Digital Transformation Index

2020
Vanson Bourne Research Findings &
Methodology

Global benchmark indicates businesses’ status of

digital transformation across the globe and how
they are performing in this digital age.
Table of Contents
Section 1: Research Methodology

Section 2: Pace of Transformation

Section 3: Barriers to Transformation

Section 4: How will Organizations Transform?

Section 5: Areas of Investment

Section 6: The Digital Transformation Index III Benchmark Snapshot

Section 7: The Digital Transformation Index III Rankings and Digital Maturity

Section 8: Digital Transformation and COVID-19

Section 9: Expectations For The Future

Appendix

Section 10: Industry Spotlights

Section 11: Regional Spotlights

Section 12: Individual Country Curves

© Copyright 2020 Dell Inc. 2

01 Research Methodology
Research Methodology
Vanson Bourne
Biennial study

The DT Index debuted in 2016 to create a repeatable methodology that maps digital transformation progress of mid-
to large-sized companies across the world. The DT Index was run again in 2018, and now also in 2020.

4,300 QUANTITATIVE
Reponses from Director, C-Suite, mid-size to
enterprise w/key functions
13 INDUSTRIES 18 COUNTRIES

• Finance • Owner/ • Automotive • Life Sciences AMERICAS

Executive Brazil, Canada, Mexico, US
• Sales • Financial • Manufacturing
• • R&D Services
IT/Tech • Media and APJC
• Customer • Digital • Public Entertainment Australia, China, India, Japan, New Zealand
services Healthcare (combined with Australia in reporting),
• Customer • Oil and Gas
Singapore
• Marketing Experience • Private
Healthcare • Retail and
• Production • Logistics & (combined with Consumer EUROPE
& Manufacturing Supply Chain France, Germany, Italy, Netherlands, Poland,
public • Technology
healthcare in Spain, Sweden, UK
reporting) • Telecoms

• Insurance • Other
commercial
© Copyright 2020 Dell Inc. 4
02 Pace of Transformation
 Successful Acceleration Of Digital Transformation
Programs

Yes, for all of our digital

12%
transformation programs 80% have
successfully
Yes, for most of our digital accelerated at least
29%
transformation programs
some of their digital
Yes, for some of our digital
transformation
39% programs this year
transformation programs

No – we tried, but were unable to

successfully accelerate any 8%
digital transformation programs

No, but we are planning to 7%

No and we are not planning to 3%

I don’t know 3%

“Have you successfully accelerated any of your digital transformation programs this year?” Base: all 2020 respondents (4300)

© Copyright 2020 Dell Inc. 6

 Digital Transformation Programs Accelerated

Strengthening our cybersecurity defenses 48%

Rolling out broader working from home/remote
44%
working capabilities
Remote patient care and diagnosis ** 43% Most
Reinventing how we deliver digital experiences
38%
accelerated
to customers & employees
transformation
Using data in completely new ways 37% programs in
Transforming our services and consumption
34%
2020:
models
Strengthening
Extending our business domain 33% cybersecurity
Transforming our Edge deployments (and its
33%
and remote work
connection with the core and the cloud)
capabilities.
Smart Manufacturing/Industry 4.0 initiatives * 33%

Transforming our processes with AI initiatives 30%

Personalized/Precision medicine ** 24%

“Which digital transformation programs have you successfully accelerated this year?” Base: respondents from organizations which have successfully accelerated
at least some digital transformation programs (3427), except asterisked answer options. Not showing “Other” or “Don’t know” options
* Indicates answer only shown to respondents from the manufacturing industry
** Indicates answer only shown to respondents from the public and private healthcare industries

© Copyright 2020 Dell Inc. 7

 Acceleration Enablers

We have an engaged leadership team

46%
(championing digital transformation)

We have an agile, remote workforce 42%

We have the right in-house digital skills 41%

We have the right technologies to work at the

41%
speed of business

Our employees have ready access to high speed

41%
internet in their homes

We rapidly shifted our digital investment priorities 37%

We have a mature digital culture 35%

“What enabled you to successfully accelerate your transformation programs?” Base: respondents from organizations which have successfully accelerated
at least some digital transformation programs (3427).

© Copyright 2020 Dell Inc. 8

03 Barriers to Transformation
 Barriers To Digital Progress

Data privacy and security concerns 31%

Lack of budget and resources 30%

Unable to extract valuable insights from data and/or information
overload 29%

Lack of economic growth 24% Data privacy

Lack of the right in-house skill sets and expertise (analytics,
24%
concerns and
technology, and business skills)
lack of budget
Regulation or legislative changes 23%
continue to be
Immature digital culture: lack of alignment and collaboration
across the company 21% the two primary
Lack of the right technologies to work at the speed of business 21% barriers to digital
transformation,
Lack of coherent digital strategy and vision 18%
as they were in
Weak digital governance and structure 18% 2018
Lack of the right senior support/leadership 17%

A fragmented or siloed computing environment 16%

We are temporarily closed for business (in relation in Covid-
related disruption) 15%

Reactive approach to competitor activities 15%

“What are the main barriers to digitally transforming your organization?“ Base: all 2020 respondents (4300)
Not showing respondents who selected “Other” or “There are no barriers”
© Copyright 2020 Dell Inc. 10
 Barriers To Digital Progress: Historical Comparison

2016 2018 2020

1 Lack of budget & resources 1 Data privacy & security concerns 1 Data privacy & security concerns

2 Lack of the in-house right skills sets and 2 Lack of budget & resources 2 Lack of budget & resources
expertise
3 *Unable to extract valuable insights from data 3 *Unable to extract valuable insights from data
3 Lack of senior support/leadership and/or information overload and/or information overload

4 Lack of the right tech to work at the speed of 4 Lack of the in-house right skills sets and 4 NEW Lack of economic growth
business expertise
5 Lack of the in-house right skills sets and
5 Data privacy & security concerns 5 Regulation & legislative changes expertise

6 Reactive approach to competitor activities 6 Immature digital culture 6 Regulation & legislative changes

7 Lack of the right tech to work at the speed of 7 Immature digital culture
7 Lack of a coherent digital strategy & vision
business
8 Lack of the right tech to work at the speed of
8 Immature digital culture business
8 Lack of senior support/leadership
9 Regulation & legislative changes 9 Lack of a coherent digital strategy & vision
9 Lack of a coherent digital strategy & vision
10 A fragmented or siloed computing environment 10 Weak digital governance & structure
10 Weak digital governance & structure
11 *Unable to extract valuable insights from data 11 Lack of senior support/leadership
11 Reactive approach to competitor activities
and/or information overload
12 A fragmented or siloed computing environment 12 A fragmented or siloed computing environment
12 Weak digital governance & structure
13 NEW We are temporarily closed for business (in
relation in Covid-related disruption)

“What are the main barriers to digitally transforming your organization?“ Base: all 2020 respondents (4300), all 2018 respondents (4600) 14 Reactive approach to competitor activities
and all 2016 respondents (4000) * Indicates answer option asked and reported on as two separate options in 2016 and 2018

© Copyright 2020 Dell Inc. 11

 How Will Organizations
04 Transform?
 How Organizations Are Transforming Today

49%
Investing in digital skills/talent 46%
27%
48%
Sharing knowledge across business functions 44%
19%
45%
Integrating digital goals into all departmental/staff objectives 43%
46%
Using emerging tech to develop and motivate staff in different, more engaging 40%
ways (e.g. through gamification) 2020
37% 2018
Addressing the digital skills gap through our diversity and inclusion programs
2016
31%
We’ve always encouraged remote working

In communication with/from the C-Suite to identify discrete projects in the 30%

business that can be digitized
20%
Appointing/ed a Chief Data Officer

Hosting hackathons/scrums to encourage innovation and collaboratively fix 17%

problems

“Thinking about what a digital business looks like, which of the following is your organization doing?” Base: Base: all 2020 respondents (4300), all 2018
respondents (4600) and all 2016 respondents (4000)

© Copyright 2020 Dell Inc. 13

 Digital Transformation Strategies

Making decisions based on data in real-time 57%

Prioritizing sustainable technology 49%

Practicing DevSecOps 42% Most

businesses are
Working with LOBs to identify digital Use
Cases
38% now making
decisions
Practicing Ci/CD 34% based on data
Actively encouraging a fail-fast-then-succeed in real-time.
29%
mindset

I don’t know 3%

None of these 2%

“Thinking about your digital transformation strategy, which of the following is your organization doing?” Base: all 2020 respondents (4300)

© Copyright 2020 Dell Inc. 14

 Addressing the Following ‘Attributes of a Digital Business’

Predictively spot 36%

40%
new opportunities 32%

Innovate in an 38%
37%
agile way 28%

Provide unique, 38%

36%
personalized experiences 26%
2020
2018
Always on, operate 46%
41% 2016
in real time 31%

We prove we 56%
can be trusted

49%
We are transparent

“How is your organization addressing each of the below to stay competitive and succeed in this increasingly digital world?” Base: all 2020 respondents (4300), all
2018 respondents (4600) and all 2016 respondents (4000). Showing the proportion of respondents who selected “Doing well, organization-wide”

© Copyright 2020 Dell Inc. 15

05 Areas of Investment
 Current Investments in Digital Technology

Made significant investments in Edge 16% 25% 28%

Fully
completed
Made significant investments in a most recent
18% 29% 27%
multi-cloud environment round of
Made significant investments in investment
11% 21% 30%
Artificial Intelligence (AI)

Made significant investments in data In Process

management and analytics
23% 33% 26% of Doing –
Mature
Made significant investments in Stages
30% 31% 22%
cybersecurity and privacy

Made significant investments in 5G

9% 19% 28% In Process
infrastructure
of Doing –
Made significant investments in on- Early
17% 28% 29%
demand digital services Stages
Made significant investments in the
21% 32% 27%
digital workplace

“In terms of your organization’s existing IT strategy, to what extent are you doing the following to support your digital business transformation?”
Base: all 2020 respondents (4300). Not showing “Don’t know” answers

© Copyright 2020 Dell Inc. 17

 Technology Investment Plans Over the Next 1-3 Years:
High to Low
2020 2018 2020 2018

Cybersecurity solutions (infrastructure, 43% Natural user interfaces (touch screen, 24%
application and end-user device security) 58% gesture analysis, speech recognition)

Data management tools to transform data Industrial robotics (automated, 20%

39% programmed robots, to perform tasks…
into something that is useful and protected
Mixed Augmented or Virtual Reality 16%
5G infrastructure 37% 26%

Quantum computing 16%

Privacy software (e.g. to help businesses 35% 16%
know what data they have, evaluate…
Distributed ledgers such as Blockchain 15%
Multi-cloud environment where each 21%
35%
application is deployed in the most… 44% Commercial robotics (UAVs/drones, 15%
medical robots, co-bots etc.) 11%
5G ready hardware 33%
Evolutionary nanotechnology 14%

Artificial intelligence algorithms 32%

40% Neuromorphic hardware 13%
14%
Software: containers and serverless 32% 11%
Additive manufacturing

Real-time applications at the Edge 28% 11%

(sensor enabled data processing and… Brain-machine interfaces

“What new innovations or solutions is your organization investing in over the next 1-3 years to enable digital business?” Base: all 2020 respondents (4300), all
2018 respondents (4600). Comparisons shown for options asked in 2018

© Copyright 2020 Dell Inc. 18

 Investment in Multi-Cloud Environments:
Year On Year Breakdown

2020 18% 29% 27% 16% 5% 4%

Fully completed most recent

round of investment
In Process of Doing – Mature
Stages
2018 15% 24% 27% 19% 8% 6%
In Process of Doing – Early
Stages
Planned To Do

Not done and no plans to do

2016 26% 33% 21% 15% 3%3%

“In terms of your organization’s existing IT strategy, to what extent are you doing the following to support your digital business transformation? Made
significant investments in a multi-cloud environment” Base: all 2020 respondents (4300), all 2018 respondents (4600) and all 2016 respondents (4000).
Not showing “Don’t know” answers
© Copyright 2020 Dell Inc. 19
 Hopes for Edge Computing

75% 77%
75% 75%

We’ll have a solid Edge strategy that will We’ll overcome latency / bandwidth issues We’ll extract insights at the Edge Our data will be secure at The Edge
future-proof our organization with the Edge

“How confident are you that your organization will achieve the following, over the next 12 months, by investing in Edge?” Base: respondents who have,
are currently or plan to invest in Edge (3782). Showing the proportion of respondents who selected “Very confident” or “Fairly confident”

© Copyright 2020 Dell Inc. 20

 The Digital Transformation Index III
06 Benchmark Methodology
 Question Weighting For DT Index

Thinking about your workforce in the

digital era, which of the following is
your organization doing?
Methodology: Index based on
Thinking about your digital respondents' performance and
transformation strategy, which of the progress against digital business
following is your organization doing?
7.2% attributes they agreed were
imperative, plus current and
7.6% planned investments for digital
What new innovations or solutions is
your organization investing in over
transformation.
the next 1-3 years to enable digital
business? All performance related questions
10.96% from the research were filtered
through, and 1250 points allocated
61.44% across the curve.

