Please note, whilst all of our Leadership Principles are important to us, there are 3 that we will not

ask you
during your interview – Frugality, Hire and Develop the Best and Are Right, A Lot. Please focus on the first 11
on this list.

Leadership
Explanation Example
Principle
 A time you used customer feedback to drive
Start with the customer
improvement
Customer and work backwards—
 Most difficult customer interaction
Obsession leaders obsess over
 A time where you had to balance the needs of the
customers
customer vs. the business
Have relentlessly high  A time you were unsatisfied with the status quo. How
standards and would you change it?
Insists on Highest
continuously raise the  Describe the most significant improvement project
Standards
bar/drive others to do you’ve lead
the same  How do you seek out feedback on performance?
 A time you were driving toward a goal and realized
Focus on key inputs and more than half way in that it may not be the best goal
Delivers Results deliver with high quality  A goal you set that took a long time to achieve/are still
in a timely fashion working towards
 A time you delivered a project under a tight deadline
 A time where you’ve taken a calculated risk where
speed was crucial
Speed is crucial at
 A time you made an important decision without
Bias for Action Amazon—value
consulting your manager
calculated risk taking
 A time where you were able to remove serious
roadblocks preventing progress
 The most innovative thing you’ve done and why you
Expect and require
think it’s innovative
innovation from yourself
 A time where you solved a complex problem with a
Invent and Simplify and those around you—
simple solution
always find ways to
 A creative idea you had that ended up being difficult
simplify
to implement
 A time you took on something significant outside your
Think long term and
responsibility
don’t sacrifice value for
 A time you made a decision to sacrifice short term
Ownership short-term results—
gain for a longer term goal
there is no such thing as
 A time you saw a peer struggling and decided to step
“not my job”
in and help
 A time you were trying to understand a problem on
your team and had to go down several layers to figure
Stay connected to
it out
details, audit frequently,
Dive Deep  A time you linked two or more problems together an
and question when
identified an underlying issue
metrics differ
 A specific metric you have used to identify a need for a
change in your department
Always seeking
Learn and be  A time you realized you needed to have a deeper level
improvement—curious
Curious of subject matter expertise to do your job well
about new possibilities
 and love to explore  A time you took on work outside of your comfort area
them and found it rewarding
 A time you didn’t know what to do next or how to
solve a challenging problem
 A time you strongly disagreed with your manager
 A time you took an unpopular stance in a meeting with
Obligation to
peers/leaders
respectfully challenge
Disagree and  A time you decided to go along with the group
decisions when you
Commit decision even if you disagreed
disagree, then fully
 A time when you disagreed, spoke your thoughts, but
committing
then agreed to commit even if it wasn’t the way you
wanted to go
 A time you significantly contributed to improving
Listen attentively, speak morale and productivity on your team
Earn Trust candidly, and treat  3 things you’re working on to improve overall
others respectfully effectiveness
 A time you received tough or critical feedback
Thinking small is a self-
fulfilling prophecy.
 A time of a radical approach you proposed to solve a
Leaders create and
Think Big big problem
communicate a bold
 A time when you took a big risk and it failed
directions that inspires
results
Raise the performance
bar with every hire &
 How you help your team members develop their
promotion. Recognize
Hire & Develop The careers
talent, and willingness
Best  A time when you provided feedback to develop &
to move them
leverage the strengths of someone on your team.
throughout the
organization
 A time when you implemented a mechanism that
A time when you
saved money for your business
Frugality thought about saving a
 A time when you spotted something in the business
cost for your team
was wasting money
 A time you made a difficult decision and how you
knew it was the right decision.
Strong judgment and
Are Right A Lot  A time you made a decision without data
good instincts
 A time you made a bad decision and how you learned
from it