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SrishaK (8 - 0) - Analytics - Mail Sent

Srisha K has 8 years of experience in digital marketing, web analytics, and data analysis. She has expertise in Adobe products including Adobe Analytics, Adobe Launch, and Adobe Target. She is skilled in web analytics processes like tagging, reporting, data analysis, integration and testing. She holds a Bachelor's degree in Computer Science and has worked as a senior analyst, test lead, and test engineer for various companies.

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Manohar S
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117 views3 pages

SrishaK (8 - 0) - Analytics - Mail Sent

Srisha K has 8 years of experience in digital marketing, web analytics, and data analysis. She has expertise in Adobe products including Adobe Analytics, Adobe Launch, and Adobe Target. She is skilled in web analytics processes like tagging, reporting, data analysis, integration and testing. She holds a Bachelor's degree in Computer Science and has worked as a senior analyst, test lead, and test engineer for various companies.

Uploaded by

Manohar S
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Srisha K Email: srishaanalytics@gmail.

com
Mobile: +91 8892732305

Professional Summary

 Having 8 years of IT experience, and specialized in digital marketing, web analytics, reporting, and SDLC stages
and data analysis.
 Experience in implementation of Adobe Marketing Cloud, Adobe Analytics, DTM (Dynamic Tag Manager),
Adobe Launch & Adobe Target. Having knowledge in AEM platform.
 End to End support for Analytics products in technical and business implementations. Implementation
consulting for Adobe & Google Analytics products.
 Strong exposure in analyzing Key Business requirements (KBR) and providing the business case supporting
KPI metrics.
 Experienced in end to end process of web analytics with sub processes of tagging, reporting, data analysis,
integration and testing.

Education

 Bachelor of Science in Computer science and electronics, Bangalore University, 2012.

Skill Set

Scripting Languages Java Script, jQuery& JSON


Technologies and Tools Adobe Analytics, Adobe Launch & Adobe Target
Testing Tools Selenium, SOAP UI, Postman, JIRA, HTTP ALM, JMeter, Fiddler
Analytics Debugging tools OmniBug, Obserpoint, DTM Switch, Launch Command,
Experience Cloud Debugger
Testing Tools Selenium, SOAP UI, Postman, JIRA, HTTP ALM, JMeter, Fiddler

Certifications
● Certified in Google Analytics.

Work History

Employer Name Duration Role


Pricewater house coppers (PwC) Sep 2020 to Present Senior Associate
JK Technosoft, Bangalore Apr 2019 to Sep 2020 Senior Analyst
Quest Global, Bangalore Sep 2017 to Mar 2019 Test Lead

Infosys Limited, Bangalore Jan 2013 to Aug 2017 Test Engineer

Page 1 Srisha K
Srisha K Email: srishaanalytics@gmail.com
Mobile: +91 8892732305

 Project Name : Adobe(https://adobe.com/ )


Role : Senior Analyst (PwC)

Adobe has more than 100 websites spread across different GEO’s. The websites include Adobe Analytics
implementation via DTM & Adobe Launch. For reporting Adobe is using Adobe Analytics. Also, multiple 3rd
party marketing tags are implemented via DTM/Adobe Launch.
The primary requirement was to continue Analytics Implementation/maintenance & enhancement.
Migration from DTM to Adobe Launch was also ongoing due to DTM sunset.
Was the owner of 3rd party marketing pixels implementation in various Adobe websites capturing and
passing custom parameters for different purpose.
Analyzing the reports to look for reporting and data consistency and enhanced the automation framework
using node JS to auto validate the third-party tags in multiple pages.

Responsibilities:
 The project involves Adobe Analytics, Adobe Launch, Adobe Target Implementation and
reporting.
 Joined the project and quickly understood the implementation from code perspective and
website architecture and reporting and documented them.
 Created multiple wiki pages as part of SDR for new AA implementations.
 Tagging requests were successfully implemented and Spec Document (SDR) in wiki were
created. Custom code implementations were done.
 JavaScript code implementation at page level to create page level Data Layer.
 PII checks and Audits were completed to ensure Privacy and PII policy were followed.
 Built Adobe Launch Custom Extension for recursive usage by our Implementation team.
 Used Adobe API for carrying out manual CGEN classification which gets missed weekly.
 Debugging tools were used like Observe Point, Omni bug, Firebug, Developer Console etc.
 Created & updated processing rules for mapping data from ‘context data’ to AA variables.
 Wrote various Tagging specs & SDR to populate data layer at application end for numerous
websites.

 Project Name : Adobe(https://adobeconsole.adobe.com/)


Role : Senior Analyst (PwC)

 The project involves Adobe Analytics & Launch Implementation and reporting.
 Based on user stories in JIRA ticket has implemented in Adobe launch.
 Understanding Clients business and their KBRs and designing the SDR document.
 Worked with Dev team architect to guide them for the creation of JSON (Data layer)
 Created the report suites for all the brands and configured Adobe Analytics variables in
Adobe Analytics tool.
 Test and validate all the tags across all the leading browsers (Chrome, Firefox and IE) to
ensure all the tags are implemented correctly using digital Pulse debugger.
 Generating Dashboards & Reports for Traffic Analysis, Website Performance over the Globe
& Scenario Analysis using both ‘analytics’ and ‘workspace’ reporting in Site Catalyst

Page 2 Srisha K
Srisha K Email: srishaanalytics@gmail.com
Mobile: +91 8892732305

 Project Name : AppleCare Connect


Role : Senior Analyst (Quest Global)

 Apple care Connect application extensively used by Business partners And Reseller
across the globe to purchase the warranty and insurance Plan for various apple prod-
ucts family.
 Involves in Web Service Testing, Automation Testing, Functional Testing, Source Tree.
 Studied and understood the Business Process Documents.
 Automation framework design and implementation according to
 project structure Design automation test scripts
 Creating, Enhancing, Debugging and Running Test Cases.
 Organizing, monitoring defect management process Handling change
and conducting regression tests.
 Find solutions for issues related to object identity issues and error handling.
 Coordination of the members of the Test team and the development team to solve the
issues.
 Code checkout and check in using GitHub on daily basis
 CI/CD pipeline setup with Jenkins for daily job runs

 Project Name : Spark Telecom NZ Company


Role : System Analyst (Infosys Limited)

 Monitoring specific user journey paths, measuring user behavior across different products,
comparing seasonal drops/ hikes and providing insights and recommendations for optimization.
 Implementing Data Layer using JSON and configuring the Data Layer in DTM Data Elements.
 Involved in integration, reporting, data analysis, dashboard creation and testing.
 End to End process implementation for Adobe marketing cloud in technical and business.
Implementation consulting for Adobe Analytics products –Adobe Analytics, DTM tool.
 Strong understanding of client business requirements. Instrumental in creating customized
solution designs for measuring online metrics
 Creating BRD, SDR, and Technical Spec Document based on KPI requirement.
 Creating data layer document specific to AEM developers based on SDR variables.
 Configured properties, adding tools & publishing based on environments in DTM tag
management solution.

Page 3 Srisha K

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