GOLFIO

EXECUTIVE SUMMARY
 Vision & Mission
 Key Success Elements
 Set Up Costs & Funding
 Products & Services
 Competitors & Strategy
 Financial Summary
COMPANY PROFILE ASPIRATIONS
 Mission Statement
 The Idea
 Products & Services
MARKET ANALYSIS
 Overall Market Picture
 Market Segmentation
 Target Market Strategies
 Market Needs
 Market Business Analysis
COMPETITOR
STREGNTHS & WEAKNESS ANALYSIS
MANAGEMENT
FUNDING REQUIRMENTS
PROJECTED FINANCIAL STATEMENTS
 Projected Income Statement
 Projected Balance Sheet
 Projected Cash Flow Statement

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EXECUTVE SUMMARY:
This business plan is regarding the introduction of golf carts to retirement community who has spare
time in Florida. It also provides the conveyance to the public to use on local roads for passengers.

The purpose of the business plan is to attract the investor to invest in attractive market of golf
carts. This market is very useful for the investor who wants to increase their worth of money. The owner
invested $70000 & looking for an investment of $50,000 US dollars. The profit will be share according to
the capital invested.

Golf cart is used by majority of community, especially among high school students. The villages,
Florida , 70000 people are retired community & have golf cart trial system, mostly motor vehicles are
restricted so people use golf carts. It is most famous conveyance in this community.

VISION & MISSION:

The vision is to provide the conveyance in all age group people. Company believes that provide facility to
the customer is blessing of GOD

“LET’S FACILITATE THE CUSTOMER”

The company is the true believe that customer is a blessing of God. If customer is satisfied than
everything will goes in right direction.

KEY SUCCESS FACTORS:

Key success factor is to focus on customer satisfaction & earn revenue & profit in next 10 years.

The profit will be shown in graphs:

START UP FUNDS REQUIREMENT:

The initial start up cost are needed to import the golf carts, hiring new management staff & marketing of
product

Funding of $70,000 us dollar brought by the owner of company & other $50000 US Dollars will be
required from investor

PRODUCTS:
Products being offered include Golf course carts & Golf personal carts. The major source of revenue is to
sale of golf carts to the customer at reliable price

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COMPETITIOR& STRATEGY:
There is a tough competition in the industry but launched on the basis of full market study. It will be
hope that company will earn revenue in next 10 years. The major competitors are Textron Specialized
Vehicle Inc., Yamaha Golf Car Company

Company has a strategy to provide to the best product to their customer at economical rate to secure
the entry & and position in the market.

FINANCIAL SUMMARY:
Based on expectation of financial statements are prepared and it is expected that company will break
even in the first month of operations. The company is expected to generate good revenue & profit in
forecasted period. Financial health and cash position of the company are also showing good indicators in
the forecasted period.

PROJECTED INCOME STATEMENT OF 10 YEARS

PARTICULAR YEAR-1 YEAR-2 YEAR-3 YEAR-4 YEAR-5 YEAR-6 YEAR-7 YEAR-8 YEAR-9 YEAR-10
REVENUE FROM 2 SEATER COURSE CART 122 130 138 147 156 166 177 188 200 213
REVENUE FROM 4 SEATER PERSONAL CART 109 116 123 131 140 149 158 168 179 191

REVENUE FROM 2 SEATER COURSE CART 915,000.00 $973,560 $1,035,868 $1,102,163 $1,172,702 $1,247,755 $1,327,611 $1,412,578 $1,502,983 $1,599,174
REVENUE FROM 4 SEATER PERSONAL CART 1,035,500.00 1,101,772.00 1,172,285.41 1,247,311.67 1,327,139.62 1,412,076.56 1,502,449.46 1,598,606.22 1,700,917.02 1,809,775.71
TOTAL REVENUE 1,950,500.00 $2,075,332 $2,208,153 $2,349,475 $2,499,841 $2,659,831 $2,830,061 $3,011,184 $3,203,900 $3,408,950

