Integrated Marketing Communication

Week 1
1. ______________ is a planning process designed to assure that all brand contacts
received by a customer or prospect for a product, service, or organisation are relevant
to that person and consistent over time.
a. Marketing
b. Advertising
c. Integrated Marketing Communication
d. Coordinated marketing channels

2. Which one of the following advertising campaigns was launched by TATA Tea to
increase brand recall by addressing social issues?
a. Jaago Re
b. Dil Kholo Duniya Khul Jayegi
c. Desh Ki Dhadkan
d. Tan Ki Shakti Man Ki Shakti

3. Most of the advertising messages predominantly communicate the notions of ______.

a. Hope and Fear
b. Hope only
c. Fear only
d. None of these

4. The "Two Drops for Life" (दो बूंद ज ूंदगी की: Do Boond Zindagi Ki) polio vaccine
advertisement campaign reflects a message of____________.
a. Hope and Fear
b. Hope
c. Fear
d. Warning

5. The various ways through which a company strategically coordinate different

communication channels to deliver compelling messages about the company and its
products are referred to as________.
a. Efficient Consumer Selling
b. Customer Relationship Management
c. Promotional Marketing
d. Integrated Marketing Communication

6. The GoI public advertisement campaign 'Two Yards, Mask Is Necessary' (दो ग की दरी,
मास्क है रूरी: Do gaj doori mask hai jaruri) conveys a message of_________.
a. Happiness
b. Hope
c. Fear
d. Contentment
 7. As the number of communication media has increased, the task of determining how to
engage target customers efficiently has ___________.
a. Become easier.
b. Become more difficult.
c. Reduced marketing effort.
d. Reduced marketing cost

8. Companies should always keep the ___________ in mind while developing a

communication strategy.
a. Audience
b. Profit
c. Ad Agencies
d. Price

9. The advertisement campaign 'Tan Ki Shakti Man Ki Shakti' (तन की शक्ति मन की शक्ति
body power mind power) belongs to________
a. TATA Salt
b. Patanjali Ayurved
c. Bournvita
d. Byju's

10. Which of the following is true about integrated marketing communication (IMC)?

i. It is a tactical integration of various communication and promotional mix elements.

ii. Audience is not an important part of the IMC process.
iii. Employees are somehow not an essential component of the IMC process.
iv. Consistency of messages across different communications modes is uncommon in IMC .

Answer Key

1. c 2. a 3. a 4. b 5. d 6. c 7. b 8. a 9. c 10. a
 Integrated Marketing Communication
Week 2

1. Which of the following decisions should be considered while designing an effective

communications campaign:

a. What business are we in?

b. Who are our competitors?
c. What is our business goal?
d. All the above
2. _________________is a human-centered approach to innovation that draws from the designer’s
toolkit to integrate the needs of people, the possibilities of technology, and the requirements for
business success.

a. Design Thinking
b. Human Resource Management
c. Team Building
d. Integrated Marketing Communication

3. Which of the following elements should be considered while assessing communication

effectiveness?

a. Emphasis
b. Projection
c. Words and Pictures
d. All the above

4. The large volume of advertising messages that the average consumers are exposed to on a daily
basis is referred to as?

a. Advertising Error
b. Social Media Advertising
c. Advertising clutter
d. Interactive Advertising

5. Which of these reflects the emerging trends in integrated marketing communication.

a. Mergers and consolidation of media companies

b. AI/Marketing intelligence is used to leverage customer data to deliver high-touch
experiences.
c. Increase in number of TV programs, channels, advertisements etc.,
d. All the above
6. ‘Thinking fast and slow’ is a book written by ____________

a. C. K. Prahalad
b. Al Ries and Jack Trout
c. Daniel Kahneman
d. Philip Kotler
7. Positioning once created in the mindset of the customers with strong communication perspective
can be ______________

a. Changed easily
b. Difficult to change.
c. Changed with newer offers/promotions.
d. Changed with newer product packaging.
8. ____________ works by using associations made in our subconscious, and are almost always
unnoticeable to the subject in which without intentions, the first item that is presented affects
how we respond to the second.

