Scribd
Upload
58 views4 pages

Choose and Design An Experiment: Experiments / Your Turn

This document provides guidance on choosing and designing an experiment to test a business hypothesis. It discusses assessing the current testing situation based on risk category, journey, and available resources. It then describes choosing an appropriate experiment from a library and designing it well using a test card, focusing on the hypothesis, experiment, metrics, and success criteria.

Uploaded by

Shakes SM
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
58 views4 pages

Choose and Design An Experiment: Experiments / Your Turn

This document provides guidance on choosing and designing an experiment to test a business hypothesis. It discusses assessing the current testing situation based on risk category, journey, and available resources. It then describes choosing an appropriate experiment from a library and designing it well using a test card, focusing on the hypothesis, experiment, metrics, and success criteria.

Uploaded by

Shakes SM
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Experiments / Your Turn

www.getwsodo.com
www.getwsodo.com
Choose and Design an Experiment
In this practice you will assess your current situation in the testing
process, choose an experiment for your most important hypothesis,
and design it with the Test Card.

TOTAL TIME: 45 min

Directions
1. Pick your most important hypothesis
What You Will In the previous lesson, you identified your most important
Need: hypothesis. This will be the hypothesis you want to test first. 
Your business idea

Your most important 2. Assess your current situation in the testing process
hypothesis The experiment you choose for your most important hypothesis
The Test Card
depends on four key factors. 
  
Experiment Library

Alternatively, use your


personal Project in the
Strategyzer App to work in
a virtual, real-time
environment
Risk Category: Some experiments
DESIRABILITY
produce better evidence for desirability,
FEASIBILITY
some work better for feasibility, and some
VIABILITY
are more appropriate for viability, or
ADAPTABILITY
adaptability.

Journey: Depending on where you on


your journey, you want to focus on testing
www.getwsodo.com
www.getwsodo.com
different risk categories.

During customer discovery, your goal is


to test desirability, with a focus on the
customer profile to better understand
your customer's jobs, pains and gains.
Further evidence typically also indicates
customer willingness to pay (viability), and
if the market timing is right (adaptability).

During customer validation, the evidence


you want to collect should indicate that
customers show interest for your product
or idea (desirability, with a focus on the
value proposition). You want to collect
evidence for the viability of your idea by
learning how much your customers are
willing to pay, and the required cost
structures. Technical prototypes suggest
that you can manage feasibility.

Available resources: How much money


and time, and how many people do you
have access to? Adjust your resources,
depending on where you are on your
journey from idea to successful business.
Early on, you generally know little. Stick to
cheap and quick experiments to pinpoint
the right direction.
Strength of Evidence: The less you
know, the less you should waste time,
energy, and money. When you know little,
your only goal is to produce evidence that
points you in the right direction. Quick
and cheap experiments are most
appropriate for that goal, despite the
www.getwsodo.com
www.getwsodo.com
generally weak evidence. The more you
know, the stronger the evidence should
become, which is usually achieved by
more costly and lengthier experiments.

3. Choose an experiment
Download our Experiment Library and choose an appropriate
experiment. Double check if you've chosen the right experiment
with these best practices: 
  
Go cheap and fast in the beginning.

Always pick the experiment that produces the strongest


evidence given your constraints.

Reduce uncertainty as much as you can before you build


anything.

4. Design the experiment with the Test Card 


Once you've chosen the most appropriate experiment for your
hypothesis, design it well with the help of the Test Card. 
  
Hypothesis: Make sure your hypothesis is testable,
precise and discrete.

Experiment: Selecting the most appropriate experiment


is just the start. Building a strong artefact will be key to
strengthening your evidence, as is the right selection of
participants for your experiment.

Metrics: Be sure to avoid vanity metrics as well as


absolute metrics whenever possible. Instead, use
actionable metrics that allow you to make a decision. 

Success Criteria: Always set the success criteria before


conducting the experiment. Do some industry or
competitor research to better understand how to set
your success criteria. 

www.getwsodo.com
www.getwsodo.com

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy