good luck for you!

SPEAKING 3 – FACULTY OF LANGUAGE FOREIGN.

Unit 1: Company
(keynotes or preview)
1. How many types of company do you know?

As I know, there are 3 types of company: Multinational corporation,

Medium sized family and High-tech corportion( or Dotcoms):

 A multinational corporation:

- Advantages:
+ The advantage of a big company is that there is more chance for
advancement, usually greater opportunities, greater work choice,
international opportunities with travel, overseas postings.
+ themoney is probably very good to, incentives to be more productive -
there is more diversity, even better rewards.
- Disadvantages: Need to live for your job, so big it’s anonymous,
demanding and stressful, not always job security,have to keep proving
yourself.
 Small or medium-sized family business:
- Advantages: Because a company is smaller, it may provide greater job
satisfaction.
- Disadvantages:
+ A smaller business will have less opportunities => people prefer to put
trust in large established businesses rather than small not well-.known
companies, run on a low budget, pay lower.
+ Less job security- when there’s a crisis small firms close first.
+ Family businesses can be old-fashioned and not always inclined to
change- stuck in their ways.

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  Trendy new high-tech corporation
- Advantages:
+ employees often work from home using email etc. and go into work
once a week etc.to meet with boss.
+ The advantages of these alternate work arrangements to the employee
include flexible work hours, shorter or no commute and a comfortable
working environment.
+ Theadvantages to the employer include less need for office space,
increased productivity, lower use of sick leave and improved employee
morale.
 
- Disadvantages: 
+ work is stressful, employees work harder and faster than ever before-
the industryis in trouble because there are so many high-tech companies.
+ workers get laid off those left in work longer hours and do more without
additional compensation- employees feel there is interference in their family
lives from their jobs.
2. What are the development that threaten the survival of the
tradititional company?
...(ít nhất 7) there are many development that threaten the survival ...however
the following 4 development are the most unit.
Ex: development in technology: specific skills can become redundant.
expansion in busniness: competition from companies with few overhead.
increase in shareholder power: lack of freedom by directors to make decisions.
growth in consumer power: possible impact on image and profitability.

3. What is flat hierarchy? Steep hierarchy?

- Flat hierarchy:hasan organizational structure with few or no levels of

middle management between staff and executives ( not many levels off
management)
- Steep hierarchy:has many levels of management.

4. Types of company you prefer to work for?

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 I would like to work for aa trendy new high- tech corporation because some
advantages that attracts me:
- Firstly, need define it:
A trendy new high-tech corporation ( or Dot.com): a company engaged
in securing growth and revenue from industry that changes rapidly and
has advanced technology ( a company that does most of its business on
the internet).
- Some advantages:
+ employees often work from home using email etc. and go into work once
a week etc.to meet with boss.
+ The advantages of these alternate work arrangements to the employee
includeflexible work hours, shorter or no commute and a comfortable
working environment.
+ Theadvantages to the employer include less need for office space,
increased productivity, lower use of sick leave and improved employee
morale.

5. Would you prefer to be a freelance worker or employed with a fixed

salary? Ads and disads?

For me, I would like to be a freelance worker, because its ads :

- Freedom that includes flexible hours and comfortable work place:

The benefit of being a freelancer that I like the most is the degree of
freedom I have in comparison to someone with a permanent position.
Working as a freelancer means I can determine my own working hours,
have meals at home and choose where I work such as in libraries,
airplanes or trains.
In most cases, the change of scenery was greatly beneficial for my
productivity and my mood, provided that I had a quiet working
environment without any major distractions.

- Keep All the Profits:

+ It doesn't matter how extensive the projects are that I am working on,
generally the more I work the more I earn.
+ In contrast to a permanent position, I can increase profits and keep all
of them.
However, it also have some disads:

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 - Work-Life Balance:
+ It is quite hard to have a work-life-balance when I am a freelancer. It
is especially hard to distinguish between personal life and work life that
when I work at home as this is my work place and at the same time the
place where I eat, sleep and spend time with my family and
friends.However, if Istick to some ground rules such as defining a work
schedule, getting enough physical exercise every day, only spending
time in work area when I am actually working, then you should be good
to go.