COST FROM 2 SEATER COURSE CART 451,400.00 480,289.60 511,028.13 543,733.94 578,532.91 615,559.01 654,954.79 696,871.90 741,471.70 788,925.89
COST FROM 4 SEATER PERSONAL CART 445,810.00 474,341.84 504,699.72 537,000.50 571,368.53 607,936.12 646,844.03 688,242.05 732,289.54 779,156.07
TOTAL DIRECT EXPENSE 897,210.00 954,631.44 1,015,727.85 1,080,734.43 1,149,901.44 1,223,495.13 1,301,798.82 1,385,113.94 1,473,761.24 1,568,081.95

EMPLOYEE SALARIES 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00
RENT 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00
MARKETING EXP. 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00
PETROL EXP. 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00
UTILITIES EXP. 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00
LEGAL FEE 500.00 500.00
DEPERICIATION 345.00 345.00 345.00 345.00 345.00 345.00 345.00 345.00 345.00 345.00
TOTAL OPERATING EXPENSE 47,420.00 47,420.00 46,920.00 46,920.00 46,920.00 46,920.00 46,920.00 46,920.00 46,920.00 46,920.00

NET PROFIT 1,005,870.00 1,073,280.56 1,145,505.40 1,221,820.62 1,303,020.02 1,389,416.18 1,481,341.70 1,579,150.45 1,683,218.96 1,793,947.85

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COMPANY PROFILE & ASPIRATION:

Mission Statement

“Let’s facilitate the customer”

The idea:

The idea is to become the best provider of golf cart. We facilitate the customers with our product.
Increase in urbanization &industrialization, hi-tech & smart residential & commercial housing projects
and rise in utilization of golf cart vehicle in hotels, hospitality, tourism industries and parks increase te
demand of golf cart’s market share. The usage of golf carts for trips in educational institution such as
college & universities and airports also increase the demand of golf carts

So the idea is to become the best distributor of Golf carts provider in the market. The
entrepreneur now want to expand their business in Florida & also in village areas & provide customized
product to their customer if they want.

Rapid growth in population & increase in globalization boast the economy & also has impact on
purchasing power of the customer. Due to this the living standard of people has become changed. These
factors lead to innovations hybrid & electrical utility vehicles. Thus due to this the demand pf golf cart
will be increase.

Product:

Golf cart is gas powered, low speed vehicle driven by the electric motors, which is utilization in golf
courses for transportation of golfers and equipment within the course premises. It is also known as
highway or off road vehicle with average speed between 25-50km ph. We have 4 manufactures who
produce the golf carts. We have to choose the low price with best quality. The company wants to sale
two types of product

 Golf course cart

 Golf personal cart

Golf course cart:

In the current market of Florida, it has been seen that demand of golf course cart has been increased
because there are many courses& retirement communities & they want to spend their spare time with
full of joy in these courses.

Feature of golf course cart:

 It is 2 seated golf course cart.

 It is charged by battery

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 It is has gear steering, auto backlash Compensation

 Its body is injunction molding modeling
 Its driving range is 70-80km
 It is laminated glass with wiper
 It as sponge seats with safety belt

Golf personal cart:

In the current market of Florida, the demand for personal cart will be increased because Government
has allowed to the carts on local roads and the village areas. It can also be be used for local passengers.

Feature of golf personal cart:

 It is 4seated golf personal cart

 It is electrical golf personal cart

Market analysis:
Overall market picture:

Market of golf carts has been expanding in U.S.A & North America & Florida. The global golf cart marlet
is segmented based on product type, application and geography. On the basis of product type, the
market is categorized into electric golf cart, gasoline & solar. By the application, it is classified into golf
course, personal services and commercial services.

Market segmentation:

The market has different classes of customers

 Retirement people
 School going students
 People in village areas

The company focuses is focuses on all types of customers. They have different needs & buying behavior.
Some are status quo & some has low purchasing power so we have to attract every type of customers.

Target market strategies:

Target market strategies include exclusive marketing campaigns addressing the specific segment of
market including dedicated advertisement. It also aware the uses of carts and encourage the customer
to buy it.

Market needs:

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Many potential customers are ensure about their needs, so it is the need of time to reach them and put
some option in front of them so they should feel it is possible to buy the carts & enjoy their features.
The company provides the best quality carts to their customer and also ensures the customer to come
back with good compliments.

Market business analysis:

It is very large scale industry in china, U.S.A & has very strict competition in the market. So we have
operated very wisely & satisfy the customers.