12.8%
In terms of your organization’s
existing IT strategy, to what extent
are you doing the following to support How is your organization addressing
your digital business transformation? each of the below to stay competitive
and succeed in this increasingly
digital world?

© Copyright 2020 Dell Inc. 22

 Benchmark Questions and Scores (i)

How is your organization addressing each of the below to stay In terms of your organization’s existing IT strategy, to what extent are
competitive and succeed in this increasingly digital world? you doing the following to support your digital business transformation?
• Predictively spot new opportunities • Made significant investment in Edge (bringing computation, connectivity and data
• Innovate in an agile way storage closer to where it is needed rather than waiting for data to be sent to the cloud
• We prove we can be trusted and back)
• We are transparent • Made significant investments in a multi-cloud environment
• Provide unique, personalized experiences • Made significant investments in Artificial Intelligence (AI)
• Always on, operate in real time • Made significant investments in data management and analytics
• Made significant investments in cybersecurity and privacy
For each of the above, respondents selected one of the below statements (score in • Made significant investments in 5G infrastructure
brackets): • Made significant investments in on-demand digital services
• Made significant investments in the digital workplace
Doing well, organization-wide (128 points)
Doing well, in pockets of the organization (e.g. some regions/departments) (70 points) For each of the above, respondents selected one of the below statements (score in
Not doing well, organization-wide (20 points) brackets):
Not doing well, in pockets of the organization (10 points)
Research/planning stage (5 points) Fully completed most recent round of investment (20 points)
No plans (0 points) In process of doing – mature stages (15 points)
I don’t know (0 points) In process of doing – early stages (10 points)
Planned to do (3 point)
Maximum score = 768 points Not done and no plans to do (0 points)
I don’t know (0 points)

Maximum score = 160 points

© Copyright 2020 Dell Inc. 23

 Benchmark Questions and Scores (ii)

What new innovations or solutions is your organization investing in over

the next 1-3 years to enable digital business?
• Artificial intelligence algorithms (near-autonomous/ learning technology, trained to • 5G ready hardware (5 points)
automatically answer questions, discover insights and provide recommendations) (11 • 5G infrastructure (5 points)
points) • Data management tools to transform data into something that is useful and
• Real-time applications at the Edge (sensor enabled data processing and location protected (11 points)
aware technologies that can send and receive data) (11 points) • Cybersecurity solutions (infrastructure, application and end-user device security)
• Quantum computing (use the properties of quantum physics to store data and (11 points)
perform computations; resulting in a leap in processing power) (0 points) • Privacy software (e.g. to help businesses know what data they have, evaluate their
• Neuromorphic hardware (an electronic system for information processing. It risks and disclose data to customers upon request) (11 points)
resembles the behavior of a biological nervous system, can learn from its inputs and • Commercial robotics (UAVs/drones, medical robots, co-bots etc.) and/or Industrial
requires very little power) (6 points) robotics (automated, programmable robots, to perform tasks with high precision
• Brain-machine interfaces (devices that enable its users to interact with computers by and repeatability) (11 points)
mean of brain-activity only) (0 points) • Software: containers (standard unit of software that packages up code and all its
• Evolutionary nanotechnology (in shaping matter at the atomic and molecular scale, dependencies so the application runs quickly in any IT infrastructure) and
nanotechnology offers the potential for new, faster kinds of computers and more serverless (built on next-generation cloud services that auto-scale and charge only
efficient power sources) (0 points) when used) (11 points)
• Additive manufacturing (creates three dimensional objects by depositing materials, • Multi-cloud environment where each application is deployed in the most
usually in layers) (5 points) appropriate cloud (private, public or hybrid) (11 points)
• Mixed Augmented or Virtual Reality (11 points) • We are not investing in any technology initiatives to enable digital business (0
• Natural user interfaces (touch screen, gesture analysis, speech recognition) (11 points)
points) • I don’t know (0 points)
• Distributed ledgers such as Blockchain (6 points)
Respondents scored for each of the above (score in brackets)

Maximum score = 137 points

© Copyright 2020 Dell Inc. 24

 Benchmark Questions and Scores (iii)

Thinking about your digital transformation strategy, which of the Thinking about your workforce in the digital era, which of the following
following is your organization doing? is your organization doing?

• Practicing Ci/CD (continuous integration, continuous delivery) (18 points) • Integrating digital goals into all departmental/staff objectives (10 points)
• Actively encouraging a fail-fast-then-succeed mindset (18 points) • Sharing knowledge across business functions (for example, equipping IT leaders with
• Working with LOBs to identify digital Use Cases (18 points) business skills and business leaders with IT skills and / or dispatching IT staff to
• Practicing DevSecOps (creating a ‘security as a code’ culture. Building robust specific LoB departments) (10 points)
security and privacy protocols into all devices, applications and algorithms) (18 • Appointing/ed a Chief Data Officer (10 points)
points) • In communication with/from the C-Suite to identify discrete projects in the business
• Making decisions based on data in real-time (18 points) that can be digitized (10 points)
• Prioritizing sustainable technology (i.e. using recyclable material/technologies that • Investing in digital skills/talent (i.e. teaching all employees how to code, training IT
use less power) (5 points) staff on automation, cloud, etc.) (10 points)
• I don’t know (0 points) • Hosting hackathons/scrums to encourage innovation and collaboratively fix problems
• None of these (0 points) (10 points)
• We’ve always encouraged remote working (10 points)
Respondents scored for each of the above (score in brackets) • Addressing the digital skills gap through our diversity and inclusion programs (10
points)
Maximum score = 95 points • Using emerging tech to develop and motivate staff in different, more engaging ways
(e.g. through gamification) (10 points)
• I don’t know (0 points)
• None of these (0 points)

Respondents scored for each of the above (score in brackets)

Maximum score = 90 points

© Copyright 2020 Dell Inc. 25

 Benchmark – Overall Maturity Distribution

© Copyright 2020 Dell Inc. 26

 The Digital Transformation Index III
07 Rankings and Digital Maturity
 Digital Transformation Index 2020
How are companies performing?

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

3% 13% 39% 39% 6%

© Copyright 2020 Dell Inc. 28

 Digital Transformation Index
Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
6% improvement 17% improvement 6% rise 16% rise 1% rise

2020 3% 13% 39% 39% 6%

2018 9% 30% 33% 23% 5%
2016 15% 32% 34% 14% 5%
Benchmarking group respondents fell into. Base: all 2020 respondents (4300), all 2018 respondents (4600) and all 2016 respondents (4000)

© Copyright 2020 Dell Inc. 29

 Maturity by Country/Sub-Region

Average score out of 100

Color coded: , ,
64
59 60 60 60 61
58 58
54 54 55 56
52 52 54 54

38

Japan Sweden Netherlands France Australia Canada UK Singapore Germany China US Spain Italy Brazil Poland Mexico India
and New
Zealand

Average benchmark group scores. Base: all respondents (4300)

© Copyright 2020 Dell Inc. 30

 Best and Worst Performers by Country

2020 2018 2016

MOST MATURE
India India India

Mexico Brazil Brazil

Surveyed in
Poland Thailand 2018 only Mexico

Netherlands France UK

LEAST MATURE
Surveyed in
Sweden Denmark 2018 only China

Japan Japan Japan

© Copyright 2020 Dell Inc. 31

 Digital Transformation and
08 COVID-19
 Proportion Of Staff Working Remotely

Before the pandemic Today

On average On average
25% 52%

Proportion of staff working remotely Proportion of staff working remotely

0-30% 30-60% 60-90% 90-100% Don't know 0-30% 30-60% 60-90% 90-100% Don't know

“What proportion of your organization’s staff worked remotely before the pandemic/are currently working remotely?” Base: all 2020 respondents (4300)
© Copyright 2020 Dell Inc. 33
 Responses To COVID-19

I am concerned that we didn’t transition to becoming a digital 50%

business fast enough

While most
79%
organizations have
We are reinventing our business model
been able to
maintain a
seamless customer
experience during
We’ve ensured our customers’ digital experience is seamless 84% COVID-19, many
are reinventing
their business
model as a result of
We’re seeing a more humane side of business (driven by wanting the unheaval.
83%
to help society at large)

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: all 2020 respondents (4300). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”
© Copyright 2020 Dell Inc. 34
 Actions Taken to Support Wider Coronavirus Effort

Opened-up new digital channels to support customers 43% 34% 13% 6% 5%

Loaned people with IT skills/knowledge to the relief effort 31% 29% 19% 12% 9%

Set-up funds to support organizations that urgently need new

29% 30% 20% 12% 9%
technology and mobile devices
Sharing data with a public body/another business to aid the relief
27% 30% 20% 14% 9%
effort
Loaned unused computing power to the relief effort (i.e. via crowd-
24% 30% 21% 14% 10%
sourced computing platforms)
Deploying our additive manufacturing capabilities (i.e. 3D printers)
23% 26% 20% 13% 19%
to produce vital medical equipment (to ease supply shortages) *
Providing emerging technologies such as robotics or VR to support
21% 34% 20% 12% 13%
the safe treatment of patients at a distance **

We have done this We are in the process of doing this

We’ve not done this yet but would do in the event of subsequent disasters We have no plans to do this neither now nor in the future
We’re not equipped to do this/not applicable to our business

Which of the following has your organization done to support the wider coronavirus effort?” Base: all 2020 respondents (4300), except asterisked options:
* Indicates option was only shown to respondents from organizations in the manufacturing industry, or who work in the production and manufacturing, or
supply chain or logistics departments
** Indicates option was only shown to respondents from organizations in the public and private healthcare industry
© Copyright 2020 Dell Inc. 35
 Responses to Unprecedented Upheaval

The coronavirus crisis has shown us that we need a more agile, scalable 89%
IT environment that provides for contingencies

Myself / my team are at risk of burn-out from trying to adapt our IT 48%
strategy in these abnormal times

We expect to gain market share (win business from competitors that 78%
couldn't adapt fast enough)

I am proud of my team/my organization in the way that we’ve adapted our

89%
IT and business/operational strategy

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?” Base: all 2020 respondents (4300).
Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”
© Copyright 2020 Dell Inc. 36
 Survival Expectations