- No employer benefits:
One of the biggest drawbacks of being is a freelancer is that
+ I won't get any employer benefits, such as health insurance, paid sick
days or paid vacation time. So whenever I take time off or stay in bed
because I am sick, there is no income
=> I will have to use my savings in order to make up for the loss of
income.
+Especially at the beginning of business venture, this can be quite risky.

6. Explain ‘ company structure is a matter of choice’?

How companies are structured is determined by the environment in
which they operate.
6. Why do people say that companies structure is matter of choice?
Because they have more choices as a result technology and globalisation.
7. How can companies form an aliance?
Cách công ty sát nhập ntn (3 ways): merger, takeover,joint venture gthich
từng cách, khác nhau ntn
8.
9. What are types of companies have you learnt in u1?
Cach1: There are different way to classify types of compannies, however in
my opinion the three types mention in the keynotes are easier to
understand for example...

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Cach2: According to the keynotes, there are three types of companies...

Unit 2: Leadership

Refuge:(a place which
gives) shelter or protection from danger, trouble

1. What is the role of leader?

- Leader is someone who lead/ head the business/company. A goodleader

means having good leadership.
- Leadership is the ability to lead/head someone or group of people at the
company.
 So important
- The role of them:
+ toinspire and motivate staff
+ todevelop their talent
o To staff:
=> help them to work harder, achieve personal goal and have job
satisfaction.
=> help them to create and try new thingswithin an organisation
o To company:
=> have more creativity, new ideas to solve company’s problem
=> have more profitable and successful in business.

2. How many management styles do you know?

There are 2 types of management styles:
- Complex hierarchy:
+ many levels of management

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 + Senior managers: are very powerful and it is important to show them
great respect.
+ Subordinates: are afraid to question the decisions of their superiors
and each member of staff has a fixed role of function.
- Less hierarchy:
+ Not many levels of management
+ Power sharing: Member of staff are relatively equal:
Ppl respect each other because of skills not seniority
Company gives them more rewards and responsibility for good ideas
Roles are often flexible.

3. How do managers motivate their staff?

+ I think that staff should be allowed to organize their own work.

+ Managers should trust their workers and let them free to organize their
work-day
+ Of course, managers must supervise the office, but to so closely, one of
the best motivation is trust and freedom to arrange the work as everyone
want.
+ I also think that fear can motivate ppl just at the beginning that using
power to control everyone and their talent. After a while, fear can obstruct
ppl at work , they are just terrified and too worried to make decisions.
 As a result, it can reduce performance and efficiency at work and
effect on profit and successful of company.

4. How do managers monitor progress?

5. What is the secret of leadership? Or the art of delegation?

Getting something done is only half the job and

keeping staff happy at the same time is every bit as important.

+ Many managers rather than creating a climate of fear, give clear

instructuions and realistic deadlines, take care to give only constructive
critism and not hurt employees.
+ They work towards creating a positive working environment, it is
essential to not criticise, as this rearely motivates and often causes stress
and loss of confidence among the staff.
+ Managers who successfully maintain the balance of power will not lose
their authority even when staff take control of projects.

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  This style of management is particularly important during an
economic upswing when employees can easily find work with
another company.

6. What fears can make people work harder?

7. In what ways can successful leaders win the respect of subordinates

and exercise authority over them?
C1:
I think that:
+ the best way for leaders to win the respect of subordinates is giving
respect to his staff, make them feel happy to work for their company, trust
them and give them some rewards if they work hard and in a good way or
have good performance.
+ A good manager should not pretend to obtain anything through fear, he
has to create a good relationship based on trust and respectbetwwen him
and the employees.
C2:

8. What motivation techniques are mention in u2? Clarify them?

- providing some kind of personal kick
- personal fear of failure/ of looking stupid
- inspiring fear
- rulling by terror
(minh họa thực thế bằng thông tin bài đọc)

9. What fear make people work hard?

(phân loại từng lĩnh vực sợ những gì)
- fear of failure (businsess, study)

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- personal fear of looking stupid ( in daily life)

10. Do you think that life inside an organization is in any way similar to life
inside in family?
(có or k, minh họa)
- gia đinh nhiều thế hệ có mô hình steep hierarchy
Đối chiếu vs các tổ chức, công ty ntn?

