Advance

Digital Marketing
Certification
Course
CREATING THE DIGITAL ERA
 Introduction to
1.
Digital Marketing
What is Digital Marketing ?
Need of Digital Marketing?
Scope of Digital Marketing?
4P's of Digital Marketing
What are Search Engines?
Main Search Engines?
Why Online Marketing ?
How Online Marketing Works ?
What is Internet?
Who is the Owner of Internet ?
How Digital Marketing Works?
Protocol HTTP/HTTPS/FTP
IP Address/DNS Concept
Websites / Web Portals
 Basic Graphic
2.
Designing
Creating Logos
Designing Business Cards
E-Book Cover Designs
Social Media Creatives
Advertisement Creatives
Website Banner Designs
Royalty Free Images, Audio

Transparent Background For

Images
Cropping & Resizing Images
Reducing Image Size
 Website Planning
3.
And Designing
Understanding Domain and Hosting
Choosing The Right Domain & It's
Hosting
Understanding The
Content management System
Introducing Wordpress
Understanding Creating
Categories,Tags,Pages,Posts

Selecting Themes,Plugins,Widgets
How To Choose Inbuilt And Third
Party Themes
Wordpress Site Setup
Creating Widgets & Plugins
Working with Plugins
Publishing Blogs

Creating Users
Website Backups
 Content
4.
Management
What Is Content ?
Why Content Is Important?
Understanding Content & Audience
Different Types Of Content
Ingredients For Online Content
Analyzing queries & Keyword
for Content
The Proper Content Flow
Optimization Of Online Content
Content Distribution
Case Study
Tips For Optimizing Blogs

Tips For Optimizing Articles

Tips For Newsletter Writing

Content For Corporate

Communication
What Is Content Management

Importance For Content

Management
Tips For Content Creation

Content For Various Networks

Successful Formula of Content

Mangement
 Wordpress And
5.
Blogging
What Is Blogging ?
Importance Of Blogging
How To Plan Your First Blog?
How To Select Your Niche?

Free Platforms For Blogging

How To Choose Best Niche

For Blog?
Difference Between Blog & Website?
Integration Of Wordpress With
Blogger
How To Monetize Your Blog?
Overview Of Adsense

How To Earn From Blogging?

How To Become A Successful

Blogger?
How To Viral Your Blog?

Lead Generation Via Blogging

Integration Of Your Website with

Google Tools
Tips For Effective Blogging
Plan & Strategies For Blogging
 Branding And
6.
Copywriting
Brand Structure
Branding vs Marketing
Importance Of Brand Strategy
Audience Identification
Competitor Analysis
Importance Of Brand Positioning &
Personality
Importance Of Purpose, Vision,
Mission & Values
Importance Of Brand Logo , Color ,
Font, Tagline & Brand Story
What Is Copywriting?
 Search Engine
7.
Optimization
SEO Fundamentals
What is Search Engine ?
Types of Search engines
How a Search Engine Works
Introducing Crawlers
On Page Optimization
Introduction to Keywords
Long Tail Keywords
Latent Semantic Indexing Keywords
Keyword Research Tools
Google Keyword Planner
Other Keyword tools
The Keyword research strategy
for Startups
On Page SEO (ABS)

Selecting the right Keywords

HTML Optimization
Using Yoast SEO Plugin
On Page Optimising Your Web
Page
Copy Writing tricks for tags
URL Optimization
Keyword Distribution & Density
Implementing LSI
Optimizing Tags
Image and Video SEO
Understanding UI & XI
Off Page SEO
Introducing Off Page Optimization
Introducing Links & Link Syntax
Internal & External Links
Introducing Backlinks
Determining Domain Authority,
Page Authority with Tools
Do Follow and No Follow Links
Implementing no follow Tags
Types of Links
Link Building Strategies
Forum Posting
Blog Commenting
Directory Submissions
Article Submissions
Blog Submissions
PDF Submissions
PR Submissions
Sky Scrapper
Voice Search Algorithm
Future of Voice
Voice Search Industry
Virtual Assistants
Voice Search Algorithms
Local SEO For Business
Scouting Local Link Building
Local Citations
SEO Local Page
Optimization
NAP Cinfiguration
Local SEO Case Studies
SEO Strategies
Tiered Link Building Strategy
 How to Make find SEO Clients?
How to Strategise SEO Projects
Keyword Research for SEO
Website
SEO Strategy for Agency
Website