89%

60%

32%

I am worried that my I believe my organization will I am confident that if we

organization might not survive but we will shed many survive, we will emerge
survive the next more jobs and it will take years to a stronger digital organization
couple of years return to profitability/
previous expenditure levels

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?” Base: all 2020 respondents (4300).
Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”
© Copyright 2020 Dell Inc. 37
 Confidence in Data and AI to Support The Healthcare Response

2%
9%

3%
Very confident
30%

Somewhat confident
12%

Not very confident

Not at all confident

We aren't developing medicines or technologies to fight

COVID-19
Don't know

44%

“How confident are you that your organization's data and AI are advanced enough to be able to support efforts to develop medicines/technologies to fight
COVID-19?” Base: respondents from organizations in the public and private healthcare industries (392)
© Copyright 2020 Dell Inc. 38
09 Expectations For The Future
 How Emerging Technology will Impact our Lives in 3-5 Years

We'll be part of a more globally connected, remote workforce 51% 38%

Data privacy will be a protected basic human right 57% 30%

Businesses will use AI and data models to predict potential

43% 42%
disruptions, so we can mitigate disasters/disruptions

People will use Augmented Reality to learn how to do

39% 43%
things/fix things in an instant

Distributed Ledgers, like Blockchain, will make the gig

34% 44%
economy fairer

5G holographic projection will transform marketing efforts 38% 38%

An AI will become my work partner, and do the stuff I don't

33% 39%
want to do or can't do
Very likely Somewhat likely

“How do you envision emerging technology impacting our lives/work/business 3-5 years from now?” Base: all 2020 respondents (4300)

© Copyright 2020 Dell Inc. 40

Appendix
10 Industry Spotlights
 Maturity by Industry: 2016 to 2018 Comparison

Average score out of 100

Technology 59
45 50

Telecoms 59
46 50

Financial services 58
48
42
Life sciences 58
43 48

Insurance 56
41 45 2020
Automotive 56 2018
42 48
56 2016
Manufacturing 45
43
Retail and consumer products 56
46
42
Media and entertainment 55
44 48

Oil and gas 55

42 46

Public and private healthcare 53

38 44

Other commercial 53
38 44

Average maturity score. Base: all 2020 respondents (4300), all 2018 respondents (4600) and all 2016 respondents (4000)
© Copyright 2020 Dell Inc. 43
 Best and Worst Performers By Industry

2020 2018 2016

MOST MATURE

Technology Telecoms Telecoms

Telecoms Technology Technology

Financial services Financial services Media and entertainment

LEAST MATURE

Media and entertainment Insurance Retail and consumer products

Oil and gas Manufacturing Insurance

Public and private healthcare Public and private healthcare Public and private healthcare

Based on average maturity scores. Base: all 2020 respondents (4300), all 2018 respondents (4600) and all 2016 respondents (4000)
© Copyright 2020 Dell Inc. 44
 Most and Least Mature by Industry per Region

APJC EMEA Americas

MOST MATURE

Technology Telecoms Technology

Life sciences Financial services Financial services

Telecoms Life sciences Insurance

LEAST MATURE

Public and private healthcare Insurance Automotive

Media and entertainment Public and private healthcare Media and entertainment

Retail and consumer products Oil and gas/energy Public and private healthcare

Based on average maturity scores. Base: all 2020 respondents (4300)

© Copyright 2020 Dell Inc. 45
 Digital Transformation Acceleration

Total 80%
Automotive 81%
Financial services 84%
Public and Private Healthcare 75%
Insurance 82%
Life sciences 87%
Manufacturing 79%
Media and entertainment 82%
Oil and gas 78%
Retail 78%
Technology 80%
Telecoms 85%
Other commercial 64%

“Have you successfully accelerated any of your digital transformation programs this year?”
Base: all 2020 respondents (4300) Showing the proportion of respondents who selected “Yes, for all of our digital transformation programs”, “Yes, for most of our
digital transformation programs” or “Yes, for some of our digital transformation programs”
© Copyright 2020 Dell Inc. 46
 Proportion Of Staff Working Remotely

Before the pandemic Currently

25%
Total 52%
Automotive 22%
47%
Financial services 28%
59%
Public and Private Healthcare 24%
44%
Insurance 29%
60%
Life sciences 26%
54%
Manufacturing 21%
45%
Media and entertainment 29%
58%
Oil and gas 26%
51%
Retail 23%
46%
Technology 30%
63%
Telecoms 29%
59%
Other commercial 19%
53%

“What proportion of your organization’s staff worked remotely before the pandemic/are currently working remotely?”
Base: all 2020 respondents (4300)
© Copyright 2020 Dell Inc. 47
 Made significant investment in on-demand digital services

Total 17% 28% 29%

Automotive 14% 30% 30%

Fully
Financial services 21% 31% 28% completed
most recent
Public and Private Healthcare 14% 27% 32% round of
investment
Insurance 21% 26% 26%

Life sciences 22% 25% 30% In Process

of Doing –
Manufacturing 14% 28% 30%
Mature
Media and entertainment 22% 26% 28% Stages

Oil and gas 16% 24% 30%

Retail 13% 27% 27% In Process

of Doing –
Technology 12% 26% 28% Early
Stages
Telecoms 20% 30% 26%

Other commercial 14% 30% 26%

“In terms of your organization’s existing IT strategy, to what extent are you doing the following to support your digital business transformation?”
Answer: Made significant investments in on-demand digital services; Base: all 2020 respondents (4300). Not showing all answer options

© Copyright 2020 Dell Inc. 48

Automotive
 Digital Transformation Index 2020
Automotive
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

4% 13% 39% 40% 5%

Benchmarking group respondents fell into. Base: respondents from the Automotive industry in 2020 (384)
© Copyright 2020 Dell Inc. 50
 Digital Transformation Index
Automotive - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
4% improvement 19% improvement 7% rise 15% rise 1% rise

2020 4% 13% 39% 40% 5%

2018 8% 32% 32% 25% 4%
2016 16% 29% 37% 14% 4%

Benchmarking group respondents fell into. Base: respondents from the Automotive industry in 2020 (384), 2018 (360) and 2016 (304)
© Copyright 2020 Dell Inc. 51
 Automotive - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

81% accelerated digital vs. 80% 27% in communication with the vs. 30% vs. 79%
80% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

15 pp jump in Digital Leaders and vs. 15pp 89% proud of how their team has vs. 89%
19% Appointing/ed a Chief Data vs. 20%
Adopters globally Officer globally adapted globally

41% could accelerate because vs. 41% vs. 34% vs. 49%
35% practicing CiCD globally 52% are transparent
they had the right digital skills globally globally

36% rapidly shifted their digital vs. 37% 32% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from the Automotive sector in 2020 (384)

© Copyright 2020 Dell Inc. 52
 Automotive – Standout investment areas

Currently investing in

• Artificial intelligence (37% in the mature stages or fully

complete vs. 32% globally)
• Multi-cloud environment (51% in the mature stages or
fully complete vs. 47% globally)

Planning to invest in 1-3 years

• Commercial/industrial robotics (44% vs. 29% globally)

Base: respondents from the Automotive sector in 2020 (384)

© Copyright 2020 Dell Inc. 53
 Automotive - Where they’re facing challenges

Barriers & Concerns

• 31% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Unable to extract valuable insights from data and/or information overload (34% vs. 29%
globally)
2. Data privacy and security concerns (28% vs. 31% globally)
3. Lack of budget and resources (28% vs. 32% globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (29% vs. 28% globally)
• Privacy software (30%vs. 35% globally)
• Future investment plans lagging behind
• Multi-cloud environment (31% vs. 35% globally)

Base: respondents from the Automotive sector in 2020 (384)

© Copyright 2020 Dell Inc. 54

Financial services
 Digital Transformation Index 2020
Financial services
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

2% 13% 35% 44% 7%

Benchmarking group respondents fell into. Base: respondents from the Financial services industry in 2020 (492)

© Copyright 2020 Dell Inc. 56

 Digital Transformation Index
Financial services - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
6% improvement 17% improvement No change 23% rise No change

2020 2% 13% 35% 44% 7%

2018 8% 30% 35% 21% 7%
2016 14% 35% 33% 12% 6%
Benchmarking group respondents fell into. Base: respondents from the Financial services sector in 2020 (492), 2018 (443) and 2016 (396)

© Copyright 2020 Dell Inc. 57

 Financial services - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

84% accelerated digital vs. 80% 33% in communication with the vs. 30% 83% reinventing their business vs. 79%
transformation programs globally C-Suite to digitize globally model globally

23 pp jump in Digital Leaders and vs. 15pp vs. 20% vs. 89%
26% Appointing/ed a Chief Data 90% proud of how their team has
Adopters globally Officer globally adapted globally

42% could accelerate because vs. 41% vs. 34%

they had the right digital skills 37% practicing CiCD vs. 49%
globally globally 51% are transparent globally
41% rapidly shifted their digital 30% actively encouraging a fail-
vs. 37% vs. 29%
investment priorities fast-and-then succeed mindset
globally globally

Base: respondents from the Financial services industry in 2020 (492)

© Copyright 2020 Dell Inc. 58
 Financial services – Standout investment areas

Currently investing in

• On-demand digital services (52% in mature stages or fully

complete vs. 45% globally)
• Artificial intelligence (37% in mature stages or fully complete vs.
32% globally)
• Multi-cloud environment (51% in mature stages or fully complete
vs. 47% globally)

Planning to invest in 1-3 years

• Privacy software (41% vs. 35% globally)

Base: respondents from the Financial services industry in 2020 (492)

© Copyright 2020 Dell Inc. 59
 Financial services - Where they’re facing challenges

Barriers & Concerns

• 33% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Unable to extract valuable insights from data and/or information overload (35% vs. 29%
globally)
2. Data privacy and security concerns (34% vs. 31% globally)
3. Lack of budget and resources (28% vs. 30% globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (31% vs. 28% globally)
• Future investment plans lagging behind
• Data management tools (36% vs. 39% globally)

Base: respondents from the Financial services industry in 2020 (492)

© Copyright 2020 Dell Inc. 60

Public and
private
healthcare
 Digital Transformation Index 2020
Public and private healthcare
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

3% 16% 46% 32% 3%

Benchmarking group respondents fell into. Base: respondents from the Public and private healthcare industry in 2020 (392)

© Copyright 2020 Dell Inc. 62

 Digital Transformation Index
Public and private healthcare - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
11% improvement 14% improvement 14% rise 11% rise 1% fall

2020 3% 16% 46% 32% 3%

2018 14% 30% 32% 21% 4%
2016 17% 37% 34% 10% 2%
Benchmarking group respondents fell into. Base: respondents from the Public and private healthcare industry in 2020 (392), 2018 (662) and 2016 (517)

© Copyright 2020 Dell Inc. 63

 Public and private healthcare –
Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

vs. 80% vs. 30% vs. 79%

75% accelerated digital 30% in communication with the C- 77% reinventing their business
globally globally globally
transformation programs Suite to digitize model

vs. 15pp vs. 20% vs. 89%

11 pp jump in Digital Leaders and 18% Appointing/ed a Chief Data 87% proud of how their team has
Adopters globally Officer globally adapted globally

vs. 41% 34% practicing CiCD vs. 34% vs. 49%

38% could accelerate because
globally globally 43% are transparent globally
they had the right digital skills
28% actively encouraging a fail- vs. 29%
vs. 37%
40% rapidly shifted their digital fast-and-then succeed mindset globally
investment priorities globally

Base: respondents from the Public and private healthcare industry in 2020 (392)
© Copyright 2020 Dell Inc. 64
 Public and private healthcare –
Where they’re facing challenges