11. Do you think fear can motivate people as successfuly as rewarding

them? Why or why not?
Q&A
1. what is two management style of leader?
Some people prefer to delegate responsibility to subordinates, other people
prefer to use their authority to control operation directive.
2. what is the secret of leadership?
Mỗi 1 leader có mỗi secret riêng, ví dụ anh david becham, trong bài nghe anh đã
chia sẻ điều gì, the most important thing is how to delegate.
Hoặc nêu chung là the secret of leadership is delegation, gthich.
3. How do managers motivate his staff?
Cập nhật nội dung lq đến bài nghe:
Motivate staff through Performance related bonus skim là gì? Regular meeting ,
afraid of meeting,…
4. How do managers monitor progress?
Regular meeting, afraid of meeting mỗi có mục đích khác nhau
Bài đọc, bài nghe.

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Unit 3: Strategy

- Strategy – a plan of action to enable a firm to compete.

1. What is SWOT and PEST analysis?

2. Talk about Nike’goddess?

‘Nike ‘s Goddess’ refers to Nike strategy.
It is about the famous brand Nike and about its growth over the years.
- In fact, this brand just created man shoe but by throwing together a
diverse team of ppl with different backgrounds and different levels of
seniority
 Nike has found that it can keep many of its core attributes while
adding new sources of inspiration.
 A new style of Nike retail outlet was born thanks to John Hoke, he
designed the look and feel of the first Nike Goddess.
- As a result, it has chance to reach a crucial objective ( very important) :
double its sales to women by the end of the decade and Nike Goddess
began as a concept for a women- only store.
- Designing a new approach to retail was only one element in Nike’s
campaign, they also redesign the shoes and clothes themselves that the
apparel group was better at keeping up with fashion trends than the shoe
group.
- But thanks to Jackie Thomas, Nike was able to communicate more
effectively with women
 The 3 changes that Nike has made to appeal to female were: open
stores aimed specifically at women, redesign shoes and clothes,
worked in 12 month cycles to keep up with fashion trends.

3. Analyse aof current position, using SWOT analysis?

4. Discribe the Nike’s goddess?
- là 1 strategy của Nike
Gthich nike’s goddess là 1 strategy để dùng với chiến lược làm gì, chinh phục
đối tg nào? Có sự thay đổi gì(3 changes) mô tả kỹ.

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 Nike’s goddess – the business plan developed by Nike, an undisputed leader
in sports marketing to target the female market. To achieve the purpose of
attracting female customers, Nike plan to change the way it designed for (doing
it differently), sold to and communicated with women.
5. Discribe different steps to prepare for the strategic planning process?
Take an example.
1. Identifying your strategic position.
2. Gathering people and information.
3. Performing a SWOT analysis.
4. Formulating a strategic plan.
5. Executing a strategic plan.
6. Constantly monitoring performance.

Q&a
1. What is swot analysis?
- SWOT analysis of Nike:
+ S: leader in sports marketing
+ W: unapealing to women, Niketown stores are dark, noisy and harsh,
fashion and shoe cycles do not match
+ O: to use the targeting of women as a opportunity to redefine the
entire brand
+ T: competition.
 That’s all about I want to talk about Nike Goddess.

2. What is pest analysis?

- SWOTanalysis – a tool commonly used at the start of strategic
planning to focus on the situation of the company. S and W refer to
internal strengths and weakness, O and T usually refer to external
opportunities and threats.
- PESTanalysis –an acronym for Political, Economic, Social and
Technological. This analysis is used to assess these four external factors
in relation to your business situation.

4. What 3 changes has nike had to make in its effect to appeal to a female
audience?
Nêu vắn tắt 3 sự thay đổi gì, 0 cần gth
- change the way it design for, sold to and communicate with women.

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5. Why is strategy an important part of planning process?
- Provides Direction and Action Plans:
It establishes in a clear, concise and strategically sound way

 the direction for the organization

 how this will be achieved, including detailed action plans

-Prioritizes and Aligns Activities:

Strategic planning is about making choices, establishing priorities,
allocating resources to strategic initiatives and coordinating to achieve
desired results.

