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TRAINING On Affiliate Marketing

This document provides an overview of affiliate marketing across 11 chapters. It begins with developing the right mindset and stresses the importance of learning before earning. It then introduces affiliate marketing, defines it as promoting other companies' products and getting paid commissions. It discusses joining an affiliate network to access products to promote from their marketplaces and how the network handles tracking sales and payments. The document aims to provide all the information needed to understand and get started with affiliate marketing.

Uploaded by

Matthew Ado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as TXT, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
46 views44 pages

TRAINING On Affiliate Marketing

This document provides an overview of affiliate marketing across 11 chapters. It begins with developing the right mindset and stresses the importance of learning before earning. It then introduces affiliate marketing, defines it as promoting other companies' products and getting paid commissions. It discusses joining an affiliate network to access products to promote from their marketplaces and how the network handles tracking sales and payments. The document aims to provide all the information needed to understand and get started with affiliate marketing.

Uploaded by

Matthew Ado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
You are on page 1/ 44

CONTENTS

Chapter 1: Developing the right mindset

Chapter 2: Introduction to Affiliate Marketing Chapter 3: What is Affiliate


Marketing? Chapter 4: Affiliate Networks
Chapter 5: Affiliate Programs

Chapter 6: 9 Important Things You Need To

Take Note As An Affiliate


Chapter 7: 4 Common Mistakes To Avoid In

Affiliate Marketing

Chapter 8: How To Write Good Content and The

8 Things You Must Know In Order To Write. a Good Content.

Chapter 9: Marketing Ideas and Traffic

Generation.

Chapter 10: Sales Funnel

Chapter 11: How To Fully Get Started With

Affiliate Marketing.
Chapter 1
DEVELOPING THE RIGHT MINDSET
To me, having the right mindset is everything. Before you can start a business or
learn a skill
you need to have a great mindset first.

You think you can be pessimistic about something before starting and still succeed?

I don't think so!...maybe if you're just lucky!

But do you have to be lucky before you develop the right mindset?

Everyday is not Christmas!

The mindset is much more important than having a million dollars.

Before you can make money in any business, you have to believe it before you even
start up.

For example “You have the mindset of becoming a professional engineer that's why
you're studying Engineering in the University”

According to Tony Hsieh, Zappos CEO, he said

"Chase the vision, not the money; the money will end up following you."

Sometimes challenges will occur.


Sometimes you will feel like giving up. Sometimes you will feel like a failure.
It tends to happen!

But it's your mindset that will either keep you going or allow you to give up.

I guess after giving up, maybe you can then go back to watch movies or aimlessly
surf the net just like you used to do.
Or are you going to tell me that because fire burnt you while cooking you won't eat
anymore?

The truth is the mind is just like a muscle - the more you exercise it, the
stronger it gets and the more it can expand.

The mind has a powerful way of attracting

things that are in harmony with it, good and bad.

You need to develop the right mindset if you want to start any business.

Not only business, even in life generally. Always make sure you learn from others
but
don't copy them, create your own destiny...
that's the only thing that builds success.

Success is not final; failure is not fatal: it is the courage to continue that
counts.

Before you continue reading, think deep about everything I just said before
deciding whether to learn Affiliate Marketing or not.

If you don't have a great mindset towards making money in Affiliate Marketing, then
you should stop reading.

This book is not for you!


Let me be honest with you,

There is no "magic bullet" in Affiliate Marketing.

The truth is it requires hardwork and consistency.

But the other truth is it's one of the few kinds of work that will give you the
level of freedom and financial independence most people aspire to.

So, the question is, will you do the work?

People including me are making lots of money in Affiliate Marketing but it's not a
day job.
It's not a get-rich-quick scheme.

It requires patience, hardwork, consistency and tenacity.

You also need to develop the mindset of

Learning before Earning.

If you want to remove the "L" in learning, then you will face lots of losses.

That's why some people will tell you that

Affiliate Marketing is a scam.

Because they didn't go through the due learning process.


I'll explain all the learning process to you in this book, how it works and how to
get started.

So, pay close attention.


Chapter 2
INTRODUCTION TO AFFILIATE MARKETING You might have heard about Affiliate Marketing

and wondering what's it all about.


