Feasibility Study of Wais Laundry On The Go in Barangay Centrala Surallah, South Cotabato
Feasibility Study of Wais Laundry On The Go in Barangay Centrala Surallah, South Cotabato
CATHERINE G. DILIG
May 2022
Chapter 1
INTRODUCTION
The fast change of trend from individualized laundry to commercial laundry services
coincides with rapid technological change as well as the fast, changing and modern lifestyle of
management intensive. You can start this business right from home and grow from there. It is a
very lucrative business, as not everyone that puts on clothes has the time to do the laundry. Based
on the survey conducted the reasons why they go to the laundry shops instead of doing it to
their own are because of tight schedule especially those students who have a lot of
extracurricular activities in school, others says they don’t like washing their clothes because it is
just a waste of time (laziness), and some boarding houses didn’t allowed washing clothes in
consideration to the consumption of water. The absence of businesses of exactly the same nature
Centrala , Surallah south Cotabato is one of the opportunities Wais Laundry on the Go is
expecting to seize. The business will be situated in a commercial area of Centrala ,surallah south
Cotabato exposed enough to create a market for its laundry services. Some people may perceive
seeking of a laundry service as an extravagance but it could be a great help to individuals and
businesses that are busy enough to do this with themselves and to those who seek a better
Its presence at the main road of the Barangay is expected to create an extensive demand
for both the products and laundry services. Standing on the main base which is the products and
services’ nature itself being a necessity makes its great opportunity to sell on individual
household, and businesses. You earn from them as they earn with you. This is an encouragement
The business proposed desire to make easy living for its customers, through providing
affordable and quality services. The convenience and hassle free activity for the customers is the
major reason why the researcher came to point of proposing the business
Objectives of the Study
This study aimed to determine the viability Wais Laundry on the Go Centrala Surallah ,
South Cotabato.
2. Present the major player existing in the market in the following aspects.
a. Organizational
b. Operational /Technical
c. Marketing
d. Financial
a. Organizational
b. Operational /Technical
c. Financial
a. Organizational
b. Operational /Technical
c. Financial
South Cotabato. The study will mainly identify the marketing, management,
The study is plan to be located at barangay Centrala surallah South Cotabato Cotabato
wherein it is populated and it is advantage because there is no business like this who offer..
Significance of the Study
To the Local Government of Baranggay Centrala. This study will serve as basis in the
To the Researchers. The researcher can also gain significance in this study. They could
To the Future Researchers. This study will serve as a reference material and a guide for
future researchers who wish to conduct the same study or any study related to resort.
Definition of terms
This section presents the definition of terms wherein the terms related to the study will be
Mobile Laundry - Mobile Laundry is a laundry shop using a van with built-in washing
machine, laundry dryer and other useful machines or devices for laundry.
Clothes - Something to wear on, like dress, shirts, pants, underwear’s. It also includes
textiles, like curtains, table cloth, beddings, bed sheets and etc.
Washing Machine - A machine that is use to washed clothes easier than manual. It has a
Laundry Dryer - A machine that exacts or absorbs water of the laundry to dry it.
Van with a built-in Washing Machine - A van that has a total package to wash laundry.
Ironing Board- A small, portable, foldable table with a heat resistant surface, where
ironing is done.
Detergent Soap - Powder soap used in washing that makes clothes cleans.
Fabric Conditioner - Liquid used to soften clothes when it washed, it also give
fragrant to clothes
Chapter 2
INDUSTRY ANALYSIS
In this chapter it includes about the Rivalry Industry, the business strength and
weaknesses, bargaining power and the government policies such as processing of permits and
licenses.
Rivalry Industry
Wais Laundry on the Go has no direct competitor in the area of Barangay Centrala
Surallah, South Cotabato because this is the first business who offer this kind of services.
However, Wais Laundry on the Go has an indirect competitors like housekeepers or maid.
The table below is the strengths and weaknesses of Master touch home cleaning services.