- Provides a Framework for Ongoing Decision Making:

Since all decisions should support the strategy, the strategy and the
strategic initiatives are the reference point for decision-making.

Unit 4: Pay

- Pay (n) – money earned by an employee as a salary or wage.

- Pay (v) – to give someone money that due for work done.

1. What does Fat cat mean?

- Fat cat means a wealthy and powerful person. They can be CEO, top
senior executive because they receive a huge pay package and rewards
when joining the company.

2. What do Enormous( huge/ fabulous) pay packages include?

- Pay package- the salary and other benefits

- Reward- something taht you receive when you have good performance.
- Include: salary, pension and even the possibility of a ‘golden parachute’

3. What is Golden parachute?

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 - ‘ Golden parachute’ – an amount of money that you receive when you
agree to leave the company.

4. What is Severance deals?

- ‘Severance deal/pay’ – money paid by an employer when an

employee’s services are terminated.

5. How much do you undestand‘the reward of failure’?

- Failure - a situation in which someone or something does not succeed.
- The author wants to argue that the CEOs don’t deserve to senior
enormous pay package because they have a poor performance( not try
hard and bad performance is not affect their pay). There is no link
between pay package and their performance.

6. Do all CEOs deserve the fabulous salaries?

In my opinion, not all CEOs that only has some CEOs who have good
perfomancewhen they join company deserve the huge salaries because of
some reasons:
- CEOs must spend more time to work and live according to quite a
different set of rules from everyone else.
+ they must be available 24/7 to run a business
+ they have to sacrifice their personal time to work
+ there is no a day-off for them to relax as their staff.
- CEOs have to take responsibility for their executive decisions.
+ they have big role in the copanysotheir decisions have big affects on
company’s successful.
+ they are paid high salary so it motivate them to work hader and show
good performance.
 In short, they are worth it.

7. How much do you understand share option?

- Share options- typically rights for an individual to purchase shares in a

company at a set price at a future date. It í the best form of incentive or
motivation.
- Some common reasons for companies using share options include
recruiting, retaining and motivating employees, improving staff

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 performance, nurturing employee loyalty, reducing employment costs,
and so on.....
Advantages:
+To recruit, retain and motivate employees and to nurture employee
loyalty and engagement.
+ Can often avoid cash flow issues associated with paying cash
bonuses.
+ Cash bonuses and wages are taxable.
Where an employee qualifies to participate in a tax advantageous
share option,such as an EMI, in some cases their option may not be
subject to any income tax on grant or on exercise of the
award.
- Disadvantages: that is all very fine. But :

+ What that theory fails to take into consideration is that market

fluctuations mean that share value can at times be very different from
their original value, and management could even encourage this in
the short term to sell their shares before the market changes or falls
again. ( listening 1)
+ Often an employee cannot sell the shares prior to an
exit to realise cash and they must depend on the structure of the
options, employees may have to pay for their shares prior to selling
them.
8. How much say should shareholders have in executive pay deals?
SHORT PRESENTATION

1. Why shareholders should make more fuss about excutive pay?

Because it’s their company, after all. Although the shareholders ‘s vote
have no binding force, it’s just pure advisory but it makes company
cautious.
2. It is said that : “executive pay is the reward of failure”. Can you
explain this?
The author wants to argue that the CEOs don’t deserve to senior
enormous pay package because they have a poor performance. It
means executive pay is not link to corporate performance. The
GlaxoSmithKline-pharmaceutical company offers its CEO a pay
package. It was its reward for failure, which caused trouble.
3. All CEO deserve to the lavish pay packages? Do you agree? Why
or why not?
In my opinion, not all CEOs have good perfomance when they join
company to deserve the lavish pay packages because of some reasons:
CEOs have to take responsibility for their executive decisions.

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 + they have big role in the copanysotheir decisions have big affects on
company’s successful.
+ they are paid high salary so it motivate them to work harder and
show good performance.

