigning meaning to the message.
d. It is usually done by the receiver in a communication process.

8. This refers to communication that centers on one person where the speaker
acts both as the sender and the receiver of message.
a. Intrapersonal
b. Interpersonal
c. Mass
d. Computer-mediated

9. This type refers to communication that requires you to deliver or send the
message before or in front of a group.
a. Intrapersonal
b. Public
c. Mass
d. Computer-mediated

10. Which of the following shows a computer-mediated communication?

a. Radio broadcaster announcing the winner of the elections
b. Tv reporter delivering the news
c. Speakers talking in a webinar
d. Two friends talking face-to-face

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 Answer Key

10.D
9. B
8. A
7. A
6. B
5. D
4. B
3. B
2. C Answers may vary.
1. B
Assessment Other Activities:

References
Cover page layout: https://www.freepik.com/vectors/people'>People vector created by
pch.vector - www.freepik.com</a>
DepEd Learning Materials Region I, XII and Pasig District
LRMDS Portals
https://www.constant-content.com/content-writing-service/2016/04/ten-principles-
of-good-communication/
http://www.1000ventures.com/business_guide/crosscuttings/commnucation_10goa
ls.html

For inquiries or feedback, please write or call:

Department of Education – MIMAROPA REGION,

Learning Resources Management and Development Section (LRMDS)

Meralco Ave., Corner St. Paul Road, Pasig City

Telefax: (02) 631-4070; 637-3093 (f) 637-3139; 637-2897*; 637-3446

Email Address: mimaropa@deped.gov.ph

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