a. Rhyming
b. Priming
c. brain-washing
d. Stereotyping
9. Repetition of similar sounds (usually, exactly the same sound) in the final stressed syllables
and any following syllables of two or more words is referred to as ____________

a. Advertising clutter
b. Rhyming
c. Priming
d. Advertising Error

10. The word NURSE is recognized more quickly following the word DOCTOR is an example of
____________

a. Priming
b. Rhyming
c. Noise
d. Distortion

Answer Key

1. d 2. a 3. d 4. c 5. d 6. c 7. b 8. b 9. b 10. a
 Integrated Marketing Communication
Week 3

1. _____________ refers to the study of how customers, both individual and organizations,
satisfy their needs and wants by choosing, purchasing, using and disposing of goods, ideas
and services

a. Consumer behaviour
b. Consumer interest
c. Consumer attitude
d. Consumer interpretation

2. The advertisement campaign ‘Pyaar ki Bhasha' (प्यार की भाषा: the language of love) belongs
to________

a. Dawat Basmati Rice

b. Asian Paints
c. Dulux
d. Nerolac Paints
3. The measurement of physiological and neural signals to gain insight into customers'
motivations, preferences, and decisions, which can help inform creative advertising, product
development, pricing, and other marketing areas, is referred as

a. Neuromarketing
b. Mass Marketing
c. Niche Marketing
d. Micro Marketing

4. Out of the given statements, Which of the following is TRUE?

a. Information search comes before decision, but after need identification.

b. Need identification comes after information search, but before decision.
c. Need identification comes after decision, but before purchase.
d. Need identification comes before decision, but after purchase.

5. ___________________entails information search and evaluation and finally consideration

set comes up.

a. Product information
b. Service information
c. Need recognition
d. Market recognition

6. Which of the following is a technique related to neuromarketing?

a. Product Mapping
 b. Position Map
c. Eye-tracking
d. None of these

7. __________________about communication focuses people's attention on the forms of

communication, that is, how the way people talk influences what they create their identities,
their relationships, and team outcomes.

a. Reflexivity
b. Core message
c. Decoding
d. Encoding

8. _________characterise knowledge and feelings of person accumulated about an object or

issue they can be logical and factual in nature or biased and self-serving.

a. Cognition
b. Behaviour
c. Beliefs
d. Attitude

9. A product where extensive thought process is involved and the consumer considers a lot of
variables before finally making a purchase decision are referred to as

a. High involvement product

b. Low involvement product
c. Habitual decision making
d. None of the above

10. The purchase decision process in which customers devote considerable time and effort to
analysing alternatives is referred as

a. Extended problem solving

b. Brand Loyalty
c. Limited problem solving
d. Habitual decision making.

Answer Key

1. a 2. a 3. a 4. a 5. c 6. c 7. a 8. c 9. a 10. a
 Integrated Marketing Communication
Week 4

1. AIDA stands for

a. Awareness, Involvement, Desire and Attention

b. Action, Interest, Desire and Attention
c. Attention, Interest, Desire and Action
d. Awareness, Interest, Desire and Action

2. In which method the firm spends on advertising only those funds that remain after
budgeting for everything else ?
a. Percentage-of-sales
b. Affordability method
c. Objective-and-task
d. Competitive parity

3. The choice of the best medium depends

entirely on the advertiser’s objectives, the creative
needs, the competitive challenge and the________

a. Budget available.
b. Customers’ choice
c. Agencies choice.
d. Creative plans choice.

4. The method of managing advertising budget at a certain percentage of sales price per
unit or forecasted sales of products is classified as

a. Percentage of sales method

b. Affordable method
c. Competitive parity method
d. Objective and task method

5. The method of managing promotion budget by defining objectives, determining tasks

to achieve objectives and estimating costs for activities is described as

a. Percentage of sales method

b. Affordable method
c. Objective and task method
d. Competitive parity method
6. When a person elaborates on persuasive communication, listening carefully and
thinking about the logic behind the message, he or she is said to take the _________.

a. Peripheral route to persuasion

b. Short route to persuasion
c. Central route to persuasion
d. Dynamic route to persuasion
 7. The different ways of processing stimuli, why they are used, and their outcomes on
attitude change are better explained by.

a. Multi-attribute Model
b. Dual Process Models of Persuasion
c. Elaboration Likelihood Model
d. Stimulus Response Model

8. ______________refers to the response in individuals generated on seeing an ad which

is evaluated in the light of past experiences, knowledge and attitudes

a. Peripheral route to persuasion

b. Cognitive response
c. Reciprocation
d. Central route to persuasion

9. The tendency of human nature to want to offer something when something is received
is referred as
a. Commitment
b. Social Proof
c. Reciprocation
d. Liking