Q&A
1. What is “fat cat” refers to? Why?
Fat cat means a wealthy and powerful person. They can be CEO, top
senior executive because they are received enormous pay package and
rewards when joining the company.
2. What is the enormous pay package for CEO often consist of? Phần
nghe thứ nhất trong u4
It includes salary, pension, even the golden parachute or several deal.
(nêu khái niệm )
3. What is severance deal?=synonym: golden parachute. Sau đó gthich
svrdeal bao gồm cái gì, là cái gì

Unit 5: Development

1. How has the quality of life changed in your country over the last few
years? What do young ppl have today that their parents didn’t have?
 The quality of life has changed significantly over the last few years:
- housing: more modern, more building and more convernient than in
the past
- food: + more deserve, more delicious
+ popularity of fast food
-work: + apearance of many new types of work

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 - entertainment: + more choices due to the emergence of many kinds of
entertainment
- finance: + more stable incomes => creating good finance
- technology: + more modern with many new inventions in many aspect
of life
+ play an important role in daily life of people
 These changes lead to the better life and people have more change to
develop
2. OECD?
- OECD stands for organisation for economic cooperation and
development
- Imformation
+ OECD was established after world war 2 to help countries to develop
their economies.
+ it provides advice, detailed statistics and data on a wide range of
subjects: economic performance, projected growth rates for different
countries, as well as social policy, education, trade, the environment and
development
+ it was a forum for more economically developed countries but now it
shifted more its work to the economic development of other outside
organisation by trying to share the lesson they have learnt with LEDCs
3. What are the benefits of economic development to MEDC and LEDC?
 MEDC: more economically developed country
- Raising GDP => raising imcome => improve living standards
- Reducing unemployment rate: economic development => more jobs =>
reducing goverment spending on unemployment and poverty
- (for LEDC): reducing goverment borrowing ( reduce debt) (high taxes
revenues =>
4. What are consequences/drawbacks of economic development process?
- Running out of non-renewable resources
+ exploit too much resources
+ non-renewable resources are beinf used up quickly, before the
development of alternate resources
- Damage the natural environment
+ build more construction of factories, offices, roads and other
infrastructure => destroy wildlife habitat
- Increase pollution
+ more cars and factories release carbon dioxide emission
+ throw trash into the lake, ocean... directly without process rubbish
- Greater stress on workers

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 + increase of output => require people to work for longer hours =>
under stress of workload
5. Talk about the Camisea project?
- Camisea has huge gas reserves
- Camisea project:
+ 2000, peru’sgoverment award a licence to develop the field to an
upstream consortium headed by pluspetrol of Agentina and Hunt oil, a
US firm. A second downstream consortium is building a 700km pipeline
to the coast the construction of a pipeline to bring natural gas from the
Amazon forest to the Peruvian coast, through some of the world’s most
difficult terrain.
- Advantages: (camisea)
+ provide cleaner and cheaper energy for local cosumers
+ exports to Mexico and energy- hungry California
+ add 0,8% a year to Peru’s GDP over its 30 year-life
+ generate tax revenue of up to 200$m a year
- Disacvantsges:
+ threatens tribes of Amazon indians, rare species and the rainforest
along the pipeline
+ endanger a marine reserve arParacas
+ some Indians died from desease ( after first coming in contact with
workers)
6. What do u think the consequences of each of these scenarios will be?
a) All the debt of developing countries is cancelled.
- More repliance:
+ they are only rely on other countries and only looking forward other
assistance
+ have no motivate to make money to repayment

b) Global temperatures continue to rise

- Melting ice:
+ sea levels increase => reduce acreage of land area

- Embroil habitat of wildlife

+ animals are changing migration pattern
+ plant are changing the dates of activity

- Longer and more damaging wildfire season

+ warmer=> forest are hotter and drier=> forest fire

- Growing risk to electricity supply

+ warmer => demand for electricity increase much faster than ever
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- More and heavier disaster
+ heat waves, frequent dangerous rainstorm, flood... => serious, costly,
risks to public health

c) Economically developed countries fail to reduce pollution levels.

- Running out of non-renewable resources

+ exploit too much resources
+ non-renewable resources are being used up quickly, before the
development of alternate resources
- Reduced natural spaces
+ build more construction of factories, offices, roads and other
infrastructure => destroy wildlife habitat
- Increase pollution
+ more cars and factories release carbon dioxide emission => air
pollution => climate changes
+ throw trash into the lake, ocean... directly without process rubbish =>
water pollutiom
- Impact on human’s healthy
+ air, water polution => soaked in food => increase desease such as lung
cancer, respriratorydesease...

d) Petroleum prices rise 500 per cent.

