Whatsapp Pay Project
Whatsapp Pay Project
1. Introduction 3
2. Business Objective 3
3. Expected Benefits 3
6. STAKEHOLDERS 8
7. Risk Identification 10
16. Wireframes 18
1. Introduction
WhatsApp is a messaging and Voice over IP (VoIP) service owned by Facebook. It
allows users to send text and voice messages, make voice and video calls, and share
images, documents, and other media.
WhatsApp Pay which went live in India in November last year is being rolled out to
more users. The Facebook-owned messaging app had informed that the new payments
feature will be rolled out gradually to the users. WhatsApp Pay, as the name suggests, lets
users send money from their bank accounts.
2. Business Objective
WhatsApp will integrate the customer’s debit card or credit card into their app. That
is, while chatting with your peers, you can transfer the money to them. There will be no
separate app that the customers need to download to access this payment feature. This
feature would be provided to users as an update in the existing WhatsApp messaging app.
The user can use WhatsApp pay feature by updating the WhatsApp messaging app.
This secure payment experience makes transferring money just as easy as sending
a message. People can safely send money to a family member or share the cost of goods
from a distance without having to exchange cash in person or going to a local bank.” The
feature was designed in partnership with the National Payments Corporation of India (NPCI)
using the Unified Payment Interface (UPI), an India-first, a real-time payment system that
enables transactions with over 160 supported banks.
3. Expected Benefits
Make payment to anyone on WhatsApp contact list from anywhere and at anytime
User-friendly ‘pay’ feature that makes transferring funds as simple as sending a
photo or a message
The payee/beneficiary will receive a payment notification on their chat window once
the fund transfer has been made
There is no need to ask the payee for account details such as account number
or IFSC Code. All you need is a virtual address to make payment
The WhatsApp In-Chat Payment application is a one-of-a-kind payment feature.
For WhatsApp to come up with Digital Payments in their existing application, detailed analysis
pertain to below aspects will have to be done.
1. Need to come up with new feature
2. Change required in to satisfy the need
3. Solution to be delivered in response of change and need
4. Stakeholders impacted by the solution delivered in response of change and need
5. Value to the stakeholder for the solution delivered
6. Context of payments horizon in which the solution will be delivered enhancing the value of
the application to the stakeholders.
NEED: Whats app decides to enter digital payment market to increase its business
potential and to capture their market space in digital payment solution.
CHANGES : Whats app users will be able to use digital payment by easily adding
their bank account and transfer money using mobile numbers.
SOLUTIONS: To Provide user friendly payment gateway to users which is simple and
secure
CONTEXT: Payment option should be safe, easy to use, secure and scalable.
VALUE: Existing users satisfaction, increase in revenue due to entry into digital market.
3. Solution Requirements: It describe the capabilities and qualities of a solution that meets
the stakeholder requirements. They provide the appropriate level of detail to allow for
the development and implementation of the solution. Solution requirements can be
divided into two sub-categories: Functional requirements & Non-functional
requirements or quality of service requirements
New application to support both iOs and Android, should be scalable, lower TAT in
payment processing compared to other competitors.
4. Transition Requirements: It describe the capabilities that the solution must have and
the conditions the solution must meet to facilitate transition from the current state to
the future state, but which are not needed once the change is complete.
New Developers to integrate the payment gateway feature to existing whats app. SME to
get the RBI’s approval for payment gateway.
6.STAKEHOLDERS
Internal Stakeholders
Domain SME Domain SME will help in understanding
the Payments domain in India.
Affected External Stakeholders- Customers (Mark Zuckerberg),
Suppliers(Banks, Debit card provider, Credit card provider),
Regulator - Government, Indian Police force, TRAI, NPCI , CCI
Solution Delivery –
Business Analyst,
Implementation
Support, Operational
Support Tester, Project
Manager
7. Risk Identification
1. WhatsApp End users may be reluctant for users to use WhatsApp for payment as it’s
known for as Social Networking Application.
2. Competitors may offer many extra features which may not be possible for a social
media Application.
3. Money transferring should be convenient and seamless, otherwise people would
uninstall this basic App as well
4. Keeping it updated with the current trends and future requirements in both the
fields, Money transfer and Social media may be difficult, failing in which would result
in customer dissatisfaction.
Strategy Analysis
Process
Opportunities Threats
Expansion across geographies Competition with prevalent existing competitors
Market saturation is low may be difficult
Apart from just Debit and Credit other options for Whatsapp will have to comply with local
payment may also be adopted regulations and guidelines
Payment Wallets can also be launched for ease in
payments.
s
Figure 6. SWOT Analysis for WhatsApp Pay
16. Wireframes
Below is the screen when user clicks on Payments Menu. From this screen, users can add their Debit
or Credit cards.