Competitors:
There are opportunities in the line of business being perused by this company but there is a great
competition as well. The major competitors are:

 Yamaha Golf Car Company

 Textron Specialized Vehicle Inc.

The company is ready to enter into the competition and it has own its strategies to secure its place
among the competition.

Strength & Weakness:

The company being a new entrant of market has a certain challenges in front of it but on the other hand
it has certain strengths including experience of successfully running the same business in the other
market.

Strengths:

 Lot of research has been done

 Advertising material attract the customers
 Proven enterprise skills

Weakness:

 Unfamiliarity to new market.

 Capital structure to be built up
 Competitor are strong because they are known in public

Opportunities:

 Cover entire market of Florida & U.S.A

 Availability of information for research

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 Increase customer dissatisfaction & attract the customers

Threats:

 Competition with big players already having greater market share.

 Still to establish organizational structure in the new markets.
 Unavailability of free cash flow.

The company plans to capitalize on its expertise and exposure already developed by running successfully
the same business in Florida. This company has done a lot of homework to enter into new market.

Management:
The major activities of business setup will be performed by the management of this company and staff
will be hired. Being new entrant and for securing place in new market, experienced staff will be hired
with better salaries.

Designation No. of
persons
Directors 2
Staff 3

Funding Requirements:
A total investment of USD $120,000 is sought for the setup and other expenses to run the business
successfully in the new markets. Initially $70,000 USD has been invested by the owner and initial work
has been done. A further investment $50,000 USD is expected from the investor.

Following the table depict the funding requirements and sources expected:

Owners capital $70000

Partner capital $50000

Projected Financial Statements:

Projected financial statements are prepared to shows the future expected revenues & profitability to
potential investors. The results are very encouraging. The company is expected to breakeven in the first
month of operations.

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Projected Financial Statements are presented here for the review of investors. The statements
Presented below include following statements;
 Projected Income Statement for the ten Years
 Projected Balance Sheet for the ten years
 Projected Cash Budget the ten Years

Projected Income Statement for the ten Years

PROJECTED INCOME STATEMENT OF 10 YEARS

PARTICULAR YEAR-1 YEAR-2 YEAR-3 YEAR-4 YEAR-5 YEAR-6 YEAR-7 YEAR-8 YEAR-9 YEAR-10
REVENUE FROM 2 SEATER COURSE CART 122 130 138 147 156 166 177 188 200 213
REVENUE FROM 4 SEATER PERSONAL CART 109 116 123 131 140 149 158 168 179 191

REVENUE FROM 2 SEATER COURSE CART 915,000.00 $973,560 $1,035,868 $1,102,163 $1,172,702 $1,247,755 $1,327,611 $1,412,578 $1,502,983 $1,599,174
REVENUE FROM 4 SEATER PERSONAL CART 1,035,500.00 1,101,772.00 1,172,285.41 1,247,311.67 1,327,139.62 1,412,076.56 1,502,449.46 1,598,606.22 1,700,917.02 1,809,775.71
TOTAL REVENUE 1,950,500.00 $2,075,332 $2,208,153 $2,349,475 $2,499,841 $2,659,831 $2,830,061 $3,011,184 $3,203,900 $3,408,950

COST FROM 2 SEATER COURSE CART 451,400.00 480,289.60 511,028.13 543,733.94 578,532.91 615,559.01 654,954.79 696,871.90 741,471.70 788,925.89
COST FROM 4 SEATER PERSONAL CART 445,810.00 474,341.84 504,699.72 537,000.50 571,368.53 607,936.12 646,844.03 688,242.05 732,289.54 779,156.07
TOTAL DIRECT EXPENSE 897,210.00 954,631.44 1,015,727.85 1,080,734.43 1,149,901.44 1,223,495.13 1,301,798.82 1,385,113.94 1,473,761.24 1,568,081.95

EMPLOYEE SALARIES 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00
RENT 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00
MARKETING EXP. 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00
PETROL EXP. 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00
UTILITIES EXP. 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00
LEGAL FEE 500.00 500.00
DEPERICIATION 345.00 345.00 345.00 345.00 345.00 345.00 345.00 345.00 345.00 345.00
TOTAL OPERATING EXPENSE 47,420.00 47,420.00 46,920.00 46,920.00 46,920.00 46,920.00 46,920.00 46,920.00 46,920.00 46,920.00