The truth is, everyone is an Affiliate Marketer. Just that you were not aware of
it.

Have you ever had a friend or a loved one who is always in need or looking for
proven solution to his problem which he couldn't solve all by himself?

Yes right? That's good.


Then maybe you might have heard or read about a product (either digital or
physical) that have the solution to his problem, so you will definitely want to
recommend such product to him because you want him to feel happy.

Once you do that, then you're an Affiliate

Marketer.

Just that you were not paid for it.

For example, one of your friends want to loss some weight. You then recommended
maybe
an online or physical training that will help solve her problem.

That process is called Affiliate Marketing.


Everyone is an inborn Affiliate Marketer because we always care about people most
especially loved ones and recommend a solution if they have any problems ...

just that you were not paid for it.

What about getting paid after your recommendation?

Sounds good right? It's possible.


Affiliate Marketing is a very lucrative business that can make you earn 6-7 figures
weekly,
monthly or yearly. It depends on you!
Your level of hardwork, consistency and right information will determine how much
you will make.
The right information is here in this book.

But let me quickly gist you about my Affiliate

Marketing journey...

June 2021, I started my Affiliate Marketing journey even as a student of


University of llorin,
Kwara State, Nigeria.

I knew it won't be easy together with all the school stress but I still
decided to give it a try

Because I always have this quote by one of my mentors Chris Ani ringing in my
head that

"The jobs of the future are not being taught in schools".

This quote always hit hard on me because the world is going digital with advanced
technology.
After following the due process, I started recommending solutions to people in
form of digital products and I made over N150k in my
first month of implementation.

I screamed!

I got really excited :)

At that moment, the business started getting more interesting and I got more
determined to make more money.

Right now as I'm talking to you, I'm earning 6-7 figures every month even as a
student!

Sounds amazing right?

You can also do that and even more better if you allow me to cut soap for you ...
because I
know my onions that's why I'm eating my suya.

I'll explain everything to you in this book, and how to start making money.

So pay close attention.


But you must have the mindset of learning first.

Are you following me? Sounds good!


Let's continue ...
Chapter 3

WHAT IS AFFILIATE MARKETING?

Affiliate marketing is a business model which is also known as the third-party


proprietor.

It is one of the easiest ways and most aspiring way to get started and make money
online.

Affiliate Marketing is a business model or a process of earning money (commissions)


every time you promote or recommend a company's or individual's products or
services and drive a sale.

The products or services can be digital or


physical.
But I'm strictly into Digital Products mainly because of different locations of
individuals.

Digital products are in form of online courses, softwares, eBooks, online classes
and lots more.

In a nutshell, an affiliate promotes other people's products and then gets paid a
commission for their marketing efforts.

This means that as an affiliate, there's no need of having a product of your own,
managing payment processors or even handling customer service support.
Affiliate marketing once again is simply to promote other people's products, and
this means that you do not need to necessarily go through the stress of creating a
product, your inventory or customer service support.

For example if the product is Twenty thousand naira (N20k) each and its Affiliate
commission is 50%.

That means on each sale, you will earn ten thousand naira (N1 Ok).

Now imagine you making 10 sales within one week or month.

You're earning One Hundred Thousand Naira

(N1 00k).
It is possible as long as you're recommending the products to the right audience
that are in need of it.
You can do all this using your smartphone and internet connection.

Don't worry, keep following me.

I'll teach you how to get the right audience for any product without stress.

So how do you get your commission?

In order to be a digital Affiliate Marketer, you will have to have an Affiliate


account
with any Affiliate Network.

Once you have an affiliate account, you will have your own Affiliate link to all
the digital products in the Affiliate Network Marketplace.
Chapter 4

AFFILIATE NETWORKS

Affiliate Networks are intermediaries between merchants that sell products and
affiliates that promote them.
The affiliate network company also handles all tracking and payment processes.

Examples of Affiliate Networks are; Expertnaire, Jvzoo, Amazon, Clickbank,

Selar, Fiverr and lots more.


So ...

When an affiliate identifies a product that could be profitable to promote from the
market place, what the affiliate will then do is to set up a campaign and send
targeted traffic, in other words, their potential customers, to this affiliate
sales offer page.

Note: Most digital products have sales offer page where they educate with proof and
testimonials about their products being the best and the proven solution to
individual problems.