Barriers & Concerns

• 34% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Unable to extract valuable insights from data and/or information overload (35% vs. 29%
globally)
2. Data privacy and security concerns (34% vs. 31% globally)
3. Lack of budget and resources (28% vs. 30% globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (24% vs. 28% globally)
• Future investment plans lagging behind
• Cybersecurity solutions (38% vs. 43% globally)
• 5G infrastructure (33% vs. 37% globally)

Base: respondents from the Public and private healthcare industry in 2020 (392)

© Copyright 2020 Dell Inc. 65

Insurance
 Digital Transformation Index 2020
Insurance
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

3% 12% 39% 41% 6%

Benchmarking group respondents fell into. Base: respondents from the Insurance industry in 2020 (290)

© Copyright 2020 Dell Inc. 67

 Digital Transformation Index
Insurance - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
9% improvement 18% improvement 11% rise 16% rise 1% rise

2020 3% 12% 39% 41% 6%

2018 12% 30% 28% 25% 5%
2016 18% 30% 36% 13% 3%
Benchmarking group respondents fell into. Base: respondents from the Insurance industry in 2020 (290), 2018 (272) and 2016 (288)

© Copyright 2020 Dell Inc. 68

 Insurance - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

vs. 80% vs. 30% vs. 79%

82% accelerated digital 30% in communication with the 79% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

17 pp jump in Digital Leaders vs. 15pp 20% Appointing/ed a Chief Data vs. 20% 92% proud of how their team has vs. 89%
and Adopters globally Officer globally adapted globally

39% could accelerate because vs. 41% vs. 34% vs. 49%
30% practicing CiCD 53% are transparent
they had the right digital skills globally globally globally
26% actively encouraging a fail- vs. 29%
33% rapidly shifted their digital vs. 37%
fast-and-then succeed mindset globally
investment priorities globally

Base: respondents from the Insurance industry in 2020 (290)

© Copyright 2020 Dell Inc. 69
 Insurance – Standout investment areas

Currently investing in

• Digital workplace (60% in mature stages or

fully complete vs. 53% globally)

Planning to invest in 1-3 years

• No standout areas
Base: respondents from the Insurance industry in 2020 (290)
© Copyright 2020 Dell Inc. 70
 Insurance - Where they’re facing challenges

Barriers & Concerns

• 35% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Data privacy and security concerns (32% vs. 31% globally)
2. Unable to extract valuable insights from data and/or information overload (30% vs. 29% globally)
3. Regulation or legislative changes (28% vs. 23% globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (26% vs. 28% globally)
• Future investment plans lagging behind
• Data management tools (32% vs. 39% globally)
• Artificial intelligence algorithms (23% vs. 32% globally)

Base: respondents from the Insurance industry in 2020 (290)

© Copyright 2020 Dell Inc. 71

Life
sciences
 Digital Transformation Index 2020
Life sciences
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

2% 9% 42% 41% 6%
Benchmarking group respondents fell into. Base: respondents from the Life sciences industry in 2020 (289)

© Copyright 2020 Dell Inc. 73

 Digital Transformation Index
Life sciences - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
7% improvement 20% improvement 7% rise 18% rise 1% rise

2020 2% 9% 42% 41% 6%

2018 9% 29% 35% 23% 5%
2016 14% 29% 41% 14% 2%
Benchmarking group respondents fell into. Base: respondents from the Life sciences industry in 2020 (289), 2018 (242) and 2016 (259)

© Copyright 2020 Dell Inc. 74

 Life sciences - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

87% accelerated digital vs. 80% 34% in communication with the vs. 30% vs. 79%
82% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

19 pp jump in Digital Leaders vs. 15pp 26% Appointing/ed a Chief Data vs. 20% 91% proud of how their team has vs. 89%
and Adopters globally Officer globally adapted globally

51% could accelerate because vs. 41% vs. 34% vs. 49%
40% practicing CiCD globally 55% are transparent
they had the right digital skills globally globally

44% rapidly shifted their digital vs. 37% 34% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from the Life sciences industry in 2020 (289)

© Copyright 2020 Dell Inc. 75

 Life sciences – Standout investment areas

Currently investing in
• Artificial intelligence (39% in mature stages or fully complete vs. 32% globally)
• Edge (47% in mature stages or fully complete vs. 41% globally)
• Multi-cloud environment (53% in mature stages or fully complete vs. 47% globally)
• Cybersecurity and privacy (66% in mature stages or fully complete vs. 60% globally)
• 5G infrastructure (34% in mature stages or fully complete vs. 28% globally)
• Digital workplace (59% in mature stages or fully complete vs. 53% globally)

Planning to invest in 1-3 years

• Commercial/industrial robotics (36% vs. 29% globally)

• Multi-cloud environment (41% vs. 35% globally)
• Artificial intelligence algorithms (38% vs. 32% globally)

Base: respondents from the Life sciences industry in 2020 (289)

© Copyright 2020 Dell Inc. 76
 Life sciences - Where they’re facing challenges

Barriers & Concerns

• 29% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Data privacy and security concerns (35 vs. 31% globally)
2. Lack of budget and resources (34% vs. 30% globally)
3. Unable to extract valuable insights from data and/or information overload (30%
vs. 29% globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (34% vs. 28% globally)

Base: respondents from the Life sciences industry in 2020 (289)

© Copyright 2020 Dell Inc. 77

Manufacturing
 Digital Transformation Index 2020
Manufacturing
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

3% 12% 40% 38% 7%

Benchmarking group respondents fell into. Base: respondents from the Manufacturing industry in 2020 (489)

© Copyright 2020 Dell Inc. 79

 Digital Transformation Index
Manufacturing - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
9% improvement 18% improvement 9% rise 15% rise 3% rise

2020 3% 12% 40% 38% 7%

2018 12% 30% 31% 23% 4%
2016 15% 32% 34% 14% 5%
Benchmarking group respondents fell into. Base: respondents from the Manufacturing industry in 2020 (489), 2018 (479) and 2016 (421)

© Copyright 2020 Dell Inc. 80

 Manufacturing - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

vs. 80% vs. 30% vs. 79%

79% accelerated digital 28% in communication with the 77% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

17 pp jump in Digital Leaders vs. 15pp 17% Appointing/ed a Chief Data vs. 20% 89% proud of how their team vs. 89%
and Adopters globally Officer globally has adapted globally

41% could accelerate because vs. 41% vs. 34% vs. 49%
globally 36% practicing CiCD globally 49% are transparent
they had the right digital skills globally

37% rapidly shifted their digital vs. 37% 26% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from the Manufacturing industry in 2020 (489)

© Copyright 2020 Dell Inc. 81

 Manufacturing – Standout investment areas

Currently investing in

• No standout areas

Planning to invest in 1-3 years

• Commercial/industrial robotics (40% vs. 29%

globally)
Base: respondents from the Manufacturing industry in 2020 (489)
© Copyright 2020 Dell Inc. 82
 Manufacturing - Where they’re facing challenges

Barriers & Concerns

• 30% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Lack of budget and resources (32% vs. 30% globally)
2. Data privacy and security concerns (31% vs. 31% globally)
3. Unable to extract valuable insights from data and/or information overload (25% vs. 29%
globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (25% vs. 28% globally)
• Future investment plans lagging behind
• 5G infrastructure (31% vs. 37% globally)
• Software: containers and serverless (27% vs. 32% globally)

Base: respondents from the Manufacturing industry in 2020 (489)

© Copyright 2020 Dell Inc. 83

Media and
entertainment
 Digital Transformation Index 2020
Media and entertainment
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

2% 17% 36% 42% 3%

Benchmarking group respondents fell into. Base: respondents from the Media and entertainment industry in 2020 (299)

© Copyright 2020 Dell Inc. 85

 Digital Transformation Index
Media and entertainment - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
6% improvement 10% improvement 1% fall 20% rise 2% rise

2020 2% 17% 36% 42% 3%

2018 8% 27% 37% 22% 5%
2016 11% 31% 38% 15% 5%
Benchmarking group respondents fell into. Base: respondents from the Media and entertainment industry in 2020 (299), 2018 (313) and 2016 (293)

© Copyright 2020 Dell Inc. 86

 Media and entertainment - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

vs. 80% vs. 30% vs. 79%

82% accelerated digital 30% in communication with the 77% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

18 pp jump in Digital Leaders vs. 15pp 25% Appointing/ed a Chief Data vs. 20% 88% proud of how their team has vs. 89%
and Adopters globally Officer globally adapted globally

41% could accelerate because vs. 41% vs. 34% vs. 49%
globally 20% practicing CiCD globally 46% are transparent
they had the right digital skills globally

36% rapidly shifted their digital vs. 37% 30% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from the Media and entertainment industry in 2020 (299)

© Copyright 2020 Dell Inc. 87

 Media and entertainment –
Standout investment areas

Currently investing in

• Digital workplace (57% in mature stages or fully complete

vs. 53% globally)
• On-demand digital services (48% in mature stages or fully
complete vs. 45% globally)

Planning to invest in 1-3 years

• Privacy software (38% vs. 35% globally)

Base: respondents from the Media and entertainment industry in 2020 (299)
© Copyright 2020 Dell Inc. 88
 Media and entertainment –
Where they’re facing challenges

Barriers & Concerns

• 33% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Lack of budget and resources (30% vs. 30% globally)
2. Data privacy and security concerns (29% vs. 31% globally)
3. Unable to extract valuable insights from data and/or information overload (27% vs. 29%
globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (28% vs. 28% globally)
• Future investment plans lagging behind
• 5G infrastructure (33% vs. 37% globally)
• Software: containers and serverless (27% vs. 32% globally)

Base: respondents from the Media and entertainment industry in 2020 (299)

© Copyright 2020 Dell Inc. 89

Oil and gas
 Digital Transformation Index 2020
Oil and gas
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

3% 16% 39% 36% 5%

Benchmarking group respondents fell into. Base: respondents from the Oil and gas industry in 2020 (331)

© Copyright 2020 Dell Inc. 91

 Digital Transformation Index
Oil and gas - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
7% improvement 12% improvement 1% fall 20% rise 1% fall

2020 3% 16% 39% 36% 5%

2018 10% 28% 40% 16% 6%
2016 16% 34% 29% 15% 5%
Benchmarking group respondents fell into. Base: respondents from the Oil and gas industry in 2020 (331), 2018 (264) and 2016 (355)

© Copyright 2020 Dell Inc. 92

 Oil and gas - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

vs. 80% vs. 30% vs. 79%

78% accelerated digital 33% in communication with the 80% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

20 pp jump in Digital Leaders vs. 15pp 22% Appointing/ed a Chief Data vs. 20% 91% proud of how their team has vs. 89%
and Adopters globally Officer globally adapted globally

40% could accelerate because vs. 41% vs. 34% vs. 49%
globally 35% practicing CiCD globally 46% are transparent
they had the right digital skills globally

33% rapidly shifted their digital vs. 37% 27% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from the Oil and gas industry in 2020 (331)

© Copyright 2020 Dell Inc. 93

 Oil and gas – Standout investment areas

Currently investing in

• 5G infrastructure (34% in mature stages or fully complete vs.

