Competitive battlecard

HP StoreEver ESL G3 Tape Library

Now with LTO-6 Ultrium 6650 tape drives

Elevator pitch What do I sell? HP competitor #2: IBM System Storage

TS3500 Tape Library
To keep pace with unpredictable • HP StoreEver ESL G3 Tape Library
HP competitive advantages:
data growth, the HP StoreEver • HP Command View for Tape Libraries
• While the ESL G3 Tape Library is offered
ESL G3 Tape Library delivers (Command View TL) software
in a compact 19-inch rack form factor,
enormous scalability, • HP Secure Manager Tape Library software the TS3500 Tape Library occupies more
from 100 to over 7,104 tape • HP Enterprise Secure Key Manager floor space, has no native redundancy
• HP ESL G3 Automated Media Pool License AC power, is based on an old design, and
slots for capacity‑on-demand offers less capacity per frame.
storage of up to 44.4 PB • HP ESL G3 Control Path and Data Path
Failover • HP TapeAssure, offers proactive tape
(at 2.5:1 compression) with the monitoring and notification. It helps
new LTO-6 tape drives. The ESL perform preventive maintenance, which
results in increased life of tape drives and
G3 Tape Library also delivers Competitive comparisons media. The IBM Tape System Reporter
high availability through HP competitor #1: Oracle StorageTek offers relatively lesser capabilities while
dual‑robotics capability and SL3000 Modular Library System the IBM Crossroads Read Verify Appliance,
which works only in SAN environments,
redundant power supplies, HP competitive advantages:
exposes the tape environment to
while host-path connectivity • The ESL G3 Tape Library offers easy unnecessary risk of drive unavailability
multi-library management ability with
failover provides optimal library Command View TL. CV-TL provides a
by deploying it directly in the data path.
Both solutions are quite expensive, and
performance. Management and single-pane-of-glass to manage multiple the appliance adds extra cost by requiring
control of multiple tape libraries libraries, and is supported by proactive additional switches.
and predictive reporting on library status
is delivered by an intelligent • The IBM TS3500 Tape Library does not
and health. While the Oracle StorageTek
single-pane‑of‑glass command Tape Analytics software provides similar
offer AMP and has no offering to match
the multi-library manageability of the ESL
GUI. Leading library management diagnostics, Oracle lacks a comparable
G3 Tape Library.
tools and HP TapeAssure solution for multi-library management.
• In the StorageTek SL3000 System, media HP competitor #3: Quantum Scalar
enable predictive and proactive
pooling and partitioning have to be done i6000 Tape Library
monitoring of tape drives, media, manually. The ESL G3 Tape Library offers
HP competitive advantages:
and library health. Hardware data automated media pooling (AMP).
• The Quantum Scalar iLayer software
encryption solutions provide • The StorageTek SL3000 is limited
provides basic, less detailed data
to 56 tape drives in the expanded
added data security. compared to the comprehensive and
configuration. Obtain better overall
advanced reporting features of HP
The opportunity performance with the HP ESL G3 Tape
TapeAssure. Also, iLayer is limited to the
Library by scaling up to 96 drives.
Ideal for enterprise data centers individual library level only.
• The StorageTek SL3000 System occupies
with large-scale SANs or as a • Quantum has no offering to match
massive floor space, while the ESL G3 Tape
the multi-library manageability
companion for HP disk arrays that Library—offered in a compact 19-inch
and one‑touch control offered by
rack footprint—is one of the smallest
require highly scalable backup, HP Command View TL software.
form factor dual-robotics libraries
disaster recovery, and archiving, available today.
the ESL G3 Tape Library delivers
the scalability, high availability,
and management features
customers need to meet data
growth challenges head on.

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Updated November 2012, Rev. 3 HP Restricted. For HP and Channel Partner Internal Use Only.
Why we win Security Resources
Scalability • Hardware-based data encryption through HP ESL G3 Tape Library external site:
the HP Enterprise Secure Key Manager, or hp.com/go/eslg3
• Capacity on demand by license to SafeNet Key Management
from 100 to 7,104 tape cartridges Interoperability Protocol (KMIP) Additional resources and competitive
and 1 to 96 tape drives compliant encryption key manager information for the HP sales force and
• Choice of base configurations in partners on the HP Storage Competitive
increments of 100 slots Longevity Intelligence website: intranet.hp.com/tsg/
• Bulk import/export station for faster • Ideal for archiving cold or active data with WW2/swd/CI/Pages/index.aspx
cartridge load and unload a media shelf-life of up to 30 years
• Lowest cost per GB for longer term Trade-in program:
High availability storage, no on-going power or energy h41201.www4.hp.com/tradein/
• Dual-robotics capability requirement
• Redundant power supplies • Portable, high density storage, small
footprint with up to 6.25 TB of compressed
Contacts
• Protection against LUN failover through
ESL G3 Control Path and Data Path data on a single LTO-6 data cartridge Shannon Dumler,
Failover Worldwide Product Manager
shannon.dumler@hp.com
• Three million mean swaps between failures
Overcoming objections
Ryan Brooks,
Manageability Objection: HP doesn’t make its own Americas Regional Product Marketing
• Consolidated storage for lower TCO tape libraries. Manager
• Control over multiple libraries through Response: At HP, we focus our engineering ryan.brooks@hp.com
a single pane of glass using Command efforts on areas more important to our
View TL customers than designing a faster robot. Tim Nolte, EMEA Regional Product
We design our LTO drives to provide our Marketing Manager
• Predictive and proactive status alerts
customers with a stable tape technology Nolte, Tim @hp.com
from TapeAssure that monitor drives and
media health for dependable data storage with backward-read compatibility and an
Annie Lai, APJ Regional
interface controller so that our libraries
• Flexible partitioning from AMP to meet Product Marketing Manager
are more reliable in heterogeneous SAN
data growth requirements without annie.lai@hp.com
environments.
reconfiguring software applications

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