The suppliers of Wais Laundry on the Go came from KCC Mall of Marble and Mall
of Ace were the supplies needed of the said business can buy. Therefore, the business has more
options to buy from different suppliers which put the business in a dominant position. Having
more option as a source of cleaning materials has significant negotiating power over suppliers
because it can easily switch to other suppliers this will have more negotiating room with the
suppliers.
there is no direct competitors in the said area, hence customer has less bargaining power over the
services. The initial customers of this business are those people who are busy in their work that
doesn’t have time to wash their clothes. The bargaining power is significantly high since Wais
Laundry on the Go offers a good quality of services but in affordable price to the customers.
Government Policies
The following are the basic requirements to start the business in the Philippines:
Mayor’s business permit for getting the license to operate in the city or municipality and
BIR registration for getting TIN, official receipts and invoices, registering the books of
accounts, and paying the national internal revenue taxes (Income tax, VAT Percentage Tax,
Bureau of Fire and Protection (BFP) is an agency of the Department of the Interior and Local
Government (DILG) responsible for implementing national policies related to firefighting and
Aside from the above-mentioned requirements, the business should also obtain Barangay
Clearance where the business is located. Other requirements to obtain are the fire permit and
Total P8,200
Chapter 3
MANAGEMENT FEASIBILITY
an unincorporated business owned and run by one individual with no distinction between the
business and the owner. You are entitled to all profits and are responsible for all your business's
debts, losses and liabilities.”. The owner is planning to manage Wais Laundry on the Go so
that in the long run, they can generate profits out of their investments and at the same time
Organizational Structure
not present. In an organization, the people behind are the key for the improvement of the
business. They are needed to attain the projected goals of the organization and to satisfy the
market’s necessities. The organizational structure is very important because the operation of the
business is in their hand. That is why the firm must choose carefully the most qualified
individual for every position to be able to foresee best results of the organization in the future.
Organizational Chart
The organization chart or structure is based on direct flow of authority from the owner
Manager/Owner
Laundry Shop
Store Custodian Liaison Employee
Operator
Figure 1. Organizational Chart of Wais Laundry on the Go
person over his direct subordinates. The manager /owner has the power of supervision, direction
and evaluation on the work of his subordinates. The store custodian and laundry shop operator
Employee’s Profile
The management would hire individuals with near proximity in the Region XII because
the management believes that familiarity of the area is a plus for convenient processing of
company’s transactions and to effectively market the services of the company to the target
market. The management would choose the most qualified employees in the selection process.
Applicants aspiring to become a part of the company would possess the following qualification
The manager shall personally choose and hire the employees for the business. The
specifications required for each job should be met by the chosen applicant. A weight on
trustworthiness should be considered for they will be entrusted with the assets of the business, so
it would be better if the manager personally know them. In addition, the requirements for the oral
and written communication skills and ability to operate a washing machine should be given an
emphasis for these are vital in carrying out their duties and responsibilities.
The figure below will show the process of how applicants will be recruited to be placed
JOB POSTING
EVALUATION HIRE
Announcements
Accepted Hired interview
for job opening
candidates will will now
will be posted
be scheduled undergo seven
outside the main
and undergo an (7) days of
office premises
interview with training before
and social media
the Manager. going through
accounts, also in
job-posting the business
websites. operations.
.
Figure 2. Steps in Recruitment Process and Job Hiring Process of Wais Laundry on the Go
and proper work attitude. Training of employees is a means Wais Laundry on the Go to ensure
job security which is necessary in giving quality services. The store custodian must be oriented
by the manager/ owner.on his line of duties and responsibilities, particularly on dealing with
sales, credit system and customer relation. A training which will be given by the company from
which the laundry shop equipments will be purchased should be undergone by the laundry shop
operator. The liaison employee should as well be trained and oriented on his role in the business.
Many new employees are very uncomfortable in a new job, and the new orientation program of
Wais Laundry on the Go should serve, among other things, as gradual introduction to the
organization as well as the job. The new staff member will be given the following:
1. Wais Laundry on the Go history, its policies, programs and procedures, objectives, and
organizational structure.