Advance Search Engine

Optimization
Finding Keyword Competetion
Strategizing Link Building
Campaigns
Google Operators
Competition Analysis
Creating SEO Roadmap
Think Link Opportunity
Link Outreach Techniques
Guest Posting
Broken Link Building
SEO Tools
Ahrefs
SEMrush

Technical SEO
Rank Brain and Sky Scrapper
SEO Audit
Google Search Console
XML Sitemaps
Robots.txt
Accelarted Mobile Pages
Site Speed Audit
Essential Plugins
SSL Certification
Canonical Tags
Mobile Friendliness &
Responsiveness
 Quora
8.
Marketing
Introduction To Quora
Quora Best Profile Practices
Building Quora Profile
Best Answering Strategies
How To Create Spaces
Quora Traffic Building Strategies
 Google My
9.
Business
Listing your on Google
Verifying GMB Page on Google
Publishing on GMB
GMB Ranking Factors
Running GMB Advertisements
GMB User Management
 Google Web
10.
Analytics

What is Google Analytics?

How to Create an Account?
Account Optimization
Goal Optimization
Funnel Creation
Funnel Optimization
View Creation
Segment Creation
Explore the Filters
Geo Location Optimization
Web Analytics
How To Track URLs?
Advance URL Tracking
Analytics for E Commerce
Analytics for E Mails
Adwords & Analytics Integration
Advance level Optimization
Google Tag Manager
Alternative to Google Analytics
 PPC
11.
(Pay Per Click)

Need of Paid Advertisement

Understanding Advertising Goals
What is Bidding Strategy?
What is Pay Per Click?
What is Google Ads?
Adwords Vs PPC
Overview of Microsoft Adcenter
Account Creation
Account Structure
Keyword Research Tools
Keyword Planning Strategies
What are Campaigns?
Types of Campaign
Search Advertising
Display Advertising
Video Advertising
Mobile Advertising
Shopping Advertising PLA

Campaign Designing and

Optimization
Geo Targeting
Ad Group Designing & Optimization
Post Campaign Optimization
What is Quality Score?
Why Quality Score is Important?
Factors for Quality Score
Landing Page Creation
Landing Page Optimization
CTR & Its Importance
Concept of Re Marketing
Conversion Trackings
Conversion Optimization
Report & Analysis
Dynamic Keyword Insertion
Competitor Study
Integration of Tools
Tools of SEM
Best Practice to get ROI
Case Studies
Ad Words Examination
 Social Media
12.
Optimization
What is Social Media Optimization ?
What is Viral Marketing?
Scope of Social Media Optimization
Terminology of Social Media
Social Media Tools
Strategy Creation for Business

Facebook Optimization
Profile Creation
Page & Group Creation
Lead Generation
Event Branding
LinkedIn Optimization
Personal and Business Profile
Page and Group Creation
Lead generation
Rank Keyword Instantly via
LinkedIn

Twitter Optimization
Profile Creation
Re-Twitting
Hash tags
Brand Promotion

Case Studies
 Social Media
13.
Marketing
Why Social Media Marketing?
Difference between SEM & SMM
Choosing Best Social Media
Platform for Marketing
Creating Social Media
Marketing Strategy
SMM using Facebook

