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7 Cs of Communication

The document discusses the 7 C's of Effective Communication which are completeness, concreteness, courtesy, correctness, clarity, consideration, and conciseness. It explains that these principles provide a useful framework to ensure communication is clear, targeted, and well-structured both verbally and in writing. Two additional C's are also sometimes included: creativity to make text lively and varied, and credibility to build trust in the message. Mastering the 7 C's can help improve all aspects of communication.

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Ibrahim Yasir
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147 views3 pages

7 Cs of Communication

The document discusses the 7 C's of Effective Communication which are completeness, concreteness, courtesy, correctness, clarity, consideration, and conciseness. It explains that these principles provide a useful framework to ensure communication is clear, targeted, and well-structured both verbally and in writing. Two additional C's are also sometimes included: creativity to make text lively and varied, and credibility to build trust in the message. Mastering the 7 C's can help improve all aspects of communication.

Uploaded by

Ibrahim Yasir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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7 C’s of Effective Communication

This article explains practically the 7 C’s of Effective Communication. After reading you will
understand the basics of this powerful communication skills tool.

7 C’s of Effective Communication


We communicate all day long; at home, at work, with our next-door neighbour and at the sports
club. We communicate verbally, non-verbally and in writing. Unfortunately, the message does
not always come across as intended. NOISE! This can lead to miscommunication and (small)
misunderstanding or the wrong impression.
The 7 C’s of effective communication, also known as the seven principles of communication
are a useful way to ensure good and business communication. The 7 C’s of Effective
Communication provide a useful check list as a result of which both written and verbal
communication pass off in a clear, plain, target group-oriented and well-structured manner.

Completeness
The message must be complete and geared to the receiver’s perception of the world. The
message must be based on facts and a complex message needs additional information and/ or
explanation. A good subdivision of subjects will clarify the message as a result of which there
will be a complete overview of what is said.

Concreteness

Concrete business communication is also about a clear message. This is often supported by
factual material such as research data and figures. The words used as well as the sentence
structure can be interpreted uni-vocally. Nothing is left to the imagination.

Courtesy

In addition to considering the feelings and points of view of the target group, it is also important
to approach the audience in a friendly and courteous manner. Use of terms that show respect for
the receiver contribute towards effective communication. The same goes for the manner in which
you address someone. Not everyone will be charmed if you use a familiar form of address and
use of a formal address could come across as too distant. By using the word ‘they’ a larger
audience is immediately addressed.

Correctness

A correct use of language has the preference. In written business communication, grammatical
errors must be avoided and stylistic lapses or a wrong use of verbs are not sufficient either in
verbal communication. A correct use of language increases trustworthiness and the receiver will
feel that they are taken seriously.

Clarity

Clear or plain language is characterized by explicitness, short sentences and concrete words.
Fuzzy language is absolutely forbidden, as are formal language and cliché expressions. By
avoiding parentheses and keeping to the point, the receiver will get a clear picture of the content
of the message. Briefly-worded information emphasizes the essence of the message.

Consideration

Communicating with the target group (Consideration). In order to communicate well, it is


important to relate to the target group and be involved. By taking the audience into account, the
message can be geared towards them. Factors that play a role in this are for example:
professional knowledge, level of education, age and interests.

Conciseness
A message is clear when the storyline is consistent and when this does not contain any
inconsistencies. When facts are mentioned, it is important that there is consistent, supporting
information. Systematically implementing a certain statement or notation also contributes to
clear business communication. When statements are varied, they will confuse the receiver.

Variations throughout the years

The 7 C’s of Effective Communication have two more variations that are often overlooked,
namely Creativity and Credibility.

● Creativity

A text will only be lively when the words and sentence structures are used creatively and when
short sentences are alternated with longer sentences. Creativity is especially important in texts in
which search words are used, it is essential that the search words are constantly used in a
different setting.

● Credibility

By creating an atmosphere of trust in a conversation or text, you add credibility to the message.
This can be achieved by a clear and striking ‘tone’, which indicates that the information you are
discussing contains the right information.

Develop your skills

All kinds of factors play a role when people communicate. Do we know each other? What do we
think of each other? What do I want from you and vice versa? You can learn how to
communicate clearly and understandably.

It’s Your Turn

What do you think? Are the 7 C’s of Effective Communication applicable for you in today’s
modern economy? What are your success factors for using the 7 C’s of Effective
Communication?

More information
1. Aggarwal, Vir Bala and V. S. Gupta (2001). Handbook of Journalism and Mass Communication.
Concept Publishing Company

2. Murphy, H.A. et al., (2000). Effective Business Communication. McGraw-Hill.

3. Scott M. Cutlip, Allen H. Center (1952). Effective public relations: pathways to public favor.
Prentice-Hall.

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