4. Dress code.
The management of the proposed business shall comply with the Department of Labor
and Employment (DOLE) compensation law for the regular employee. Every employee will
Depending on the position, all employees of the company will be paid in accordance to
the mandates of Labor Code of the Philippines for an eight-hour working days for six (6) days a
week. They will also entitle to have a vacation, sick and other mandatory leaves.
Business Policies
Attendance and Time-off Policies- Attendance policies define how employees may schedule
time off or notify superiors of an absence or late arrival. This policy also sets forth the
consequences for failing to adhere to a schedule, for example, employers may allow only a
certain number of absences within a specified time frame. The attendance policy discusses the
disciplinary action employees face if they miss more days than the company allows.
Absenteeism
An employee is absent when he/she is unavailable for work as assigned scheduled and
such time off was not scheduled approved in advance as required by administrative
notification procedure.
Tardiness
Employees are required to follow established guidelines for recording their actual hours worked.
Failure to clock in/out on their designated time clock at the beginning and/or end of their
Failure to clock in/out on their designated time clock for the meal break
Clocking in/out early (or late) of assigned shift without prior approval
Dress Code Policy-Employees of Wais laundry on the Go must always present a clean and
professional appearance to our beloved customers as they also reflect the company’s identity.
Code of Conduct- These are rules, principles, values, and employee expectations, behavior and
relationships that an organization considers significant and believes are fundamental to their
successful operation. Each employee should do their roles with an appropriate attitude and work
ethic.
perform efficiently and effectively with every given circumstance they are engaged into,
Compensation packages which include bonus, high salary rates and extra benefits, are
given to employees and pre-requisites are dependent on performance appraisal. Also, employees
are given the chance to be promoted for being efficient at work. In this regards, inefficient
Every violation committed should be in black and white acknowledged by the employee.
And consequences are established in order not to tolerate those violations and will not go out of
This chapter discusses the services description, company name, company logo,
positioning, target market, projected market share, location, and pricing scheme, marketing
Services Description
Wais laundry on the Go offers a service that involves costumers pay by weight for their laundry,
with the service washing, drying, and folding the laundry. Additional services like stain
treatment, dry cleaning, and ironing are also offer on Wais laundry on the Go services.
Company Name
The name of the business is Wais laundry on the Go because Wais means wisely decision in
having your laundry with no hassle , convenient and time saving. The business wants to make
sure that the services provide and offer is the best. Wais laundry on the Go is providing a proper
Company Logo
Figure 3. Logo
The business came up with this logo because we believed that it can reflect and represent
the main business essence thoroughly. Owner chose to put an image of washing machine and
hanger which is the primary equipment we use in Wais Laundry on the Go is also put in the logo
Positioning
Wais Laundry on the Go will create a legacy as the leading home cleaning services within
Barangay Centrala Surallah South Cotabato in the next 5 years. The business will build loyalty
The competitive advantage of Wais Laundry on the Go is that the business will offer a good
quality of services. Additionally, the owner wants to ensure that customers will surely enjoy the
services of the said business. The business would carry the company name Wais Laundry on the
Go. Its purpose is to provide a proper acceptable and satisfactory to the needs of the consumer.
Target Market
The target markets of proper acceptable and satisfactory to the needs of the consumer.are
those people who’s busy in working that doesn’t have time to clean and fix things in their
clothes.
The figure below is the projected market share of Wais laundry on the Go, based on the
Sales
10% supplies and equipments
25%
20% Laundry Shops
employees
45% others
Place Location
Wais laundry on the Go, will be located at Barangay Centrala, South Cotabato. This
proposed location will be a great and advantage because the researcher found out that no one
Pricing Scheme
The pricing scheme will be used in the business is value-based pricing because the
business believes that a strategy of setting prices primarily based on a consumer's perceived
value of the product or service in question. Value pricing is customer-focused pricing, meaning
companies base their pricing on how much the customer believes a product is worth.