10. The customers are more likely to be persuaded to complete a certain action if the request
seems to be coming from a source that is seen as credible is described as
a. Commitment
b. Social Proof
c. Authority
d. Liking

Answer Key

1. c 2. b 3. a 4. a 5. c 6. c 7. c 8. b 9. c 10. c
 Integrated Marketing Communication
Week 5

1. Which among the following is the first company to use colour television advertisement in
India?

a. Nestle
b. Bombay Dyeing
c. Vicco Laboratories
d. Burmah Shell

2. Consumer-generated content advertisement become popularised in

a. Era of Industrialisation (1800-1875)

b. Depression Era (1929-1941)
c. Designer Era (1980-1992)
d. Post globalisation Era (2000-present)

3. Who was the first Indian film actress to endorse Lux soap?

a. Leela Chitnis
b. Aishwarya Rai
c. Hema Malini
d. Madhuri Dixit
4. India’s first Advertising Convention was held in

a. 1945
b. 1963
c. 1965
d. 1960
5. Which brand-sponsored 'Yeh Jo Hai Zindagi’ programme aired on DD National in 1984.

a. Bombay Dyeing
b. Lux
c. Vicco
d. Lifebuoy
6. Consumers' favourable or unfavourable responses to a particular advertisement based on
various advertisement factors are known as
a. Advertising Error
b. Brand attitude
c. Advertising image
d. Advertising attitude
7. Which firm is credited to be the world's first advertising agency?

a. Omnicom
b. William Taylor
c. Publicis
d. WPP Group
 8. The method of seeking feedback to screen the quality of a new idea, using consumers as the
judge and jury, is known as

a. Audience Profiling
b. Creative brief
c. Concept testing
d. Copywriting

9. When a test actually measures what it purports to measure, we say that it has good____.

a. Validity
b. Trustworthiness
c. Reliability
d. Meaningfulness

10. Which term best describes the consistency of an assessment measure?

a. Validity
b. Correlation
c. Trustworthiness
d. Reliability

Answer Key

1. b 2. d 3. a 4. d 5. c 6. d 7. b 8. c 9. a 10. d
 Integrated Marketing Communication
Week 6

1. The document that summarises the main issues and details of marketing communications
activities, including relevant background information and marketing communications
decisions, is called_________

a. Copy Research
b. Marketing communication plan
c. Copywriting
d. Copy brief

2. A research technique that allows respondents to project their subjective or true opinions and
beliefs onto other people or even objects is termed as

a. Association Test
b. Projective Test
c. Resonance Test
d. Recognition Test
3. An advertising research technique that creates a mental map of the consumers view towards
a particular ad/product and uses images and symbols to reveal how consumers think and feel
about it is described as

a. Communication Tests
b. Physiological Tests
c. Zaltman Metaphor Elicitation Technique (ZMET)
d. Behavioural Intent
4. A research technique that measures what people think, feel and/or do as a consequence of being
exposed to advertising content is termed as

a. Zaltman Metaphor Elicitation Technique (ZMET)

b. Recall test
c. Projective Test
d. Copy Research

5. The following test is conducted to determine the extent to which the message resonates or
rings true with target audience members.

a. Physiological Test
b. Recall Test
c. Resonance Test
d. Communication Test

6. Which of the following factor is not a basis for considering cost in IMC Planning?

a. Time frame
b. Response frame
c. Frequency
 d. Reach
7. A copy research method that measures whether the customers are getting the true message
in an advertisement is termed as
a. Zaltman Metaphor Elicitation Technique (ZMET)
b. Communication Tests
c. Physiological Tests
d. Behavioural Intent
8. Which of the following is not employed as a budgeting method in IMC planning?
a. Response models
b. Share of market/voice
c. Zero-sum budgeting
d. Percentage of sales

9. A short document that sums up marketing, advertising, or design project mission, goals,
challenges, demographics, messaging, and other key details are known as

a. Copy Frame
b. Creative brief
c. Copywriting
d. Storyboard
10. In 2020, which of the following country ranked first in advertising spending?
a. China
b. India
c. Japan
d. United States