28% globally)
• Edge (46% in mature stages or fully complete vs. 41% globally)

Planning to invest in 1-3 years

• Commercial/industrial robotics (38% vs. 29% globally)

• Artificial intelligence algorithms (37% vs. 32% globally)
• Real-time applications at the Edge (35% vs. 28% globally)

Base: respondents from the Oil and gas industry in 2020 (331)
© Copyright 2020 Dell Inc. 94
 Oil and gas – Where they’re facing challenges

Barriers & Concerns

• 38% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Data privacy and security concerns (33% vs. 31% globally)
2. Unable to extract valuable insights from data and/or information overload (33% vs. 29%
globally)
3. Lack of budget and resources (27% vs. 30% globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• Artificial intelligence (33% vs. 32% globally)
• Future investment plans lagging behind
• Cybersecurity solutions (40% vs. 43% globally)
• Privacy software (31% vs. 35% globally)

Base: respondents from the Oil and gas industry in 2020 (331)

© Copyright 2020 Dell Inc. 95

Retail and
consumer
 Digital Transformation Index 2020
Retail and consumer
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

2% 14% 43% 36% 5%

Benchmarking group respondents fell into. Base: respondents from the Retail and consumer industry in 2020 (477)

© Copyright 2020 Dell Inc. 97

 Digital Transformation Index
Retail and consumer- Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
8% improvement 16% improvement 13% rise 11% rise No change

2020 2% 14% 43% 36% 5%

2018 10% 30% 30% 25% 5%
2016 14% 36% 33% 12% 5%
Benchmarking group respondents fell into. Base: respondents from the Retail and consumer industry in 2020 (477), 2018 (474) and 2016 (401)

© Copyright 2020 Dell Inc. 98

 Retail and consumer - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

vs. 80% vs. 30% vs. 79%

78% accelerated digital 30% in communication with the 79% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

11 pp jump in Digital Leaders vs. 15pp 16% Appointing/ed a Chief Data vs. 20% 87% proud of how their team has vs. 89%
and Adopters globally Officer globally adapted globally

40% could accelerate because vs. 41% vs. 34% vs. 49%
globally 34% practicing CiCD globally 51% are transparent
they had the right digital skills globally

34% rapidly shifted their digital vs. 37% 29% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from the Retail and consumer industry in 2020 (477)

© Copyright 2020 Dell Inc. 99

 Retail and consumer –
Where they’re facing challenges

Barriers & Concerns

• 30% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Lack of budget and resources (31% vs. 30% globally)
2. Data privacy and security concerns (26% vs. 31% globally)
Unable to extract valuable insights from data and/or information overload (26% vs. 29% globally)
Lack of economic growth (26% vs. 24% globally)
3. n/a

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (21% vs. 28% globally)
• Future investment plans lagging behind
• Artificial intelligence algorithms (26% vs. 32% globally)
• Software: containers and serverless (27% vs. 32% globally)

Base: respondents from the Retail and consumer industry in 2020 (477)

© Copyright 2020 Dell Inc. 100

Technology
 Digital Transformation Index 2020
Technology
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

2% 8% 39% 43% 9%
Benchmarking group respondents fell into. Base: respondents from the Technology industry in 2020 (148)

© Copyright 2020 Dell Inc. 102

 Digital Transformation Index
Technology- Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
4% improvement 18% improvement 1% rise 18% rise 4% rise

2020 2% 8% 39% 43% 9%

2018 6% 26% 38% 25% 5%
2016 14% 29% 34% 16% 7%
Benchmarking group respondents fell into. Base: respondents from the Technology industry in 2020 (148), 2018 (473) and 2016 (378)

© Copyright 2020 Dell Inc. 103

 Technology - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

vs. 80% vs. 30% vs. 79%

80% accelerated digital 29% in communication with the 76% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

21 pp jump in Digital Leaders vs. 15pp 12% Appointing/ed a Chief Data vs. 20% 88% proud of how their team vs. 89%
and Adopters globally Officer globally has adapted globally

47% could accelerate because vs. 41% vs. 34% vs. 49%
globally 36% practicing CiCD globally 53% are transparent
they had the right digital skills globally

33% rapidly shifted their digital vs. 37% 28% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from the Technology industry in 2020 (148)

© Copyright 2020 Dell Inc. 104

 Technology – Standout investment areas

Currently investing in

• No standout areas

Planning to invest in 1-3 years

• Artificial intelligence algorithms (40% vs. 32% globally)

• Software: containers and serverless (40% vs. 32%
globally)

Base: respondents from the Technology industry in 2020 (148)

© Copyright 2020 Dell Inc. 105
 Technology – Where they’re facing challenges

Barriers & Concerns

• 32% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Data privacy and security concerns (33% vs. 31% globally)
2. Lack of budget and resources (30% vs. 30% globally)
3. Lack of the right in house skill sets and expertise (26% vs. 24% globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):

• 5G infrastructure (23% vs. 28% globally)

Base: respondents from the Technology industry in 2020 (148)

© Copyright 2020 Dell Inc. 106

Telecoms
 Digital Transformation Index 2020
Telecoms
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

3% 10% 37% 42% 9%

Benchmarking group respondents fell into. Base: respondents from the Telecoms industry in 2020 (417)

© Copyright 2020 Dell Inc. 108

 Digital Transformation Index
Telecoms - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
2% improvement 18% improvement 4% rise 13% rise 4% rise

2020 3% 10% 37% 42% 9%

2018 5% 28% 33% 29% 5%
2016 10% 29% 37% 19% 5%
Benchmarking group respondents fell into. Base: respondents from the Telecoms industry in 2020 (417), 2018 (356) and 2016 (283)

© Copyright 2020 Dell Inc. 109

 Telecoms - Where they’re excelling

Transformation Transformation
Successes
Acceleration Strategies

vs. 80% vs. 30% vs. 79%

85% accelerated digital 32% in communication with the 84% reinventing their business
transformation programs globally C-Suite to digitize globally model globally

17 pp jump in Digital Leaders vs. 15pp 21% Appointing/ed a Chief Data vs. 20% 91% proud of how their team has vs. 89%
and Adopters globally Officer globally adapted globally

42% could accelerate because vs. 41% vs. 34% vs. 49%
38% practicing CiCD globally 49% are transparent
they had the right digital skills globally globally

38% rapidly shifted their digital vs. 37% 31% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from the Telecoms industry in 2020 (417)

© Copyright 2020 Dell Inc. 110

 Telecoms – Standout investment areas

Currently investing in

• 5G infrastructure (35% in mature stages or fully complete vs. 28%

globally)
• Multi-cloud environment (53% in mature stages or fully complete vs.
47% globally)

Planning to invest in 1-3 years

• 5G infrastructure (49% vs. 37% globally)

• 5G ready hardware (40% vs 33% globally)
• Software: containers and serverless (40% vs. 32% globally)

Base: respondents from the Telecoms industry in 2020 (417)

© Copyright 2020 Dell Inc. 111
 Telecoms – Where they’re facing challenges

Barriers & Concerns

• 36% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Data privacy and security concerns (35% vs. 31% globally)
2. Unable to extract valuable insights from data/information overload (31%
vs. 29% globally)
3. Lack of budget and resources (26% vs. 30% globally)

Transformation strategies & investments

• Future investment plans lagging behind

• Commercial/industrial robotics (25% vs. 29% globally)

Base: respondents from the Telecoms industry in 2020 (417)

© Copyright 2020 Dell Inc. 112

Other
commercial
industries
 Digital Transformation Index 2020
Other commercial
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan, Very few digital investments: Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investment in place future for the future in place business

7% 18% 33% 37% 5%

Benchmarking group respondents fell into. Base: respondents from Other commercial industries in 2020 (292)

© Copyright 2020 Dell Inc. 114

 Digital Transformation Index
Other commercial industries - Year on Year Comparison

Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
No digital plans; limited Very few investments: Gradual digital Mature digital plans, Digital ingrained
initiatives and investments tentative plans transformation and planning investments and innovations in DNA
in place
4% improvement 18% improvement 16% rise 15% rise 1% rise

2020 7% 18% 33% 37% 5%

2018 11% 36% 27% 22% 4%
2016 22% 37% 27% 10% 5%
Benchmarking group respondents fell into. Base: respondents from Other commercial industries in 2020 (292), 2018 (262) and 2016 (105)

© Copyright 2020 Dell Inc. 115

 Other commercial industries - Where they’re
excelling

Transformation Transformation
Successes
Acceleration Strategies

64% accelerated digital vs. 80% 24% in communication with the vs. 30% 73% reinventing their business vs. 79%
transformation programs globally C-Suite to digitize globally model globally

17 pp jump in Digital Leaders vs. 15pp 14% Appointing/ed a Chief Data vs. 20% 85% proud of how their team has vs. 89%
and Adopters globally Officer globally adapted globally

34% could accelerate because vs. 41% vs. 34% vs. 49%
33% practicing CiCD globally 48% are transparent
they had the right digital skills globally globally

34% rapidly shifted their digital vs. 37% 22% actively encouraging a fail- vs. 29%
investment priorities globally fast-and-then succeed mindset globally

Base: respondents from Other commercial industries in 2020 (292)

© Copyright 2020 Dell Inc. 116

 Other commercial industries –
Standout investment areas

Currently investing in

• Cybersecurity and privacy (64% in mature stages or fully

complete vs. 60% globally)

Planning to invest in 1-3 years

• Data management tools (47% vs. 39% globally)

• Cybersecurity solutions (48% vs. 43% globally)

Base: respondents from Other commercial industries in 2020 (292)

© Copyright 2020 Dell Inc. 117
 Other commercial industries –
Where they’re facing challenges

Barriers & Concerns

• 25% are worried that they won’t survive (vs. 32% globally)
• Top 3 Barriers
1. Lack of budget and resources (39% vs. 30% globally)
2. Unable to extract valuable insights from data/information overload (26% vs. 29% globally)
3. Lack of the right in-house skill sets and expertise (26% vs. 24% globally)

Transformation strategies & investments

• Least likely/lowest investment area (mature stages or fully complete):
• 5G infrastructure (20% vs. 28% globally)
• Future investment plans lagging behind
• 5G infrastructure (31% vs. 37% globally)
• Multi-cloud environment (30% vs. 35% globally)

Base: respondents from Other commercial industries in 2020 (292)

© Copyright 2020 Dell Inc. 118

11 Regional Spotlights
 APJC

© Copyright 2020 Dell Inc. 120

 APJC
Digital Transformation Acceleration

Global total 80%

APJ total 84%

Australia/New Zealand 79%

China 93%

India 95%

Japan 55%

Singapore 84%

“Have you successfully accelerated any of your digital transformation programs this year?” Base: all 2020 respondents (4300) APJC (1400) Showing the proportion
of respondents who selected “Yes, for all of our digital transformation programs”, “Yes, for most of our digital transformation programs” or “Yes, for some of our
digital transformation programs”
© Copyright 2020 Dell Inc. 121
 APJC
Top Three Digital Transformation Programs Accelerated

Australia/ China India Japan Singapore

New Zealand

Strengthening our Rolling out

Strengthening our Strengthening our Strengthening our Strengthening our
1 cybersecurity defenses:
50%
cybersecurity
defenses: 50%
cybersecurity
defenses: 52%
cybersecurity
defenses: 52%
broader remote
working
capabilities: 46%
cybersecurity
defenses: 49%
(2% more than the global average)

Reinventing how we deliver

digital experiences to Rolling out Transforming our Rolling out
Reinventing how Strengthening our
2 customers and employees:
44%
broader remote
working
capabilities: 45%
we deliver digital
experiences: 51%
services and
consumption
models: 48%
cybersecurity
defenses: 42%
broader remote
working
capabilities: 42%
(6% more than the global average)

Using data in
Rolling out broader remote Transforming our
Using data in Transforming our completely new Reinventing how
3 working capabilities: 43%
(1% less than the global average)
completely new
ways: 43%
Edge
deployments: 49%
ways/ extending
our business
we deliver digital
experiences: 32%
services and
consumption
models: 40%
domain: 48%

“Which digital transformation programs have you successfully accelerated this year?”
Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427) APJC (1171)
© Copyright 2020 Dell Inc. 122
 APJC
Acceleration Enablers

Global APJC

46%
We have an engaged leadership team (championing digital transformation) 51%

42%
We have an agile, remote workforce
40%

41%
We have the right in-house digital skills 43%

We have the right technologies to work at the speed of business 41%

44%

Our employees have ready access to high speed internet in their homes 41%
45%

We rapidly shifted our digital investment priorities 37%

39%

We have a mature digital culture 35%

38%

“What enabled you to successfully accelerate your transformation programs?”

Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427), APJC (1171)

© Copyright 2020 Dell Inc. 123

 APJC
Acceleration Enablers

46%
We have an engaged Our employees 41%
58%
leadership team have ready 47%
(championing digital 54% access to high 56%
transformation) 39% speed internet in 27%
45% their homes 40%

39% 32%
43% We rapidly
We have an agile, remote 42%
41% shifted our digital
workforce 44%
32% investment
31%
priorities 38%
38%

35% 36%
53% We have a 32%
We have the right in-
48% mature digital 48%
house digital skills
19% culture 39%
42% 35%

37%
We have the right 47%
technologies to work at 49% Australia/New Zealand China India Japan Singapore
the speed of business 36%
46%

“What enabled you to successfully accelerate your transformation programs?”

Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427), APJC (1171)

© Copyright 2020 Dell Inc. 124

 APJC
Digital Transformation Strategies

57%
Making decisions based on data in real-time
60%

Prioritizing sustainable technology (i.e. using recyclable 49%

material/technologies that use less power) 53%

42%
Practicing DevSecOps
47%

38%
Working with LOBs to identify digital Use Cases
32%

34%
Practicing Ci/CD (continuous integration, continuous delivery)
37%

29%
Actively encouraging a fail-fast-then-succeed mindset
34%

Global APJC

“Thinking about your digital transformation strategy, which of the following is your organization doing?”
Base: all 2020 respondents (4300) APJC (1400) Not showing “Don’t know” or “None of these”

© Copyright 2020 Dell Inc. 125

 APJC
Digital Transformation Strategies

61% 26%
Making 64% 40%
decisions based Working with LOBs
65% to identify digital 36%
on data in real-
time 39% Use Cases 20%
Australia/New
63% 30% Zealand
China
50% 38%
65% India
Prioritizing 44%
sustainable 57% Practicing Ci/CD 41%
technology Japan
30% 14%
50% 37% Singapore

40% 30%
59% Actively 38%
Practicing encouraging a fail-
56% 41%
DevSecOps fast-then-succeed
20% mindset 23%
50% 31%

“Thinking about your digital transformation strategy, which of the following is your organization doing?”
Base: all 2020 respondents (4300) APJC (1400) Not showing “Don’t know” or “None of these”
© Copyright 2020 Dell Inc. 126
 APJC
Top Three Barriers To Digital Transformation

Australia/ China India Japan Singapore

New Zealand
Data privacy and
Data privacy and security Lack of the right
Lack of budget Data privacy and Lack of budget security concerns/
1 concerns: 37%
(6% more than the global average)
and resources:
41%
in-house skill sets
and expertise:
33%
security concerns:
47%
and resources:
33%
Lack of budget
and resources:
42%

Unable to extract
Lack of budget and Lack the right in-
Data privacy and Data privacy and valuable insights
2 resources: 32%
(2% more than the global average)
security concerns:
36%
security concerns:
33%
from data and/ or
information
house skill sets
and expertise:
28%
-

overload: 38%

Unable to extract valuable Unable to extract

Lack of the right
Data privacy and valuable insights
insights from data and/or
3 information overload: 31%
(2% more than the global average)
Lack of economic
growth: 28%
technologies to
work at the speed
of business: 29%
Lack of economic
growth: 36%
security concerns:
27%
from data and/ or
information
overload: 38%

“What are the main barriers to digitally transforming your organization?“

Base: all 2020 respondents (4300) APJC (1400)
© Copyright 2020 Dell Inc. 127
 APJC
Top Three Tech Investments

Australia/ China India Japan Singapore

New Zealand

Cybersecurity solutions: Artificial Artificial

1 42%
(1% less than the global average)
Data management
tools: 43%
Cybersecurity
solutions: 53%
intelligence
algorithms: 50%
intelligence
algorithms: 27%
Data management
tools: 48%

Data management tools: Artificial Commercial/

2 41%
(2% more than the global average)
Cybersecurity
solutions: 37%
intelligence
algorithms: 50%
5G infrastructure:
45%
industrial robotics:
24%
Cybersecurity
solutions: 47%

5G infrastructure/
Artificial intelligence Software: Privacy software/
3 algorithms: 40%
(8% more than the global average)
Privacy software:
35%
Data management
tools: 48%
containers and
serverless: 44%
5G ready
hardware: 21%
Artificial
intelligence
algorithms: 37%

“What new innovations or solutions is your organization investing in over the next 1-3 years to enable digital business?”
Base: all 2020 respondents (4300) APJC (1400)
© Copyright 2020 Dell Inc. 128
 APJC
Proportion Of Staff Working Remotely

Before the pandemic Currently

62%
58%
54%
52% 51%
44%
40%
37%

29%
27%
25% 25%
22%
17%

Global average: APJC Australia/New China India Japan Singapore

agree Zealand

“What proportion of your organization’s staff worked remotely before the pandemic/are currently working remotely?”
Base: all 2020 respondents (4300) APJC (1400)

© Copyright 2020 Dell Inc. 129

 APJC
Adapting to Unprecedented Upheaval

Global APJC

89% 92% 89% 89%

86%
79%

54%
48%

The coronavirus crisis has shown us Myself / my team are at risk of burn- We are reinventing our business I am proud of my team/my
that we need a more agile, scalable out from trying to adapt our IT model organization in the way that we’ve
IT environment that provides for strategy in these abnormal times adapted our IT and
contingencies business/operational strategy

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: all 2020 interim respondents (4300) APJC (1400). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 130

 APJC
Adapting to Unprecedented Upheaval

Australia/New Zealand China India Japan Singapore

98% 97% 97%

93% 93% 92% 93% 94%
87% 90%
82% 84%
77%
70%
66% 64%
57% 55%
52%
46%

The coronavirus crisis has shown us that Myself / my team are at risk of burn-out We are reinventing our business model I am proud of my team/my organization
we need a more agile, scalable IT from trying to adapt our IT strategy in in the way that we’ve adapted our IT and
environment that provides for these abnormal times business/operational strategy
contingencies

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: respondents from APJC (1400). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 131

 APJC
Survival Expectations

Global APJC
68%

60%

38%
32%

I am worried that my organization might I believe my organization will survive but we will
not survive the next couple of years shed many more jobs and it will take years to return
to profitability/previous expenditure levels

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: all 2020 respondents (4300) APJC (1400). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 132

 APJC
Survival Expectations

Australia/New Zealand China India Japan Singapore

77%
73%
69%
64% 63%
62%

37% 38%
35%
29%

I am worried that my organization might I believe my organization will survive but

not survive the next couple of years we will shed many more jobs and it will
take years to return to profitability/
previous expenditure levels

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: respondents from APJC (1400). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 133

 EUROPE

© Copyright 2020 Dell Inc. 134

 Europe
Digital Transformation Acceleration

Global total 80%

Europe Total 75%

UK 72%

France 71%

Germany 72%

Italy 86%

Netherlands 79%

Poland 81%

Spain 83%

Sweden 65%

“Have you successfully accelerated any of your digital transformation programs this year?”
Base: all 2020 respondents (4300), Europe (1900). Showing the proportion of respondents who selected “Yes, for all of our digital transformation programs”, “Yes,
for most of our digital transformation programs” or “Yes, for some of our digital transformation programs”
© Copyright 2020 Dell Inc. 135
 Europe
Top Three Digital Transformation Programs Accelerated

UK France Germany Italy Netherlands Poland Spain Sweden

Strengthening our
cybersecurity defenses: 45% Rolling out Rolling out Strengthening Rolling out Rolling out
Strengthening Strengthening our cybersecurity Strengthening
broader remote broader remote broader remote broader remote
1 (3% less than the global average)
Rolling out broader remote
our
cybersecurity
defenses: 47%
working
capabilities:
our
cybersecurity
defenses: 46%
working
capabilities:
defenses/ Rolling
out broader
remote working
our
cybersecurity
defenses: 52%
working
capabilities:
working
capabilities:
working capabilities: 45% 44% 47% capabilities: 43% 48% 47%
(1% more than the global average)

Rolling out broader Rolling out Rolling out

Strengthening Strengthening Strengthening
remote working broader remote broader remote Extending our
2 - capabilities/ Using
data in completely
new ways: 46%
our
cybersecurity
defenses: 42%
working
capabilities:
40%
our
cybersecurity
defenses: 46%
- working
capabilities:
47%
our
cybersecurity
defenses: 45%
business
domain: 41%

Using data in completely Reinventing Using data in Reinventing how Reinventing

completely new we deliver digital Strengthening
Using data in how we deliver Using data in how we deliver
3 new ways: 34%
(3% less than the global
average)
- completely new
ways: 32%
digital
experiences:
34%
ways/
Transforming our
Edge deployments
36%
completely new
ways: 32%
experiences/
Transforming our
Edge deployments
35%
digital
experiences:
34%
our
cybersecurity
defenses: 38%

“Which digital transformation programs have you successfully accelerated this year?”
Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427) Europe (1430)
© Copyright 2020 Dell Inc. 136
 Europe

Acceleration Enablers

Global Europe

46%
We have an engaged leadership team (championing digital transformation) 42%

42%
We have an agile, remote workforce 42%

41%
We have the right in-house digital skills 40%

We have the right technologies to work at the speed of business 41%

39%

Our employees have ready access to high speed internet in their homes 41%
37%

We rapidly shifted our digital investment priorities 37%

34%

We have a mature digital culture 35%

34%

“What enabled you to successfully accelerate your transformation programs?”

Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427), Europe (1430)

© Copyright 2020 Dell Inc. 137

 Europe

Acceleration Enablers

39% 39%
We have an 35% Our employees 37%
engaged leadership 50% have ready access 33%
44% 29%
team (championing 39% to high speed 32%
digital 44% internet in their 48%
transformation) 40% homes
45% 45%
31%
44% 34%
40% 30%
42% We rapidly shifted
We have an agile, 32% 26%
our digital 33%
remote workforce 40% 38%
52% investment
priorities 41%
45% 41%
44%
38%
40%
44% 31%
We have the right 40% 31%
40% 33%
in-house digital 38% We have a mature 34%
skills 41% digital culture 34%
38% 41%
40% 33%
41%
36%
38%
We have the right 36%
technologies to 44%
work at the speed 41% UK France Germany Italy Netherlands Poland Spain Sweden
of business 44%
36%
38%

“What enabled you to successfully accelerate your transformation programs?”

Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427), Europe (1430)
© Copyright 2020 Dell Inc. 138
 Europe

Digital Transformation Strategies

57%
Making decisions based on data in real-time
51%

49%
Prioritizing sustainable technology
46%

42%
Practicing DevSecOps
36%

38%
Working with LOBs to identify digital Use Cases
43%

34%
Practicing Ci/CD
33%

29%
Actively encouraging a fail-fast-then-succeed mindset
27%

Global Europe

“Thinking about your digital transformation strategy, which of the following is your organization doing?”
Base: all 2020 respondents (4300) Europe (1900) Not showing “Don’t know” or “None of these”
© Copyright 2020 Dell Inc. 139
 Europe

Digital Transformation Strategies

58% 23%
44% 53%
Making decisions 53% Working with 58%
based on 50% LOBs to 41%
47% identify digital 29%
data in real-time
61% Use Cases 41%
55% 53%
42% UK
46%
France
47% 39% Germany
38% 37%
Prioritizing 44% 23% Italy
sustainable 52% 28%
42% Practicing Ci/CD Netherlands
technology 29%
54% 45% Poland
47% 35%
50% 27% Spain
Sweden
37% 27%
27% 20%
36% Actively 21%
Practicing 36% encouraging a 19%
DevSecOps 39% fail-fast-then- 27%
50% succeed mindset 45%
38% 20%
31% 41%

“Thinking about your digital transformation strategy, which of the following is your organization doing?”
Base: all 2020 respondents (4300) Europe (1900) Not showing “Don’t know” or “None of these”

© Copyright 2020 Dell Inc. 140

 Europe
Top Three Barriers To Digital Transformation

UK France Germany Italy Netherlands Poland Spain Sweden

Lack of budget and Unable to extract

Lack of budget Lack of budget valuable insights Data privacy Lack of Regulation or Data privacy Lack of budget
1 resources: 29%
(1% less than the global
average)
and resources:
37%
and resources:
30%
from data and/or
information
overload: 34%
and security
concerns: 30%
economic
growth: 30%
legislative
changes: 32%
and security
concerns: 39%
and resources:
28%

Unable to extract
valuable insights from Unable to extract Unable to extract Unable to extract
Data privacy valuable insights Data privacy Regulation or Lack of budget valuable insights Lack of valuable insights
2 data and/or information
overload: 28%
and security
concerns: 28%
from data and/or
information
overload: 28%
and security
concerns: 31%
legislative
changes: 24%
and resources:
29%
from data and/or
information
overload: 31%
economic
growth: 32%
from data and/or
information
overload: 26%
(1% less than the global
average)

Data privacy and Unable to extract Lack the right Unable to extract Unable to extract Data privacy
valuable insights Regulation or Lack of budget technologies to valuable insights Lack of budget valuable insights and security
3 security concerns: 27%
(4% less than the global
average)
from data and/or
information
overload: 27%
legislative
changes: 26%
and resources:
28%
work at the
speed of
business: 23%
from data and/or
information
overload: 27%
and resources:
29%
from data and/or
information
overload: 27%
concerns/ Lack
of economic
growth: 26%

“What are the main barriers to achieving digital transformation within your organization?“
Base: all 2020 respondents (4300) Europe (1900)
© Copyright 2020 Dell Inc. 141
 Europe
Top Three Tech Investments

UK France Germany Italy Netherlands Poland Spain Sweden

Cybersecurity solutions: Cybersecurity

Cybersecurity 5G 5G solutions/5G 5G
1 42%
(1% less than the global
average)
solutions:
50%
Cybersecurity
solutions: 38%
Cybersecurity
solutions: 39%
infrastructure:
45%
Cybersecurity
solutions: 41%
infrastructure:
50%
infrastructure/
Privacy
software: 46%
infrastructure:
45%

5G infrastructure: 36% Data 5G ready Privacy Cybersecurity 5G 5G ready 5G ready

2 (1% less than the global
average)
management
tools: 48%
hardware:
31%
software:
38%
solutions:
45%
infrastructure:
39%
hardware:
44%
- hardware:
37%

Cybersecurity
Data management tools: Multi-cloud 5G ready Multi-cloud 5G ready 5G ready Cybersecurity solutions/
3 35%
(4% more than the global
average)
environment:
39%
hardware:
31%
environment:
34%
hardware:
10%
hardware:
38%
solutions:
41%
- Data
management
tools: 35%

“What new innovations or solutions is your organization investing in over the next 1-3 years to enable digital business?”
Base: all 2020 respondents (4300) Europe (1900)
© Copyright 2020 Dell Inc. 142
 Europe
Proportion Of Staff Working Remotely

Before the pandemic Currently

61%

52% 51% 52%

50% 48% 47% 47%
45% 44%

29%
25% 24% 23%
23% 22% 23% 22% 21%
13%

Global Europe UK France Germany Italy Netherlands Poland Spain Sweden

“What proportion of your organization’s staff worked remotely before the pandemic/are currently working remotely?”
Base: all 2020 respondents (4300) Europe (1900)

© Copyright 2020 Dell Inc. 143

 Europe

Adapting to Unprecedented Upheaval

Global Europe

89% 89% 87%

85%
79%
72%

48%
44%

The coronavirus crisis has shown us that Myself / my team are at risk of burn-out We are reinventing our business model I am proud of my team/my organization in
we need a more agile, scalable IT from trying to adapt our IT strategy in the way that we’ve adapted our IT and
environment that provides for these abnormal times business/operational strategy
contingencies

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: all 2020 respondents (4300) Europe (1900). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”
© Copyright 2020 Dell Inc. 144
 Europe

Adapting to Unprecedented Upheaval

UK France Germany Italy Netherlands Poland Spain Sweden

84% 89%
85% 87%
93%
89% 91% 91% 91% 88%
79% 86% 81% 72% 86% 85% 83%
78% 82%
74% 74%
61% 58% 68%
45% 59%
39%
47% 45% 46%
43%

30%

The coronavirus crisis has shown us that Myself / my team are at risk of burn-out We are reinventing our business model I am proud of my team/my organization in
we need a more agile, scalable IT from trying to adapt our IT strategy in the way that we’ve adapted our IT and
environment that provides for these abnormal times business/operational strategy
contingencies

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: respondents from Europe (1900). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 145

 Europe

Survival Expectations

Global Europe

60%
52%

32%
28%

I am worried that my organization might not survive the next couple of years I believe my organization will survive but we will shed many more jobs and it
will take years to return to profitability/previous expenditure levels

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: all 2020 respondents (4300) Europe (1900). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 146

 Europe

Survival Expectations

UK France Germany Italy Netherlands Poland Spain Sweden

58% 57% 57% 57%

54%
50%
45%
43%
41%
35%
32% 32%
28%
22% 23%

14%

I am worried that my organization might not survive the next couple I believe my organization will survive but we will shed many more
of years jobs and it will take years to return to profitability/previous
expenditure levels

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: respondents from Europe (1900). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 147

 Americas

© Copyright 2020 Dell Inc. 148

 Americas
Digital Transformation Acceleration

Global total 80%

Americas 83%

US 81%

Canada 77%

Brazil 88%

Mexico 87%

“Have you successfully accelerated any of your digital transformation programs this year?”
Base: all 2020 respondents (4300) Americas (1000) Showing the proportion of respondents who selected “Yes, for all of our digital transformation programs”,
“Yes, for most of our digital transformation programs” or “Yes, for some of our digital transformation programs”

© Copyright 2020 Dell Inc. 149

 Americas
Top Three Digital Transformation Programs Accelerated

US Canada Brazil Mexico

Strengthening our
cybersecurity defenses: Strengthening our Strengthening our Rolling out broader Strengthening our
1 48%
(Same proportion as the global
cybersecurity defenses:
48%
cybersecurity defenses:
51%
remote working
capabilities: 58%
cybersecurity defenses:
54%
average)

Rolling out broader remote Using data in Rolling out broader Rolling out broader Rolling out broader
2 working capabilities: 42%
(2% less than the global average)
completely new ways:
41%
remote working
capabilities: 40%
remote working
capabilities: 45%
remote working
capabilities: 43%

Reinventing how we deliver

digital experiences to Transforming our
Reinventing how we Strengthening our
3 customers and employees:
38%
deliver digital
experiences: 38%
services and
consumption models:
37%
cybersecurity defenses:
41%
Transforming our Edge
deployments: 40%
(Same proportion as the global
average)

“Which digital transformation programs have you successfully accelerated this year?”
Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427) Americas (826)
© Copyright 2020 Dell Inc. 150
 Americas

Acceleration Enablers

Global Americas

46%
We have an engaged leadership team (championing digital transformation) 44%

42%
We have an agile, remote workforce 43%

41%
We have the right in-house digital skills 40%

We have the right technologies to work at the speed of business 41%

40%

Our employees have ready access to high speed internet in their homes 41%
42%

We rapidly shifted our digital investment priorities 37%

38%

We have a mature digital culture 35%

33%

“What enabled you to successfully accelerate your transformation programs?”

Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427), Americas (826)

© Copyright 2020 Dell Inc. 151

 Americas

Acceleration Enablers

We have an
engaged 45% Our employees 46%
leadership team 46% have ready
access to high 41%
(championing 37%
speed internet in 37%
digital 47%
transformation) their homes 41%

42%
We have an We rapidly 32%
37%
agile, remote shifted our digital 38%
55%
workforce investment 45%
40% priorities
45%

We rapidly 32%
shifted our digital 38% 38%
We have a
investment 45% 27%
mature digital
priorities 45% 33%
culture
28%

38%
We have a
mature digital 27%
culture 33% US Canada Brazil Mexico
28%

“What enabled you to successfully accelerate your transformation programs?”

Base: respondents from organizations which have successfully accelerated at least some digital transformation programs (3427), Americas (826)

© Copyright 2020 Dell Inc. 152

 Americas
Digital Transformation Strategies

57%
Making decisions based on data in real-time
64%

49%
Prioritizing sustainable technology
50%

42%
Practicing DevSecOps
46%

38%
Working with LOBs to identify digital Use Cases
36%

34%
Practicing Ci/CD
34%

29%
Actively encouraging a fail-fast-then-succeed mindset
26%

Global Americas

“Thinking about your digital transformation strategy, which of the following is your organization doing?”
Base: all 2020 respondents (4300) Americas (1000). Not showing “Don’t know” or “None of these”
© Copyright 2020 Dell Inc. 153
 Americas
Digital Transformation Strategies

68% 26%

Making decisions based on data in 58% Working with LOBs to identify digital 26%
real-time 68% Use Cases 51%
58% 55%

US
42% 31%
Canada
43% 34%
Prioritizing sustainable technology Practicing Ci/CD Brazil
65% 34%
Mexico
58% 42%

41% 26%
42% Actively encouraging a fail-fast-then- 26%
Practicing DevSecOps
52% succeed mindset 33%
54% 18%

“Thinking about your digital transformation strategy, which of the following is your organization doing?”
Base: all 2020 respondents (4300) Americas (1000). Not showing “Don’t know” or “None of these”
© Copyright 2020 Dell Inc. 154
 Americas

Top Three Barriers To Digital Transformation

US Canada Brazil Mexico

Data privacy and security Lack of the right in-

1 concerns: 33%
(2% more than the global average)
Data privacy and
security concerns: 37%
Lack of budget and
resources: 44%
Lack of economic
growth: 35%
house skill sets and
expertise: 30%

Lack of budget and Unable to extract We are temporarily

2 resources: 31%
(1% more than the global average)
Lack of budget and
resources: 31%
Data privacy and
security concerns: 37%
valuable insights from
data and/or information
overload: 33%
closed for business in
relation to Covid-
related disruption: 28%

Unable to extract valuable Unable to extract Unable to extract Data privacy and
insights from data and/or
3 information overload: 29%
(Same proportion as the global
valuable insights from
data and/or information
overload: 31%
valuable insights from
data and/or information
overload: 29%
security concerns/ Lack
of budget and
resources: 28%
Immature digital
culture: 26%

average)

“What are the main barriers to digitally transforming your organization?“

Base: all 2020 respondents (4300) Americas (1000)

© Copyright 2020 Dell Inc. 155

 Americas

Top Three Tech Investments in 1-3 years

US Canada Brazil Mexico

Cybersecurity solutions:
1 45%
(2% more than the global average)
Cybersecurity
solutions: 46%
Cybersecurity
solutions: 46%
5G infrastructure:
53%
Cybersecurity
solutions: 50%

Data management tools: Data management Data management Privacy software: Privacy software:
2 42%
(3% more than the global average)
tools: 40% tools: 46% 52% 48%