Marketing Strategy
Since it is a new business, the owner will utilize way to promote the business, which
Promotion
In promoting the sales of the proposed business, strong customer service would be
implemented. The proposed business is also encouraging customers to share a word about our
product by giving them a discount if ever they can bring as a customer because customers tend
Today’s marketing is mostly done on the internet because the number of internet users
is rapidly increasing. People visit the internet nowadays to look for feedback and business
and more effective. It could be implemented quicker than others, where it would hit a target
audience in less than an hour or a couple of days. Wais laundry on the Go would have a
Facebook web page where customers can see all the shop details such as price, services
Projected Sales
Table 4.2 shows the analysis of sale Wais laundry on the Go for the five years of its
operation and table 4.3 for the projected sales performance of the business. It indicates that for
the first year of operation it notably generates a gross income of P1,648,920.00. For the
secondary year and succeeding years the business assumes a five percent (5%) in annual gross
income.
This chapter discusses and show about the technical viability of proposed business
which comprise the layout of the business, suppliers, raw materials and procurement schedules
of equipment, machineries, furniture and fixture. It also represents the operational process and
The space will undergo some sort of renovation just to maximize the space
intended for the business since the space is not that large enough to settle all the
equipments or other furniture. The rent will be 2 months deposit and one
month advance total 30,000.00 on first month and cost 10,000.00 pesos on a
and renewable. Below shows the innovation cost for the space rented.
Estimated
Description of Jobs
Cost
Fabrication and Installation of the
following:
Cabinets 5,500.00
Counter tables 6,100.00
Divisions 5,200.00
Ironing Board 4,000.00
Total Cost for Furniture’s and
20,800.00
Fixtures
Leasehold Improvements
Electrical works for the lights and connections to
the machines including 3,000.00
the materials and labor
Painting including materials and
3,500.00
labor
Plumbing works for the installation of water
connections to the machines and drainage system 12,000.00
(septic tank)
TOTAL 18,500.00
Space
layout
Figure 2. Layout
Procurement Schedules
Operational Process
invoice given to customers. This procedure is used for identification of clothes once
2. Sorting - After tagging the clothes are arranged in different sets. Some people will
4. Washing - The clothes are washed in washing machine using detergent washing
6.Packing - Once pressed, the clothes are properly hanged and covered in the plastic wrap and
Our customers are always our priority. We would like to give them a one hundred
percent satisfaction and the maintenance of cleanliness in all areas of our store is included in
the customer requirements. So, Wais laundry on the Go encourages all the members of the
organization especially we are in the cleaning services industry to strictly comply with the set
M Wais laundry on the Go will provide two trash bins in the shop with cover and proper
label for segregation will be observed to assure the safety on the preparation of our products.
There will be one small trash bin in the counter area. The accumulated garbage per day will be
collected by the garbage collectors of the city. This kind of system will be continually observed
Chapter 6
FINANCIAL FEASIBILITY
This chapter discussed the sources of funding, financial schedule, financial assumption,
balance sheet, income statement, projected cash flow statement, payback period, return on
Funding is the fuel that powers a business. A business without appropriate funding source
will be drown in a sea of debt. The source of funds of the proposed business is from the personal
Investment Cost
machine and equipment, furniture and fixtures and working capital needed for the establishment
Financial Schedule
Monthly 13th
No. of Month Year 1 Year 2 Year 3 Year 4 Year 5
Position Salary
employee Pay
Rate (₱)
Manager 1 9,600 9,600 124,800 124,800 124,800 124,800 124,800
Shop 8,400 327,600 327,600 327,600 327,600 327,600
3 8,400
operator
Store 8,100 105,300 105,300 105,300 105,300 105,300
1 8,100
custodian
P P557,700 P557,700 P557,700 P557,700 P557,700
Total 4 P26,100
26,100
Table 6.2 Schedule of Salaries and Wages Expenses
Depreciation
Yearly
Particulars Acquisition Cost Estimated life
Depreciation
Cabinets 6,500.00 5 years 1,100
Counter tables 6,100.00 5 years 1,220
Divisions 5,200.00 5 years 1040
Ironing Board 4,000.00 5 years 800
Total P20,800.00 P4,160
Financial Assumption
Financial Assumption
3. The operating expense will increase 5% annually except for salaries and wages,
Advertising and
Promotion
10,000 10,500 11,025 11,576.25 12,155.06
Total Operating
INVESTING:
Equipment & 254,654.5
Machineries
P20,800
Furniture & Fixtures
Cash Flow from 254,654.50
Investing Activities - - - -
Financing
Activities:
Initial Capital of
Owner P2,000,000
Cash from
financing activities P2,000,000 - - - -
Net Change in
Cash Flow 2,429,385.5 1,429,385.8 ₱2,139,228.50 ₱2,912,449.50 ₱3,752,216.31
Add: Beginning
cash balance -
₱709,843 ₱773,221 ₱839,766.81 ₱909,640.15
Ending Cash
Balance 1,429,385.8 ₱2,139,228.50 ₱2,912,449.50 ₱3,752,216.31 ₱4,661,856.46
ASSETS
₱2,139,228 ₱2,912,449 ₱3,752,216
Cash 1,429,385.8 ₱4,661,856
Furniture and P20,800 P20,800 P20,800 P20,800 P20,800
Fixtures
Equipment & 254,654.5 254,654.5 254,654.5 254,654.5 254,654.5
Machineries
Less:
Accumulated
Depreciation (15,191.2) (30,382.4) (45,573.6) (60,764.8) (75.956)
TOTAL
ASSETS 1,668,849.10 ₱2,363,500 ₱3,121,530 ₱3,946,106 ₱4,916,435
LIABILITIES
SSS/PHIC/HDMF 63000 63000 63000 63000 63000
Payable
Total 63000 63000 63000 63000 63000
Liabilities
OWNER’S
EQUITY
TOTAL
LIABILITIE
S AND
EQUITY ₱1,668,849.10 ₱2,363,500 ₱3,121,530 ₱3,946,106 ₱4,916,435
Add: Net
Income ₱605,849.00 ₱694,652 ₱758,030 ₱824,575.61 ₱894,448.95
Return on Investment
Probability is arguably one of the principal financial objectives of the project the rate of
return on (ROI) is a measure of the management efficiency in using available source. Capital is a
scares resource and must be used efficiently. ROI will be determined by using the formula given
on the page the higher the rate of return the more profitable is the project. The following shows
Payback Period
The payback period is the length of time necessary to recover the entire cost of an
investment from the resulting annual cash flow. The program shall take 0.35 years to fully
recoup its initial investment in the form of investment net cash inflow. The payback period for
Financial Ratio
statistical values taken from the financial statements of a business enterprise. These financial
ratios can be expressed in decimal as well as percentage values. The main sources used to
calculate financial ratio include balance sheet, cash flow statement and income statement.
Debt Ratio
The debt ratio is the ratio between the liabilities and assets of the company. A low debt ratio
implies a conservative company. The table below shows the debt ratio of the company in its first
Return on Asset
Return on asset measures the ability of the company to generate income by utilizing its
assets. It can be viewed as the centavo amount of net income generated per peso value of the
total assets of the company. The table below shows the return on assets of the company.
Training
training for its employees, especially it in need of due care, as clothes one the basic
needs of every individual. Before being hired, employees will undergo some sort of
trainings for laundry process to evaluate if they have the capabilities required for the
position, and to ensure that they will know how to properly do their jobs to give the
customer the satisfactions they are looking for. They will be evaluated as necessary to
1. Recognize and appreciate about the good things employees do. They
will do less negative and will strive to do more of the positive things the
by thanking them when they do it right than giving them grief when they do it
wrong.