Answer Key

1. b 2. b 3. c 4. d 5. c 6. b 7. b 8. c 9. b 10. d
 Integrated Marketing Communication
Week 7
1. “Advertising is a form of open communication between those who sell and those who
buy.” Who said these words?
a. American Market Association
b. Philip Kotler
c. Burt Manning
d. None of the above
2. Which of the following is not an indoor support media?
a. Direct Mail
b. Newspapers
c. Catalogues
d. Booklets
3. What are the patterns used in Media continuity?
a. Continuous
b. Pulsing
c. Flighting
d. Both a & b
e. All of the above
f. None of the above
4. It is related to the exact number of times the individuals are exposed to an advertisement
message in a schedule.
a. Frequency distribution
b. Effective frequency
c. Cost per Thousand (CPM)
d. Reach
5. Which if these is not a factor affecting Media planning?
a. Language
b. Advertising objectives
c. Media used by competitors
d. None of the above
6. This/these type of advertising include(s) catalogues, newsletters, flyers.
a. Print advertising
b. Direct mail advertising
c. Podcast advertising
d. Both a & b
e. All of the above
f. None of the above
7. Which company launched ‘Hackwashing’ campaign at Kumbh Mela 2019?
a. Dettol
b. Savlon
 c. Lifebuoy
d. Margo
8. Which state reached the highest numbers in terms of TV reach in India 2018?
a. Tamil Nadu
b. Maharashtra
c. Odisha
d. Uttar Pradesh
9. __________ refers to a series of decisions required to deliver the advertisement message to
large target audience.
a. Message evaluation
b. Message frequency
c. Message distribution
d. Message planning

10. Market analysis consists of:

a. Identification of target audience
b. Studying factors affecting media planning
c. Identifying geographical area
d. All of the above
e. None of the above

Answer Key

1. c 2. b 3. e 4. a 5. d 6. d 7. c 8. b 9. d 10. d
 Integrated Marketing Communication
Week 8

1. Which of the determinants comes under ‘divergence’ in Creativity?

a. Synthesis
b. Ad-to-consumer
c. Brand-to-consumer
d. Innovation
2. Mark the correct order of creativity process by Young.
a. Immersion, Incubation, Illumination, Digestion, Verification
b. Illumination, Incubation, Immersion, Verification, Digestion
c. Immersion, Digestion, Incubation, Illumination, Verification
d. Illumination, Immersion, Incubation, Verification, Digestion
3. ‘Saundarya Sabun Nirma’ has been provided as an example to explain_________.
a. Image Ads
b. Humour Ads
c. Link to a key attribute
d. Repetition
4. Fevicol has not done launched this campaign during their promotions.
a. Sofa Ad
b. The ‘Daadiwali’ campaign (the one with the beard)
c. Mazboot ka jodh ai Mazboot
d. The hen and egg ad
5. ___________ affects the making of advertising copy and script, the way people feel about
an ad and the relationship the ad creates with them.
a. Social context
b. Message tone
c. Consumption experience
d. Response
6. Which of the following is not a part of production and design decisions?
a. Media
b. Sound
c. Lighting
d. Casting
e. Layout
f. Location
7. ____________ establishes a particular place in the customers’ mind for the product and
service.
 a. Segmentation
b. Targeting
c. Positioning
d. Diversification
8. “On the average, 5 times as many people read the headlines as read the body copy. It
follows that, unless your headline sells your product, you have wasted 90 per cent of your
money.” Who said this statement?
a. Leo Burnett
b. Prasoon Joshi
c. Piyush Pandey
d. David Ogilvy
9. Out of these options, which company has the majority portion of logo made with primary
colours.
a. Apple
b. Tiffany
c. Nestle
d. Google
10. "Stop Climate Change Before It Changes You” Campaign can be seen as which kind of
advertisement?
a. Fear-appeal
b. Sympathy-appeal
c. Humour-appeal
d. Slice-of-life

Answer Key

1. a 2. c 3. d 4. b 5. b 6. a 7. c 8. d 9. d 10. a
 Integrated Marketing Communication
Week 9