Let's continue...

JOIN AFFILIATE

FIND PRODUCTS

HOW AFFILIATE
MARKETING
EIEI
be@
A
PROMOTE PRODUCTS

&
EARN COMISSIONS - TRACK
SALES

Thereafter, when a sale or lead is successfully transacted, the affiliate gets paid
the stated commission.

The main benefit of going through affiliate networks is that they handle all the
payment processors for both the merchants and affiliates.
This means that there are no worries that the merchants may incur late payment or
not pay you at all.

An affiliate network takes care of everything from processing customer payments,


refunds and also paying the affiliates and merchants themselves.

Are you learning? Great!


So let's dive into...
Chapter 5

AFFILIATE PROGRAMS

An affiliate program is an agreement in which a business pays another business or


influencer ("the affiliate") a commission for sending traffic and/or sales their
way.

This can be achieved through web content, social media, or a product integration.
There are three major types of Affiliate programs.

1) Cost Per Lead: This is when an Affiliate is paid based on each leads he is able
to generate to the company.
2) Revenue Share: This is a business model where the company shares the overall
revenue with an Affiliate based on the customers the Affiliate referred to the
company.
3) Cost Per Sale: This is the type of Affiliate program run by sites like Amazon,
Expertnaire, Clickbank, etc.

With cost per sale, Affiliates are paid a certain amount of commission based on
each product sales they generate.

These can be digital or physical products.

Are you following me? Good!


Chapter 6

9 MOST IMPORTANT THINGS YOU NEES TO TAKE NOTE AS AN AFFILIATE

1) Decide on a platform:

You need to decide on the social platforms you want to recommend the products you
want to promote. Social media is a very powerful tool to make sales online.
I believe all the social platforms are very much effective, so I'll personally
recommends you use all the social platforms within your reach.
2) Choose your niche market:

A niche market is a segment of a larger market that can be defined by its own
unique needs, preferences, or identity that makes it different from the market at
large.

For example, within the market for


women's shoes are many different segments or niches.

Shoes for vegan women would be a niche market, as would shoes for plus• sized women
or shoes for nurses.

Nearly every market can be further refined, or divided, by the specific needs and
preferences of its constituents.

Some of the most common ways to define a niche are based on:

Price (luxury, moderate, discount)


Demographics (gender, age, income

level, education level)

Level of quality (premium, handmade, economical)

Psychographics (values, interests, attitudes)

Geographies (residents of a certain country, city, or even neighborhood).

Choosing to focus on a niche is a


strategic business decision to serve a certain customer base better than
competitors who target the larger market.

3) Find affiliate programs to join.

I have explain the types of Affiliate programs and how they work.
I will personally recommends you choose the Cost Per Sale model.

In Cost Per Sale model,


The amount of commission an affiliate gets per sale is set by the merchant that
owns the product.

So let's say a merchant sells a web design software for N30,000.

The merchant can decide to pay Affiliates 30% of each web design software sale.

The Affiliate helps the merchant by helping him get a sales and a customer and the
merchant rewards the Affiliate with a commission per product sale.

Examples of Affiliate networks that

adopt this cost per sale model are Expertnaire, Selar, Jvzoo, Amazon, Clickbank,
Learnoflix and so on.

4) Choose which offers to promote


There are different hot products on every Affiliate Network.

All you need is to research about the common and trending problems people
are desperately looking for solution.

You can make such research using Google Trends, Twitter, Nairaland, biogs and lots
more.

5) Obtain a unique affiliate link for each offer:

All Affiliates have different Affiliate links on different Affiliate Networks.

All you just need is to visit the Affiliate

Network Marketplace in your Affiliate


account ... and you will see all your

Affiliate link for each product.


6) Right Audience/Targeting:

This part is really really important. People still get it wrong!


No matter how hot the product you're promoting is, if you're with the wrong
audience, you won't make sales.
You can't be trying to sell rice to people that are craving to eat yam.

You won't make sales!

You need to target the right people that are desperately in need of the product.

Targeting the right people is the easiest thing to do, just keep following me.

7) Create great content:


You need to be creative when recommending products to the right audience, most
especially when you want to educate and persuade them with proven proofs and
testimonials using your landing page.
People buy with emotions!