2. Take a moment to celebrate like having a party. . It is too easy to get so caught
up in the daily struggle that you never stop to recognize the good work you
3. Praise and recognize the star performers. Some of your recognition budget
model employees. This makes them feel good, encouraging them to stay on
board and keep trying hard. And it gives everyone a bit of inspiration and a
4. Recognize good effort, not just results. When employees have had a
cheesecake or whatever inspires the owner and share it with the team. Or try
writing a personal thank-you card for each attendant – perhaps picking out a
different design for each and having some fun recognizing individuals in your
selection.
CHAPTER 8
This chapter in general provides information about the socio-economic study of the
business. This will tackle the benefits that can be rendered to the customers, the owners and staff
and how to evaluate the safety of environment from the chemicals used in chicken poultry.
Findings
This chapter presents the summary of the findings of the feasibility study, the conclusions
Chapter I, it shows the background of the study, objectives, scope and delimitations,
significance, definition of terms. The scope of the study was only limited to Barangay Centrala
Surallah South Cotabato. The location of the business is accessible enough to meet a wider
range of possible customers. The business has no competitive advantage in terms of the prices
Chapter II, it shows the review of the industry was discussed. The business has no
competitive advantage in terms of the prices because it has no available laundry shop in the said
area.
Chapter III, it discussed legal forms of the business, organizational structure, manpower
requirements, duties and responsibilities. The business will be a sole proprietorship. Manage by
the owner who will supervise the employees within their authority. The business will be manned
by the total of 3 people holding the position of shope operator and store custodian. The
and opportunities, price and pricing strategy, promotional strategy, and projected sales. As a
promotional activity, the business advertises its product through posting tarpaulins in the major
streets in the Surallah south Cotabato especially in Barangay Centrala . The target markets of this
business are those people who have no time in wash their clothes.
Chapter V, it shows the service and technical description, operation process service
schedule supplies, furniture and fixture, equipment, location, building, utilities, environmental
safeguard/waste disposal and production cost needed by the business. The name of the business
is Wais :Laundry on the Go, it will operate eight o’clock in the morning (8am) to four o’clock in
Chapter VI, showed the Income Statement, Statement of Cash Flow, Balance Sheet,
Financial Analysis, Balance Sheet ratio in five years prospective. It will also show different
schedules such as, Projected Annual Operating Expense, Projected Furniture and Fixture, Cash
Outflow, and Depreciation Expense. The initial capital requirement is Php 2,000,000.00. The
majority initial capital is used for the purchase of supplies, furniture and fixture, equipment, and
The projected income for the first-year operation is Php ₱605,849.00, for the second year, Php
₱694,652, Php ₱758,030, for the third year, Php ₱824,575.61for the fourth year and Php
1. The study conducted revealed the demand for the service and enabled to
come up with an efficient marketing program that will support the viability of
the business in its first stages of operation and expected to last in the long run.
2. In relation to industry analysis aspect, it shows that it has a good potential in doing the
business. The business was able to identify its competitors, the strength and its
weaknesses. It has also a strong bargaining power both in suppliers and consumers.
3. In respect to its organization and management aspect it shows a sign of positivity. The
business will be easily managed and supervised since there are only few workers to be
4. In marketing aspect, the business located in a proper place and it was able to identify the
target market and was able to determine its market share. Also, the business was able to
5. In relation to its technical and operational aspect, an encouraging result is obtained. The
business will used modernized machineries and equipment. The lay out, services process,
6. The financial aspect also shows positive result, the second year of operation is expected
to generate enough revenue to cover all the expenses incurred and at the same time
generates profit. The proposed business will be able to fully return the initial investment
within 1.51years.
7. In the corporate social responsibility, the hired workers of the business will beneficial
because the business will help improve their standard of living through salaries and
wages.
Recommendation
1. Extensive study for other aspects of the business feasibility is conducted and the execution of the
2. To the future researcher, we are hoping that this will help you to conduct related
3. To the customers, who are the mouth of business, this study will help the customers by
giving standardize services, and maintaining a good price. This study will also comply