NET PROFIT 1,005,870.00 1,073,280.56 1,145,505.40 1,221,820.62 1,303,020.02 1,389,416.18 1,481,341.70 1,579,150.45 1,683,218.96 1,793,947.85

Projected Balance Sheet for the ten years

PROJECTED BALANCE SHEET FOR NEXT TEN YEARS
PARTICULARS Y-1 Y-2 Y-3 Y-4 Y-5 Y-6 Y-7 Y-8 Y-9 Y-10
FIXED ASSET
FURNITURE & FIXTURE 1,200.00 1,080.00 960.00 840.00 720.00 600.00 480.00 360.00 240.00 120.00
COMPUTER 2,250.00 2,025.00 1,800.00 1,575.00 1,350.00 1,125.00 900.00 675.00 450.00 225.00
Accumulated Dep. (345.00) (345.00) (345.00) (345.00) (345.00) (345.00) (345.00) (345.00) (345.00) (345.00)
TOTAL ASSETS 3,105.00 2,760.00 2,415.00 2,070.00 1,725.00 1,380.00 1,035.00 690.00 345.00 -
CURRENT ASSET
CASH IN HAND 1,009,365.00 2,083,490.56 3,229,340.96 4,451,506.58 5,754,871.60 7,144,632.78 8,626,319.48 10,205,814.92 11,889,378.88 13,683,671.73
INVENTORY COST 113,400.00 232900 232900 232900 232900 232900 232900 232900 232900 232900
PREPAID EXPENES
TOTAL ASSETS 1,125,870.00 2,319,150.56 3,464,655.96 4,686,476.58 5,989,496.60 7,378,912.78 8,860,254.48 10,439,404.92 12,122,623.88 13,916,571.73
LIABILITIES & OWNER'S EQUITY
OWNERS CAPITAL 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00
PARTNER'S CAPITAL 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00

RETAINED EARNING 1,005,870.00 2,199,150.56 3,344,655.96 4,566,476.58 5,869,496.60 7,258,912.78 8,740,254.48 10,319,404.92 12,002,623.88 13,796,571.73

TOTAL LIABILITIES & OWNERS EQUITY 1,125,870.00 2,319,150.56 3,464,655.96 4,686,476.58 5,989,496.60 7,378,912.78 8,860,254.48 10,439,404.92 12,122,623.88 13,916,571.73

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Projected Cash Budget the ten Years

CASH BUDGET
PARTICULAR Month
YEAR-19 YEAR-2 YEAR-3 YEAR-4 YEAR-5 YEAR-6 YEAR-7 YEAR-8 YEAR-9 YEAR-10
OPENING 6,600 1,009,365 2,083,491 3,229,341 4,451,507 5,754,872 7,144,633 8,626,319 10,205,815 11,889,379
Total Cash Collection 1,950,500.00 2,075,332.00 2,208,153.25 2,349,475.06 2,499,841.46 2,659,831.31 2,830,060.52 3,011,184.39 3,203,900.19 3,408,949.80
Cash Payment

Direct Cost 897,210.00 954,631.44 1,015,727.85 1,080,734.43 1,149,901.44 1,223,495.13 1,301,798.82 1,385,113.94 1,473,761.24 1,568,081.95
Operating Expenses
EMPLOYEE SALARIES 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00 21,600.00
RENT 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00
MARKETING EXP. 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00 13,500.00
PETROL EXP. 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00
UTILITIES EXP. 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00 3,075.00
LEGAL FEE 500.00

Cash Payment for fixed assets 3,450.00

Total Cash Payment 947,735.00 1,001,206.44 1,062,302.85 1,127,309.43 1,196,476.44 1,270,070.13 1,348,373.82 1,431,688.94 1,520,336.24 1,614,656.95

Net Cash Flow 1,002,765 1,074,125.56 1,145,850.40 1,222,165.62 1,303,365.02 1,389,761.18 1,481,686.70 1,579,495.45 1,683,563.96 1,794,292.85
Ending Cash Balance 1,009,365 2,083,491 3,229,341 4,451,507 5,754,872 7,144,633 8,626,319 10,205,815 11,889,379 13,683,672

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