In order to have a great content, you will need to have a copywriting skill.

I'll show you how to have a superb copywriting skill as we keep going.
8) Be honest:

You really need to hold this point with your left hand, and you must not use it to
eat!

You can turn one time buyers into existing buyers if you're being honest with them.

Don't lie to them in order to make them buy the products you're promoting.

Tell them the real truth about the

product and give them the right answers


to all their questions.

It might look real simple, but some

Affiliates have failed because of this.

Let me tell you the truth, once your buyers trust you, then you're rich forever.

They will keep buying from you till Jesus comes!

9) Consistency and right information:


As an Affiliate,

you need to always be consistent with


this business.

Bad results? Keep working


No results? Keep working Great results? Keep working Consistency is the key.
But consistency with no right
information will be a total waste.

You can't be doing wrong thing over and


over aga.n...

and you think a miracle will happen to make it right?

Things doesn't happen that way!

That's why I'm here to give you the right quality information before you get
started with Affiliate Marketing.

Are you still learning? Good!


Chapter 7

4 COMMON MISTAKES TO AVOID

IN AFFILIATE MARKETING
1) Prioritizing Selling Over Helping:

It's easy to develop the mindset that getting conversions/sales is your number one
priority as an online marketer.

Unfortunately, this mindset is what


results in mediocre content and poor results.

Instead, you should focus on creating high-value content above all else.

Focus your writing around the reader's intent, putting them first.

Instead of explaining features, focus on benefits to the user.


Avoid user friction wherever possible. Banner ads have a time and place, but
are they worth frustrating your visitors to the point of no return?

Will your pop-ups be deemed as intrusive content in the eyes of Google?

Every outbound sales tactic, whether it's a banner ad or a notification request,


comes with consequences.

It's up to you to decide whether the user friction is worth it.


2) Publishing Low-Quality Content:

Whether you like it or not, your content is your product as an affiliate marketer.

Clicks are simply a result of great content that readers deem valuable and
credible.

Above all else, affiliate marketers should strive to produce high-quality content.

Far too many affiliates think that 10 mediocre posts will outperform one great
post.
This isn't the case!

When it comes to producing high-quality posts, you need to be creative and have
good copywriting skill.

3)Neglecting Readability of Content: In the age of shorter attention spans,

visitors have a lower tolerance for confusing or hard-to-read content.

When it comes to font size, avoid using any font smaller than 16pt, particularly
for mobile users.

However, the font size isn't the only thing to keep in mind for readability.

You should also consider line height, fonts, and tracking in your templates.

4) Not Having a Deep Understanding of

What You're Selling

One of the common mistakes I often see with affiliate marketers is not
investing the time to learn about what
they're writing about.

Don't underestimate the fact that your readers are savvy.

With the world's information at their fingertips, potential customers will be


ready and willing to call your bluff if you don't know what you're writing about.

So how do you combat this? Subscribe to industry-leading biogs,

forums, or Google alerts to stay up-to-


date on your niche.

Head over to Quora or Reddit to find out what questions people are asking about
your niche.

Most importantly, equip yourself with the knowledge necessary to earn your readers
trust and engagement through your content.

This will help in the long run, both in conversions and page engagement in the
eyes of Google.

Chapter 8

HOW TO WRITE GREAT CONTENT

Whether you like it or not, your content is your product as an affiliate marketer.

The more creative your content is, the more likely you make sales.

So pay very close attention to this!

8 THINGS YOU MUST KNOW IN ORDER TO WRITE A GOOD CONTENT!

1) Headline:

You must have a very captivating headline that will draw people's attention to read
your content.

You must have a powerful headline for your sales page.

A headline serves as the advert for your content.

The headline must hook people into reading the content.

If you do not get this right, your sales letter is dead.

2) The Opening Hook:

The opening hook is the first sentence (or first few sentences) of your content.
After the headline, you need to get into the body of your content since you already
grabbed the reader's attention with your headline.

Having a good headline is really important! The reason is because if your


headline does
not hold people's attention to read what you

have to offer, then there is no point trying at all.

Now, let us assume you have hooked them with your headline, you have to ensure your
first sentence hooks them or else, they will think you just wasted their time and
they will leave.
You just lost lots of money in that process.