- dependent products are more expensive, scare, available:
+ petroleum prices rise => production cost rise => ...
- inflation increase:
+ b/c of the increase in fuel prices => cost of production rise
=>many products are chareged consumers a greater price =>
Icrease inflation => life tougher for consumers around the globe

e) The cities of the world continue to attract more and more people.
- Overpopulation:
+ higher society’s vices rate
+ lack of society’s infrastructure such as school, hopistal,...
+ increase homeless, unemployment
+ traffic jam
+ lack of labor force in countryside
- Environment pollution
+ using too much transport
+ noise pollution
+ capacity of trash

f) The marine resources of the planet are not protected.

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 - Imbalance in the ecosystem
+ over- epxploitation => run out of marine resources =>Minimize the
number of marine species
- Reduce income from marine tourism services
+ over- exploitation => destroy the sea scenery
 SHORT PRESENTATION:
1. What are the benefits of economic development?
-(từ bài đọc) lợi ích khi peru thực hiện dự án camisea. Tổng quát trước
sau đó li k vaafo ví dụ bài đọc hoặc thông tin ngoài.
2. What are the negative impacts of economic development on social and
environmental life?
-đi từ tổng quát, lý thuyết ns chung trc sau đó link vào bài. ảnh hưởng
đến dân tộc peru ntn, bộ lạc, sức khỏe của dân, nguồn tài nguyên rừng
3. Talk about the Camisea project?
-cam project là gì, xuất phát, nguồn gốc, từng là dự án ntn và có kqua
ra sao, quá trình
4. How has the quality of life change in your country (VN) over the last
few years?
-câu hỏi mở
 Q&A
1. What do young people have today that their parents didn’t have?
-
2. What is the complex in the economic development process?
-xung đột giữa ng dân và nền kte đc hưởng lợi từ sự pt kt, xung đột
mtrg và nguồn tài nguyên tự nhiên.
3. What is OECD?(viết tắt,thành lập, hoạt động cban)
4. How has OECD change? (viết tắt,stand for, change)

It has change

Unit 6: Marketing

Marketing- the activity of promoting a product or services such as

finding out what customers want and using that information to design
products and to sell them effectively.
+( other meaning) -is to persuade the other ppl to buy your produts or
services.
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 + inlude: market research and advertising( encourage sb to buy).

1. What is marketing mix?

‘Merketing mix’- the various activities of the marketing process and
traditionally include the 4 Ps: product, price, promotion and place.

2. How much do u understand ‘seducing the masses’?

- Seduce – to persuade someone to do st that they don’t usually agree to
do.
( who seduce? Company, market expert,...)
- Masses ( who)- a large of people like customer, buyer,....
 ‘ seducing the masses’ means to persuade customers to do st that
they don’t usually agree to buy or to encourage people to aspire st.

3. Why do companies need to create brand?

Nowadays, many companies tends to create and build brand for their
products or services because:
- it is driving force behind a business and it represent aspirations and a
desirable image of life.
- It is the unmistakable symbol for your products and services.
- A successful brand represents a huge portion of the value of a company
and its biggest source of profits.
 It helps customers to identify with and have competitive advantage
over rivals( st your comp have but your components don’t have)
 It is very neccessary to have a brand for your own company to meet
customer demand and to have more customer to buy .

4. What are the most important features of a brand?

As I know, to get unmistakable symbol for your products and services
you need to make sure it has all the characteristics of a successful brand.
- First of all, it needs to be distinctive, it has to stand out in the crowd,
not be easily confused with competing brands.
- Then, it needs to be easy to memorise, so complicated images, too many
colours and sophisticated names are out.
- Next, the brand name must be easy to pronounce in several languages.
- Your brand also has to fit the image of the product. There is no point in
coming up with a wonderful concept if it doesn’t have anything to do
with the actual product.
- Finally, it is important that the brand communicates the right emotional
appeal to your target customer.