SMM using Twitter

SMM using Instagram
SMM using Linkedin
Competitor Research
Different Types of Ads
Re-Marketing in Social Media
Optimizing AD copy
Insight Study
Database Management
Product Promotion Activities
Paid Marketing Via Different
Social media Channels
Tools to Measure ROI
 Fundamentals Of
14.
Video Marketing
What are Videos?
Impact of Videos
What is Video Marketing?
Why Video Marketing?
Benefits of Video Marketing
Strategies for video marketing
Best Video Sharing Platforms
Video Monetization
Channel Creation
Channel Optimization
Creation of Channel Art
Video Optimization
Uploading and Managing Video
SEO for Videos
Videos Sharing Techniques
Brand Building through Video
Lead Generation
Integration with Different Tools
15. E-Mail Marketing

What is an Email?
What is Email Marketing?
Email Marketing Basics
Implementing Effective Campaigns
Measuring the Effectiveness
Types of Emails
Art of Corporate Communication
Email Write-up
Overview of Thunderbird
& Outlook
Design of HTML Layouts
Advance Techniques of Optimizing
the Campaigns
How to Send Mass E-mail?
Technologies behind E-Mail
Marketing
Rules & Regulation of E-mail
Marketing
Track Email Open Rate
Lead Generation via Emails
Data Mining
Analyzing Email Reports

Email as a Tool for Marketing

Acquiring ROI via Email Marketing
Study of User Behaviour
Advance Search Techniques/Search
Smartly
 E-Commerce
16.
Marketing
Overview
What is E-Commerce?

How E-Commerce is taking over

the Traditional Business?
Pre Requisite for E-Commerce
Understanding of Product Service
Understanding of Audience
B2B and B2C Industry
Use of Available Tools
Structure of E-Commerce
Marketing
Algorithm of E-Commerce Marketing
How to design an E-Commerce
Website
SEO Techniques on E-Commerce
Website?
How do E-Commerce Campaigns
make ROI?
Case Study
Paid Ads
Ads
Facebook Ads
Twitter Ads
Linkedin Ads
Instagram Ads
Organic Promotion and Listening

SEO of E-Commerce Website

Business Listing
Free AD Posting
 Display Advertising
17. With Remarketing

What is Display Marketing?

Why Display Advertising is
Important?
Difference between Search Network
and Display Network
Display using Banners/Rich Media
Display Advertising using
Contextual Targeting
Display Ad
Display Advertising using Adwords
Types of Display Campaigns
CPM Vs CPC
Planning and Executive of Display
Ads
What is Remarketing ?
Remarketing in Display Advertising
Integration Remarketing in Adwords
Integration Remarketing in Analytics

Remarketing List Creation

Tracking of Display Ads

ROI with Display Ads

Best Alternative to Adwords
Reporting of Display Ads
 Business Lead
18. Generation

What are Leads?

Why are Leads Important?
Understanding Audience and Buyer
Difference between Domestic and
International Audience
Planning Strategies for Lead
Generation
Different Methods to Generate Leads
Lead Generation with
Organic Manner
Leads with Online Communication
Leads with Offline Communication
Leads Generation with Paid Tools
Leads and Landing Page
Landing page Optimization
Do's and Don'ts for Landing Pages
Role of Testing in Lead Generation
Types of Testing
Conversion Funnel
Reporting and Analysis
Roadmap from Leads to Sales
19. Mobile Marketing

Fundamentals of Mobile Marketing

Need of Mobile Marketing
History of Mobile Marketing
Featured Phone v/s Smartphone
Mobile Marketing on Various OS

Different types of Mobile Marketing

Tools to create Mobile Apps
Top 5 Apps for Digital Marketing
App Stores / Playstore Optimization
Data Mining on Mobile Marketing
17. Generating ROI
Study User Behaviour
Promotion of Mobile Apps

Monetize your Apps

Analysis in Mobile Marketing
Latest Trends in Mobile Marketing
Report Study and Analysis

Acts & Authorities for Mobile

Marketing

Case Study on Mobile Marketing

20. Affiliate Marketing

What is Affiliate Marketing ?