1. Which of the following are the objectives of sales promotion?

a. To build product trial
b. To motivate channel-members to be their brands advocates
c. To attract switchers
d. To encourage purchase of only small-size units
e. To encourage competitor promotions
f. Option a, b and d
g. Option c, d and e are correct
h. Option a, b and c are correct
i. None of the above
2. Sales promotion is __________ oriented.
a. Consumer
b. Trade
c. Both a and b
d. None of the above
3. These coupons accompany a delivered product within the product box or with the product
statement.
a. Bounce back coupons
b. Instant redemption coupons
c. Cross ruff coupons
d. Scanner delivered coupons
4. Which of the following is not the type of a premium.
a. In-or-on package premiums
b. Free-out the mail premiums
c. Store premiums
d. Self-liquidating premium
5. ___________ is a chance promotion, where winner is randomly selected from all eligible
entries.
a. Sampling
b. Sweepstakes
c. Bonus
d. Premium
6. Choose the correct sequence in identifying first four steps in personal selling process.
a. Generating ideas, Knowledge acquisition, Follow-up, Sales closing
b. Knowledge acquisition, Sales presentation, Sales closing, Follow-up
 c. Knowledge acquisition, Qualifying prospect, Generating ideas, Sales closing
d. Generating ideas, Qualifying prospect, Knowledge acquisition, Sales
presentation
7. A laboratory experiment identifies customers’ _____________ as the psychological
mechanism underlying the nonlinear effects of initial discounts on customer retention.
a. Metacognitive process
b. Emotional process
c. Cultural process
d. Physical process
8. __________ is known as face-to-face interaction with one or more prospective purchasers
for the purpose of making the sales.
a. Personal advertising
b. Sales promotion
c. Personal selling
d. Publicity
9. Which one of this is not the role of salesperson?
a. Surveying
b. Mapmaking
c. Fire starting
d. Fire extinguishing

10. You are getting buy-one-get-one free with your product. What kind of sales premium is
this?
a. In-or-on mail premium
b. Store premium
c. Self-liquidating premium
d. Free-in the mail premium

Answer Key

1. h 2. c 3. a 4. b 5. b 6. d 7. a 8. c 9. d 10. a
 Integrated Marketing Communication

Week 10

1. Which of the following are the contents of direct marketing?

A. Direct selling
B. Telemarketing
C. Newspaper distribution
D. Internet selling
E. Radio announcements
Choose the correct option:
a. Option A, B and C
b. Option C, D and E are correct
c. Option A, B and D are correct
d. None of the above

2. Direct marketing is connected to logistics and channels as a part of:

A. Direct selling
B. Customer service fulfilment
C. Loyalty Program
D. Direct retailing
Choose the correct option:
a. Only option A and D
b. Only option A and C
c. Only option A and B
d. Only option B and C

3. Which one of the following lists provides information about consumers who meet a
specific demographic profile?
a. Compiled list
b. Response list
c. Standard list
d. Chain list

4. This determines the per rupee value associated with a long-term relationship with a
customer
a. Cost per order
b. Customer lifetime value
c. Customer relationship list
d. Cost per customer

5. A systematic approach to the ____________ to support would require that the firm study
alternative causes in cause-related marketing and constitute the appeal accordingly.
a. Choice of profit partner
b. Choice of non-profit partner
c. Choice of means
d. Choice of cause
6. When a companies like Infosys, Tata, etc. use employee volunteers for social good. This is
known as:
a. Issue focused programs
b. Business activity programs
c. Employee engagement
d. Employee orientation programs

7. Which of the following is NOT an example of cause-related marketing?

a. Loreal- We are worth it
b. Horlicks- Ahaar Abhiyan
c. Samsung- We care for the girl child
d. Times of India- I will be the change

8. WHO engaged in public relations with ‘One Year Into The COVID-19 Pandemic, Six
Stories That Inspire Hope’, ‘Kenya: Creating Sustainable Jobs for Youth’, etc. celebrating
human resilience, ingenuity and creativity during pandemic time. Which form of public
relation these activities are?
a. Event Sponsorship
b. Press Releases
c. Feature Stories
d. Publicity

9. We generally do not say, “go search it on the Internet.” Instead, we say, “go Google it.”
This is a form ________ word-of-mouth tool.
a. When they care. They share. Make them emotional.
b. Monkey see, monkey do
c. Instead of Business to Consumers. Make it Business to People.
d. Associations and Triggers

10. Which organisation launched their campaign ‘Jeet Ka Padak’ with a musical video on
social media, wishing Indian sports persons in Tokyo Olympics 2020.
a. Indian Oil Corporation Ltd.
b. Bharat Petroleum Corporation Ltd.
c. Oil and Natural Gas Corporation Ltd.
d. Hindustan petroleum Corporation Ltd.