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  In short, brand is very important before marketing a product or
service so you need to research 5 most important characteristics of a
brand mentioned above
5. Do you agree or disagree with this statement?
- ‘Marketing transforms brands, making them stand for things that
they just don’t stand for. They don’t deliver’
- ‘Brands provide us with beliefs.they define who we are’

6. The author suggests young ppl no longer beleiveadventisement.

Do you agree? What does influence young ppl’s buying decisions?
- I agree with the writter’s opinion because today many of the products
are very well advertised, but the quality when purchased is very poor
and not like the previous ads, such as clothing, cosmetic and the
young favourite’s products. Moreover, mosst of the young ppl have
taken marketing courses and they can easy to identify marketing
technique. That’s why young people are more cynical to attract to buy
and no longer beleive ads.
- I think that today, what mostly influence young people’s buying
decisions are the famous people’s life style. Thanks to social network,
most influencer people can show what they wear, what they buy,
influencing our decisions and our tatses.

7. What do you think about this method of marketing? Can you think of
other ‘points in life’ when ppl would be ‘particularly vulnerable’ to
marketing tactics such as these?
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 It is about the newly-wed kit that means when young couples get married,
they will receive a gift bag marked ‘ newly-wed kit’.
- I think that this method of marketing is very successful. It also
happens with the births, graduation or wedding aniversary,.... People
receive almost the same gifts and usually from same brand. There are
specific brand specialized in that kind of events.
 That helps to persuade customers who are received your gift to buy
your products or services again if they like to use them. And of
course, you are succeed in marketing campaign and your company
will have more profitable in the future by this method of marketing.

8. How much do u understand ‘ Money can buy you love’?

9. What do you think about building a brand in the past and building a
brand at present?
 As I know, in the past, building a brand was rather simple:
- A logo was a straightforward guarantee of quality and consistency or
it was a signal that a product was st new.
- Building a brand nationally required little more than an occasional
advertisement on a handful of television or radio stations, showing
how the product tasted better or drove faster
- There was little regulation (wasn’t many rules) because shopping was
still a local business and competition limited, a successful brand could
maintain its lead and high prices for years like Coca- Cola.

 And about building brand at present:

- At present, customers are more and more difficult to attract or more
cynical so the new marketing is to develop a brand not a product that
means to sell a lifestyle or a personality, to appeal to emotions.

10.‘ Customers are now harder and harder to rich’ do u agree or

disagree?
Nowadays, customers are more and more difficult to attract to buy that
company’s productspr services because of some reasons:
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 - Firstly, Consumers are now bombarded with choices.
+They are busier, more distracted and have more media to choose
from.
+They are ‘ commercials veterans’ experiencing up to 1,500 pitches a
day.
- Secondly, they are more cynical than about marketing and less
responsive to messages to buy.
+ they are mostly the young ppl and most of them have taken
marketing courses and they can easy to identify marketing technique.
 In short, businesses need to make changes in their marketing process
to meet customer’s demand.

11.Ads and disads of celebrity endorsement?

Celebrity endorsement – a form of brand or advertising campaign that
involves a well known person using their fame to help promote a product or
service.
- Advantages:
+
+
- Disadvantages:
+
+
In short, using celebrity endorsement influences young people’s buying
decisions and it can brings many benefits for your company.
SMR
Focuses on marketing(bài đọc) and the important of branding.(bài nghe).
Marketing mix 4ps(key notes): xđ product của cty…7ps.
SHORT

1. Why is it more and more difficult to attract customers nowaday?

-bài đọc
2. Young people see no longer believe in asvertisement. Do you agree?why or
why not?
3. brand provide us with belief, they divide who we are. Doyou agree with this
statement?why
4. marking transform brand making them stand forr thing

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Q&A
1. What is marketing mix? Tối thiểu 4ps, 7ps
-marking mix including 4 ps, nhưng ngày nay 7ps đc sử dụng phổ biến
hơn.
2. why do companies need to create brand?
3. what are the most important fitures of a brand?
-bài nghe 5 fitures
4. how important is brand to the companies?

