A SIP Report

On
Marketing Internship
At
Talent Serve
In Reference To the Services

Submitted in partial fulfilment for PGDM Programme of

Doon Business School, Dehradun
Batch 2020-2022

Submitted To:- Submitted By:-

Prof Navjyoti Singh Negi Rishabh Panwar

Programme coordinator 2020-2022 Batch

PGDM 0201PGM076

Doon Business School

Dehradun

1
 INDEX

CONTENTS PAGE NUMBER

ACKNOWLEDGEMENT 3
4
CERTIFICATE

5
DECLARATION

6-7
INDUSTRY DESCRIPTION

8
ABOUT THE COMPANY

9
WHY US

10 -11
SERVICES PROVIDED BY
THE COMPANY

14
FIDNINGS AND
SUGGESTIONS

15
CONCLUSIONS

2
 ACKNOWLEDGEMENT

I have taken various efforts in this report. However, it would not have been
possible without the kind support and help of many individuals. I would like to
extend my sincere thanks to all of them .

I am highly indebted to Miss Meghhaa Woraah , Group Chief Executive

Officer of Talent Serve, for her guidance and constant supervision in my
internship as well as providing me necessary information to complete my
internship report .

Special thanks to Prof .Navjyoti Singh Negi Sir, who is my faculty mentor at
Doon Business School, Dehradun who has provided me with every possible
help during my internship period.

I would like to express my gratitude towards my Institute also , Doon Business

School Global, Dehradun for associating me with such a prestigious company.
My thanks and appreciation also goes to all those people who have willingly
helped me out with their abilities .

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 Certificate of Internal Guide

This is to certify that the SIP project titled-“Talent Serve Company(a Startup)-
In Reference to Services” submitted by Rishabh Panwar, during 1st of June –
31st of July, 2021 of PGDM – Sap program embodies original work done by
him .

Name of Internal Guide:-Dr. Navjyoti.Singh Negi

Designation:-Professor
Date:-

4
 Declaration

I, Rishabh Panwar PGDM-SAP student of Batch 2020-22 of Doon Business

School Global, Dehradun hereby declare that the project titled “Talent Serve
Company- In Reference to Services” is done by me and all the information
provided here is correct and to the best of my knowledge and believe. I also
declare that this report has not been submitted to any other university or
institute for the award of any degree or diploma.

Rishabh Panwar

INDUSTRY DESCRIPTION
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Edtech Startups

EdTech is a combination of two words – “Education and technology”.

It refers to technology designed to enhance educational outcomes.
Today we see startups using software like virtual reality, videos,
automation and more to make education more engaging and more
approachable.
 
Interactive screens, Online classes and MOOCs are all examples of
EdTech.

Ed-tech startups are startups that use technology to make education

easier for everyone.

Target Markets
Target market is the education sector and the students who are
studying in the colleges and universities are there potential
customers and trying to grab that customers is our task .

EDTECH START UPS

6
Edtech startups in India have been in the news recently for various
reasons. Due to the lockdown, they’ve had the opportunity to truly
shine.
 
Today, India’s EdTech industry  is the second biggest in the world
and it is only rising. The industry is set to touch $3.2 billion by 2022.
It is one of the sectors that has seen rapid growth in the pandemic.
During the lockdown schools and coaching classes had to depend on
technology to continue teaching.
 
We’ve recently seen a lot of activity in the EdTech world. Almost all
Edtech companies have seen a massive inflow of traffic. BYJU’S
reportedly saw 7.5 new users and Unacademy recorded a rise in their
watch time to 1.4 billion minutes. What’s more, EdTech companies
are also hiring more and are investing more in their growth.
These EdTech companies are making it easier for students to prepare
for their competitive examinations. With the aim to make education
truly interesting these Edtech startups in India are changing the Indian
education landscape. These Edtech startups all target different pain
points for students and vary in costs. These startups go on to show
that anyone can learn if they want to.

Key players in the market :-

The key players in the Edtech market are Preplaced, Clarity, ABC
Consultation, Careerguide.com and I dream are the players in the
market .
 

About The Company

7
We wish to train career seekers and working professionals develop
their future. With high- speed internet in our pockets , we give you a
360- degree solution for all your educational, work and corporate
needs.

We are an IIT, IIM and Symbiosis alumni, engaging with millions of

students around the world to develop their skills so that they can be
competitive in the future .

Why Us ?
We as an organization are focused towards helping students and job
seekers build their future.
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With high speed internet in your pockets we provide you a 360 degree
solution for all your educational ,career and corporate needs.
We are an IIT ,IIM and Symbiosis connecting with millions of
students globally to up skill them so that they can stay ahead in the
future.

Our Mission
To create a one stop solution for all career needs .With one
convenient visit here,you will be trained in all aspects for a brighter
future.

Our Vision
To help students , working professionals and Jobseekers find a right
career path which can shape their talent across.

Our Services
We aim for ending all your corporate requirements in just one
convenient call so our clients can just focus on their core areas and to
be at the top of their profit earning matrix.

Services Provided by the company are –

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1. Saarathii- A product launched Not for profit social initiative for
the youth so that we can create 1,00,000 job opportunities across
India in this pandemic.
Saarathii’s Motive-
 To make positive impact .
 Bridge the gaps in your career.
 Enhancing leadership qualities.

Saarathii’s vision –
 Prepare for the Interview
 Prepare an effective CV and Portfolio.
 Know the corporate policy changes .
 Skills needed for new normal.