People's attention span is so short these days.

People will prefer not to read again if your first to three lines isn't
captivating.

So you have to get this right!

You must suck the audience from your headline to the next step and the next until
you ask them to pay.
After the headline, you need a great opening hook.

There are three major ways to write great opening hook;


• The question method
• The promise method
• The story method

3) Product Introduction:

It is time to introduce what you are selling.

You already now have their attention with your headline, you sucked them in with
your opening hook, you displayed credibility.

By now, the reader would be wondering ...

what has he got for me?


It's time for the big reveal. There is nothing special about this.

Just reveal what you are selling.

You should also note that you must state at least 10 benefits they will gain from
the product.

Talk more about the benefits than the features of the product.

4) Bonuses:
Make sure you also state out the bonuses that comes with the product.

This will make them feel stupid if they want to ignore.

This will make them have no option than to buy because of the awoof they will
gain.

5) Guarantee:
As an Affiliate, you need to inform the audience about the guarantee that
comes with the product you're promoting.

It's really important!

This will make the audience feel safe and trust you more that they are not losing
money.

6) Scarcity and Sense of Urgency:

Scarcity and sense of urgency is important when it comes to content writing.


All humans have elements of procrastination in them.

Even when you have a powerful offer, many people will tend to wait before taking
action.

This is dangerous for you because there is a thin line between the decision to buy
and also the decision to put off the decision till later.

This you can solve by creating a form of scarcity for the products and creating
a sense of urgency.

There is no particular part of your content that you can't use it.

It could be the headline.


It could be the opening hook. It could be the guarantee. Anywhere.

One of the ways you can create scarcity is by offering only a limited number of
products.
For example, you can say this product is just for the first 50 people.

People would want to be among the first 50 people.

With that, more people are likely to buy and you're making sales.

Are you learning? Good! Let's continue ...

7) Price Appeal:

After all the points above, you should reveal your price.

But never state it without doing any kind of bargaining.

No matter how cheap your product is,

if you reveal your price without some sort of bargaining, it will be seen as too
expensive.

You have to provide some sort of context to justify your price.

8) Call To Action:

This is the final part of the content of the sales page where you will tell the
reader to click on the button in order to purchase the product.

I hope you've learnt a lot? Sounds good!

Let's go on ...

Chapter 9

MARKETING IDEAS AND TRAFFIC GENERATION

For a gala seller, purewater seller or soft drinks seller to make sales in Nigeria
most especially Lagos, there must be Traffic.

Most people are always complaining about Lagos traffic,


while some business people are glad

and praying for traffic to occur everyday in order to make sales.

This applies to Affiliate Marketing.

In order to make sales, you need to generate lots of traffic.

Traffic is visitors to your website or sales page.

They are grouped into different segments, depending on how they found you.

You need to allow as many people as possible to see the product you're promoting.

The more quality audience are seeing, the higher the chance of making massive
sales.
You can generate traffic to your website or sales page using different social
platforms like Facebook, Twitter,

WhatsApp, Instagram, Google, YouTube,


Quora, Reddit and lots more ...

Are you still with me?

Sounds good!

Let's move on ...

Chapter 1 O

Sales Funnel

What do you understand by funnel in marketing?

A marketing funnel describes your customer's journey with you.

So ...

A sales funnel is a tool used to track leads as they progress from prospects to
customers.

A sales funnel can help you track your leads as they progress closer to becoming
paying customers.

By examining your sales funnel, you can optimize your sales and marketing efforts.

A sales funnel consists of three segments:

top, middle, and bottom (or high, middle, and low).

In Affiliate Marketing, you need to create a sales funnel to attract and convert
visitors into customers.

The key goal of your sales funnel is to move people through the different stages
of the sales process until they are ready to buy your products or serv.ces.
What is a sales funnel?

A sales funnel describes the steps an individual takes on the way to becoming your
customer.

It consists of three parts:

The top of the funnel is the marketing that attracts prospects to your business
(e.g., the advertising on your social platforms page or the landing page of your
website).
The middle of the funnel involves all the parts of your sales process prior to the
sale (e.g., visitors reading about the benefits of the product you're recommending
to them).