Unit 7: Outsourcing

1. What is ‘offshoring’? ‘ outsourcing’?

- Outsourcing – transfering work to an outside supplier.
- Offshoring – transfering work to an outside supplier based in another
country.
2. Explain ‘ the great job migration’?
- Migration- movement to another place, often a different country to
find work and a better life.

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 - ‘ the great of migration’ – the great shift of jobs from higher costs
countries such as the UK or US to lower costs countries such as India,
resulting in economic benefits for India and job losses in the higher
costs countries.
3. Explain ‘ the new global shift’?
4. Many companies are now setting up facilities in countries that can
provide services at a far lower cost. What do u think the advantages
and risks are going offshore?

Many companies are now setting up facilities in countries that can provide
services at a far lower cost by going offshore, this brings many
advandtages but it also has some disadvantages:
 Advantages: like...
- Cost savings:
- Skilled workforce that costs less than at home
+ the main reason companies choose to go offshore is to save money
because there has lower labour costs, few employee benefits as
healthcare and labour sourceis plentiful.
+ most of them have specialized skills only with a lower hourly
wage.
 Disadvantages:on the other hand, it also has......
- Lack of control over overseas agencies
- Culural and language differences
+ many offshoring companies can not control how the employees
manufacture jobs because there is no link between workers and
managers =>effect on quality and image if things wrong and leads to
stagnation work.
+ the vast grap in culture and language can lead to business and
personal misunderstandings and clashes under certain
circumstances, it also effect on quality of control because it is two
different countries. So it is crucial to take time to develop a
relationship with the overseas partner and ensure that both sides
understand each other’s goal and culture.

 In short, businesses need to research carefully before going

offshoring to have more profitable.

5. What is ‘back-office’ job?

- ‘back- office’- an department of a financial company where routine
admistrative tasks are done with direct contact with customers.

6. What are the types of work that can easily transfer oversea?

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 As I know, the types of work that can easily trasfer overseas like IT,
HR( human resources), R&D ( research and development), back-
office work.

7. What are the factors affecting the choice of location when offshoring?

The factors affecting the choice of loction when offshoring:

- First of all, this is language:
+ there is no point outsourcing if you don’t have proffesional people at
the other end who can speak your language
 That’s why offshoring today has centred on US and UK
conpaniesloctaing in countries like India and the Philipines where
English is a part of the culture.
- Next, it is the wages factor:
+ if there is not a substantial saving to be made here, then the risks
simply outweigh the potential benefits.
- Then, we have levels of risks factors that you have to look at:
political stability, protection of assets and trade secrets:
+you should know ‘What will you do if there is a major problem in
the country you have outsourced to?’
+ That is also question of protecting you assets
+ And not giving away your trade secrets to partners who may use that
knowledge to their own advantage.

 So yes, it is a complex decision and one where you have to weigh the
advantages and disads very carefully.

8. What are the risks of outsourcing abroad?

As I know, there are 3 risks factors that you have to look at when
outsourcing abroad: political stability, protection of assets and trade
secrets.
- Political stability:
+ you should know ‘What will you do if there is a major problem in
the country you have outsourced to?’
- That is also question of protecting you assets

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 - And not giving away your trade secrets to partners who may use that
knowledge to their own advantage.
 So yes, it is a complex decision and one where you have to weigh the
advantages and disads very carefully.

9. What are the reasons for company choosing one country to

outsource?

The reasons for company choosing a country to go offshore is:

- where there is no need for face-to-face contact
- where a secure and reliable network connection is available.

10.What are the key quality of country ?who want to attract offshoring
company?

- As I know, there are 3 key quality of country:

They are speedy and cheap telecom links, investor-friendly policies and
high numbers of college graduates.
- Almost, they are developing countries who want to attact offshoring
companies. For example, Vietnam, India, the Philipinesand so on...

Câu hỏi Unit 7: Short presentation:

1. Outsourcing and Offshoring: Is There Really a Difference? Clarify
your answer by giving some examples.
2. What are the advantages and disadvantages of going offshore?
3. What are the factors affecting the choice of a location when
outsourcing?
Q&A:
1. What is outsourcing?
2. What is offshoring?
3. What is back-office work?
4. What are the types of work that can transfer oversea?
5. What are the risks of outsourcing abroad?

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