Till now 9000+ Placed

Enrollment is 28000 + so far

How will Saarathii help a Job Seeker?

 Career management session prepared keeping in mind a job

seeker’s psychology by the best industry experts with an
experience of at least 12 years.

 Attending the session will clear most of your doubts. If you still
feel unclear then you can go through the blogs and videos in the
playlist which would help you.

 You will be able to build the best resume and social media
portfolio which will help you create an impact in the interview.

2. Aatmanirbhar (Solopreneur)

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 No investment business opportunity from our side for the young
professionals who are interested in starting their entrepreneurial
journey in HR recruitment by sitting in the comfort of their
homes and earn upto Rs 1,00,000 per month .

3. Dishaa (Webinars)

We all relate to a world where the civilization have changed

from stone age to the age where we break these stones with
cutting edge technologies. This world is moving fast pace and
we all have interests in learning something new. Talent Serve
brings Dishaa where you can decide what do you want to opt
for your future by attending our webinars related to latest
technologies and other management courses.

4. Chanakya (Phygital Learning)

Plan your digital from our Phygital way. Talent Serve creates
wide library and wide range of courses in latest technologies and
management courses.

5. Drishyam (Workshops)

To be ready for the corporate industry a progmatic sense of

approach has to be indicated. Talent Serve’s Drishyam helps
you embide these industrial practices by conducting hands on
workshops for you .

How is EdTech Startups Making a Change in India?

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Today, the new generation of learners are aware of the growing need
to have knowledge that they can implement. The skill to implement
knowledge is important for employers to hire a candidate. The ed-tech
startups are helping learners understand topics better through virtual
reality, augmented reality and mixed reality. These technologies don’t
just make learning more fun but they help learners understand
complex concepts with ease.
 
For example, the 3D visual representation of the human body can help
learners understand the organs better.
 
Furthermore, they help students make better decisions for their
careers, helps them understand the practical side of things and even
connects them to better resources. The top Edtech startups in India
have been built to make education better and easier for students.

Prepare for
the interview
Prepare an
effective CV
and Portfolio
Know the
corporate
policy changes

Objectives of the Study –.

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  To reach out to all those students who does not have a right
career path and bringing all those students to one platform
where they are being trained how to build a right career path.
 How social media marketing help us to attract more students and
how to help those students to develop their professional skills
so that they can be competitive in a corporate world .

Job Description –
Job Title : Trainee in Business development /Marketing&
Sales development
Job Department : Marketing and sales
Section : B2B Sales and B2C Sales
Job location : Work from Home (but the area that I got to deal
with students was Delhi /NCR)

Job Instruments
Visual Career Counselling

Job Analysis
Introduction
 The job analysis is a process which identifies and determines
the particular duties and its requirements including relative
importance of these duties for a given job in detail .
 It is also a technique where judgments are made about data
collected on a job.
 The purpose of job analysis is to establish and document the
job “relatedness”.
 Job analysis can be used in training / assessments and
forming questionnaire.
Findings and Suggestions-

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Students are not able to understand what field they should take to
make their future bright .So to solve that issue Talent Serve a Startup
was established which helps the students how to build a bright future
by taking a right career path.
 It not only guide students how to set their goals but also helps
them to achieve it .
 It uses technology to make education easy for everyone .
 It uses virtual reality , videos, automation and more to make
education more engaging and more approachable.
It provides different platforms to students to learn new things so
that the students can have edge over the competition in the future.

Suggestions-
 Students should do a proper research about that Edtech
company in which they are going to enroll themselves for
development of their skills .
 The Edtech companies should be more focused on the quality
of content rather than the quantity of content.
 The Edtech institutes should not only be open to earn profit
rather it should be open to deliver better and supreme quality
of knowledge to students .

SCFDJVEDB
for new normal

Conclusion –

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Education sector is one of the sector which can contribute to the
success of Make In India Mission. As India is having the highest
number of Youths in the world India’s EdTech industry  is the second
biggest in the world and it is only rising. The industry is set to touch
$3.2 billion by 2022. It is one of the sectors that has seen rapid growth
in the pandemic. Edtech companies do not only means to give
knowledge but also helps students how to use that knowledge and
where to use that. There relation with the student should not end after
taking money from them but they should be in touch with them till
they got a right career path to walk and get success in their life.

Learnings
 Product and Market knowledge
 Importance of Effective Pricing
 Role of Effective Promotion & Branding for the company
 How to interact and deal with people (Customer relationship
management)

REFERENCES

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 Ask Henry www.henryharvin.com/blog/edtech-companies-
in-india giving the top 100 Edtech companies.
 Talent serve www.talentserve.org official site of the
company .
 https://trio.dev/blog/what-is-edtech
 https://builtin.com/edtech brief about Edtech company
 https://en.wikipedia.org/wiki/Educational_technology giving
detail decription of Edtech companies
 hottopics.ht/14731/what-is-edtech-and-why-is-it-important
giving importance of edtech company
 www.techuz.com/blog/what-is-edtech-and-what-it-holds-for-
education-and-startups/ showing values given by the
Edtech company for country development
 www.investopedia.com/terms/e/edtech.asp
 www.nu.edu/resources/what-is-edtech-education-technology
 https://corporatefinanceinstitute.com/resources/knowledge/
other/edtech/ giving advantages and concerns about edtech
company
 onlinedegrees.sandiego.edu/what-is-educational-technology-
definition-examples-impact showing the impact of edtech
companies on students

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