BUSINESS PLAN TABLE OF CONTENT

COVER SHEET

BUSINESS PLAN CONTEXT AND OBJECTIVES

EXECUTIVE SUMMARY

COMPANY OVERVIEW

A. About the Company (Description, Logo, Mission & Vision)

B. Management and Organizational Structure

TRAVEL AGENCY PRODUCTS AND SERVICES

A. Tour Package Services

B. Itineraries

C. Additional Offerings

FINANCIAL PLAN

MARKETING PLAN

TRAVEL AGENCY BROCHURES AND

OTHERS COLLATERAL
 BUSINESS PLAN CONTEXT

We have identified that Ms. Mary Joy C. Hermosa and May Lanie G. Francisco of
Seiklus Travel Agency, a tour firm, requires corporate travel services for individual and
business group excursions that require customized travel packages.

We have identified that the company is having trouble adopting a corporate travel
policy that meets the needs of both the company and its employees.

BUSINESS OBJECTIVES

• Provide a high standard of services ideal for individuals seeking pleasant, comfortable,
and memorable experiences in the hospitality and tourism industry.
• Provide the tourist market with the high-quality personnel that the sector requires.
• Create trips and memories that will please every consumer.

EXECUTIVE SUMMARY

"Seiklus Travel Agency" is a new limited firm in the tourism and service sector that
will organize long-term congresses for large and small businesses from across the Philippines.
These business meetings will be linked with ecological tours that include sports activities and
leisure to raise environmental awareness among businesswomen and businessmen. In the
islands of Luzon, Visayas, and Mindanao, there will be three different programs. Customers
will stay in environmentally friendly hotels that incorporate sports, spirituality, and physical
activity, as advised by "Seiklus Travel Agency." These programs will be detailed in the
business strategy. Seiklus Travel Agency's main goal is to introduce the country to a fresh job
program experience. Clients participate in a charitable effort by using the agency's services.
Clients will obtain a certificate and will be able to display the company's emblem on their
website to demonstrate their commitment to sustainability. We provide our clients with the
option to hold their own congresses, holiday, learn about the environment, and make their
organization more sustainable by traveling with us. Clients are also conducting charity because
half of the company's profit goes to its own charity effort. Because of its attractive atmosphere
and reputation as the country's business capital with a high-leveled industry, the company's
office will be in Makati, Philippines. Half of the revenues from "Seiklus Travel Agency" will
be used to fund a personal initiative. Direct marketing, mailings to all the main firms, articles
in online and business magazines in many countries, a website, newsletters, gifts with the
company's logo, a small movie on YouTube, a blog on Myspace about sustainability, and so
on are all part of the marketing plan. The founders are six businesswomen who will fund the
company with their own money (100,000 pesos) and will still require a loan of 500,000 pesos.
The business plan for the agency includes the strategies, marketing plan, risk analysis, financial
section, and all pertinent information and numbers.

ABOUT COMPANY

Seiklus Travel Agency is a full-service travel agency committed to offering completely

dependable and practical tour and travel options at the cheapest rates available. Seiklus is an
Estonian term that translates to "Adventure" in English.

We effectively manage local and worldwide travel services at Seiklus Travel Agency,
including airline tickets, special and bespoke tours from easy to exceptional destinations for
business or pleasure vacations, hotel accommodations, and vehicle rentals.

The Philippine market exploded, and we now cater to most of our clientele. To keep up
with the changing needs of the market and to serve to tech-savvy customers, we've moved into
online interface booking. Seiklus Travel Agency is a full-service corporation committed to the
concepts of personalized service, competence, reliability, and stability, and is led by an
aggressive core group of experienced experts.

Seiklus Travel Agency is a travel agency in the Philippines that specializes in ticketing,
leisure, and vacation package arrangements to the Philippines.
 Our expert team of inbound and outbound travel advisors provides individualized and
premium service to all clients with 5 years of experience as a Department of Tourism (DoT)
accredited travel agency.

We have a competitive advantage in the Luzon, Visayas, and Mindanao markets

because of our vast international relationships and in-depth product knowledge. All major
travel fairs, trade exhibits, and local and international events have Seiklus Travel Agency fully
represented.

Logo

MISSION

Our mission is to provide exceptional service to our clients. Providing them with an
unforgettable travel experience, complete with guaranteed services that exceed their
expectations. With this goal in mind, we hope to earn the reputation of "We give what you
want," focusing on customer satisfaction and exceptional service while saving you time and
money.

VISION

Our vision is to be innovators, leaders, and creative in the field of travel concepts,
establishing our company among the finest tourism companies in the Philippines and being
known for our professionalism and high-quality products.