The bottom of the funnel is the final purchase (e.g., customers entering their
credit card info to complete a purchase).

Note: A sales funnel describes where an individual is in their buying journey,


whether they've only just become aware of your brand or they are a brand-loyal
repeat customer.
Are you still with me?

Okay, good!

Let's continue ...

IMPORTANCE OF A SALES FUNNEL

• The sales funnel shows the path your customers will take on the way to purchasing
of any product or service.
• Analyzing your sales funnel will help you understand how it works and where it
does not.
• It will also help you identify the holes in the different stages of your sales
funnel (i.e. where visitors drop out and do not convert into customers).
• Understanding your sales funnel will help you influence how prospects or visitors
move through it and whether they convert into buying customers.
• It will also provide insight into what customers are thinking and doing at each
stage of the sales funnel so you can invest in marketing activities that attract
more prospects, develop more relevant messaging at each stage of the sales funnel,
and convert more prospects into paying customers.

Please note: Solid knowledge of your sales funnel is essential for understanding
your customers' buying journeys so you can identify gaps in the process and invest
in the most effective marketing strategies.

Now let's dive into ...

4 STAGES OF A SALES FUNNEL

-- Awareness
-- Interest
- Decision
- Action

Prospects or visitors will pass through four stages of the sales funnel, from when
they first learn about your product or service
until they purchase (or don't purchase) your product or service.

The four stages represent a prospect's mindset, and each stage requires you to
take a different approach with your messaging.

You can remember the four stages using the acronym AIDA:
• Awareness
• Interest
• Decision
• Action

The first stage of the sales funnel is awareness.

This is when a person first becomes aware of your product or service.

They might develop this awareness from encountering your advertising, learning
about the product on social media, or hearing feedback from friends or family.
Or, a prospect might have found out about the product by doing a Google search.

Sometimes the prospect might always some good knowledge about the product you're
promoting.

So, the prospect might immediately becoming a customer by clicking your Affiliate
link and buying your product.

However, it is more likely that you will have to convince the prospect with your
content.

Remember I have already explained how to write great and captivating content.

Interest

The second stage of the sales funnel is interest.

At this point, the prospect has learned about the product or service, and they
have decided to evaluate it based on their level of
interest.

At this stage, you should publish great content that informs and educates the
prospect but does not overtly sell to them.

If you become too pushy or aggressive with your sales approach during this stage,
you could turn off the prospect and compel
them to leave.
Your content should demonstrate your expertise and help the prospect make an
informed decision.

Decision

The third stage of the sales funnel is decision.

Now, the customer is ready to buy and may be considering several options before
making the purchase.

This is when they will be comparing pricing, packages, and other factors to find
the best option for them.

At this stage, you should make your best


offer.

That's why it is necessary you should

always state out all the superb bonuses and guarantee in your content.

The key is to make the offer irresistible so the prospect will want to move
forward and choose your offer.
Your content can compel the prospect to make a decision.

Sales pages, webinars, or phone conversations could help turn the prospect
into a customer.

Action

The final stage of the sales funnel is action.

The prospect becomes a customer by purchasing your product or service (or they
decide to leave without making a purchase).
If the customer makes a purchase, a successful order has just been made with
your Affiliate link ...

immediately you will get an email notification about successful order.

Although the sale is complete, the process never ends.

Your goal is to focus on customer retention so the customer makes ongoing or


future purchases.

Your content should help to build customer loyalty.

For example,
Thank the customer for the purchase,

Ask them to provide feedback, Offer after-purchase support,

Invite them to sign up for your newsletter if you have any.


Please note: The four stages of the sales funnel are awareness, interest, decision,
and action.

Use these stages to optimize your sales funnel and compel leads to become
customers.

Are you learning? Good!

Let's move to...


HOW TO BUILD A SALES FUNNEL

Creating a sales funnel is essential for moving prospects from initial contact to
the final sale.

You can then track the level of behavior and engagement at each stage to see where
the prospect is in the sales funnel and
determine how well it is working.

There are many ways to create a sales funnel in Affiliate Marketing


Follow these steps to create a sales funnel:

1. Create a landing page

The landing page is often the first opportunity for a prospect to learn about
the product or service you're recommending.