Answer Key

1. c 2. a 3. a 4. b 5. d 6. c 7. a 8. c 9. d 10. b
 Integrated Marketing Communication
Week 11

1. Search engines need to help users find what they’re looking for. To make sure they list the
best results first, they are Not looking for signals of:
a. Popularity
b. Responsibility
c. Relevance
d. Authority

2. Why do we like posts on social media? Because:

a. We love to talk about themselves
b. We notice instances of a particular phenomenon once we start to look
for it
c. We are neurologically wired to meet desirable objectives
through gamified tasks
d. We create reciprocity

3. Which among the following is not a photo sharing social media?

a. Snapchat
b. Pinterest
c. YouTube
d. Instagram

4. Social networking sites such as Facebook and MySpace emerged in this web stage.
a. Web 1.0
b. Web 2.0
c. Web 3.0
d. Web 4.0

5. Keywords are the very foundation of search. There are four things to consider when
choosing a keyword. Which one of them is NOT:
a. Value per word
b. Value per lead
c. Propensity to convert
d. Competition
e. Search volume

6. Which among the following is an ad type that offers different components in various
configurations to tell a brand story?
a. Single image ads
b. Messenger ads
c. Canvas
d. Website card

7. This kind of mobile advertising targeting allows to deliver a mobile ad message within a
particular country, city or ZIP code.
a. Operator
b. Demographic
c. Geo-specific
d. Behavioural
8. Twitter is best suited for:
a. People whose primary motive is to seek attractive pictures and videos
b. People who want to feel like they’re living what they’re watching
c. People who want to write long essays on their blogs
d. People looking for instant reaction primarily

9. Which among these is not a type of Search Engine Optimization?

a. On-Page SEO
b. Off-Page SEO
c. Technical SEO
d. Non-Technical SEO

10. Which one of the following is leading social media platforms for influencer marketing
across India in 2020?
a. Instagram
b. Facebook
c. YouTube
d. Twitter

Answer Key

1. b 2. d 3. c 4. b 5. a 6. c 7. c 8. d 9. d 10. a
 Integrated Marketing Communication
Week 12

1. Which of the following is NOT the components of content marketing?

a. Hierarchy
b. Workflow
c. Structure
d. Governance
2. Which company launched campaign with ZooZoo emojis?
a. Airtel
b. Tata Docomo
c. Reliance Jio
d. Vodafone Idea
3. Paper Boat’s- drink and memories marketing campaign is a kind of this type of content.
a. Direct
b. Question seeking
c. Story telling
d. Documentary
4. As per ICC Marketing Code, the term “free”, e.g., “free gift” or “free offer”, should be
used only:
a. where the offer involves no obligation whatsoever
b. where the only obligation is to pay the delivery costs which should not
exceed the cost estimated to be incurred by the marketer
c. in conjunction with the purchase of another product, provided the price
of that product has not been increased to cover all or part of the cost of the
offer
d. All of the above
e. None of the above
5. Baby product companies in most of their ads show only the mother taking care of the child.
This is an example of:
a. Stereotyping
b. Subliminal advertising
c. Materialism
d. Environmental behaviour
6. In case of content marketing, press releases will lie in which continuum?
a. Rational- Purchase
b. Rational- Awareness
c. Emotional- Awareness
d. Emotional- Purchase
7. Some pretend magazines are distributed to a random sample of households, who are asked
to consume the magazine in their normal way. Readers are encouraged to observe the
editorial and later they are asked questions about both the editorial and the advertisements.
This is a kind of ______ testing.
a. Inquiry tests
b. Recognition tests
c. Dummy ad vehicles
d. Theatre tests
8. Which among the following is NOT the way to make consumer like your message or
product?
a. Entertainment
b. Alienation
c. Relevant news
 d. Empathy
9. Which brand launched #sharetheload campaign to bring about change and reignite the
social conversation on household inequality?
a. Surf Excel
b. Nirma
c. Tide
d. Ariel
10. As per Statista Report, 2019, which content marketing type is most trusted by target
audiences according to marketing professionals worldwide as of May 2019?
a. Research/Case studies
b. Infographics
c. Newsletters
d. Blog posts

Answer Key

1. a 2. d 3. c 4. d 5. a 6. b 7. c 8. b 9. d 10. a