BUSINESS STRUCTURE AND ORGANIZATIONAL

 ITIRENARY

7 DAYS AND 6 NIGHTS FOR PALAWAN EXPLORATION

OCTOBER 10, 2022 – OCTOBER 16, 2022
PUERTO PRINCESA, EL NIDO, CORON
TIME ACTIVITIES
DAY 1
9:00AM – 9:15AM Puerto Princesa Airport to San Jose Central Terminal
11:00AM – 5:00PM San Jose Central Terminal to El Nido
5:00PM – 7:30PM Check in at the hotel and Rest
7:30PM – 9:00PM Dinner
DAY 2
7:00AM – 8:00AM Breakfast
9:00AM – 5:00PM Island hopping: Tour A
5:00PM – 7:30PM Shower and Rest
7:30PM – 9:00PM Dinner
DAY 3
7:00AM – 8:00AM Breakfast
9:00AM – 5:00PM Island hopping: Tour C
5:00PM – 7:30PM Shower and Rest
7:30PM – 9:00PM Dinner
DAY 4
6:00AM – 6:15AM Breakfast
6:20AM – 8:30AM Climb Taraw Cliffs
9:00AM – 5:00PM Island hopping: Tour C
5:00PM – 7:30PM Shower and Rest
7:30PM – 9:00PM Dinner
DAY 5
6:00AM – 6:30AM Breakfast
7:00AM – 1:00AM El Nido to San Jose Central Terminal
4:00PM – 6:00PM San Jose Central Terminal to Sabang (We were originally told that
the jeep would leave at 2PM)
 6:00PM – 7:00PM Check In and Rest
7:30PM – 9:00PM Dinner
DAY 6
6:00AM – 8:30AM Breakfast/Morning Walk at Sabang Beach
8:30AM – 9:00AM Registration
9:00AM – 9:20AM Sabang beach to Underground River
9:20AM -10:00AM Underground River Tour
10:00AM -10:20AM Underground River to Sabang
10:20AM -12:20PM Sabang to San Jose Central Terminal
12:20PM – 12:40PM San Jose Central Terminal to Puerto Princesa City
1:00PM – 2:00PM Lunch
2:00PM – 5:30PM City Tour (Baker’s Hill, Mitra’s Ranch, Bee Farm, Crocodile
Farm)
5:30PM -6:00PM Market
6:00PM -7:00PM Cook Dinner (We stayed at a friend’s house, so we were able to
cook)
7:00PM – 8:00PM Dinner
8:00PM -9:00PM Shower and Rest
DAY 7
6:00AM-7:00AM Breakfast
7:00AM- 7:30AM Puerto Princesa to Honda Bay
8:00AM – 1:30PM Honda Bay Tour
1:30PM- 2:00PM Honda Bay to Puerto Princesa City
2:00PM-4:30PM Shower and Rest
4:30PM-4:45PM Puerto Princesa City to Airport
4:30PM-4:45PM Puerto Princesa to NAIA
GOING TO HOME
 TRAVEL AGENCY PRODUCTS AND SERVICES

ADDITIONAL OFFERINGS:

• TOUR PACKAGES

• ACCOMMODATION

• FLIGHT PACKAGES

• AIR TICKETING

• LAND TOUR

• LEISURE AND ENTERTAINMENT

• TRAVEL INSURANCE

FINANCIAL PLAN

OFFICE UTILITIES, FURNITURE AND EQUIPMENT

DESKTOP (Monitor, CPU, Mouse, Keyboard, Headphone) 140,000

Renovation 150,000

Television 40,000

Couch 40,000

Air con 30,000

Kitchen utensils 7,985

2 Computer Table 5,000

Printer with Scanner 5,000

2 Office chair 5,000

File cabinet 4,999

Wall Clock 1,000

Paper drawer 2,590

Load Prepaid 2,000

Wifi (monthly) Telephone (free on wifi) 1,750

Bond Paper 500

__________

TOTAL--------------------------------------------------------------------------------------- 435,734

Capital - 1,000,000

Remaining Funds - 564,266

MARKETING PLAN

a) Advertising - This shall be undertaken through trade and industry publications, which are
read by tourists, as well as the local newspapers. A constant look out will be made of any
special editions in the local newspapers, which may provide an opportunity for Seiklus Travel
Agency advertise their services and business name.

b) Personal Selling - Certainly, customer solicitation face-to-face will be a powerful form of

promotion mainly since its flexibility will enable the agency to match the customer's needs to
specific attributes of their services as well as giving concise details of what they have to offer.
As such, potential customers/clients will, to a certain degree, be skeptical towards the intended
service(s)and how they are able to benefit from them. In cases where the opportunity of
obtaining a large order exists it may be necessary for the top management to go out personally,
especially because the agency is still a relatively getting a new target market.

c) Direct Marketing - This will be used but only to a limited extent in the form of
telemarketing and informing potential customers and obtaining referrals where possible. The
agency may then arrange for appointment with the respective decision-maker, with the
intention being to lure them into utilizing of their services
d) Events - The management aims to promote itself through attending trade shows and
expositions. Not only will this increased awareness of the agency’s services and business name,
but also enable them to interact with potential clients who may decide to utilize their service.

e) Internet Marketing - The increasing growth of the Internet as an information source

provides an opportunity for Seiklus Travel Agency to exploit. Individuals and groups look at
obtaining the best deal possible on the internet. Often these individuals and groups seek out
information over the Internet due to its relatively low cost and ease of use helping to minimize
time wasting. However, this will require adequate planning to ensure that all information on
the website is accurate and up to date, ensuring we market a professional image. This will
mainly serve foreign tourists and other interested investors.

SWOT ANALYSIS

Strengths - The travel agency staff knows (or at least should) what they are selling and can
help the customer to make the right decisions for that trip. Agent is bringing value to the
customer.

Weaknesses - I see that many travel agents have a tough time justifying their own value to the
customer. Raise your head and be proud to enhance the customers trip by providing value,
products, and information. Having said that, you must make sure to provide those things,
otherwise you can close shop now. You must think of yourself as a consultant, NOT an agent.

Opportunities - Educate the customer, especially millennials and the younger generation since
very few of them know, on what a travel agent does and the benefits.

Threats - Terrorism and natural disasters. As a travel agent there is no way you can prohibit
those from happening and they might affect the general economy and willingness to travel.
What you can do is to enhance your service levels when bad things happen, i.e. when the ash
cloud hits again you do want to help your customer instead of just referring them to the airlines
website. Consider charging for your services and this is a great revenue stream at the same
time.
BROCHURE
 COSTING

TRANSPORTATION

Taxi fare from house to NAIA - P165.00

Taxi fare from NAIA to house - P160.00

Airfare – P2,800.00 (P1,400.00 each, round trip PAL promo fare)

Tricycle to San Jose Central Terminal – P120.00 (tricycle rent)

Van from San Jose Central Terminal to El Nido - P1,400.00 (P700.00 each)

Tricycle to Bacuit Bay - P30.00

Van from El Nido to San Jose Central Terminal - P1,000.00 (P500.00 each)

Jeep from San Jose Central Terminal to Sabang - P240.00 (P120.00 each)

Boat rental from Sabang to Underground River - P350.00 (P175.00 each. Cheapest boat costs
P700.00. There were two tourists who shared the boat with us)

Jeep from Sabang to San Jose Central Terminal -P240.00 (P120.00 each)

Tricycle from San Jose Central Terminal to Puerto Princesa - P60.00

Tricycle rental for the city tour - P350.00

Tricycle rental to Honda Bay - P300.00 (round trip)

Tricycle from Puerto Princesa city to airport -P30.00

Accommodation:

Og’s Pension at El Nido - P2,800.00 (P700.00 a night X 4 nights)

Robert’s at Sabang Beach - P700.00

Puerto Princesa City - Free. We stayed at a friend’s house.

Tours/Permits/Entrance Fees

Terminal Fee NAIA - P400.00 (P200.00 each)

Terminal Fee Puerto Princesa - P100.00 (P50.00 each)

El Nido Island Hopping Tour A - P1,200.00 (P600.00 each)

El Nido Island Hopping Tour B - P1,300.00 (P650.00 each)

El Nido Island Hopping Tour C - P1,400.00 (P700.00 each)

Taraw Cliff Climb - P300.00 (It was just me)

Underground River Permit - P300.00 (P150.00 each)

Crocodile Farm Permit - P150.00 for 3 persons (P50.00 each)

Honda Bay Tour Boat Rental - P1,300.00

Pandan Island Entrance Fee - P75.00 for 3 persons (P25.00 each)

Food and Other Expenses

Breakfast and lunch are free at El Nido. Free breakfast is included in our hotel
accommodation, and lunch is included the island-hopping tour.

Fist Day

Snacks and Lunch - P380.00

Dinner - P520.00

Second Day

Snacks - P116.00

Dinner - P450.00

Third Day

Snacks - P60.00

Dinner - P225.00

Beer - P200.00 (4 bottles, P50.00 each)

Fourth Day

Dinner - P250.00

Fifth Day

Breakfast - P100.00
Lunch - P250.00

Snacks - P70.00

Dinner - P250.00

Sixth Day

Breakfast - P260.00

Lunch - P165.00

Unaccounted expenses: P1,240.00 (market expenses, snacks, pasalubong, etc.,)

Seventh Day

Lunch - P330.00

Total Expenses for two including airfare: P21,506.00.

Each of us spent P10, 753.00 each. If I add my guide fee for my Taraw cliff climb, my total
expenses were P11,053.00.