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FH Moms Civic Engagement

FHmoms is an organization that aims to empower Filipina mothers through online freelancing opportunities and a supportive community. It provides training to develop mothers' skills and helps them gain clients. FHmoms also partners with companies and organizations to support mothers. It began as a Facebook group started by founder Maria Korina Cope-Bertulfo and has grown to over 90,000 members. FHmoms works to improve members' livelihoods and quality of life by providing flexible work they can do from home to balance family responsibilities.

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96 views3 pages

FH Moms Civic Engagement

FHmoms is an organization that aims to empower Filipina mothers through online freelancing opportunities and a supportive community. It provides training to develop mothers' skills and helps them gain clients. FHmoms also partners with companies and organizations to support mothers. It began as a Facebook group started by founder Maria Korina Cope-Bertulfo and has grown to over 90,000 members. FHmoms works to improve members' livelihoods and quality of life by providing flexible work they can do from home to balance family responsibilities.

Uploaded by

Sen
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Umandap, Jansen A.

Civic Engagement Participatory Communication

III AB COMM – Calamba Campus Prelim Quiz 1

https://fhmoms.pcitech.com.ph/

How do they reach the people that are in need?

What issues or challenges they are addressing?

Who and what are the focusing?

 Objectives

1. To socialize, collaborate, and share experience to other Filipina moms by encouraging and
motivating moms to make wonders in their freelancing, parenting, and entrepreneurship
adventures.
2. To support, inspire, respect, and empower other moms by providing you with flexible hours.
Some companies will even allow you to pick your own hours, so long as you can return quality
work and meet deadlines.
3. To educate Filipina moms about freelancing, how to create a portfolio, develop their skills and
learn how to deal with their clients.
4. To empower Filipina moms to believe in their selves never stop learning, reach their full
potential, and always give back to the community.
5. To provide world-class talent and service through freelancing while considering family first.

 Stakeholders/ Partnerships
o Partnership
Event Partners:
QBO Philippines
Startup Pinay
Media Partners:
The Asian Parent
The New Channel (TNC)
Blogapalooza
Community Partners:
Connected Women.
Mompreneurs Club PH
o Stakeholders
Owner and founder who is responsible for making sure the company meets all the needs
and established budgets and sales forecasts.
Investors that who purchase shares of a company for the long term with the belief that
the company has strong prospects.
Employees who make sales and build the brand via positive customer interactions.
Customers who drive revenues and buy products and services and give feedback to
businesses on how to improve them.
Suppliers who provide a company with the services it uses in providing goods and
service to its customer.
Communities who create involvement and build your reputation for business to promote
products and services.
Government for economic growth and who create subsidies, taxing the public and giving
the money to an industry, or tariffs, adding taxes to foreign products to lift prices and
make domestic products more appealing and helps respond to changing societal needs

 Content and Outcomes


The owner and founder of FHmoms, Maria Korina Cope-Bertulfo is a single mom way
back then who deals with traffic with her daily commute, and the hassle of coming home late at
night to her baby. She doesn't have time for her family and for herself as well, so she finally
decided to resign and went to onlinejobs.ph to apply for a job and was very fortunate because
after a couple of hours she finished her profile a client called her and offered her P35,000 per
month and started to work right away. That's when she started to start helping and after few
months, she hired other friends and members of Filipina homebased moms. It started as a
supported group on Facebook for Maria Korina Cope-Bertulfo, a few friends until they gained
over 20,000 members over the Philippines and outside the country. The engagement of the moms
increases their self-determination and give them the skills and self-confidence they need to enter
the workforce. She assigned trainers for the newbies and new mommies. She conducted and
online group coaching as well as workshop events. And today they gained 90,000 members in
their support group via FB which she named Filipina Homebased Moms. This improves the
delivery and quality of public services, enhance the management of public finances, and bring
about greater transparency, accountability, and social inclusion, resulting in tangible
improvements in people's lives

 The process involved for having a successful planning and execution.


Committing to a strategic plan is a must in starting an organization. Without goals, planning is
meaningless. Purpose of the plan is to achieve the goals of the business and help reach its vision
and mission. A first step is to reexamine the business mission statement and the goals associated
with it. Set realistic deadlines. Maria Korina Cope-Bertulfo provides sufficient time and money
for the planning process. She makes good assumptions about the industry and market
environment and focus on results. She aligned jobs to strategies after setting an overall goal for
your business and how to develop a plan to achieve them is necessary step. The founder, Maria
Korina Cope-Bertulfo, analyze and understand the business' mission, vision, strategy, and goals.
She determines where and how learning will impact the achievement of business goals and
validate the alignment of the learning and development plan with the business plan with a simple
question "how?". The founder job requirements are more focused and specific of knowing you
need to hire and knowing why you need to hire. She started communicating better and build trust.
She communicates clearly to empower employees. By aligning all your actions and words
together you can ensure your team gets the right message every time and avoid
miscommunication and misinterpretations. This empowers employees because they know
precisely how their daily tasks fit into their roles. She conducted and online group coaching as
well as workshop events to help them know better and let them know how to handle certain
situations. Measuring, tracking, and reporting performance to meet the organization's
strategic goals without any difficulties. This will help to calibrate those goals by providing insight
into where someone is doing well and could be stretched and areas that are not a strength yet.
Based on performance feedback, self-reflection and business needs, employees should then set
their own goals. Balancing Innovation and Control to have progress and changes to stay
relevant and competitive in market, to stay ahead in the market. It will also help you take
advantage of new technologies. Balancing innovation will grow your business and it means
ultimately, increasing your profits, reduced costs, improved brand recognition and value, new
partnerships and relationships which helps FHMOMS to grow even more.

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