Users will arrive at your landing page in different ways;

they might click an ad or link on your social media page, or sign up for your free
webinar if you have any.
Your landing page should clearly describe

the unique benefits of the product or


.
service.
The landing page might be your only opportunity to impress prospects, so the copy
should be strong and compelling.

It should also include a way to capture the prospect's contact information so you
can continue to communicate your value to them.

2. Offer something valuable.


For a prospect to provide their email address or phone numbers even they are not
ready to buy immediately
you must give them something in return. For example, you might offer a free e-book
or whitepaper with useful and informative

content.

3. Nurture the prospect

Now that the prospect has shown enough interest to provide their email address or
phone number, nurture the prospect with
content that educates them about the product or service.

You'll want to stay in touch with them regularly (once or twice a week)
but not so frequently that they get bored or turned off by all the content.

Make sure the content addresses their key needs and overcomes any potential
objections.

4. Close the deal.


Make your best offer - one that is difficult for the prospect to ignore or turn
down - to close the deal.

For example, you could provide a product demonstration or a special discount


code.

5. Keep the process going.

At this point in the sales funnel, the prospect has either become a customer or
decided not to make the purchase.

In either case, you should continue the communication and relationship-building


process.
If the prospect becomes a customer, continue to build the relationship by educating
them about the products or services, engaging them regularly to build loyalty, and
offering them great service to retain them as valued customers.

If the prospect does not make a purchase, stay in touch with them through regular
emails or maybe WhatsApp.

I love using WhatsApp to follow up my


prospects.

Continue to work on converting them into customers by using different email


nurturing series.

6. Optimize your sales funnel.

Even though you've created a sales funnel, your work is never done.
• You should continually look for ways to improve and optimize your sales funnel,
and determine where you are losing prospects.
• Focus on the areas where prospects move from one stage of the sales
funnel to the next.

Begin at the top of the funnel.

• Evaluate how well each piece of content is doing.

Are you capturing enough prospects with your initial content?

• The goal of your content is to get prospects to click the Call To Action (CTA).
If they are not doing that, or one piece of content is getting fewer clicks on the
CTA, then rework that element or try something new.

• Evaluate your landing page.

• Your offer and CTA should mirror the content (e.g., blog post, Facebook ad) that
brought the prospect to your landing page.
Are prospects trusting you with their contact information?
• Test every part of your landing page (e.g., headline, images, body copy, CTA) to
find out what is working and what is not.

• Test every offer in the action stage of your sales funnel.

• Compare the results of different offers.

How many purchases are you getting with your email nurturing campaigns and other
marketing efforts?
If one offer gets much better results than another, focus on using that offer to
close prospects and see if you can improve upon it.

• Track your customer retention rates.


• Determine how often customers return to purchase the products or
services.

Do customers come back more than once, and are they buying other products or
services?

Please Note: To generate sales funnel leads, create a landing page and use digital
content to drive users to your website if you have any.

But you can still drive them to your

WhatsApp!

Then, capture their contact information to continually market to them throughout


their buying journey.
Also Note:

People buy through emotions and offers


not the product or service you're promoting.
Chapter 11
HOW TO FULLY GET STARTED WITH AFFILIATE MARKETING

The truth is,

• Affiliate Marketing is a very lucrative and far-reaching skill.

• All you just need is your smartphone and internet connection with the right
information.

• There's no expertise needed.

• You only need to follow the due learning process and rightly implement.
• It is very easy to understand.
• It requires a low cost start-up capital.

• It can give you the level of freedom and financial independence.

• It will give you access to quality connection, most especially top Internet
Marketers and Super Affiliates across the universe while making some cool cash.

• You can even get more customers when your customers refer people to
you.

That can only happen once you're being honest with them and after you have gained
their trust.
While learning Affiliate Marketing ...

You will also be opportuned to learn other high income skills like;
• Copywriting,

• Email Marketing,

• Sales Funnel,

• Web Design,

• Content creation,
• WhatsApp Marketing,

• Graphics Design and lots more ...


It's good as a supplementary source of
.
Income.

So ...

Would you still like to fully get started with Affiliate Marketing?

If yes,

then CLICK the link below to easily connect me on WhatsApp

https://wa.link/8sqsm8

Here's my WhatsApp number if the link is not working ... +


2348163001029

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