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Email Marketing Proposal

This document proposes an email marketing strategy for TeckWrap Craft. It outlines 7 types of email flows that will be created for welcome, browse/cart abandonment, reviews, cross-selling, back-in-stock notifications, birthdays/anniversaries, and new arrivals. Screenshots show examples of the flow strategies and email templates. Account management services are also provided to clean the list and reduce spam and bounces. The monthly fee for these services is $300.

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cong yan
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142 views13 pages

Email Marketing Proposal

This document proposes an email marketing strategy for TeckWrap Craft. It outlines 7 types of email flows that will be created for welcome, browse/cart abandonment, reviews, cross-selling, back-in-stock notifications, birthdays/anniversaries, and new arrivals. Screenshots show examples of the flow strategies and email templates. Account management services are also provided to clean the list and reduce spam and bounces. The monthly fee for these services is $300.

Uploaded by

cong yan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 13

TECKWRAP CRAFT

Email Marketing Proposal

JANUARY 17, 2022


Contents

Purpose. ........................................................................................................................................................ 2

Project Scope. ............................................................................................................................................... 2

The Flows (Types, Goals, and Reasons). ....................................................................................................... 2

Flows’ Strategy (Screenshots). ...................................................................................................................... 3

Email Templates & Popups (Screenshots). ................................................................................................... 7

Before & After Revenues (Screenshot). ...................................................................................................... 11

Account /Domain Management.……………………………………………………………………………………………………………12

Service Charges……………………………………………………………………………………………………………………………………12

Page | 1
Purpose:
The purpose of this document is to summarize the various aspects of the proposal for “Email
Marketing”. It is the primary responsibility of Email Marketing to create and nurture Customer-
Brand relationship and hence increase brand revenue through Email Marketing flows and
campaigns.

Project Scope:
1- Flows creations
a. For first 2-3 months, our focus would be flows creations and increasing the
subscriber list.
2- Campaign on existing subscriber
a. After first 2-3 months, we will also be focusing on Campaign creation as we
increase and nurture our subscribers.

The Flows (Types, Goals, and Reasons):

1- Welcome Series Email:

With Welcome Flow series, we aim to grow the subscriber base of TeckWrap Craft.

2- Browse Abandonment Automation:

With Browse Abandonment automation we aim to send our subscribers messages based on the
items they’re looking at on your website, and you can control how often this message is
triggered and what audiences you want to receive it.

3- Abandoned Cart Automation:

Let’s say that your customer gets as far as adding an item to their shopping cart—but then they
get called away because the baby’s crying or dinner is ready. Fear not! The abandoned cart
automation can help.

4- Product Review Automation / Thank You:

You’ve told your customers how important they are to you—now let’s see if you can get a little
love from them. This next automation will help you identify your brand ambassadors.

Page | 2
5- Cross-Sell and Up-Sell Automations:

Sometimes the number of options you offer on your online store can be overwhelming. Other
times, shoppers just don’t have enough time to do a thorough search. The cross-sell or up-sell
automation will help inspire struggling shoppers to find exactly what they’re looking for.

6- Back In Stock Automation:

Regardless of your industry, one goal that all ecommerce businesses owners have in common is
the desire to generate revenue.

7- Birthday or Anniversary Automation:

Use signup forms to gather information about your audience. Who are they shopping for? What
collections are they most interested in? What’s their first and last name?

8- New Arrival:

With New Arrival flow, we aim to update our subscribers about recently launched projects with
a clear call to action message.

Flows’ Strategy with Screenshots:

• Welcome flow:

Page | 3
• Abandoned Cart (Recover Sales) flow:

• Abandoned Checkout flow:

Page | 4
• Customer Winback flow:

• New Arrival flow:

• Replenishment Reminder flow:

Page | 5
• Thank You flow:

• Website Abandonment flow:

Page | 6
Email Templates & Popups (Screenshots):

• Popup 1

• Popup 2

Page | 7
• Popup 3

Page | 8
• Email Template 1

Page | 9
• Email Template 2:

• Email Template 2:

Page | 10
Before & After Revenues (Screenshot):

• Before:

• After:

Page | 11
Account Domain Management:
We will be providing account health services of list cleaning profiles segmentations for unengaged and
reduction in Spam and Bounce rate.

Service Charges:
We will be charging USD 300 on monthly bases for all the above service and would like to thank again
for giving us the opportunity to show our potential.

Page | 12

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