Software:
Privacy software: 41% 5G infrastructure: Multi-cloud Data management
3 (6% more than the global average) 39% environment: 37% tools: 46%
containers and
serverless: 41%

“What new innovations or solutions is your organization investing in over the next 1-3 years to enable digital business?”
Base: all 2020 respondents (4300) Americas (1000)
© Copyright 2020 Dell Inc. 156
 Americas
Proportion Of Staff Working Remotely

Before the pandemic Currently

60% 59%
58% 58%
55%
52%

32%
27% 27% 27%
25%
21%

Global Americas US Canada Brazil Mexico

“What proportion of your organization’s staff worked remotely before the pandemic/are currently working remotely?”
Base: all 2020 respondents (4300) Americas (1000)

© Copyright 2020 Dell Inc. 157

 Americas

Adapting to Unprecedented Upheaval

Global Americas

91% 89% 92%

89%
84%
79%

48% 49%

The coronavirus crisis has shown us that Myself / my team are at risk of burn-out We are reinventing our business model I am proud of my team/my organization
we need a more agile, scalable IT from trying to adapt our IT strategy in in the way that we’ve adapted our IT and
environment that provides for these abnormal times business/operational strategy
contingencies

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: all 2020 respondents (4300) Americas (1000). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 158

 Americas

Adapting to Unprecedented Upheaval

US Canada Brazil Mexico

96% 95%
90% 89% 92% 92% 91% 91% 91%
88%
80% 80%

58%
47% 48% 45%

The coronavirus crisis has shown us that Myself / my team are at risk of burn-out We are reinventing our business model I am proud of my team/my organization in
we need a more agile, scalable IT from trying to adapt our IT strategy in the way that we’ve adapted our IT and
environment that provides for these abnormal times business/operational strategy
contingencies

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: respondents from the Americas (1000). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”
© Copyright 2020 Dell Inc. 159
 Americas
Survival Expectations

Global Americas

63%
60%

32% 31%

I am worried that my organization might not survive the next couple I believe my organization will survive but we will shed many more
of years jobs and it will take years to return to profitability/previous
expenditure levels

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: all 2020 respondents (4300) Americas (1000). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”
© Copyright 2020 Dell Inc. 160
 Americas
Survival Expectations

US Canada Brazil Mexico

68%
63% 63%
61%

39%

31%
28% 28%

I am worried that my organization might not survive the next couple of I believe my organization will survive but we will shed many more jobs
years and it will take years to return to profitability/previous expenditure levels

“As a result of the business disruption this year, to what extent do you agree or disagree with the following statements?”
Base: respondents from the Americas (1000). Showing the proportion of respondents who selected “Strongly agree” or “Somewhat agree”

© Copyright 2020 Dell Inc. 161

12 Individual Country Curves
 APJC

© Copyright 2020 Dell Inc. 163

 Digital Transformation Index 2020 –
APJC
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

5% 14% 37% 39% 6%

© Copyright 2020 Dell Inc. 164

 Digital Transformation Index Over the Years
APJC
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 5% 14% 37% 39% 6%

2018 11% 27% 33% 23% 6%
2016 20% 30% 31% 14% 5%

© Copyright 2020 Dell Inc. 165

 Digital Transformation Index 2020 –
Australia & New Zealand
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2% 16% 45% 34% 3%

© Copyright 2020 Dell Inc. 166

 Digital Transformation Index Over the Years
Australia & New Zealand
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 2% 16% 45% 34% 3%

2018 10% 30% 38% 18% 5%
2016 8% 31% 45% 13% 3%

© Copyright 2020 Dell Inc. 167

 Digital Transformation Index 2020 –
Greater China
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2% 11% 36% 46% 6%

© Copyright 2020 Dell Inc. 168

 Digital Transformation Index Over the Years
Greater China
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 2% 11% 36% 46% 6%

2018 9% 25% 36% 24% 7%
2016 33% 37% 22% 2% 5%

© Copyright 2020 Dell Inc. 169

 Digital Transformation Index 2020 –
India
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

1% 5% 27% 55% 12%

© Copyright 2020 Dell Inc. 170

 Digital Transformation Index Over the Years
India
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 1% 5% 27% 55% 12%

2018 2% 14% 40% 34% 12%
2016 5% 21% 37% 29% 8%

© Copyright 2020 Dell Inc. 171

 Digital Transformation Index 2020 –
Japan
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

23% 29% 33% 15% 2%

© Copyright 2020 Dell Inc. 172

 Digital Transformation Index Over the Years
Japan
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 23% 29% 33% 15% 2%

2018 39% 33% 18% 8% 2%
2016 42% 31% 15% 10% 3%

© Copyright 2020 Dell Inc. 173

 Digital Transformation Index 2020 –
Singapore
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2% 14% 45% 36% 4%

© Copyright 2020 Dell Inc. 174

 Digital Transformation Index Over the Years
Singapore
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 2% 14% 45% 36% 4%

2018 14% 41% 28% 13% 4%

© Copyright 2020 Dell Inc. 175

 EUROPE

© Copyright 2020 Dell Inc. 176

 Digital Transformation Index 2020 –
Europe
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2% 14% 41% 36% 6%

© Copyright 2020 Dell Inc. 177

 Digital Transformation Index Over the Years
Europe
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 2% 14% 41% 36% 6%

2018 10% 33% 33% 20% 4%
2016 14% 34% 37% 12% 3%

© Copyright 2020 Dell Inc. 178

 Digital Transformation Index 2020 –
UK
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2% 14% 46% 32% 5%

© Copyright 2020 Dell Inc. 179

 Digital Transformation Index Over the Years
UK
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 2% 14% 46% 32% 5%

2018 3% 33% 37% 22% 5%
2016 19% 41% 24% 12% 4%

© Copyright 2020 Dell Inc. 180

 Digital Transformation Index 2020 –
France
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2% 17% 44% 31% 6%

© Copyright 2020 Dell Inc. 181

 Digital Transformation Index Over the Years
France
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 2% 17% 44% 31% 6%

2018 25% 35% 18% 17% 4%
2016 13% 31% 40% 13% 2%

© Copyright 2020 Dell Inc. 182

 Digital Transformation Index 2020 –
Germany
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

5% 13% 38% 38% 6%

© Copyright 2020 Dell Inc. 183

 Digital Transformation Index Over the Years
Germany
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 5% 13% 38% 38% 6%

2018 9% 33% 31% 21% 6%
2016 13% 32% 35% 15% 5%

© Copyright 2020 Dell Inc. 184

 Digital Transformation Index 2020 –
Italy
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

3% 8% 36% 46% 9%

© Copyright 2020 Dell Inc. 185

 Digital Transformation Index Over the Years
Italy
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 3% 8% 36% 46% 9%

2018 6% 30% 26% 28% 10%
2016 17% 31% 35% 16% 2%

© Copyright 2020 Dell Inc. 186

 Digital Transformation Index 2020 –
Netherlands
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

4% 22% 41% 30% 4%

© Copyright 2020 Dell Inc. 187

 Digital Transformation Index Over the Years
Netherlands
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 4% 22% 41% 30% 4%

2018 11% 44% 30% 11% 4%
2016 14% 31% 45% 9% 2%

© Copyright 2020 Dell Inc. 188

 Digital Transformation Index 2020 –
Poland
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

0% 8% 41% 43% 9%

© Copyright 2020 Dell Inc. 189

 Digital Transformation Index Over the Years
Poland
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 0% 8% 41% 43% 9%

2018 3% 31% 37% 24% 5%

© Copyright 2020 Dell Inc. 190

 Digital Transformation Index 2020 –
Spain
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

0% 9% 42% 44% 6%

© Copyright 2020 Dell Inc. 191

 Digital Transformation Index Over the Years
Spain
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 0% 9% 42% 44% 6%

2018 5% 23% 42% 28% 2%

© Copyright 2020 Dell Inc. 192

 Digital Transformation Index 2020 –
Sweden
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

3% 24% 39% 32% 3%

© Copyright 2020 Dell Inc. 193

 Digital Transformation Index Over the Years
Sweden
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 3% 24% 39% 32% 3%

2018 9% 30% 36% 19% 6%

© Copyright 2020 Dell Inc. 194

 Americas

© Copyright 2020 Dell Inc. 195

 Digital Transformation Index 2020 –
Americas
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

1% 11% 38% 44% 6%

© Copyright 2020 Dell Inc. 196

 Digital Transformation Index Over the Years
Americas
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 1% 11% 38% 44% 6%

2018 6% 24% 34% 31% 5%
2016 11% 34% 33% 16% 7%

© Copyright 2020 Dell Inc. 197

 Digital Transformation Index 2020 –
Brazil
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

1% 9% 37% 50% 4%

© Copyright 2020 Dell Inc. 198

 Digital Transformation Index Over the Years
Brazil
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 1% 9% 37% 50% 4%

2018 2% 22% 33% 37% 6%
2016 9% 23% 36% 20% 12%

© Copyright 2020 Dell Inc. 199

 Digital Transformation Index 2020 –
Canada
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

4% 16% 41% 36% 4%

© Copyright 2020 Dell Inc. 200

 Digital Transformation Index Over the Years
Canada
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 4% 16% 41% 36% 4%

2018 9% 34% 22% 29% 6%
2016 18% 45% 24% 12% 3%

© Copyright 2020 Dell Inc. 201

 Digital Transformation Index 2020 –
Mexico
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2% 6% 36% 52% 6%

© Copyright 2020 Dell Inc. 202

 Digital Transformation Index Over the Years
Mexico
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 2% 6% 36% 52% 6%

2018 2% 14% 49% 31% 4%
2016 7% 28% 39% 18% 7%

© Copyright 2020 Dell Inc. 203

 Digital Transformation Index 2020 –
USA
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders

Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

0% 13% 39% 42% 7%

© Copyright 2020 Dell Inc. 204

 Digital Transformation Index Over the Years
USA
Digital Laggards Digital Followers Digital Evaluators Digital Adopters Digital Leaders
Do not have a digital plan; Very few digital investments; Gradually embracing digital Have a mature digital plan, Digital transformation is
limited initiatives and tentatively planning for the transformation and planning investments and innovations ingrained in the DNA of the
investments in place future for the future in place business

2020 0% 13% 39% 42% 7%

2018 8% 24% 25% 38% 6%
2016 12% 41% 30% 13% 4%

© Copyright 2020 Dell Inc. 205

 Aliquam
consectetur
Nunc gravida dumus
laoreet. Ma ecenas eleifend
sed sem non bibdum.

XX%
Explore the Full Research on
www.delltechnologies.com/dtindex
 Copyright © 2020 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies, Dell, EMC, Dell EMC and other trademarks are
trademarks of Dell Inc. or its subsidiaries. Other trademarks may be trademarks of their respective owners.

About
NuncDell
gravidaTechnologies
dumus
laoreet. Ma ecenas eleifend
sed sem non bibdum.
Dell Technologies is a unique family of businesses that provides the essential infrastructure for organizations to build
their digital future, transform IT and protect their most important asset, information. The company services customers
of all sizes across 180 countries – ranging from 98% of the Fortune 500 to individual consumers – with the industry’s
most comprehensive and innovative portfolio from the edge to the core to the cloud. www.delltechnologies.com

About Vanson Bourne:

Vanson Bourne is an independent specialist in market research for the technology vertical. Their reputation for robust
and credible research-based analysis is founded upon rigorous research principles and an ability to seek the opinions
of senior decision makers across technical and business functions, in all business verticals and all major markets. For
XX%
more information, visit www.vansonbourne.com.

208 © Copyright 2020 Dell Inc.