Need of Affiliate Marketing
Earn Online via Affiliate Marketing
Platforms for Affiliate Marketing
Best Affiliate Marketing Strategies
What to Sell as an Affiliate
Marketers ?
Affiliate Marketing as Career
Pre Requisite to be an Affiliate
Affiliate Account Creation
Affiliate with Amazon
Affiliate with Flipkart
Challenges of Affiliate Account
Top Agencies for Affiliate
Affiliate Marketing with Commission
Junction
Affiliate Marketing with Commission
Tips to boosts Affiliate Earning
Case Studies
 Fundamental Of
21.
AdSense
What is AdSense?
How AdSense Works?
Difference between AdSense &
Google Ads
Difference between AdSense &
Affiliate
How to create Google AdSense
Account?
Pre-Requisite for AdSense
What is an Ad Unit?
AdSense Approval Tricks
AdSense Account Optimization
AdSense with YouTube
Integrating AdSense with Blogger
Integrating AdSense with
Wordpress
Plugins for AdSense Integration
Exploring AdSense Interface
AdSense Reports Study
How to Increase High Revenue via
Adsense
Best Alternate for AdSense
Do's & Don'ts
 Local Business
22.
Marketing
Local Business Optimization
Google My Business
What are Various Geo Location
Targeting Options?
How to Target Audience?
Significance of Geo Targeting
Optimizing Website for Local
Business
Generating High ROI via Geo
Targeting
Where & How to Target your
Audience
How to Optimize Local Business?
Review & Rating in Local Business
Etiquettes for Local Business
Paid Campaign Geo Based
What are Advantages of Online
Marketing?
How to Acquire High Quality ROI?
Power & Scope of Classified &
Business Listings
Measuring Success Rate
Reports Study for Local Business
Local Business Apps
Case Study
 Online Reputation
23.
Management
What is Online Reputation
Management?
Impact Of Online Reputation on
Sales
Why Online Reputation
Management?
Fundamentals of Online Reputation
Management
Difference between ORM & SMO
Impact of Negative Online
Reputation
Tools for Online Reputation
Management
How to find Negative Comments?
How to get ORM alerts on Regular
Basis?
How to deal with Negative Online
Reputation?
Why Online Reputation
Management?
Best Strategies for Online
Reputation Management
Preventive measure in ORM
Impact of Negative Online
Reputation
How to be a Brand on Internet?
User Behaviour Study
Techniques for Building Brand
Reputation
Project Case Study
 E-Commerce
24.
Store Creation

Introduction to E-Commerce &

Dropshipping
Alibaba, Aliexpress & Indiamart
Finding product To Sell
Woocommerce Setup
Categories & Adding Product
Automatically
Adding Product Manually
Adding Product Filters
Integrating Payment Gateway
 MEME
25.
MARKETING

What are Memes?

Importance of Memes
Meme Creation
Meme distribution over platform
 Personal Branding
26. and Influence
Marketing
What is Personal Branding and
Influence marketing
Best Personal Branding Platform
Personal Branding 60 days Road
map
Making Money with Digital
Products
 Marketing
27.
Automation

Introduction to Market Automation

Top Automation and Key Features
Building Automation
Process of setting
Automation Funnel
 E-Book
28.
Publishing

Why to Create E-Books

Types of E-Books
Live Exercise : E-Book Designing
How to Promote E-Books
 Earn As A
29.
Freelancer
What is Freelancing?
What are the Famous Platforms for
Freelancer?
How to Create a Strong Profile?
Making a Website for Freelancing
Project
Do's & Don'ts of Freelancing
How to Earn from Facebook?
How to Earn from Blog?
How to Earn from YouTube?
How to Earn from Linkedin?
How to Earn from Fiverr?
What all you need to be a
Freelancer?
Bidding for Freelance Projects
Freelancer
Upwork
Guru
What all you need to be a
Freelancer?
Earn being a Digital Marketing
Consultant
Earn from Installing Apps
Earn from Social Social Channels as
a Freelancer
Tips to be a Successful Freelancer
Case Studies
 Interview
30.
Preparation

Placement process Introduction

Understanding your Career Path
Ensuring your Skill Proficiency
How a Great CV Looks like
Mock Interview
Our Placement Partner
 CONNECT
WITH AN EXPERTS

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